Presto

Issue: 1924 1957

January 26, 1924.
PRESTO
COMPILING A LIST
OF "SILENT" PIANOS
As the Owners of the Silent Instruments Are
Prospects for Playerpianos Sales, the
Benefits of Locating Them Are
Obvious to Alert Dealers.
THE CORPS OF SEARCHERS
Successful Plan of Midwest Dealer Told in Detail
and Similar Opportunities Made Plain to Music
Merchants Everywhere.
What are the playerpiano sales possibilities in my
community? The question may be put to himself by
any dealer in the country. And if he tries to find out
and systematizes his investigations he will make a
brave effort to locate the silent pianos and the silent
playerpianos. Every silent piano in the home is
taking up the space that should be filled by a player-
piano or a reproducing piano. Every silent player-
piano is a reproach to some dealer or all the dealers.
Its silence spells indifference in the joys possible in its
possession on the part of the owner and points to
criminal neglect of the plain opportunity by the dealer
who sold it.
The majority of playerpiano buyers are owners of
pianos. Some are parents who have married off their
sons and daughters and continue to live in the old
home. They love music perhaps, but the piano is
silent because all the young folks who could play it
are gone. Such buyers may have responded to the
spontaneous prompting to exchange the silent piano
for a player with which they can renew the old pleas-
ures. Then, again, they may have been discovered
by an investigating dealer or salesman and the desire
for a player created in that way. Anyway the dis-
covery by the dealer of a home with a silent piano is
often tantamount to a playerpiano sale.
The Dealer's Duty.
In every city and town are silent pianos and silent
playerpianos and on the discovery of such depends a
great measure of the success of the dealers. The
dealers may send out questionnaires and get some
names of owners of silent pianos, but there are more
effective ways to find them. Last summer a dealer in
a mid-west city employed a flock of high school boys
with excellent effect to do the necessary sleuthing.
They were provided with a simple form to fill in with
the collected information and they performed the as-
signed tasks honestly and with spirit. They did not
cost much either when the valuable information they
gathered is considered.
the rough places quicker than the man with a flivver.
The mid-west dealer who organized the boy corps
last year is high in praise of their service. Their
work has saved time for the salesmen, who were en-
abled to go direct to the probable buyer—the family
with a silent piano. Excellent results followed the
use of a prospect list that was up-to-date and free
from "deadwood."
Also the Silent Player.
Of course equally important for the dealer to dis-
cover are the silent playerpianos in his territory. The
danger of the silent player is more imminent than that
of the "silent" phonograph, for the average dealer is
more energetic in promoting record sales than he is
in exploiting the' player roll. It is unaccountable and
surprising when it is considered that the means for
propaganda supplied by the roll manufacturers is as
generous in proportion and as potent for effects as
the publicity matter supplied by the record makers.
The Dealers' Data.
Immediately after a playerpiano sale is made the
dealers do a little toward counteracting the tendency
in some families to tire of the playerpiano after the
first period of enthusiasm. In a complete file of
playerpiano owners the tastes of the family are set
down. Sometimes the actual preferences in kinds of
music are set down when gathered from some mem-
ber of the family at the time of the player sale.
Often the tastes set down are only guessed from a
knowledge of the family, the nationality of the old
folks, for instance, the degree of culture in the family,
the musical desires of the young people and other
plausible estimates.
Where the dealer has sold the playerpiano there is
no reason why he should not get an accurate descrip-
tion of the tastes in music of the family to which he
sells.
The roll prospects in this case are easy to
reach, and it all depends on the dealer whether the
player continues to be owned with enthusiasm or
whether it becomes one of the silent players that are
a detriment to both roll sales and player sales.
Job Is Cut Out.
No matter how the existence of a silent player is
discovered, it at once becomes the duty of the dealer
to bring the player back to usefulness. Literature,
while admittedly effective in creating and perpetuating
new roll desire, is not always productive of the de-
sired effects. There are occasions when the personal
effort of the dealer and his staff are required. The
owners may have become merely indifferent, a feeling
natural to people who have at one time become tired
of hearing a small assortment of rolls repeated too
many times. The main thing is to induce the player-
piano owners to become regular buyers from the new
monthly bulletins. Once the indifferent family is re-
deemed and begins to buy new rolls it all depends on
the dealer's system whether it relapses and allows its
player to become that sad object—a silent player-
piano.
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage o?
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
F»r Information lerlli
$iano Company
CINCINNATI
INDIANAPOL.II*
L
Incorporated d
CHICAGO
ST. LOUIS
DALLAS
N E W YOBK
DBNTIB
SAN FRANCISCO
The Heppe. Marcellus and Edouard Jftiles Plaao
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
£acented In the United States, Great Britain
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
CHAMBER A WINNER
BEFORE HOUSE COMMITTEE
The Boy Piano Scouts.
