Presto

Issue: 1924 1958

SHEET MUSIC TRADE
TO PUBLISHERS
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THE COMBINED CIRCULATION
OF PRESTO (EST. 1884), AND MUS-
ICAL TIMES (EST. 1881), IS BY FAR
THE LARGEST IN THE FIELD OF
THE MUSIC TRADE. COMBINA-
TION RATES OF SPECIAL AT-
TRACTIVENESS FOR ADVERTIS-
ING SPACE IN BOTH PAPERS
WILL BE MADE TO MUSIC PUB-
LISHERS.
This department is designed to advance the sales
of sheet music, and give any current information in
the Sheet Music Trade.
This publication believes that Sheet Music will
pay the dealer, just as any other commodity pays
those who merchandise it properly.
The conductor of this department will review
any numbers that are sent in for the purpose. It is
not the intent to criticise, but to review these offer-
ings, giving particular information of the theme and
a description of the musical setting of the number
discussed.
Address all communications to Conductor Sheet
Music Dept., Presto, 407 S. Dearborn, Chicago, 111.
SHEET MUSIC IN SAN FRANCISCO
Big Department Stores in California Report Success
in New Sections Recently Installed.
The music merchants and department stores in
San Francisco are responding to the greater interest
in sheet music by adding sheet music departments or
by increasing the space and facilities of those already
in existence. The fact that a considerable number of
new songs is published in the city is accountable for
much of the interest but the city has always been con-
sidered a good sheet music place.
The sheet music department recently installed by
the City of Paris Dry Goods Store is achieving
greater success than was even anticipated by the
company. The new department on the first gallery
of the annex is remarkable for taste in arrangement
and the artistic surroundings generally. A large
stock of popular music is provided for a growing
clientele.
Two sheet music departments have been provided
in the Pacific Stores, Inc., 981 to 983 Market street,
one on the main floor and one in the basement. In
this store, too, the line of music is largely popular.
The "hits" are featured in a lively way that furthers
sales.
MAKE SHOW WINDOW SALES
Effective Displays at the Front of the Store Most
Economical Form of Advertising.
The window display is the most economical kind of
advertising for the sheet music dealer. No matter
how big or effective his display inside may be or no
matter how effectively he may feature the music at
the counter, the activities are supplemented with tell-
ing force by the show in the front windows. Many
a wayfarer casually glancing at the window layout
pauses for a closer and more attentive view, sees
something that prompts an investigation of the stock
inside.
Of course the sheet music show window is consid-
ered an essential proceeding by the owners of large
music houses. There the sheet music department is an
independent profit-making part of the business. It
is the dealer who carries a limited stock of sheet
music as an expected accessory who features the
sheet music in a perfunctory way and who does not
consider sheet music worthy of the dignity of a place
in the front window.
Sheet music buyers are the same in California or
Nebraska as they are in Illinois, Ohio, Massachusetts
or New York; they will not buy if unaware of the
existence of the music. Showing the public what it
might want is a preliminary to selling it what it
wants as far as sheet music is concerned.
The Roat Music Co., Battle Creek, Mich., has
studied the psychology of the sheet music buyer in
a most effective way. The house is a big publisher of
music and the preliminary local tests of its new music
is considered a good guide as to the ultimate fate
of the publications. Of course the show window is
an essential part of the test which is used in conjunc-
tion with demonstrations in the store and a profuse
use of printed slips in the windows and elsewhere
throughout the store. A recent try-out of a new
number resulted in the retail sale of three hundred
copies in a single day.
But even the window displays will not sell trashy
stuff. The appeal of the window must be augmented
by the appeal of the song itself. Showing the really
good song in a good way in the window will make
the cash register ring with delightful frequency.
REMICK MUSIC FOR MOVIES
Theater Orchestra Leader Finds Rich Vein of Ma-
terial in the Popular Numbers.
The list of songs of Jerome H. Remick & Co. pro-
vides much of the music with which the Columbia
Theater Orchestra, Portland, Ore., makes the house
one of the most attractive amusement places in the
city. Harry Linden, the leader, shows his apprecia-
tion of Remick melodies by including something from
the Remick list at every performance.
Mr. Linden draws considerably on the Remick
productions in arranging appropriate musical scores
for the photoplays. For instance when "A Wild
Party" was produced on the screen recently Mr. Lin-
den's music had "First, Last and Always" as a prin-
cipal theme. "Watchin' the Moon Rise" and "Nearer
and Dearer" were also made more familiar to Colum-
bia Theater audiences by their use for melodramatic
music for screen plays.
