Classic Mode

Presto

Issue: 1924 1962

22
PRESTO
ART AND CRUDITY
Differences in Selling Methods in Player Music
Roll Department Are Well Defined and
Results Equally Observable.
UJhere Supply
ahuaijs meets
the Demand j
Hardware, Felts, Cloths, Hammers, etc
for Pianos, Organs, Players. Talking
Machines, Special Stampings, Turn-
ings, etc., when you order from us.
The American Piano Supply Co., Inc.
No. 112 East 13th Street
NEW YORK CITY
SCHAFF
Piano String Co.
Manufacturers of
Piano Bass Strings
The effort of the enthusiastic music roll salesman or
saleswoman is to sell more than the roll or rolls re-
quired by the customer. Whether the end is effected
through suggestion or other forms of sales ability,
selling as many rolls as possible is the aim. Of course
the instinct of the good salesman or saleswoman will
attain the desirable end without giving offense or
making the customer "department shy."
Many a customer to the roll department is bored by
the insistent sales person lacking the essential in-
genuity in sales. A lot of things are calculated to
change the regular roll customer into a "department
shy" and periodic one. Crudity in the methods of
forcing a bigger purchase than that intended is one.
The necessity for good judgment is required by the
salesman at all times. Restraint in urging may pre-
serve a good regular customer. Customers are liable
to bolt when those in attendance in roll departments
are crudely insistent in urging the purchase of more
numbers than those asked for.
But to the salesman or saleswoman of judgment
that should be no deterrent to the earnest purpose to
make the sales as big as possible. In order to turn
over the roll stock profitably, the people in charge of
selling must be on the job all the time. But tact
must be observed. The direct attack is usually crude,
and few customers will stand for it. Therefore the
desire for additional numbers must be created through
suggestion.
The power of suggestion is made plain in the work
of the advertising department, of that of the window
dresser as well as that of the sales force in the roll
department. Selling rolls with the desired speed in
turnover is a fine art when the attractiveness of the
department is preserved and the customers remain
friendly to the store.
Selling by suggestion is also performed by grouped
lists sent by mail. This means is rendered the more
effective if care is taken to send the lists with con-
sideration of the suitability of the numbers to the
prospects. Making a selective list takes time but it
pays. The well-managed department will have some
data to tell the kind of music the customer bought in
the past. That kind of information will enable the
roll department to arrange special lists to interest
particular individuals.
2009-2021 CLYBOURN AVENUE
Cor er Lewis Street
CHICAGO
SITUATION IN SUPPLIES
Pacts in Various Lines of Commodities Which Enter
Into Musical Instrument Manufacture.
PERFECT PUNCHINQS
AT
C F GOEPEL* CO
137 E A S T I3 T -* ST.
N E.W YORK
A meeting of the creditors of the Felt Specialties
Co., Inc., New York, will be held in the office of
Trustee Seaman Miller, February 25, when the affairs
of the bankrupt firm will be wound up.
A plan for reafforestation was submitted and
adopted by the Humboldt Redwood Reafforestation
Association.
Frank A. and William T. Merriam have been ap-
pointed executors of the estate of the late Asaph
Merriam, manufacturers of piano benches at South
Acton, Mass. The estate is estimated at $120,000.
Edward H. Rogers, lumber man, Tonawanda, N.
Y., who supplied stock to many piano industries,
died recently.
A new revised edition of the sales code of the
Hardwood Manufacturers' Institute, will be ready
for distribution not later than the annual meeting at
Louisville, Ky., in May.
James T. Rose, formerly president of the Musical
Supply Association, has resigned as secretary and
March 1, 1924.
assistant general manager of the Cornwall & Patter-
son Mfg. Co., Bridgeport, Conn.
G. M. Florey recently held a formal opening of his
new music store at 213 North Douty street, Hanford,
Cal.
A music section has been added to the business of
Marion Sullivan, Douds, Iowa.
Charles G. Herr will open a music store this week
in the St. Charles Building, Wilkes-Barre, Pa.
The McCord Music Co. recently opened a store in
Bend, Ore.
PROMPT Q R S SERVICE
Two Special Notices from Music Roll Manufacturers
Reminds Dealers of Opportunities.
A special notice to dealers from the Q. R. S. Music
Co., Chicago, says: Q. R. S. Roll No. 2604— So This
Is Venice—Fox Trot is ready for immediate delivery.
Another notice dated Feb. 26 says: "We will ship
standing orders on the numbers listed below at once.
Orders from our customers not on the standing order
list will be filled promptly on receipt—2542, Mean
Blues, Fox Trot; 2548, There Are Some Things You
Never Forget (from "One Kiss'), Fox Trot; 2584,
Cielito Lindo (Beautiful Heaven or Heavenly Lover),
Waltz; 2585, That Cozy Little Cottage Home Our
Own, Marimba Waltz; 2587, Old New England
Waltz, Mariamba Waltz; 2601, London Bridge Is
Falling Down on the Isle of Childhood Dreams,
Waltz.
