PRESTO
12
BIG JANUARY BUSINESS
FOR STRAUBE RETAIL STORE
Admirable Policies and Persistent Advertising
Accountable for Sales Results Announced.
The retail store of the Straube Piano Company,
Hammond, Ind., has just experienced the greatest
January in the history of the institution. The straight-
forward policy of the Straube store, its one price to
everyone, and the character and amount of its news-
paper advertising are given credit for the unusually
large sale. The Straube store carries a 30-inch ad-
vertisement every day in the local newspaper on the
editorial page and backs this up with one of the larg-
est stocks of musical merchandise in the state of
Indiana.
Approximately 50 pianos—players, grands and up-
rights—are kept in stock in the large display room
at all times. Such a stock rivals that of the metro-
politan houses, and is a large factor in the large busi-
ness done by the Straube store. It is an outstanding
example of what can be accomplished by music mer-
chants in medium-sized towns by adopting uniform
policies and keeping ever on the alert.
WAY TO SALES OF
SEEBURG ELECTRIC PIANOS
Alert Dealer Sees the Value of a Regular Roll
Exchange Service.
The owners of automatic instruments do not get
the full value out of them unless they give close at-
tention to the music rolls and see to it that their
music is right up to the minute. This is the opinion
of the J. P. Seeburg Piano Co.
"The automatic piano is no better than the music
that is played," Lee S. Jones, sales manager, said this
week. "The automatic piano is on the market pri-
marily to earn money and one who does not change
rolls every week or every ten days at the most is de-
priving himself and the piano of proper opportunity
to earn.
"The dealer should really have a regular roll ex-
change service. Each time the nickels the instrument
has earned are collected the roll should be changed.
This changing does not mean as great an outlay as ap-
pears on the surface. It is not necessary to purchase
new rolls for all the instruments, but the rolls may
be passed along until each of the instruments con-
trolled by the dealer has used them—a sort of endless
chain of rolls. When the first piano has used the
SWAN PIANOS
February 2, 1924.
roll for a week, put a new one there and pass the
old to the next piano. When the next piano has used
it, let it be passed to the next, and so on. In this
way each instrument is offering new musical selec-
tions to its patrons each week while only one new
roll has to be bought each week.
"Electric piano music has reached a high state of
efficiency. It offers the best of the popular numbers
and the popular classics so that every taste is met.
With such excellent music and instruments that are
really music makers, the popularity of the automatic
is assured."
EDWARD POTJE'S PREFERENCE.
Edward Potjes, Belgian pianist, composer, for
twenty years head of the piano department of the
Royal Belgian Conservatory, and decorated by the
King of Belgium for his interpretation of the great
masters, gave a recital recently at the Garden Meth-
odist Church, under the auspices of the Bellingham
(Wash.) School of Music and Art, at which he used
a Baldwin piano. Mr. Potjes captivated his audience
by his interpretation of Chopin and then presented
three numbers of his own composition. He brought
his program to a climax with his masterful concep-
tion of Liszt's Rhapsody No. 14. Mr. Potjes is not a
spectacular performer, but demonstrated his power
with a dignified ease that seemed uncanny. Mr.
Potjes in selecting a Baldwin for his recital said that
in his many years' experience he had never played
on a piano he enjoyed more fully than the Baldwin
Grand.
THE ARTISTS CO-OPERATE,
How to get the most out of the appearances of
visitin gartists was well demonstrated by a recent
concert which Lyon & Healy gave in its sales depart-
ment. • The Duncan Sisters, who are playing in
"Topsy and Eva," have taken Chicago by storm. In
their show are featured new songs which they have
recorded for the Victor. These the Duncan Sisters
sang to a delighted audience at Lyon & Healy's as
well as several of their older songs. "Rememb'ring"
is one of the hits of the show and Lyon & Healy feel
that the record of it will have a very great sale.
STIDHAM RECOVERS.
William F. Stidham, manager of the Los Angeles
branch of the Columbia Phonograph Company, has
just recovered from a severe attack of typhoid fever.