AIDING MUSIC DEALERS.
Geo. W. Thomas & Co., publishers of music, 428
Bowen avenue, Chicago, has provided dealers with
window strips of late songs, on Gennett Records and
Kimball rolls. Miss Tiny of Chicago, one of the new
singers for the Thomas Co., recorded six numbers on
Gennett records, Geo. W. Thomas at the piano. The
records are: "Up the Country Blues," "Houston
Blues," "Shorty George Blues," "I've Got a Man of
My Own," "I've Found a Sweetheart," "Sweet Baby
Doll." Miss Sippie Wallace of Chicago, another star
singer for the Thomas Company, has recorded two
songs on Okeh records. Hersal Thomas, the 10-year-
old musician, will turn over two of his late songs
to his brother, Geo. W. Thomas, head of the Thomas
Company.
MUSIC IN PORTLAND.
Maybelle Elliott, manager of the sheet music de-
partment of Seiberling-Lucas Music Company, Port-
land, Ore., says that the four leading numbers called
for are the following: "I Love You" (Fiest), "So
This Is Venice" (Clarke-Leslie), "Last Night on the
Back Porch" (Shipiro-Bernstein), and "Bring Back
That Old Fashioned Waltz" (Remick).
A very pleasant increase in business in the sheet
music department of the Southern California Music
Co., Los Angeles, is noticed since the business was
moved to the new building of the company on Broad-
way.
Music
Estim at £§
- 9est
Music Printers
A N Y PUBLISHER
\
OUR REFERENCE
BAYNEB, DALhJJEIM 6 Co:
25
PRESTO
February 2, 1924.
THE FEDERAL STATEMENT
Government Trade Commission Publishes Re-
sults of Sheet Music Trade Practice Submit-
tal Recently Held in New York.
The Federal Trade Commission has issued a state-
ment with respect to the trade practice submittal re-
cently held before Commissioner Van Fleet by the
publishers of standard sheet music. At the request of
Alfred L. Smith, secretary of the Music Publishers
Association of the United States, the trade practice
submittal was held with the Federal Trade Commis-
sion on October 2, 1923, for the purpose of giving
those engaged in the industry an opportunity to ex-
press their views regarding the practice of marking
musical publications at fictitious prices. The confer-
ence was held at the New York office of the Com-
mission and was attended by publishers representing
95 per cent of the total output of standard sheet mu-
sic. There were also present a few publishers of
popular music. The following were represented:
Fred Kraft, Edward Schuberth & Co., New York;
Otto Jordan, Harms, Inc., New York; W. M. Bacon,
White-Smith Music Publishing Co., Boston; W. M.
Gamble, Gamble Hinged Music Co., Chicago; John
Hanna, Enoch & Sons, New York; M. Keane,
Boosey & Co., New York; C. C. Church, C. C.
Church & Co., Hartford, Conn.; M. E. Tompkins, G.
Schirmer, Inc., New York; H. W. Gray, H. W. Gray
Co., New York; E. F. Bitner, Leo Feist, Inc., New
York; Harold W. Robinson, B. F. Wood Music Co.,
Boston; C. A. Woodman, Oliver Ditson & Co., Bos-
ton; H. B. Crosby, Arthur P. Schmidt Co., Boston;
Clayton F. Summy, Clayton F. Summy Co., Chicago;
G. Fischer, J. Fischer & Brother, New York; W.
Deane Preston, Jr., B. F. Wood Music Co., Boston;
W. H. Witt, W. H. Witt Music Co., Pittsburgh; E.
C. Mills, Chairman, Music Publishers' Protective As-
sociation; W. L. Coghill, John Church Co., New
York; H. Engel, Richmond-Robbins, Inc., New York;
REMICK SONG HITS
Nearer and Dearer
Watchin' the Moon Rise
Until Tomorrow
Nobody Knows but My Pillow
and Me
The Old Folks at Home
Arizona Stars
Barney Google
Beside a Babbling Brook
You Can't Make a Fool Out of Me
Big Blond Mamma
First, Last and Always
Somebody's Wrong
Do You, Don't You, Will You,
Won't You?
Tweet, Tweet
Lou'siana
J. H. REMICK & CO.
New York
Chicago
Detroit
SONGS THAT SELL
"I Ain't No Sheik, Just Sweet Papa,
That's All."
