P R E S T O
STORY & CLARK LINE FOR
ALL FREDERICK STORES
W. F. Frederick Piano Company Buys Story
& Clark's Stock of Instruments in the
Latter's Pittsburgh Store.
CHICAGO HOUSE RETIRES
Another Link in the Chain of Distinguished Retail
Houses Featuring Repro-Phraso Player.
but highly effective Repro-Phraso expression de-
vices.
The Story & Clark's national advertising campaign
will be augmented this year in a manner that will
more definitely react to the benefit of Story & Clark-
dealers. A large appropriation has been made for Travelers' Frolic Will Mark Noisy But Joyous End
direct business bringing advertising, concentrated in
to Meeting at Waldorf-Astoria.
the large centers where the Story & Clark product is
No matter who may decorously open annual music
being featured by dealers. Further details of this
trade conventions, the travelers will continue to joy-
plan will be made public at a later date.
ously close them. And there is nothing tentative
^ibout the arrangements for the Travelers' Frolic
which will begin where the dinner of the National
Piano Travelers' Association ends on the eve-
ning of Thursday, June 5 at the Waldorf-Astoria,
New York. The plans outlined are assurances that
Charles Ray and Sophie Tucker Made Members the au revoir event of the trade conventions of 1924
will be the most hilarious in history.
Laugh and Louis Wallis Made Them Think.
That decision was part of the convention plans
The Piano Club of Chicago was entertained with a discussed recently at a meeting of the ex'ecutive
variety of joyous events at the Monday luncheon this committee of the National Piano Travelers' Asso-
week. Charles Ray, the famous motion picture art- ciation held at the Republican Club, New York.
ist, expressed the emotion-of a star scorning a salary Those present at the meeting were: William C. Hea-
of five million real dollars a year. "This is too much; ton, president; Albert Behning, secretary; L. B.
1 want more," was the caption suggested by the Williams, treasurer, and George H. Bliss, M. J.
facial expression. Mr. Ray also expressed the emo- Kennedy, and C. T. Purdy.
tion of an m. p. star experiencing the limit in futility
—measuring his excess profits tax with his thumb.
Bridgeport Furniture Co., 3224 S. Halsted street,
Another joyous incident was provided by Sophie Chicago, reports a fine business in the Bush & Gerts
Tucker, America's queen of vaudeville, and her two grands and Straube Artronome players. The Kim-
"accomplices."' Ted Shapiro and Jack Carroll, knights ball uprights have been added to the line.
of syncopation.
As a sobering reaction the club management intro-
duced Louis Wallis, member of the Fels Commission,
as speaker of the day. His subject was "A Square
Deal in Business."
The attendance at the luncheon this week was un-
usually large.
TRAVELERS TO CLOSE
CONVENTION AS USUAL
PIANO CLUB OF CHICAGO
GIVEN ENJOYABLE TIME
The W. F. Frederick Piano Company, of Pitts-
burgh, and other points in Pennsylvania, Ohio and
West Virginia, last week purchased outright the
stock of the Story & Clark Piano Company's retail
store in Pittsburgh and secured the exclusive agency
for Story & Clark pianos and player products at all
points where the Frederick company conducts retail
stores.
The W. F. Frederick Piano Company is rightly
considered one of the greatest retail houses in the
music industry, operating some fifteen retail stores in
Pittsburgh, Uniontown, Johnstown, Greensburg, Du-
quesne, McKeesport and Connellsville, Pa.; Wheel-
ing, Clarksburg, Morgantown and Grafton, W. Va.,
and in Steubenville, East Liverpool and Cambridge,
Ohio.
The Story & Clark line of grands, uprights and
players, and particularly the Repro-Phraso player-
piano, will be featured in all of these stores exclu-
sively by the W. F. Frederick Piano Company.
The deal with the Frederick house, one of the
largest that has been consummated in the trade for
some time, adds another link to the chain of distin-
guished retail houses which are featuring the Story
& Clark line in various parts of the United States.