HARDWOODS STANDARDIZED.
In a recent speech President McClure, of the Na-
tional Hardwood Lumber Association, challenged the
action of the government on its standardization activ-
ities and on the government's action in ignoring the
suggestions of the association, which, he said, in its
twenty-six years of efforts has reached a point in the
standardization of nomenclature, in the simplification
of grades and sizes and in adequate guarantees of
measure and quality, far in advance of any other
organized effort in the lumber trade. "Today," he
said, "we have one standard of inspection applying to
all markets and governing all of the twenty-eight or
more varieties of hardwoods. This standard includes
specifications, nomenclature and grading rules gener-
ally accepted as fitting satisfactorily the practical
necessities of the trade."
W. H. Fuhri was made vice-president of the Colum-
bia Phonograph Co. last week to succeed George W.
Hopkins, resigned. Mr. Fuhri was formerly general
sales manager of the General Phonograph Corp., but
resigned to accept the vice-presidency of the Manu-
facturers' Phonograph Co., New York.
Paragon Foundries
Company
Manufacturers of
Paragon Piano Plates
Oregon, Illinois
HAMMACHER, SCHLEMMER & CO.
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
New York, Since 1848
4th AVC. 311(1 13th St.
PRACTICAL PIANO MOVING SUPPLIES
INCREASE SELLING POWER
One-Man Steel Cable Hoist; Two-in-On*)
Loaders, Trucks, Corers, etc.
Gat Our N«w Circular* and Prioa*
PIANO MOVERS SUPPLY COMPANY
LANCASTER, PA.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
23
PRESTO
March 1, 1924.
DE LUXE ROLLS FOR MARCH
Long List of Classic Numbers and Latest Hits in
Dance Tunes in Presentations.
The new bulletin for March has been issued by
the De Luxe Player Roll Corporation, New York.
In the following lists the name of the recording artist
is printed in parenthesis:
New classic music for March: Bourree, B minor,
Bach-Saint Saens (Silvio Scionti); Connais tue le
pays (from "Mignon"), Thomas (Mettler Davis); A
Dream, Bartlett-Roth (Rolf Roth); Etude de Concert,
Op. 103, Sternberg (Ruth Bingaman); Etude in G
flat, Chopin (Austin Conradi); Fantasia, Martha, Flo-
tow-Smith (Carl Schmidt); In the Forest, Etude No.
4, Liszt (Anton Bilotti); Le Vent dans le Pleine, and
Minstrels, Debussy (Claude DeBussy); Marcheta,
Schertzinger (Earl Hamilton); Melodies of Old (with
words) Waltzes, Sweet Rosie O'Grady, Annie Rooney,
Bicycle Built for Two, Side Walks of New York,
After the Ball, A Hot Time in the Old Town
(Howard Lutter); Mother Machree (ballad with
words), Ball-Roth (Rolf Roth); Nina, Pergolesi-
Joseffy (Edna Beach Webb); Nursery Rhymes (with
words): Hey Diddle Diddle, Little Bo Peep, Ride a
Cock Horse, Little Jack Horner, Twinkle, Twinkle,
Little Star, Lullaby (Howard Lutter); Pavane, Ravel
(Leonidas Leonardi); Prelude in G, Rachmaninoff
(Edna Richolson Sollitt); Schwank (Joke), Poldini
(Gertrude Peppercorn); Scherzo (from Sonata in A
major), Beethoven (Silvio Scionti); Serenade in B
flat minor, Rachmaninoff (Cecile de Horvath); Soeur
Monique, Couperin (Edna Beach Webb); Staccato
Etude, Friml (Marguerite Bailhe); Study in Form of
a Waltz, Op. 52, No. 6, Saint-Saens (Eugene d'Al-
bert); Tarantelle, Heller (Marguerite Goebel Le
Grand); Tempo di Minuetto, Zanella (Marguerite
Bailhe); Waltzes, Op. 39, Parts 3, 4 and 5, Brahms
(Gottfried Galston).
Dance Rolls with words: I'm Goin' South, from
THE HEART OF T H E
PIANO
CAMBRIDGE, MASS.
LEATHER
FOR
PLAYERS
ORGANS
PIANOS
PNEUMATIC LEATHERS A SPECIALTY
Packing, Valves, All Special Tanned
Bellows Leather
T. L. LUTKINS, Inc.
TUNERS"
NEW YORK
The Background
A BUSY ROLL
DEPARTMENT
SUIT OVER RADIO PATENT
Koehler Tool Company, of Newark, N. J., Is Accused
by Hazeltine Corp. of Infringement.
A suit has been filed in Federal Court by the Hazel-
tine Research Corporation and thirteen other radio
manufacturing companies against the Koehler Ma-
chine and Tool Company, of Newark, charging in-
fringement of radio patents held by the Hazeltine
Corporation. The suit seeks an accounting, prelimi-
nary and permanent injunctions against the defend-
ant company.
