Presto

Issue: 1923 1950

PRESTO
December 8, 1923.
CHRISTMAN
"The First Touch Tells
9 9
EXHAUSTING PIANO
BUYING EMOTION
Veteran Traveler Calls Special Sale an Emo-
tional Appeal and Warns Dealers to
Assure Quality of Timeliness in
Sales.
CITES WARNING EXAMPLE
Thurston Dingman's Failure to Estimate Limitations
of the Seasonable Excuse for Public Appeal Pro-
vides Excellent Moral.
The Christman
Electrically Operated
Reproducing
Grands and Uprights
Meet the Most Exacting Require-
ments of the Most Critical. To be
Satisfactory the Reproducing Piano
must be the best representation of the
Piano Maker's Skill.
The Christman is recognized as the
very highest type of the most ad-
vanced development of the Reproduc-
ing Piano. It has no superior and it
is representative of the
Entire Christman Line
There is no other line that surpasses
this one, and none in which high qual-
ity and popular characteristics blend
in a like degree, to the profit of the
dealer in fine instruments.
CHRISTMAN
Studio Grand
Only 5 Feet Long
It was the CHRISTMAN GRAND that
first demonstrated the truth that size has
nothing to do with the depth and resonance
of a Grand Piano's tone.
Built with a careful eye to the exacting
requirements of the space at the command
of city dwellers and owners of small houses,
the CHRISTMAN GRAND combines every
essential that wins for the grand piano first
consideration in the mind of the artist.
t(
The First Touch
Tells"
Reg. U S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
The special sale is most effective when the reasons
for it are plainly apparent to the prospective cus-
tomers. The thought is not original. It has been
voiced and printed many times. But it is a good
thing to repeat, as the- words are in the nature of a
warning. The fire sale following the blaze in the
next block has only the ghost of an excuse. A great
many of the remodeling sales in music stores are
the thinnest kind of excuses and the sources of many
a laugh with the travelers.
But the joke sales of any kind do not excite the
risibilities of all the piano travelers. Quite a few of
them are jealous of the recognition of the ethical
observances by the dealers. A sale by a music store
for which there is no obvious reason seems to the
experienced and businesslike piano traveler as the
most futile of gestures.
The Untimely Sale.
The special sale at the proper time is the evidence
of energy directed with a purpose. The false alarm
special sale of pianos is an unflattering estimate of
the intelligence of the public. A special sale of rub-
bers in July is not more inopportune than some of the
special sales launched by piano dealers.
If you will notice, the special sale events of the
progressive music houses do not make prominent any
thought of prices. Inserting the marked down price
inducement in the pre-holiday period is an unneces-
sary proceeding. It is against the laws of merchan-
dising. When there is the Christmas buying stimula-
tion to spontaneously bring the prospects to the
store, advertising slashed prices is a fatal distrac-
tion.
The Nature of the Appeal.
Every special sale is an appeal to the emotions in
one form or another. And the fact is not changed
if the special sale event is a dignified approach of a
conservative house or the "was-and-now" ballyhoo
of the fly-by-night dealer. And sometimes the dealer
ignores the fact that the emotions of the public may
be exhausted by a previous appeal of a competitor.
A real fire sale following a well ballyhooed fake fire
sale in the same town fails to excite profitable inter-
est. Even a genuine earthquake sale would not
have its legitimate pulling power if announced to fol-
low immediately after one of the common forms of
'"repair sales."
This is as good a place as any to interpolate the
usual yarn to point the moral and adorn the sub-
ject, especially as it reminds me of a story which
shows how easy it is to exhaust the popular emo-
tions.
The Yarn.
In my early days on the road for a piano house, an
interesting acquaintance was Homer Tate, a salesman
for Thurston Dingman, music dealer in a picturesque
little town on the west branch of the Susquehanna
river. Indeed I might name both men as interesting
friends of mine. Homer was fussy and could talk like
an encyclopedia; Thurston was silent and placid,
seemingly more interested in the proper kind of trout
bait to use than in the potent kind of advertising ar-
gument to print in the Clarion.
Stage Center for Homer.
In time sales of pianos in the store became so few
and far between and Homer's salary so intermittent
that he decided to be up and going. He selected Oil
City as his future field of operation and when he
made his destination known he became a hero.