"I've Got a Man of My Own."
"Houston Blues." "The Fives."
"Muscle Shoals Blues." "The Rocks."
"You Have a Home Somewhere."
"Up the Country Blues."
"Shorty George Blues."
"I've Found a Sweetheart."
"Mammy's Little Brown Rose."
and the Sensational Waltz Success
"AT SUNDOWN"
Order From Your Jobber or Direct,
>-
>"
WORK DONE B Y
ALL PROCESSES
2054-2060 W.Lake St., Chic ago, 111.
Geo. W. Thomas Music Co.
428 Bowen Ave.
Chicago, U. S. A.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
26
P R E S T O
Ben Bornstein, Ager, Yellen & Bornstein, New York;
J. M. Priaulx, Charles H. Ditson Co., New York; E.
T. Paull, E. T. Paull Music Co, New York; W. A.
Walling, Evans Music Co., New York and Boston;
R. L. Huntzinger, R. L. Huntzinger, New York; T.
J. Donlan, National Association of Sheet Music Deal-
ers, New York; Joseph M. Skilton, G. Schirmer, Inc.,
New York City; Theodore Presser, Theodore Presser
Co., Philadelphia; W. Kretschner, Carl Fischer, New
York.
The statement of the Federal Trade Commission is
as follows:
The purpose of the meeting and the powers of the
Commission were explained by Commissioner Van
Fleet after which the discussion proceeded. A brief
summary of the facts developed is as follows: It ap-
pears that for many years it has been the practice of
the publishers to print sheet music at prices approxi-
mately one-third higher than the actual retail selling
price. The practice arose from the custom of grant-
ing to music teachers a discount, usually one-third,
from the price printed on the publication, which was
to compensate teachers for their time in selecting the
music, etc. After awhile teachers had their pupils re-
quest the discount and in a few years the public
were getting the same discount, so that today the
actual retail price of much of the music sold is sub-
stantially less than the printed price on the publica-
tion. As one of the publishers expressed it, "the
printing of a price on music from which to figure a
discount is out of date and no longer serves any use-
ful purpose, and no doubt opens up a way to the un-
scrupulous to charge a higher price to unsuspecting
persons, than is contemplated by the publisher." It
appears that the elimination of this practice has been
the subject of discussion by the industry for some
time. The music dealers and popular music publish-
ers present also favored the discontinuance of the
practice.
After discussing the subject and the details inci-
dental to making a change in the practice, the pub-
lishers of standard sheet music unanimously adopted
the following resolution: "We believe the proper
way of marking prices on music is to use the price at
which it is expected the music will sell for at retail
under conditions of normal competition."
The Federal Trade Commission approves the reso-
lution as set out above, and believes that it expresses
the views of the entire industry. The trade has been
requested to fix a date at which the change shall be
put in operation.
NEW YORK'S SONG PLUOGER
They Spring from Tin Pan Alley, But Other Cities
Know Them Also.
The professional song plugger is a type almost en-
tirely indigenous to Manhattan, writes O. O. Mclntyre
in the Chicago Post. Their success lies in ability to
put over a song and consequently they must have
that intangible something known as personality.
The large majority of vaudeville song artists come
from Tin Pan Alley's army of song pluggers. They
seem to be amazingly sophisticated and you think of
them as having been born and raised in the din of the
Roaring Forties.
However, the only one I know was raised on a
scrubby hillside farm patch in West Virginia. He
has been in New York but a few years, and is a
leader of the pack. His early life was spent in a
fog cabin. His parents had nothing save two acres
of ground, a sick cow and a sour well. He was grad-
uated into the song-plugging business from a fresh-
water college glee club.
Somehow the song plugger is one you cannot,
imagine as having hoed corn and split rails. His
career goes with clean white collar, calcium lights and
the cafe carousal. Yet a music publisher to whom I
phoned for information about them tells me among
all he knows not one was city born.
C. D. ISAACSON RETURNS.
Charles D. Isaacson, New York concert promoter
and writer on musical matters, has just returned from
a trip to the Pacific Coast, where he spoke to more
than a hundred audiences. Mr. Isaacson directed his
talks to the large audiences on grand opera chiefly,
but told of his work in New York City.
February 2, 1924.
THE PRESTO'S WANT ADVS.
STOCK K E E P E R W A N T E D .
SALESMAN—TUNER.