He is now convalescing satisfactorily.
The board of public works of Goshen, Ind., recently
gave permission to the Wilbur Templin's Music
Stores, for permission to erect a sign in front of the
new music store, 206 South Main street.
SWAN ORGANS
are of the highest grade
The tremendous superi-
t h a t c a n be obtained *.$.*»• SV ? A * A r ority of the $WAH Reed
through over 50 years of \ ^ ^ K § Organs over all others lies
practical experience in i f c ^ m in the absolute mechanism
piano and organ building. i ^ L j t f $ and scientific perfection la
Illustrations a n d c a t a- KQfgocj&^Z the bellows action and stop
logues of various styles ^ enSo^n*^ 1 action, making it the best
value in modern o r g a n
will be furnished p i a n o
merchants on application,
building.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
Musical Products Distributing Co., Manhattan, 750
to 1,500 shares preferred stock, $100 each; 1,000 com-
mon, no par value as heretofore.
The Schooler Record Co., Cleveland, Ohio; $10,000;
to manufacture and sell phonograph records; R. R.
Cheeks, A. K. Schooler, Karl F. Smith, R. Delia
Potter and G. T. Haywood.
Emerson Recording Laboratories, Manhattan;
make phonographs; $30,000; A. H. Cushman, B. and
M. Abrams. Attorney, L. Levy, 277 Broadway.
Rockaway Music Shop, Inc.; $1,000; Anna Silver
and Bessie Silver, 411 Bradford street, and Frances
Moss, 297 Seventeenth stret, Brooklyn, N. Y.
The Compton Music Co., Compton, Calif.; $825,000;
to sell music goods.
World Talking Machine Co., Manhattan, $5,000;
S. Berman, B. B. Weinberg, D. Rubin. (Attorneys,
Koppelman & Weinberg, 144 Rivington St., New
York.)
Schroeder & Gunther, New York; musical com-
positions; $100,000; J. F. Schroeder, E. A. and E. L.
Gunther. Attorney, J. M. Betts, 233 Broadway.
Allied Phonograph and Musical Manufacturers' As-
sociation, New York; 150 shares preferred stock, $100
each; 100 common, no par value; J. D. Neppert, M.
Kahn, F. W. Conrad. Attorney, W. L. Post, 50
Church street.
American Artist Management, New York; concert
managers; $10,000; O. B. Campbell, M. S. Benseger,
E. Morse.
Attorney, E. Pettigor, 233 West 42nd
street.
Ralph J. Harrison; furnishing music for entertain-
ments; $10,000; D. M. Harrison, E. Huttenger, H.
McMahon, Pittsburgh. Capital Trust Co. of Dela-
A FEW NOTES.
The Grimes-Lawing Piano Co. is a new corpora-
tion formed'at Fort Worth, Tex., with a capital stock
of $7,000. The incorporators are B. A. Grimes, J. D.
Lawing and Mrs. W. J. Lawing.
Frank Abe, representing the Baldwin Piano Co!,
has rented the Bushman store building on Chestnut
street, Burlington, Wis., and has put in a full line of
pianos and playerpianos.
Reinhardt's Music Store and the Vesey Piano Com-
pany moved into the Reinhardt-Vesey building at 104
South Main street, Memphis, Tenn., recently.
QUALITY with QUANTITY
S. N. SWAN ft SONS, H - M - = FREEPORT, ILL
Maximum Value in
PLAYERS, REPRODUCERS and GRANDS
GOLDSMITH
Players and Pianos
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
GOLDSMITH
PIANO
ZT
=^=g^ Est. 1893 ^
CHICAGO, ILL.
COMPANY
1223-1227 Miller Street, CHICAGO
A QUALITY PRODUCT
FOR OVER
QUARTER OF A CENTURY
Offices: 802-4 Republic Bldg.
Place That Want Ad in The Presto
POOLE
BOSTON-
GRAND AND UPRIGHT PIANOS *
AND
PLAYER PIANOS
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