It was wonderful how people found out his good
qualities and recognized the fine points of his char-
acter at the thought of his departure. The Clarion
had a long piece about him. A party was organized
in his honor. Then a subscription paper was passed
around and a gold-headed umbrella purchased and
presented to him at a social affair. He was the
subject of farewell speeches, and at a rousing stag
affair gushing words were broadcasted and flowing
bowls emptied for auld lang syne. Homer wept real
tears at the not-for-its-intrinsic-value oration that
went with the umbrella. Then he departed for Oil
City.
The Dingman Inspiration.
All this Thurston Dingman noted. Wondering
thereat he had an inspiration. At intervals and vainly
Thurston had tried to arouse the town's enthusiasm
by means of the special sale with little or no excuse
for the event. At one time and another he had a
fire sale or an alteration sale, but without the desired
result. He even had a ballyhoo contest captained by
a vociferous specialist, but his fellow citizens failed
to respond.
Watching the outpouring of public favor for
Homer Tate at his departure, Thurston decided to
try a "departure sale." So he contracted for space in
the Clarion. Lots of it; big ad displays announcing
the "public's gain consequent on the complete clear-
ance sale of Thurston Dingman's mammoth stock of
music goods," and editorial matter, double leaded,
commenting on "our city's great loss of an esteemed
and public-spirited citizen, Thurston Dingman, who
has decided to move to the larger sphere afforded
by Scranton."
Nothing Doing!
Then Thurston awaited the show of tremendous
affection his departure would call forth. Nary a
show. The Clarion, in another edition dripped briny
tears of regret at "our city's commercial loss," but
no effusive crowd expressed a godspeed by buying
any of the marked-down, vstjckers. The display pages
shrieked "departure sale," but that Pennsylvania town
kept on its whittling and never dropped a stitch in its
knitting.
No party, no speeches, no umbrellas, no rush for
bargains. Nothing. Homer Tate had exhausted
the emotional vein.
M. D. S.
STEINWAY PIANO AT THE
WHITE HOUSE JY1USICALES
Famous Artistic Events of Washington Resumed
This Week at Dinner to Cabinet Members.
Henry Junge, of Steinway & Sons, New York, is
taking part in arranging a series of musicales at the
White House, which functions will be a prominent
part of the season's entertaining by President Coolidge
and Mrs. Coolidge.
The first of the series of musicales was given on
Thursday of this week when the President and Mrs.
Coolidge gave a dinner for the members of the
cabinet and their families. The second of the series
will be given December 20 in connection with the
dinner for the diplomatic corps.
A notable feature of the White House musicales is
the use of the Steinway piano, which has been the
official piano for these events during previous admin-
istrations.
During President Harding's term the
musicales were discontinued for a time owing to the
illness of Mrs. Harding.
BUSINESS IS SPORT.
E. H. Eucker, general manager of the retail divi-
sion of the Story & Clark Piano Co., H. H. Eucker,
manager of the Chicago retail store, and R. A. Burke
of the wholesale department, are gentlemen with a
well known character for figuratively "bagging the
game" in business. But last week, in a good sporting
corner of Wisconsin, they proved they could do the
trick literally as well. They made the trip by auto-
mobile and from start to finish had a most enjoyable
time, besides again showing their prowess with the
gun.
BUYS MISSOURI STORE.
S. J. Sloan, who had been in the jewelry and music
business in Cameron, Mo., since 1907, has sold his
store to E. H. Ames of Jamesport. The transfer was
made last week and Mr. Ames is already in charge.
The new proprietor retains the services of W. E.
Goll, optometrist, and of Miss Doris Gean Maxwell.
Mr. Sloan who had built up a good trade and made
a host of friends, will not leave Cameron, but will
remain as an officer in the Citizens State Bank, with
which he has been actively connected for some time.
P. E. MASON, SALES DIRECTOR.
P. E. Mason has been appointed manager of the
sales department of the Apollo Piano Co., De Kalb.
111. Mr. Mason, who resigned as vice-president of
the Cable-Nelson Piano Co., Chicago, when that in-
dustry was acquired by John H. Parnham, has had
valuable experiences in the field of sales.
MORE DOCK FACILITIES.