Among the other better known retail houses in this Figures for December, 1923, Show Good Percentage
chain are: E. H. Droop & Sons, Washington, D. C.;
of Gain Over Same Month in Previous Year.
Sherman, Clay & Company, northern California, Ore-
Specialty
exports for December, 1923, while not so
gon and Washington; J. W. Jenkins Sons Music
Company, Kansas City, Mo., and other points; large as for November, continued the year's record
Schmoller & Mueller Piano Company, Omaha, Neb.; of improvement over 1922, says the Specialties Divi-
Pearson Piano Company, Indianapolis, Ind.; Tur- sion of the Department of Commerce. December ex-
ports showed a gain of 5.5 per cent over December,
ner Music Company, Tampa, Fla.
A complete list of the dealers featuring the Story 1922. The gains took place in fifteen out of the
& Clark line includes numerous other houses only twenty-three groups, while the losses in eight groups
slightly less prominent than the above. Those men- were for the most part smalK
Gratifying increases were recorded in the musical
tioned, however, are nationally prominent for their
clean merchandising methods and all of whom have instruments group to the extent of 16.8 per cent for
the reputation for choosing their piano lines with the December, 1923, over the same month in 1922 and 2.1
per cent over November, 1923. Photographic goods
most scrupulous care.
It is significant that practically all of the above (except photopaper) showed a gain over both periods
names have been added to the Story & Clark dealer about equal to that of musical instruments—namely,
list within the past year. This is largely the result 12.6 per cent and 4 per cent, respectively.
of the extensive national advertising campaign which
places the merits of the Story & Clark line before
GULBRANSEN IN ST. JOSEPH, MO.
the music loving public of the United States through
The Gulbransen playerpianos are handled by
the advertising pages of prominent nationally cir-
culated periodicals. Another strong factor in the Townsend, Wyatt & Wahl, St. Joseph, Mo., which
increase in the Story & Clark representation and has a very successful piano department in its gen-
wholesale business is the Repro-Phraso player-piano eral store. The company recently purchased ground
which gives the player pianist unusual opportunities at Ninth street and Frederick avenue and will build
for musical expression through the extremely simple a modern six-story business structure. The ground
area is 150x140 and plans call for one of the finest
piano departments in the West.
Manager Fred
Schneider is planning to have exclusive showrooms
for variou,s instruments handled and separate rooms
for
rolls and records.
THE
GRATIFYING INCREASE IN
EXPORTS OF MUSIC GOODS
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
WESER
Pianos and Players
Sell readily—Stay sold
Great profit possibilities
Style E (shown below) our latest 4'6"
Order a sample to-day.
Liberal advertising and
cooperative arrangements
Write for catalogue
and price list
Weser Bros., Inc.
Manufacturers
520 to 528 West 43rd St.
New York
ALBERT STRAUCH, JR., IN CHICAGO.
The junior member of the famous piano action
house of Strauch Bros., New York, has been in Chi-
cago looking after his customers. Mr. Strauch said
to a Presto representative that the activities in the
piano industry are conclusive evidence of the begin-
ning of an exceptionally good year. He is especially
enthusiastic on the subject of the New Strauch play-
er action which is meeting with an almost unprece-
dented success.
BUYS IN GALION, OHIO.
The W. E. Jones Piano Company, Mansfield, Ohio,
has closed a deal whereby possession is acquired of
the piano store of E. W. Seamann at Galion, Ohio.
The Seamann store will be combined with the present
Galion store of the Jones Piano Company. W. D.
Casto, assisted by his father, H. Casto, will be in
charge of the Galion store.
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
February 9, 1924.
Joseph F. Budrick, 3343 S. Halsted street, Chi-
cago, reports a big sale on the Gulbransen register-
ing piano during January. The window display at-
tracts the people and when they go in to investigate
it, it takes but a few minutes to sell the Gulbransen.
The house also does a large player roll business.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
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