Young man in small player factory and office who knows
What dealer wants the services of a piano salesman who
player material and stock keeping, accurate and
has been successful In selling the rural as well as
quick. One with ability to advance. Tell us in con-
urban trade? His sales experience has extended over
fidence where you have worked, age, experience and
several months and is underbuilt by five years of
wages wanted. Address "Stock Keeper," Box 9,
successful independent tuning. This man Is under
PRESTO Office, 417 S. Dearborn St., Chicago.
twenty-five years and ran answer to any require-
ments you may wish to bring forth. What do you
offer to him? He can use his own car if necessary.
STOCK OF GOODS FOR SALE.
Write to him, addressing "Worker," Box 14, PRES-
Owing to the recent death of my brother and former
TO, 417 S. Dearborn St., Chicago.
partner, am offering our stock of musical goods for
sale at a sacrifice. Stock consists of pianos, talking
SALESMAN W A N T E D .
machines and small goods. Will invoice from $3,000
to $4,000. Will consider any reasonable offer. Own
S A L E S M A N W A N T E D — L i v e , hustling, thoroughly ex-
store building, one of the finest in the city. Rent
perienced piano salesman for one of our branch stores
reasonable. If interested, address J. E. Giles, Admin-
In one of the best cities in central Illinois. Mason &
istrator, Quincy, III.
Hamlln and Conover reproducing pianos, uprights and
grands. Victor and Brunswick talking machines. A
great opportunity for a salesman who is ambitious
S H E E T MUSIC MANAGER.
and energetic. Address " E . F. N.," care of Cable
WANTED—Experienced sheet music and small goods
Piano Co., 301 S. Wabash Ave., Chicago.
manager, capable of taking complete charge of well-
established department in leading music store of large
Southern city. Must be able to buy, sell and make
PLAYER EXPERT W A N T E D .
profit. Apply promptly if interested. Address Post
A large retail house wants a repair and service man, one
Office Box No. 172, Chicago, III.
who thoroughly understands the repairing of all
makes of player-pianos, electric pianos and reproduc-
ing pianos. Applicant must be a straightforward
BUSINESS O P P O R T U N I T Y .
man.
Married man preferred, who has held a steady
WANTED—Polish piano salesman with some capital to
position heretofore. He must understand finishing,
become partner in well established business. State
tuning
and all details of a retail piano house repair
reference and experience. Big opportunity. Address
work. Address, stating salary wanted, "Service," Box
"Wilkes," Box 2, PRESTO Office, 417 S. Dearborn
3,
PRESTO
Office, 417 S. Dearborn St., Chicago.
St. Chicago.
RETAIL MANAGER WANTED.
SALES MANAGER WANTED—Leading music store of
large and flourishing southern cify offers a splendid
opportunity to experienced and capable head sales-
man and sales manager. Must be a strong man and
ambitious in order to measure up to possibilities of
position. Address "Southern," care of PRESTO Pub-
lishing Co., Chicago.
FACTORY B O O K K E E P E R W A N T E D .
One of the largest piano industries wants a first-class
bookkeeper and accountant. One with understanding
of the piano business preferred. Apply at once, ad-
dressing "Bookkeeper," care PRESTO, 417 S. Dear-
born St., Chicago.
BUSINESS O P P O R T U N I T Y .
Want wideawake partner in general music store in best
spot In sunny California; $5,000 needed, not to buy
a half interest, but to double the capital. Business
been going about two years and making money. This
is a rare chance for the right party. Address J. F.
Graber, 204 E. Main St., Visalia, Calif.
TRAVELER WANTED.
A Chicago piano manufacturer, long established, wants a
first-class salesman—one who has had the experience
and can actually do business with a fine line of In-
struments sold at attractive prices. Address "Attrac-
tive," Box 6, PRESTO Office, 417 S. Dearborn St.,
Chicago.
TUNER A N D PLAYER MAN.
Piano store wants tuner and player man qualified to take
charge of large shop as manager. Good pay to the
right man. Address C. E. Lucore, Statler Hotel, Buf-
falo, N. Y .
SALESMANAGER W A N T E D .
Salesmanager wanted to handle an entire sales organiza-
tion of a growing piano concern In Detroit, Mich.
Must be a piano sales producer and able to handle
men and build up the force. State experience and
compensation required, also references, in your first
application. Address "Producer," Box 11, PRESTO
Office, 417 S. Dearborn St., Chicago.
SALESMAN W A N T E D .
T R A V E L E R W A N T S POSITION.
Piano floor salesman wanted for excellent position In
largest and most beautiful piano store in Northwest.
