Presto

18
February 2, 1924.
PRESTO
Rockdale was a peaceful commercial place until the
Twentieth Century Piano Co. brought the fire and
brimstone of the ballyhoo sale there. With contests
it aroused the gambling spirit there and literally
pasted and painted the dun-colored mountain town a
Dealer Impresses Prospective Buyers with Import- shrieking red.
Of course it descended upon Editor Weatherbee
ance of Materials in the Instrument.
with the call for space and demands for the biggest
The E. C. Davies Music House, Dodgeville, Wis., and blackest fonts in the job office. Weatherbee
advertises his piano line without mention of the made out the contracts at rates much in advance of
names of the instruments or their makers. "The those quoted to old advertisers of the town. Then
Secret of Their Worth Lies Under the Case," is the the chief of the Twentieth Century Piano Company
caption under pictures of two uprights and a grand supplied copy for mention in the reading columns.
which fill the top of the advertising space. This is It was typewritten and sizzled with hot compliments
added:
for a very poor stencil of notorious character.
The secret of the worth of the pianos and player-
"I've got copy for a sendoff for those new people,
pianos we offer lies beneath the case.
E. D.," the editor remarked to Mr. Carnes one day.
No instrument, however beautiful to look upon, "They seem to think a lot of their piano. What is it
justifies your consideration unless there is real work- like, really?"
manship and materials back of its beautiful covering.
"I hate to knock, but, frankly, I think it resembles
It is the part of the piano you cannot see that actu- a hunk of limburger," replied Carnes.
ally measures its merit—its mechanical design, its
"I can't say that, nor can I say what the Twen-
scale, its sound board construction, its strings, its tieth Century people say, so I guess I'll have to get
hammers.
at the truth about it somehow," said the editor mov-
Every instrument on our floors is the product of
ing away. On the way back to the office he saw one
reputable makers, pianos selected for our customers' of the Twentieth Century Piano Company's pianos
protection by expert buyers who know intrinsic piano being delivered to an early prize winner. The mov-
worth.
ing outfit seemed green at the work and stopped for
There is no need for your making a mistake in your a puffing rest when the piano was taken off the wagon.
piano purchase. You can choose any instrument at
"Seems heavy?" remarked the editor.
Davies' and be certain of full value and satisfaction.
"She sure is," said the gang leader. "I guess she's
all of four hundred pounds." Next issue the Enter-
prise had a write-up for the Twentieth Century piano:
"The Spoofem piano sold by the new local concern,
the Twentieth Century Piano Company, weighs four
hundred pounds."
STATING CASE FOR PIANO
MERITS UNDER THE CASE
EDITOR GIVES CHARACTRR
OF WEIGHT TO PIANO
Missouri Dealer Tells Advertising Yarn About Most
Realistic Scribe in Field.
RUSH AUSTRALIAN ORDERS.
R. H. Rundel, superintendent of the Q R S factory,
San Francisco, had a big job on his hands when large
orders for Australia came in last week on top of the
regular Pacific Coast rush. The factory always gets
out the rolls by the steamship that brings the orders.
E. D. Carnes, a dealer of Osage Crossing, Mo.,
who was a visitor to Chicago warerooms this week,
told a story of a piano testimonial of weight. Ac-
cording to Mr. Carnes, Rockdale, a neighboring town,
has an editor who never refuses a write-up to an
advertiser, and Editor Weatherbee, proprietor of the
Edward Freivogel, of the Kuhn-Chaquette-Camp-
Enterprise, has a pen that is as keen as it is con- bell Orchestra of Boonville, Mo., has joined the sales
servative.
force of the Taylor Music Co. at Boonville.
N E W YORK
•33 Filth Ave.
HARDMAN, PECK & CO. CX dedX )
CHICAGO
Republic Bid*.
ESTABLISHED 1854
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leominster,
Mau.
Executive Offices
138th St. and Walton Ave.
New York
Division W. P. HA1NES & CO., Inc.
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
Manufacturers of the
HARDMAN PIANO
The Official Piano of the Metropolitan Opera Co.
Owning and Operating the Autotone Co. makers of the
Owning and Operating E.G. Harrington & Co.,Est. 1871, makers of the
AUTOTONE GSJKS2)
HARRINGTON
(Sufrtme Ji mong Moderately Prictd PIANO
Instruments)
TV Hardtnan Autotone
The Harrington Autotone
The Autotone The Playotone The Standard Player-Piano
The Hensel Piano
The Standard Piano
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
THE KOHLERINDUST
of NEW YORK
711 Milwaukee Avenue
CHICAGO
SOUTHERN BRANCH: 730 Candler Bldg., ATLANTA, GA.
AFFILIATED COMPANIES
"Built on Family Pride"
anufacturing for the trade
Doll & Sons
Upright and Grand Pianos
Player Pianos
Reproducing Pianos
Auto De Luxe Player Actions
Standard Player Actions
Art De Luxe Reproducing Actions
Parts and Accessories
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODART
WELLSMORE
Wholesale Chicago Office and Service "Departments
San Francisco Office
462 Vhelan building
KOHLER INDUSTRIES
1222 K I M B A L L B U I L D I N G
CHICAGO
Jacob Doll & Sons, Inc.
Southern Boulevard, E. 133rd St.
E. 134th St. and Cypress Ave.
NEW YORK
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