In every town are many bright, ambitious boys
who would be glad of the opportunity to spend the
vacation out of doors with pay. Now is the time to
prepare the census forms and to pick and enroll the Arguments Presented by Alfred L. Smith Result in
staff of boys. The boys will need some drilling and
Elimination of Tax.
it would be best to have them ready to start out on
the first day of vacation. If the dealer waits until
Advice which has just been received from Washing-
vacation time is actually here he will find the boys ton indicates that argument presented by Alfred L.
have made other plans. A boy scouting among the
Smith, general manager of the Music Industries
farms can get more information than a grown-up. Chamber of Commerce before the Ways and Means
He can cover more ground on a bicycle and get over
Committee, for the elimination of the 5 per cent tax
on silver-plated musical instruments, has been suc-
cessful. The Washington Herald, in a recent issue,
publishes the following statement:
"Representatives of three out of eleven industries
appearing before the Ways and Means Committee to-
day apparently won their pleas for specific tax reduc-
tions on their products.
These three were candy
manufacturers, garment workers and musical instru-
ment manufacturers."
Alfred L. Smith, general manager of the Music In-
in Name and in Fact
dustries Chamber of Commerce, last week appeared
before the ways and means committee of the House
TONE, MATERIALS, CONSTRUCTION,
and presented a formal brief of the Chamber's argu-
WORKMANSHIP, DESIGN—all in ac-
ments against the proposed tax on 5 per cent at retail
cord with the broadest experience—are
on
musical instruments plated with silver. At the
the elements which give character to
same
hearing and also presenting protests were Carl
Bush & Lane Products.
E. Droop, of the National Association of Music Mer-
chants and A. L. Hagen of the American Federation
of Musicians.
In addition to setting forth orally his protests
BUSH & LANE CECILIAH PLAYER PIANOS
against the tax, Mr. Smith wrote to Secretary Mellon
and gave the convincing arguments of the Music In-
take high place, therefore, in any com-
dustries Chamber of Commerce against the proposed
parison of high grade pianos because of
tax.
the individuality of character which dis-
QUALITY
Grand Piano
One of the old, reli-
able m a k e s . For
terms and territory
write.
Lester Piano Co.
1306 Chestnut St.
Philadelphia
BUSH&LANE PIANOS
tinguishes them in all essentials of merit
and value.
BUSH & LANE PIANO CO.
Holland, Mich.
Alfred C. Danz, proprietor of the Crescent Music
House, First and Spring strets, Los Angeles, this
week announced his intention to open a new store on
Broadway.
When in doubt refer to
PRESTO BUYERS GUIDE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
January 26, 1924.
WOULD CHANGE TIME
OF STOCKTAKING
Head of United States Music Co. Advocates
Dropping Ancient Business Custom So
as to Save the Best Days of the Busy
Season.
you fail to secure the
agency for the See-
burg O r c h e s t r i o n s
and coin-operated pi-
anos you miss an all-
year-round source of
profit—a maximum of
results for a minimum
of effort.
WHY NOT IN JUNE?
Arthur A. Friedstedt Suggests That Year's Balancing
Would Be Better if Done in the Days When
Trade Is Slowest.
''We need a change in some of our business cus-
toms," said Pres. Arthur A. Friestedt, of the United
States Music Co., Chicago. "The antiquated custom
of adjusting the year's business at the close of the
calendar year is not suited to the growing affairs of
a large business. It may have been well in earlier
times, but at this period in the world's progress the
that probably few have given any thought to the
change to which the head of the U. S. Music Com-
pany draws attention.
Mr. Friestedt has referred the proposition to the
Music Industries Chamber of Commerce, and he be-
lieves that the revenue departments of the govern-
ment at Washington would be willing to consider the
change, so far as the income reports are concerned,
to meet requirements.
It is not a matter for trade paper conclusions, fur-
ther than that the idea seems a good one because it,
following the suggestion of Mr. Friedstedt, enables
the manufacturers and merchants to take up the
book-balancing work at a season when things are nat-
urally dull, instead of breaking into the invaluable
days of the mid-winter rush of business.
Most Important Consideration.
Of course, there can be no special advantage in
business making its final entries when the calendar
year ends. Any other time would be just as well,
once business had become accustomed to it. And it
must seem that the most important consideration in
such matters is that of accommodating details of
stock-taking, and the summing up of the years' af-
fairs, for purposes of individual needs and taxation,
to the well being of business and its continued pros-
perity, which is also the nation's prosperity.
In any event, ideas in business are always valu-
able. It is certain that, with his accustomed energy
and serious views of what is best for the music busi-
ness Mr. Friestedt will discover the feeling of others
in the matter of the change to which this article has
drawn attention.