The Hallet & Davis Piano Co. has acquired new
facilities for receiving supplies for the factory at
Neponset, Mass. The state government has dredged
the Neponset River to the docks of the company so
that lumber vessels were enabled to discharge cargoes
there this week.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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PRESTO
IN AND ABOUT THE
NEW YORK TRADE
Short Visits to Some of the Active Piano and
Supply Industry Offices in Manhattan at
the Busy Time of the Close of a
Worrisome Year.
FROM CITY HALL TO BRONX
Most Up-town Piano Industries Show Signs of Pros-
perity and None Expresses Pessimism.
At the side of the door leading to B. H. Janssen's
office, on Brown Place, Bronx, just under an old
style brass door hand knocker, is a small placard
on which is inscribed this legend: "The only 'knocker'
we stand for here."
\ e w b y & Evans, of whom the trade has not read
much about for some time is enjoying an excellent
trade. Business is keeping up steadily and growing.
Newby & Evans are shipping a considerable percent-
age of their output to foreign markets.
The business of William Tonk & Bro., Inc., show-
ing steady and satisfactory increase. Their trade is
considerably ahead of last year and the foreign busi-
ness continues excellent and takes a considerable
proportion of their output. The Tonk piano has
found great favor in various foreign markets, notably
in Australia and South Africa.
Julius H. Roos, head of the Danon Record Co.,
manufacturers of the new method Rekordo Rekords,
has gone west on a business trip, to take in Chicago,
Cleveland, Cincinnati and other points.
Although the big Gunn Furniture Company fire, in
West Thirty-Seventh St., nearly opposite the James
& Holmstrom retail warerooms, last week Monday,
may have caused a few waves of smoke to be wafted
through the building, it is very certain that no "smoke
sale" will be advertised at this establishment. Busi-
ness with James & Holmstrom is steadily satisfac-
tory.
E. B. Bogart of the Bogart Piano Co., Bronx, re-
cently made a trip covering a good portion of the
New England states. If the factories were all work-
ing at full time trade would be satisfactory. Many
factories are working on short time.
New Decker Style.
The Decker & Son small grand, style B, 5-ft. 1 in.,
is the latest creation of the famous old New York
industry. Proud of the instrument, Mr. Decker says
it is "small enough for most any apartment and not
too small to be a real musical instrument."
Max Rochemont, of Laffargue & Co., is building
a beautiful residence at New Rochelle. Jos. Oc-
tavec, the company president, also lives in the pretty
town.
Becker Bros., owned and controlled by Jacob Beck-
er, is one of New York's quiet successes. The busi-
ness has been built up from a small beginning, and
is one of the most substantial. Mr. Becker owns the
building at 53 Eleventh avenue, to which a large addi-
tion has recently been made. He has also other
investments and his snug fortune has been made by
straightforward industry.
A considerable number of workmen direct from
Europe, mostly Germans, are looking for work in
New York piano factories—and presumably others
also. They bring their tools with them when they
apply for work.
Good Krakauer Business. .
One of the fine old New York industries which it
is always interesting to visit is that of Krakauer
Bros. At this time the evidences of good business
there are apparent. Not many American pianos have
better sustained a "standard" place than the Krakauer.
While there is a great demand for small grands,
almost a "craze" in some ways, there are many manu-
facturers who hold tenaciously to the upright and
believe that the "straight upright is destined to ex-
perience such a comeback" as the industry has ever
known.
Rents have advanced two, three or even four times
the rates of a few years ago. Three-room apart-
ments are $100 to $200 a month. That makes even the
space required for a grand piano count. This item
in large cities seems to possess an argument favor-
able to the smaller uprights.
Discussing their phases of the piano subject, Wm.
J. Bjur expressed himself about as follows: "The
instinct in man is to make a home, and the piano
will always play its important part in the home.
Every new home means another piano, and nine out
of ten of the ordinary homes prefer an upright."
See Rare Leathers.
Have you ever seen leather? Of course; but leather
in such quantities, and often so rare, as to suggest
that all of it in the world must be before you? You'll
see it if you visit the wardrooms of T. L. Lutkins,
Inc., whose offices are at 40 Spruce street. The sup-
ply of specially tanned leather for players and or-
gans, and of special pneumatic and pouch skin leath-
ers, seems inexhaustible. It's a real leather supply
house, and T. L. Lutkins, Jr., the acting head of the
house, is an expert who knows just what you want
and how to advise you.