Wholesale piano traveler of 35 years' experience is open
Permanent position with good salary and bonus.
for position. Best of references.
Prefer states of
Must be first-class salesman In every respect. All
New York, Pennsylvania, Ohio and Indiana. Address
replies strictly confidential. Address E. R. Mlhm, 800
H. V., care of PRESTO, 417 So. Dearborn St., Chi-
Nicollet Ave., Minneapolis, Minn.
cago.
W H O W A N T S GOOD CLOSER?
Who wants good closer and all around salesman? First
class salesman, 20 years in the piano business. Able
to create business and close it on short contracts.
Good mixer. Would like position with house which
would appreciate successful work and loyalty. W i d -
ower, 46 years old. Address E. M. Combs, 2250 Camp-
bell Park, Chicago, III.
PIANO S A L E S M A N W A N T E D .
Must have experience in handling canvassers. All our
men make big money. Call for an Interview. See Mr.
Newman, The Smith Piano Co., 214 S. Wabash Ave.,
Chicago, III.
JAZZ FOR HEALTH.
"Jazz" music is commended by bulletin of the Chi-
cago Board of Health because "it produces an ex-
hilarating effect and has also the advantage of induc-
ing physical exercise in dancing." The radio as a
factor in developing health and contentment receives
a recommendation from the city health department,
which says: "Through the music broadcast on radio
programs the nerves are soothed," the bulletin points
out, "and irritation is allayed and a sense of peace
and contentment is promoted. The radio," it is fur-
ther asserted, "gives the tired business man and all
classes of individuals something to think about; it
strengthens the family tie, promotes culture and in-
duces a thirst for knowledge."
A FEW NOTES.
E. O. Spitzner, the Portland, Ore., violinist, com-
poser and teacher, who won the third prize in the
composition contest of the Chicago Daily News is a
charter member of the Oregon Composers' Society.
Perry Bradford, the colored song writer, has filed
a voluntary petition in bankruptcy, giving liabilities
at $7,600 and assets at $5,070.
FOR S A L E — G E N E R A L MUSIC STORE.
Located in the garden spot of the South; established ten
years; usual annual business $50,000. Stock consists
of pianos, players, phonographs of nationally adver-
tised lines. 50% of all sales are spot cash. Address
"C. L. D.," care PRESTO, Chicago.
USED PIANO BARGAINS.
Twenty used pianos which have not yet passed through
our repair shop offered at low prices to dealers. Prices
range from $25 to $50, all woods included. Special
price for carload lots. Address reply to " E . F. N.,"
care Cable Piano Co., Chicago.
PHONOGRAPH S A L E S M A N .
Phonograpn salesman wanted.
Real opportunity for
salesman who can produce results. Must live on south
side of city. Apply 1004 W. 79th St., Chicago. Phone
Vincennes 9383.
WHO WANTS TRAVELER?
Traveler who has sold pianos for several years, whole-
sale, wishes to make connection with a first-class
house as traveling representative. Best of references
furnished. Address "Representative," Box 17, PRES-
TO Office, 417 S. Dearborn St., Chicago.
SALESMAN'S O P P O R T U N I T Y .
Retail piano salesman in large western city. One who
can handle department with several men under him.
Fine warerooms and fine line of Instruments. Good
opportunity for man who is willing to work and pro-
duce results. Give age, experience and salary wanted.
Address "Results," Box 15, PRESTO Office, 417 S.
Dearborn St., Chicago.
AN OPPORTUNITY.
One of the greatest opportunities ever offered to any In-
dividual or firm, to purchase an established music
business in one of the best business sections of Mil-
waukee. Have valuable lease. Can be purchased for
less than invoice, on account of owner Investing In
manufacturing
business.
Address, "Opportunity,"
Box 16, Presto Office, 417 So. Dearborn Street,
Chicago.
GOOD CLOSERS W A N T E D .
I want three piano men who want to make big money,
but they must be good closers. We have a big fine
store, in a fine large city. Knabe, Ampico, Fischer,
Franklin, also other well-known pianos. Right kind
of man can make big money. Write me for particu-
lars. Address Clarence Lucore, Statler Hotel, Buf-
falo, N. Y.
STARR PIANOS
STARR PHONOGRAPHS
GENNETT RECORDS
Represent the Maximum Attainment in
Musical Worth
Branches and Distributors Everywhere
The Starr Piano Company
Established 1892
Richmond, Indiana
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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