Presto

Issue: 1924 1955

presto
THE AMERICAN MUSIC TRADE WEEKLY.
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. DANIELL and FRANK D. ABBOTT •
• Editors
Telephones, Local and Long Distance, Harrison 234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, Illinois, under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4.
Payable in advance. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
Forms close at noon every Thursday. News mat-
ter should be in not later than eleven o'clock on the
same day. Advertising copy should be in hand before
Tuesday, five p. m., to insure preferred position. Full
page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current
week, to insure classification, must not be later than
Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
SATURDAY, JANUARY 12, 1924.
PRESTO
arrived and music rolls had become familiar.
But to have prophecied the reproducing piano,
as we now have it, would have courted
ridicule.
Of course, there were grand pianos. Even
the parlor grands had become familiar in the
stores. But the little grands of today had not
been thought of. As to prices—well, that's
another story!
Forty years is a long time in any modern
trade. Changes come quickly. They have
come to the music trade. But the workers in
the music trade and industry are no less eager
and pushing today than they were when this
old trade paper started, with, of course, the
added impetus of this day of advanced meth-
ods and vastly larger outlook and possibilities.
There are some aspects of this paper's long-
life which tempt indulgence in what might be
considered boastfulness. But it is easy to re-
sist any such tendency, and to merely extend
assurances of appreciation to the interests
which have loyally sustained us through the
years, in the hope that we may all be here to
say all this again when another forty years
shall have passed even more prosperously
T \
awav
TRADE INFLUENCE
In every line of retail business, in every
city, there are houses so organized and con-
FROM 407 TO 417.
ducted that they exercise an influence far be-
The offices of Presto Publishing Co. have bten re- yond the immediate interests for which they
moved just one door south of former location on
South Dearborn street, Chicago. The new number are specially designed. In all cities there are
is 417 South Dearborn street, and only change of the stores with such standing in the public mind
0 to 1 is required to have it correct. Presto has been that they are quoted as possessing the qual-
within fifty feet of its present location for nearly
thirty-five years. In its new and larger quarters it ities which, in the best sense, represent the
will be better than ever equipped to meet the require- valuable asset of good will.
ments of a steadily increasing business. Remember
It is so in the piano business perhaps to a
to change your records to—
PRESTO PUBLISHING CO.,
more pronounced degree than most others be-
417 South Dearborn Street, Chicago.
cause the instrument of music is still regarded
with something like mystery, due to lack of
technical knowledge c o n c e r n i n g its finer
OUR FORTIETH YEAR
points.
In a few weeks Presto will reach its forti-
Apply what has been said to any city. You
eth birthday. We regard this fact as a not- can easily name the larger business houses
able one because it suggests that this paper and, whether or not they are representative
has arrived at a place from which it can look of the best in quality or are great because of
back over a great stretch of the traveled their nondescript popularity, there will be
road. It can claim to have gained the ex- other and perhaps smaller concerns to which
perience that comes only by contact with men the mind reverts because of their recognized
who have made history in its particular field. dependability and the class of merchandise
It speaks of two score years of observation they persistently represent and recommend.
especially within the domain of the industry
Think over the prominent piano houses in
and trade to which it has been devoted. And
New
York, Chicago, Cincinnati, St. Louis,
that implies a share in the progress of the
Cleveland—any
of the foremost centers of the
material side of music and the transcribing or
trade
in
all
of
the
great states. Why are they
a large part of its history.
conspicuous? Isn't it that the lines of instru-
When this forty-year-old trade paper be-
ments they represent are headed, consistently
gan there were a few large piano industries
and loyally, by some really great piano? And
in this country. Not large as compared with
isn't it equally true that the association of
some of the giants of today, but still large
piano and local house is an asset reciprocal in
in their ambitions and proportionately large
its-nature, benefiting both the industry and the
in their productiveness. And they were all in
retail house in more than a limited sense ?
the east, or nearly all. New York was by far
This allusion to a matter not often discussed
the most important piano point, with Boston
a good second. Chicago made few pianos, but in the trade press is suggested by the an-
nouncement of another advance in the affairs
was getting started.
In those days the square piano still persist- of the Chicago piano house of Grosvenor, Lap-
ed, though it was giving way to the upright ham & Co., whose persistent adherence to
and promised soon to disappear. The reed quality instruments, and to high-class meth-
organ was at the height of its popularity. ods of business is more than a local matter.
There were several large organ industries in It is always a good thing for the retail trade
the West, and their management had not yet everywhere when houses of the kind present
thought of making anything else, and least of evidence of the kind of progress that is in-
evitably suggested by the acquisition of in-
all, pianos.
creased
personal working strength, capital
The playerpiano was no more than a curi-
and
expansion.
