Presto

Issue: 1924 1958

PRESTO
BALDWIN BABY GRAND
PLACED IN WHITE HOUSE
Mrs. Coolidge Selects Model in Brown Mahog-
any for Lincoln Room, a Duplicate of One
Selected by Mrs. Harding.
Right before the Christmas holidays, Mrs. Coolidge
installed in the White House a Baldwin Baby Grand
Piano for the person use of her family. The piano
has been placed in the Lincoln Room, now reserved
for the use of the two Coolidge boys. Here, sur-
rounded by the same furniture that was used by
President Lincoln, this Baldwin will afford enjoyment
to the intimate family circle, where the President
and Mrs. Coolidge can be "just home folks."
Mrs. Coolidge is a good musician. One of the boys
plays the banjo, the other the ukulele, and the Christ-
association. At the meeting on the 21st nearly all;
of the local managers were present. •,:
T. M. Pletcher, president of the Q R S Music Co.,
Chicago, was a recent visitor to the Portland, Ore.,
trade.
Mr. Pletcher came to Portland over the
Southern route, and, while in the South, contemplated
a hunting trip in Mexico, which he had to forego
on account of the Mexican revolution.
The Reed, French Piano Co., of Portland, Ore., in
featuring the Hallet & Davis piano, have a large
placard in their window saying, "Look into the Heart
of a Hallet & Davis Piano." A Hallet & Davis is
in the window with the front out. Many are attracted
and enter the store to look further into it.
H. T. Moore has joined the piano department of
the Portland branch of Sherman, Clay & Co., and has
been placed in charge of the Willamette Valley trade
and will have his headquarters at Roseburg, Ore.
Serge Halman, of the Portland piano department,
went to his new headquarters to assist him in being
installed. Mr. Moore was formerly connected with
the Oakland, Cal., branch of the firm.
ALTERATION PLANS FOR
MEMPHIS PIANO STORE
BALDWIN PIANO IN WHITE HOUSE.
The O. K. Houck Piano Co. Will Spend $25,000 in
Improving Various Departments.
A better rearrangement of the various departments
and the allotment of more space for some are ad-
vantages to be accomplished in the remodeling plans
of the O. K. Houck Piano Company, Memphis,
Term., which are now under way. The work will en-
tail an expenditure of about $25,000, according to'
Jesse Houck, president of the company. In the plans
are ambitious schemes for decorating and furnishing
the Duo-Art section on the third floor and the up-
right and grand departments on the second floor of
the Main street store.
On the Main street side of the store a new fast
passenger elevator will be installed, serving from the
basement to the fifth floor. Other plans are the re-
moval of the general offices from the rear of the first
floor to the fifth, in which location the wholesale
offices of the record department will also be located.
The entire basement of the Main street building will
be given over to the record department, formerly on
the first floor of the First street building. The sec-
ond floor of the Front street store will be given up
to the used pianos and the repair shop will also be
located there.
mas holidays witnessed many impromptu concerts ar-
ranged by the mistress of the White House.
This is the third Baldwin Piano which has graced
the White House. Mrs. Taft had an instrument of
special design for her use in the Green Room. Mrs.
Harding preferred the library of the living quarters
on the second floor for her home musical center.
Mrs. Coolidge's Baldwin is a duplicate of Mrs.
Harding's, in size and style, with the exception that
Mrs. Coolidge preferred the dull brown mahogany
finish, while Mrs. Harding's choice was the red ma-
hogany.
At the time Mrs. Coolidge's Baldwin was installed,
she expressed her intention to visit some day the Claude P. Street, For Forty Years Prominent in
Music Trade, Succumbs to Sudden Illness.
great Baldwin factories in Cincinnati and see the
craftsmen at work, building the instruments that have
Claude P. Street, founder and manager of the
thrice been chosen to grace the home of the President Claude P. Street Piano Co., Nashville, Tenn., who
of the United States.
died recently from an attack of acute indigestion, was
prominent in the music business of that city for the
past forty years.
Mr. Street began his business career with a whole-
sale grocery firm in Nashville, but soon switched to
the trade he had served so long when he became a
retail piano salesman for R. Dorman & Co., with
W. C. Heaton, President of the De Luxe Roll Corpo- which firm he remained until it was dissolved.
Thereupon he joined the forces of the Jesse French
ration, Gives Talk on Welte Action.
Piano & Organ Co. in Nashville and in time became
E. B. Bartlett, vice president of the W. W. Kimball district manager for the company. When the Cast-
Co., Chicago, recently returned from New Orleans, ner-Knott Dry Goods Company installed a piano de-
La., where he attended the annual meeting of the partment Mr. Street was named manager, which posi-
Junius Hart Piano Co., Ltd. J. V. Sill, Assistant tion he filled until ten years ago, when he established
Wholesale Manager, is at present visiting dealers in the Claude P. Street Piano Co.
New York and Boston.
