Presto

PRESTO
U. S. MUSIC COMPANY'S
AID FOR DEALERS
Extensive Advertising Campaign Now Pre-
pared for Merchants Who Are Particularly
Urged to Use Their Local Newspapers.
ATTRACTIVE CUTS A PART
Dealers' Part in Scheme Is to Submit Synopsis of
What He Wants to Advertise.
A nation-wide advertising campaign for the purpose
of stimulating playerpiano and roll sales is being pro-
moted by the United States Music Co., 2934-2938 W.
Lake street, Chicago. The company plans to launch
the publicity scheme within the next two weeks, and
it is hoped that every live dealer will take advantage
of this unusual opportunity which is offered for his
special benefit.
The liberal policy of the United States Music Com-
pany is exemplified by the aid it has given dealers
from time to time. It is not advertising its products
in a direct way, but indirectly. Its principal thought
is to create a desire for playerpianos.
It is a well-known fact throughout the trade that
playerpiano sales precede player roll sales. People
must own a player before they would consider pur-
chasing or even becoming interested in rolls. A win-
dow display of rolls would mean little to the passers-
by who did not own a playerpiano other than the
attractiveness of the display itself.
On the other
hand, the player owner would naturally become inter-
ested, not merely in the arrangement of the music
rolls, but in the numbers exhibited, thinking perhaps
of a new song he had heard recently and which he
would like to have in his collection of rolls. The de-
mand for the music roll depends upon the prevailing
interest in the playerpiano.
In realizing the importance of playerpiano sales the
United States Music Co. offers to furnish every dealer
who sells its products the material necessary for the
running of advertisements in local papers in the way
of cuts and matrices. It is a proposition that will re-
duce the dealer's advertising expenses down to a
minimum.
In order to make it clear to dealers and to give
them the details of the excellent service it proposes
to render, the company sends out the following letter:
Webster's-dictionary defines the word "service" as
follows: "Performance of labor for the benefit of
another."
Our advertising department is at your disposal,
equipped and prepared to perform any part of the
labor of getting your playerpiano advertisements to-
gether for you without cost.
Our advertising department will assist and co-oper-
ate with you in writing copy or supplying cuts or
matrices for advertisements you may wish to run in
your local newspapers.
When making your requests for cuts, order by
number, so that we may know whether you want one
or two column cuts, also state whether or not your
paper can use matrices.
The appeal of a cut picturizing some attractive
scene that might happen in any home with a player-
piano is certainly more likely to create a new player
THE
,
W. P. HAINES & COMPANY
J
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
sale than an advertisement with just a cold piano cut
and a mere price quotation.
We will send you specimens of layouts for differ-
ent size advertisements, if you will give us a synopsis
of what it is you want to advertise.
We will do all this, without expense to you, know-
ing that it will surely increase your playerpiano busi-
ness, which in turn, we feel sure, will make a market
for more player music rolls.
MILWAUKEE MUSIC TRADE
ACTIVE IN MUSIC WEEK PLANS
Edmund Gram and Other Music Merchants Stimulate
Committees Planning for Popular Event.
DEPENDABLE MUSIC STORES,
INC., PLANS CHAIN IN INDIANA
South Bend Firm, of Which Frank H. Brown I s
President, Announces Plans.
Forty years of music salesmanship is the record of
Frank H. Brown, president of the Dependable Music
Stores, Inc., South Bend, Ind., which recently pur-
chased the stock and lease of the Hobart M. Cable
Company at 118 North Main street, in the same city.
From peddling organs, which he carried through
New York state sections on a wagon, to retailing
grand pianos in an up-to-date establishment, Mr.
Brown has learned all phases of the piano business.
In addition to experiences as a wholesale piano
traveler, Mr. Brown has given much time to retailing
the goods. With J. Arthur Jamison he established
a retail music store in Logansport, Ind., several years
ago. The partnership was incorporated when the
store next to the Oliver Hotel in South Bend was
taken over.
Mr. Jamison will remain in charge of the Logans-
port store, according to Mr. Brown, who states it is
the. eventual plaji of the company to establish a chain
of retail music houses in northern Indiana.