Chicago has a number of in-
ous experiment. Automatic reed organs had
January 12, 1924.
fluential piano houses but none of them has a
better claim to success than that of Grosvenor,
Lapham & Company.
FAMILIAR PIANO
NAMES
A good many in the trade will be interested
in the little game of piano name poetic hide-
and seek which has place in this issue of
Presto. The possibility of capturing $100 in
good money may stir piano men to the pleas-
ant effort to discover the familiar names
which are concealed in the verses which are
scattered through the paper. And in this there
seems cause enough for the fluttering of
Pegasus to the point of breaking the speed
limit.
The plan of the diversion is explained on
another page. And in order that there may
be no disappointment to the rough riders who
may not be able to stay to the finish, minor
prizes will be awarded to all who discover at
least six of the familiar piano names and pull
them from their poetic concealment.
It is an original divergence from the cus-
tomary style of trade paper entertainment.
It is instructive. It will afford exercise of the
acquired knowledge of the salesmen, and oth-
ers who think they know all of the famous
piano names. They must all be curious to dis-
cover the names of the instruments they rec-
ommend and sell almost daily. And perhaps
some of the veterans may be surprised to real-
ize that, after all, the familiarity with piano
names is not so thorough but that a few lines
of more or less lilting verse may serve to de-
feat it.
Anyway, it will be worth something to
know how many in the trade will search suc-
cessfully for the hidden names of their favor-
ites. W r e do not expect that very many will
find all of the names, though we may be mis-
taken in this. But the first to find them all
will be ahead just $100, and all who find only
six of them will receive a souvenir well
worth while.
And so "go to it." as almost any modern
poet would say ! Let us have the results of
your research and your familiarity with the
names of the beautiful instruments, some of
which, at least, you must be selling if you are
making any money in your business.
OLD YEAR REVIEWED.
The American people produced more, spent more
and saved more in 1923 than in 1922, the federal re-
serve board said this week in its review of economic
conditions. "A national income larger than in 1922,
arising both out of increased earnings of factory
w r orkers and larger proceeds from the sale of farm
products," the review continued, "furnished the buy-
ing power to absorb the year's increased output of
goods. The income of industrial workers, as the re-
sult of a volume of employment approximately 13 per
cent larger than in 1922 and of wage advances, greatly
exceeded that of the previous year. The year was
characterized by the large industrial output, practi-
cally full employment, a sustained demand for goods,
and a level of prices more stable than in any year
since 1915."
CHARLES PALMER SALES DIRECTOR.
Charles Palmer is the new sales director of the elec-
tric department of the Smith, Barnes & Strohber Co.,
1872 Clybourne avenue. Chicago. Mr. Palmer is an
experienced piano man and has had wide experience
in the coin-operated line, having been associated with
one of the foremost industries of the kind for a long
time.
A. F. ADAMS IS DEAD.
Avon Franklin Adams, head of the Wolfsohn
Musical Bureau since 1910, and before that well
known in the piano trade, died in New York Monday
of this week. He was at one time connected with
Lyon & Healy and with the John Church Company.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January 12, 1924.
PRESTO
THINGS SAID OR SUGGESTED
A Story of Dissolution.
It is commonly said that no man is of so much
weight in his place in affairs that his going could
seriously affect the organization of which he may be
an important factor. The great machinery of every
business concern cannot be thrown out of commis-
sion by the slipping of a cog. That's the thought.
But is it so correct as to be regarded as a rule? Ab-
solutely not! There are exceptions.
* # *
One of the oldest of the Mid-West piano factories
is undergoing the processes of dissolution. For more
than a year past the industry has been quietly liqui-
dating its business with a view to closing up. There
is no consideration of good will which has been ac-
cumulating for more than fifty years.
The fact that the industry has been in operation in
the same city for about forty years has no credit as
an asset. While some effort has been made to sell
the concern, as a going plant, nothing has come of
it because the schedule of material holdings has been
excessive. And what is the why of it?
* * *
The decline of the fine old piano industry is due
directly to the death of one man. He was the son
of the founder of the house, and, succeeding his
father, he had charge of the industry for more than
a quarter century. And when he died the large in-
dustry began its slow but sure dissolution.
* * *
Of course the owners of the fine old piano industry
sought for someone capable of taking the place of the
man who had died. It did not seem a difficult thing
to do.
The men responsible for the business, and the inter-
ests of the stockholders, were themselves leaders in
large affairs. They had their own successful organi-
zations. They knew of men who could come into
their offices and do good work. Why not also work-
ers for the responsibilities of the old piano industry?
* * *
Biased Business Axiom.