W. C. Heaton, president of the De Luxe Roll Cor-
WILL STIMULATE SALES.
poration, gave a short talk last Friday at the noon
Columbus,
music merchants see possibilities
recital in Kimball Hall, on the origination of the of more sales Ohio,
in the definite step recently taken
Welte action.
toward the establishment of a school of music at Ohio
State University recently when the college of educa-
tion voted to include music in the curriculum as a
minor study. Students who study music at the uni-
versity will now be entitled to a state certificate to
teach music in any of the Ohio schools.
February 2, 1924.
v
THE
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Are.
N«w York City
WESER
P i a n o s and P l a y e r s
Sell readily—Stay sold
Great profit possibilities
Style E (shown below) our latest 4'6"
PROMINENT NASHVILLE, TENN.,
PIANO DEALER PASSES AWAY
ACTIVITIES OF THE W. W.
KIMBALL COMPANY'S FORCES
Order a sample to-day.
Liberal advertising and
cooperative arrangements
Write for catalogue
and price list
Weser Bros., Inc.
Manufacturers
520 to 528 West 43rd St.
New York
NEWS OF THE TRADE
IN PORTLAND FIELD
Oregon Music Trades Association Meets to Discuss
Tuning Rates—Other Items of Interest.
The Oregon Music Trades Association, E. B.
Hyatt, president, held its first meeting this season at
the Chamber of Commerce, at noon, January 21, at
which time the question of tuning and tuning rates
was discussed and by common consent the price
raised 50 cents for each instrument tuned. The ques-
tion was fully discussed and it was decided that it
were better to have experienced men, rather than
cheaper labor, as at the rates in vogue at present the
dealers had to stand a loss. Mr. Hyatt says that
from now on there will be regular meetings of the
TRADE LOOKS GOOD.
"Whether we look at national or international trade
conditions things look good," H. Archibald Har-
ris, counselor on accounting and taxation for the
Illinois, Indiana and Tennessee Bankers' association,
told the Illinois association at its midwinter tax con-
gress in the Hotel La Salle last week, and added:
"I warn you, as bankers, against tightening up the
reins of credit unnecessarily."
Alterations and the installation of new fixtures have
been completed in the new storeroom of Roth's Music
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Store on Market street, Leechburg, Pa.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
February 2, 1924.
CHRISTMAN
"The First Touch Tells"
WHY NOT ADD A
LINE OF PIANOS?
Question Addressed to Exclusive Musical Mer-
chandise Dealers Paraphrases One Which
Has Frequently Been Directed to the Ex-
clusive Piano Dealers.
MAKE LINE GENERAL!
Consideration of Case by Veteran Roadmen and Keen
Observer of Trade Conditions Results in Favor
of General Music Store.
There is Style, Finish and Character
in the
* '; ;
CHRISTMAN
Electrically Operated
Reproducing
Grands and Uprights
that challenges Interest on sight, and
the Tone and Operation completes the
assurance that they are Instruments
above and beyond the average pianos
—they are Artistic in every particular
and they are Sold by leading dealers
on that basis.
CHRISTMAN
Studio Grand
Only 5 Feet Long
is recognized as the first to demon-
strate that a small grand piano could
possess the power and quality of a
concert grand. It is a favorite with
critical pianists and it is a magnet
in the line of any piano store.
Every day you are
without the CHRISTMAN
agency you overlook
a good source of profit.
(€
The First Touch Tells"
Reg. U- S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
A great deal of convincing matter has been printed
in trade papers urging piano dealers to expand their
line to include musical merchandise, but strange to
say, not much has appeared suggesting the reverse
proposition—for the musical merchandise dealer to
add pianos to his varied attractions. That has always
seemed to me surprising because of a very prevalent
thought in the minds of men who handle the small
goods.
A great many exclusive dealers in musical merchan-
dise realize now and then that they do not cater to
all of the musical needs of their community; that there
is some business they do not get which they might
get with very little additional energy. This is the
business in pianos, players and reproducing pianos
and, in some places, the business in parlor and theater
organs.
Thought for Ambitious Dealers.
It is an interesting thought to dealers ambitious to
develop into general music goods merchants that
there are good profits in the sale of music goods that
do not come to their stores. The thought with many
has resulted in the addition of a piano department
with consequent benefits in a financial way.
The many musical merchandise dealers who have
added pianos and proved the efficacy of the act,
freely testify to the wisdom of expanding their busi-
ness into one of a general merchandise character.
They are unanimous in stating that the action was
beneficial to merchant and customer. The customers
profit by getting the advantages of the larger line of
music goods, convenience in making purchases and
the better service that the expanded business assures;
the merchants in increased sales, larger profits and
the facilities for improved service.
Meaning of a Phrase.
There are prominent dealers here and there
throughout the country who distinguish themselves
by the sub-title to their names of the phrase, "The
Music Man." It is a term with a meaning that sets
them apart from all the other dealers. There is one
thing that every dealer should aspire to be and strive
to be and that is the music man of the community.
The character is a valuable asset. He is considered
an authority on everything musical and when musi-
cal information is desired the "music man" naturally
comes to mind as the competent party to supply it.