GOOD POOLE BUSINESS
IN YEAR JUST CLOSED
Pleasant Fact Disclosed at Recent Annual Meeting at
Which Election Was Held.
v The annual meeting of the Poole Piano Company,
Boston, was held last week at the offices and the
reading of reports for the year just closed disclosed
very cheering facts. The outline of plans for the
further expanding of the sales of Poole instruments
was a pleasant contribution to the business of the
meeting by D. E. Fabyan, sales manager.
At the election the old officers were re-elected as
follows: Ava W. Poole, president and general man-
ager; E. C. Parkhurst, treasurer; H. L. Davis, factory
superintendent; and D. E. Fabyan, sales manager.
Mr. Fabyan said every day brought assurances of
the strength of the Poole Piano Co.'s line in the sales
field and of the loyalty of the Poole dealers. These,
he said, were representative of the best in th trade,
dealers who appreciated reliable instruments of a
high quality kind.
They appeal to the
very best class of trade
because of their real
musical efficiency and
artistic appearance.
ARTHUR A. FRIESTEDT.
They represent the
acme of durability and
simplicity of construc-
tion. "The sales stick."
Write for catalogs
and full information.
J. P. SEEBURG
PIANO CO.
Factory
Offices
1508-16 Dayton St.
1510 Dayton St.
CHICAGO, ILL.
midwinter days are too valuable to be given over to
details which might as well be attended to in the sum-
mer season, when there is little else to do."
Of course Mr. Friestedt referred directly to the
exigencies of the music trade and industry. As the
head of a large music roll industry, the arms of which
reach over the entire country, and a good part of the
world beyond, he knows what it is that may interfere
with business, and he has made a study of such details
as that of casting up accounts at the calendar period
instead of arranging for a fiscal accounting at a
time more suited to conditions.
Too Busy in Mid-Winter.
"In mid-winter we are busiest," continued Mr. Frie-
stedt. ''To go over every detail of factory, sales and
stock at the very time when we are crowded with the
effort to get out the goods and supply our customers,
is a serious interference with the smoothly moving
affairs. It necessitates almost a suspension of trade.
It calls for .the calling in of traveling salesmen, and
the slowing down of the factory wheels.
"It is a serious interruption of progress at the time
when we need every hour of time, and every ounce of
power, to keep up. It is my idea that if a fiscal year
could be agreed upon by which, say June 1st, in-
stead of January 1st, could be made the date of the
annual accounting, things would move more smoothly
and satisfactory to the manufacturers in many lines—
certainly in ours, and enable industry to keep going
the year 'round. In any event, I'd like to have the
suggestion broadcasted by the trade press, and I be-
lieve the idea would be approved by all branches of
the music industry and trade, in any event."
Head of Big Industry.
Mr. Friestedt has developed a large industry in his
special line of the music trade. The United States
Music Co. is now a large employer of skilled labor
and experienced salesmanship. Mr. Friestedt has
shown that he knows how to promote a special line
of business and, of course, he is a man who looks
ahead and sees the changes which may improve busi-
ness conditions. The custom of closing the books
at the close of the calendar year has become so fixed
LONGVIEW, ONLY YEAR OLD, HAS
WELL EQUIPPED MUSIC STORE
Town That Sprung Up Within a Few Months Se-
lected for Sherman & Clay Branch.
Sherman, Clay & Co. have put in a branch store at
the new city of Longview, down the Columbia river
on the Washington side, fifty miles from Portland,
Ore. The new branch is a departure from the firm's
past plan of having branch stores only at the largest
coast cities, and supplying the smaller cities and
towns on the coast by consignment. The new branch
will be in charge of C. T. Sawyer, who has been with
the firm for the past eleven years, the last six having
been their field representative. The musical mer-
chandise department will be in charge of R. R. Rob-
inson, formerly of Chicago, and the leader of the
newly organized band at Longview.
The city of Longview sprang from nothing within
the past year and has been planned from the ground
up by the interests of the Long-Bell Lumber com-
pany, one of the biggest lumber concerns in the
world. Conservative people estimate that Longview
will be a city of over 50,000 within the next five
years.
NEW GENERAL MANAGER.
Herbert D. VerVecr has been appointed general
manager of L. M. Pierce Co., with headquarters in
Springfield, Mass.
Mr. VerVeer recently arrived
from Grand Rapids, Mich., where he was associated
with Chaffee Bros., furniture dealers, who have a
large piano and talking machine department. Mr.
VerVeer was graduated from Kalamazoo, Mich.,
Normal. He taught school for a short time. Later
he entered the employ of Chaffee Bros, as book-
keeper and soon was promoted.
Schedules in bankruptcy were recently filed by
Philip Pravder, Inc., New Rochelle, N. Y., dealer in
pianos and phonographs. Liabilities at $61,569 and
assets at $29,771 were reported.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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