And right here may be evidence that another com-
mon business axiom may go wrong. For it is cus-
tomary to declare that all business is the same—that
no line is so different from all the rest that it cannot
be readily conducted by a recruit from outside its
experienced ranks.
The owners of the oid piano industry did not tind
an outsider who could till the place of the man who
had died. Nor did they discover the right man within
the piano lines who would take the responsibilities
upon any basis of wages or other ordinary regula-
tions. And why, again?
* * *
The fine old piano industry bad been permitted,
like grandfather's clock, to run down. It had been
making dividends for stockholders. They were satis-
fied. What more could be asked?
But the trade did not share in the stock dividends
and were making other demands in which they were
interested. They wanted newer case styles. They
wanted a small grand. They asked about a reproduc-
ing grand. In short, they wanted so many things
that the factory management became dassed and help-
less. And then trade fell away. As methods changed
the old industry could not hold its customers. The
trade paper advertising ceased to appear. The en-
ergies at headquarters were paralyzed. Nothing was
done to keep life in the chilling industrial body. And
then liquidation, by which the piano world loses a
line line of instruments and a progressive little city
loses one of its best assets.
* * *
There's a Difference.
There are many valuable lessons in the true story
of the fine old piano industry that is dying of inanition
and lack of understanding of a special line of indus-
try and business.
Had the control of the piano company known just
what any experienced piano man knows, the concern
would not have gone to seed because of the passing
of one man.
It is a mistake, in the first place, for any important
industry to place all of its dependence upon a single
life. The uncertainties of man's existence make the
risk too great. The man invests in life insurance
only because he knows he can not govern his own
stay on earth. The big industry, that takes the risk
that the man himself will not assume, is too short-
sighted to be secure. And the industry that depends
upon the life of one man can not be doing its best,
even while the man is alive. How can it do anything
at all when he goes?
* * *
If the piano industry were just like all other'lines
of business, the adjoining furniture factory or the
automobile factory, or the shoe factory—any factory
at all—might offer the right man to fill the void made
by the death of the piano man.
The piano is not like other things. It borders upon
something more than the methods of putting things
together, and the specifications of the expert design-
ers and skilled mechanics. It is the no-man's land
between the utilities and art. Not every man can
conduct a piano factory, nor can any man sell pianos.
* * *
Geo. Foster's Wise Move.
The return of the wave of industrial combinations
seemed to have stirred the piano trade during 1923.
There were rumors of mergers which failed to mate-
rialize, and one that proved true.
The absorbing, by the American Piano Co., of the
Mason & Hamlin was the big event of the end of
last year. It was a matter of importance, not be-
cause of the fact itself, but because of the attainment
of the Boston piano since its promotion by A. M.
Wright—a thorough piano man in the best sense of
the term.
No other piano possessed more significance at the
time of the merger. The keen sense of values which
has made George G. Foster a historic character in
the piano world was never so well illustrated as in
the merger of the Mason & Hamlin with the other
great instruments of the American Piano Co. line.
And it's a good thing, too, that A. M. Wright con-
tinues to guide the destinies of the splendid Boston
piano.
* * *
Reproducing Grands.
If 1923 did anything more than might have been
expected, it was in the development of the reproduc-
ing grand. It is said that millions of dollars have
been invested in the comparative, or interpretative,
concerts by great artists designed to illustrate the
marvelous "re-enacting" powers of the reproducing
grands.
The greatest living pianists have been employed to
display the imitative exactness of the modern
miracles. Of the instruments so promoted, the
"Ampico" probably took the lead. There are very
few names prominent in the pianistic world that
have not been coupled with the "Ampico." What
that means to the necessarily limited number of the
costly instruments implied need not be discussed. It
suggests the overworked word "prohibitive." And
this is where the wonder of 1923,- in connection with
the reproducing piano, comes in.
* * *
During the last two months the newspapers in
some cities have contained illustrated advertisements
of a reproducing piano to be retailed for $875. The
price is startling, in view of the figures named for
other instruments of similar construction and attain-
ments. The price is less than average playerpianos
were sold for at retail a few years back. It is less
than the "straight" upright was sold for fifty years
ago. And in the 'sixties the old squares were "cheap"
at any such figures.
$875 for a reproducing piano in which mechanism
of dependability is guaranteed is sufficient to attract
the public. What wonder that the industry that can
supply the trade at a cost to permit of such a price
at retail is rushed to the utmost possibilities of a
twenty-four hour working day?
* * *
But even with the reproducing piano produced on
a popular price basis, the sale of the playerpiano will
be larger this year than last—larger than before in
several years. And there are signs that the "straight"
upright will have a better call than before.