But the dealer in musical merchandise alone is not
fully qualified to present himself as the "music man,"
a title associated with full knowledge of things musi-
cal. No matter how extensive the business of musical
merchandise dealer may be he is not considered quali-
fied to talk convincingly of piano or organ matters.
The man qualified to hold the title of "Music Man" in
the community is the dealer whose line is complete,
made up of all the phases of music goods, pianos,
players, reproducing pianos, organs, orchestrions, elec-
tric pianos, phonographs, stringed instruments, reed
goods, band and orchestra instruments, rolls, records
and sheet music. With such a wide line the dealer is
qualified to act as an authority on music goods sub-
jects.
Valuable Results.
Apart from the value of the character of general
music man in bringing business to the store there is
the increased ability to keep customers. There is an
important admission that every dealer who has ex-
panded his musical merchandise line by the addition
of pianos will make and that is the greater ease in
binding customers to the store than was possible
when he carried only musical merchandise. The
pianos, players, reproducing pianos and the mechani-
cal pianos and orchestrions tend to dignify their busi-
nesses.
In every musical merchandise sale even the small-
est there is a new motive, indicative of the enlarged
field. Every purchaser of musical merchandise is
a prospect for a piano sale. The sale of a piece of
sheet music may lead to a piano sale. Every deal has
the possibilities of piano or organ deals to follow.
The boy who buys a harmonica today may be taking
piano lessons tomorrow. The newlyweds who buy a
talking machine this week are good prospects for a
piano or player when they get settled in the new
bungalow.
Customers for Everything.
There is nothing more natural than for the custom-
ers who bought small goods or phonographs to come
back to the same store for the pianos. The valuable
point of contact has been established. The piano or
player customers seek satisfaction in the store which
has gained their confidence in musical merchandise
sales. The purchasing of music goods is a progres-
sive thing. Customers who begin with small instru-
ments are in line for better or larger or otherwise dif-
ferent instruments — pianos, players, reproducing
pianos.
The music merchant who confines his business to
musical merchandise circumscribes his field; ignores
the bigger trade and its consequent greater profits. In
the smaller field he is in greater danger of losing his
customers to the store with the general line. For
when the time comes when the musical merchandise
dealer's customer is obliged to go to the warerooms
of the competitor whose stock includes "everything
in music," there is a likelihood he will continue trad-
ing there.
The Live Competitor.
There is an assurance that the competitor will take
steps to that effect. During the incidents of the
piano purchase, the periodic call with the instalments
and other happenings the old customer of the small
goods house will have developed the habit of trading
with another concern. If the piano purchase is satis-
factory and the service prompt and agreeable there
is the natural tendency for the buyer to continue
buying other musical commodities from his new
business acquaintance.
In such a case the result for the man who carries
the incomplete range of musical goods has the sad
effect. He has one customer less. He has lost the
profits on the sale of a piano and other sales arising
therefrom. A great amount of the musical merchan-
dise dealer's publicity work has been proved ineffec-
tive. When he had held a customer to the stage
where he could afford to spend a large sum of money
for a piano, he loses him because he had no pianos to
show him.
Supplying Whole Family.
The "music man" should be like the family physi-
cian, able to take care of all the members of the fam-
ily. Not only should the music dealer be able to sell
little Jimmy a harmonica, Jenny a violin or harp, Bob
a ukulele or saxophone, but also Dad a playerpiano
for the family Christmas presentation. The arrange-
ment is conceivable, desirable and best of all, prac-
tical.
A number of unobservant music dealers never see
a very common phase of human nature. That is the
pride of families that they have traded with the same
store for years, maybe for several generations. Such
customers would never think of going elsewhere to
gratify musical needs if the dealer only performed his
proper part.—M. D. S.
FIGURES SHOW INCREASE
FOR TENNESSEE DEALER
Business in December, 1923, Increased 32 Per Cent
Over Same Month of Preceding Year.
W. O. Warford, secretary and manager of the
Southern Piano Co., Jackson, Tenn., reported a 20
per cent increase in business during 1923 over the
preceding year. The company also did an excellent
business last month, making a 32 per cent increase
over the same month of 1922. The leading line of
the company is the reliable Bush & Lane Piano Co.'s
instruments, ^which has been a consistent seller in
the Tennessee city, and surrounding territory.
Mr. Warford was a recent visitor to the Chicago
trade and while in that city, called on the Q R S
Music Co.
PACIFIC COAST DEALERS.
Ben Platt, Los Angeles dealer, and George F.
Chase, of the Kohler & Chase Co., San Francisco,
Calif., stopped over in Chicago a few days before con-
tinuing their journey eastward, to attend the Janu-
ary Association Meeting in New York. While in Chi-
cago, the gentlemen called at the H. G. Johnson
Piano Company's office at the Great Northern Build-
ing.
MATT KENNEDY AT CONVENTION.
Matt J. Kennedy, secretary of the National Asso-
ciation of Music Merchants, left Chicago early this
week for New York and other points east. Mr. Ken-
nedy will attend meetings of the committees of the
National Associations at the Waldorf, New York,
this week and will also visit other eastern cities be-
fore returning to Chicago.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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