Mayor Daniel W. Hoan of Milwaukee has set aside
the week of May 4 to 10 as Milwaukee Music Week,
and his Honor is one of the most active members of
the general committee of the Milwaukee Music Week
Commission, of which Edmund Gram, the piano mer-
chant, is chairman. The Milwaukee music merchants
are co-operating in a helpful way and are well repre-
sented on the various committees.
The events of Music Week will begin on Sunday
morning, May 4, by special sermons on music in the
churches and special music by choirs and in Sunday
schools. Organ recitals are scheduled for the after-
noon, and at 3 o'clock the bells and chimes of churches
C. E. Lanstrup, dealer, Council Bluffs, la., has
will be rung. At the Auditorium in the evening a added a recital hall to his other attractions.
massed choir of 800 from Protestant and Catholic
churches will give a sacred concert, accompanied by
the Milwaukee Symphony Orchestra of 100 pieces and
the McDowell Orchestra.
It will provide a good start for a musical week
which will include everything in instrumental and
vocal music.
In every program, no matter how
classical, one or two community songs will be in-
Pianos and Players
cluded so that everybody may feel he or she is tak-
ing an active part in the celebrations.
WESER
STARR PIANO COMPANY'S
LINE IN SAN FRANCISCO
Sell readily—Stay sold
Great profit possibilities
Style E (shown below) our latest 4'6"
Warerooms and Offices Now Admirably Situated in
the New Nine-Story Furniture Exchange.
The Starr Piano Co., Richmond, Ind., has admirably
situated offices and showrooms on the third floor of
the Furniture Exchange Building, San Francisco.
The company had occupied space in the old Furniture
Building and moved to the 'new and up-to-the-minute
Furniture Exchange at its completion. The magnifi-
cent nine-story structure is the headquarters of the
furniture industry in San Francisco and the character
of the activities of the occupants is suggestive of busi-
ness for the Starr Piano Co.
All the furniture dealers from a dozen western
states, as well as Canada and Mexico, who come on a
furniture buying quest to San Francisco are certain
to visit the San Francisco Furniture Exchange. The
advantage of this to the Starr Piano Co. is apparent.
It was proved recently during the Spring Market
Week of the furniture men.
Many furniture dealers handle pianos and phono-
graphs and the piano and talking machine lines of the
Starr Piano Co. are leaders with furniture houses in
many places. During the recent furniture week in
San Francisco many additional furniture houses were
added to the list served by the San Francisco head-
quarters of the Richmqnd, Ind., industry, according
to J. W. Steinkemp, the manager.
TO REMODEL ST. PAUL STORE.
Remodeling improvements to cost about $50,000
have been planned by W. J. Dyer & Bro., St. Paul,
Minn. These include an entire new front to the big
store and the subdivision of an entire floor into studios
for music teachers. There will be twenty-four, each
provided with a waiting room, an outside window and
a fresh air supply from a ventilating system of the
most modern kind. Walls, floors and doors will be
thoroughly sound-proof.
Order a sample to-day.
Liberal advertising and
cooperative arrangements
Write for catalogue
and price list
Weser Bros., Inc.
Manufacturer!
520 to 528 West 43rd St.
New York
J. T. BRISTOL HAS MALE HEIR.
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
James T. Bristol, head of James T. Bristol, Inc.,
1408 Kimball Hall Building, Chicago, was the subject
of much congratulatory attention on Monday of this
week at the Piano Club luncheon on account of the
birth of his son on Sunday. Mr. Bristol served as
president of the club last year. James T. Bristol,
Inc., handles piano paper and has been in existence
about one vear.
AVAILABLE TERRITORY OPEN
BUYS MASSILLON STORE.
W. P. HAINES & CO., Inc.
ISStb St. and Walton Ave.
New York City
February 23, 1924.
The Massillon, O., store of the George C. Wille
Co., Canton, O., has been sold to L. D. Van Horn
and in future will be known as the Van Horn Music
Co. The store, which carries a complete music goods
line, has been under the management of Mr. Van
Horn for several years.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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