There are large industries getting ready to meet
that "straight" piano demand. And they will have
no pianos left -ever at the end of the year. For, with
all the wonder of the automatic pianos in their diver-
sified powers to entertain, thousands of homes prefer
the instrument in which there is the spirit of educa-
tion and the development of digital, as well as in-
tellectual, dexterity.
:Ji
;Js
jj:
F. S. Cable's Daughter.
There will be a good deal more than local interest
in the announcement of Miss Gladys Cable's debut
in concert next Sunday afternoon. The Studebaker
Play House, in Michigan avenue, Chicago, should be
filled by piano men and their families alone, with
other crowds of music lovers to overflow the hall.
Miss Cable is a soprano of clear, sweet voice and
rare finish. It is a pity that her father, the late
Fayette S. Cable, could not have lived to enjoy next
Sunday's event.
For he was a fond and proud
parent, enthusiastic and possessed of the artistic
temperament. Still more, he was a lovable person-
ality whose friends were countless. He died just as
his two brothers had died, of overwork, burning
every ounce of energy in his determination to build
up a great piano industry.
* * *
And how many of the piano manufacturers have
gone the same way! All of the three Cable brothers
should still be alive. But they were workers beyond
human limitations.
Herman D., founder of The
Cable Company, went first; then Hobart M., the
eldest brother, and last Fayette S. There was a say-
ing of Hobart M. Cable's which was characteristic.
"Every load must have a wheel-horse to pull it," he
used to say, "and I'm a wheel-horse!" The Cables
were all wheel-horses.
GRAND PIANO PRODUCT
OF C. KURTZMANN & CO.
Great Growth of Buffalo Industry Evident Fact at
Anniversary Celebration.
Kurtzmann activities and progress were subjects
of interest to the trade during the anniversary cele-
brations of the company in 1923. That the C. Kurtz-
mann Co. had four factory units was a fact com-
mented upon and that a large factory will some day
house all these units on a five-acre tract held for this
purpose was an anticipated happening.
The great proportion of Kurtzmann output is of
grands. The company has a perfect model of grand
piano factory which early in the autumn was prac-
tically filled with grands, some 700 or more on cas-
tors. They made, as a visitor put it, "a forest of
grands."
Christian Kurtzmann began manufacturing pianos
75 years ago in about as small a way as piano mak-
ing could be started, and ended the seventy-fifth an-
niversary as one of the great industries in the
music field. An estimate of the output of 1924 points
to over 6,000 pianos, a third grands.
GET=TOGETHER LUNCHEON
OF THE KOHLER INDUSTRIES
Enjoyable Annual Event Attended by Representa-
tives of Various Interests Held at Hotel Astor.
The annual get-together luncheon of the Kohler
Industries, New York, held at the Hotel Astor, De-
cember 2i was a joyous concluding function to a
memorably successful business year. All the inter-
ests of the institution were well represented and all
phases of the business, manufacturing, selling and ad-
vertising were in evidence. The various interests and
those representing them at the luncheon were as
follows:
Auto Pneumatic Action Co.—W. C. Heaton, M. De
Angelis, H. J. Lajoie, W. Reynolds, Dr. M. Davis,
J. Douglas, W. J. Keeley.
Standard Pneumatic Action Co.—A. W. Johnston,
Win. Mennie, A. R. Farmer, Adam Gutsohn.
Autopiano Co.—Corley Gibson, W. J. Behr, Emil
Neff, Edw. Fitzgerald, Win. Bowles.
Brambach Piano Co.—M. P. Campbell, G. Camp-
bell, E. Videaud, Chas. L. Baker, Henry Fry.
Kohler & Campbell—Herbert Simpson, J. White,
G. Erbe, Jr., Win, P. Bacon, Jos. B. Schwarcz, J.
Mahoney, H. S. Holmes, Wm. Newman, A. H. Kay-
ton, Wm. Ostagen.
Hazelton Piano Co.—Thos. A. Perrot.
Milton Piano Co.—Geo. W. Allen, F. Martin, L.
Potter, E. Forshay, W. Rachelle.
Industries Office—C. Thornton, H. Newton, H.
Schoenberg, J. Holmes.
Advertising Department—H. Lawrence, B. Gill,
Jos. T. Davis.
POSSIBLE PIANO PROSPECTS.
There is a plain suggestion to the piano men of
Chicago in some banking figures published last week.
In fact, more than $71,000,000 was added to the sav-
ings accounts in Chicago banks despite the fact large
amounts were invested in homes and property. In
fact, the year brought an increase in combined com-
mercial and savings deposits of more than $89,000,000.
These conditions are shown in reports of condition,
as of December 31, made by both national and state
banks, in response to call for statements issued by
the controller of the currency and the Illinois state
auditor.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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