The infringements are alleged to be in the manu-
facture of the neutrodyne radio circuit, which was in-
vented by Professor Louis A. Hazeltine, of Stevens
Institute, Hoboken, where the headquarters of the
corporation are located.
SOME NEW INCORPORATIONS
Musical Merchandise and Phonograph Firms Estab-
lished in Good Shape in Many Places.
C. A. Richards, New York, to trade in phonographs.
C. A. Richard, H. J. Treanor and M. C. McLoughlin
are the incorporators.
Success Music Shop, New York City; musical in-
struments; $2,000; R. and E. Cohn and J. Mayesh.
Daily Phonograph Co., 1917 South Western avenue,
Chicago; phonographs, records; $15,000; W. H. Daily
and others.
Leland Music Publishing Co., Albany, N. Y.;
$25,000; J. E. Tarsches, S. E. Boisclair, A. Klein.
(Attorneys, Caplan & Caplan, Albany.)
OPENS IN TERRE HAUTE, IND.
Phonographs, records, rolls and sheet music are
carried by Ben Falber in his recently opened store
at 212 Wabash avenue, Terre Haute, Ind. Mr. Falber
formerly was the owner of the balcony music shop of
the Lederer-Feibelman department store. He went
to Terre Haute several years ago from New York,
where he was manager of a chain of stores of the
Jerome H. Remick Music Publishing Company. At
different times it is Mr. Falber's plan to bring vaude-
ville singers and song writers to his shop for enter-
tainment.
THE STANDARD ACTION CO.,
40 Spruce Street
"Bombo" fox-trot, Silver & Woods (Stuart Gregory);
So This Is Venice, from "Ziegfeld Follies" fox-trot,
Thomas-Warren (Howard Lutter); Someone Loves
You After All, from "Kid Boots" fox-trot, Tierney
(M. J. Loscalzo); Take a Little One Step, from "Lolli-
pop" fox-trot, Youmans (Howard Lutter); Where
the Lazy Daisies Grow (fox-trot), Friend (John
Spencer); You (fox-trot), Wohlman & Cooper (M.
J. Loscalzo).
ELKHART HEARS MINSTRELS.
The C. G. Conn Greater Minstrels gave the second
annual performance recently at the Bucklen Theater
and employes of C. G. Conn, Ltd., filled every seat in
the big Elkhart theater. No admission was charged.
The Conn Junior Band of thirty-five pieces played
the overture. The Conn Concert Orchestra played
the accompaniment for songs. The Conn Pan-Amer-
ican Four saxophone quartet and Dick Luk's Conn
Seven-Piece Orchestra also added to the evening's
enjoyment.
COLUMBIA
WORD ROLLS
March Releases
SYNCHRONIZED WORD ROLLS
Title:
Played by:
When Ij-lsh Eyes are Smiling
Nell Morrison
Marimba Waltz
813 Waiting for the Rainbow
Edwin Schmidt
Fox-trot
812—Roosevelt March
Clarence Johnson Marimba March
811 Sighing Sands
Nell Morrison Hawaiian Marimba Waltz
810 I Wonder Who's Dancing With
You Tonight
James Blythe Fox-trot
809 Mean Pit pa, Turn in Your Key
Harry Geise Fox-trot
808 Brother You've Got Me W'rong
Harry Geise Fox-trot
807—Home in Pasadena
Nell Morrison Fox-trot
806—Our Little Home
James Blythe Fox-trot
805 31st Street Blues
Harry Geise
Blue
804—I'm All Broken Tip Over You
James Blythe Fox-trot
803—The One I Love
Harry Geise Fox-trot
801 Lonely Lane
Harry Geise
Waltz
800 Ireland Is Heaven to Me Art Gillham
Ballad
799 My Dream Sweetheart
Harry Geise
Waltz
798 Watching the Moon Rise Nell Morrison Fox-trot
797 Light House Blues
Harry Geise
Blue
796 Arizona Stars
Nell Morrison
Waltz
795 You Can't Make a Fool Out of Me
Billy Fitch
Waltz
794 It Aint Gonna Rain No Mo' Harry Geise Fox-trot
814
To Retail at
Why Pay More?
Established 1867
Strauch Bros.
All Well-posted Piano Dealers, Sales-
men, and the Piano Buying Public
recognize the value of this name on a
Piano Action,
For more than 55 years it has been associ-
ated with the best products of the Piano
industry. It has always represented
Quality and Merit
When a Piano Action bears the name of
Strauch Bros, it is an additional guarantee
of the quality of the instrument containing it.
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Here are
BASS STRINGS
STRAUCH BROS.,Inc.
OTTO R. TREFZ, Jr.
327 to 347 Walnut Ave., at 141*t Street
NEW YORK
Special attention given to the need* of tb« toner and
the dealer
S110 Fairmonnt Avenue
PHILADELPHIA, PA.
Piano Action*, Hammer* and Repair*
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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