Julius Winter has resigned as president of Winter
& Co., New York, and at the same time has severed
all connection with the company. G. Heller, vice-
president of the company, will continue as general
supervisor of the manufacturing activities in the fac-
tory at 863 E. 141st street. W. G. Heller, secretary,
will take charge of the management of the office and
the department of sales.
The Vocalstyle Music Co.'s New York offices are
now located at 34 W. Fifteenth street, and the recent
fire which burned out the old location will not inter-
fere with the supplying of the dealers' holiday de-
mands for Vocalstyle rolls. Over 5,000 square feet
of floor space is available in the new quarters.
BUSINESS GROWS BIGGER IN
PIANO TOWN OF BELLEVUE
Little City Which Is Home of the Henry G. Johnson
Piano Co., Is Prospering.
In a recent letter by Z. C. Houck, mayor of
Bellevue, Iowa, that gentleman briefly pictures the
condition of business in the snug little city of which
he is the acting head. Bellevue is the home of the
flourishing Henry G. Johnson Piano Co., and that
fact gives special interest to what Mayor Houck says.
Here is part of his letter:
"As proof that business in Bellevue is progressing,
we are pleased to hand you copTes of recent published
statements of the First National bank, which bank
has been in operation only seven months and has
deposits of $248,394.27, and the Bellevue State Bank,
which has been in business eight years and has de-
posits of $1,076,312.80, or a total of $1,324,707.07.
"Business in Bellevue is better, safer and saner
than ever. Bellevue's industries are in a flourishing
condition. Bellevue pianos are known from coast
to coast. Bellevue clay products are shipped to many
states in the Union. We welcome all good people to
come to beautiful, busy Bellevue."
OPTIMISM ON TRADE TREND
IS REPORTED IN THE EAST
December 8, 1923.
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION P U N
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
Ft
Information writ*
iano Company
CINCINNATI
INDIANAPOLIS
LOUIS VIUJI
Incorporated
CHICAGO
ST. LOOTS
DALLAS
NEW YORK
DXNTIB
SAN FBANCUCO
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great BritalOi
France, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA. PA.
New York Credit Men's Secretary Sees Much Cause
for Confidence in Business.
Although pessimism is encountered here and there,
a careful review of credit facilities and of the produc-
tion and distribution of commodities give no occasion
for fear, and throughout the country there should be
a feeling of quiet confidence, according to the Decem-
ber monthly letter of Secretary-Treasurer J. H. Tre-
goe, to the wholesale, manufacturing and banking
houses that make up the membership of the National
Association of Credit Men.
In support of his belief Mr. Tregoe calls attention
to the narrowing spread between the price of farm
products and the price of other commodities, the de-
crease of unemployment, the fact that construction
is reaching high totals, the apparent upward swing of
buying in the railroad equipment field, the continued
high car loadings, the high level of bank clearings and
the satisfactory totals reported by mail order houses,
department stores and chain stores.
UP TO OHIO ASSOCIATION.
Mrs. Nellie I. Sharpe, Ohio state music supervisor,
has provided the Music Trade Association of Ohio
with a topic to discuss and a problem to help solve.
Not more than 6 per cent of Ohio's one-room schools
are teaching music, according to Mrs. Sharpe. In a
report made from forty-nine representative counties
of the eighty-eight, music is taught in only 304
schools out of a total of 3,315. Using average enroll-
ment figures as a basis, 3,000 pupils are getting a
musical education and 40,000 none at all. Mrs.
Sharpe wants the associations of all kinds to help
formulate a dependable program to improve the con-
dition.
Small
Grand
Five foot case full
grand tone, beautiful
design and finish.
Lester Piano Co.
1306 Chestnut St
Philadelphia
BERT KLINE IN OKLAHOMA.
Friends of Bert D. Kline, formerly engaged in the
piano business in Chicago, will be interested to know
that he is now in Tulsa, Oklahoma. He is with the
Edgar Music Shoppe, an all-'round music store con-
ducted by Thos. J. Edgar. And, by the way, Mr.
Edgar has been asked to serve as chairman of the
Oklahoma State Music Dealers Association.
When in doubt refer to
PRESTO BUYERS GUIDE
Roy B. Graves has bought the store of the Bach
Piano Co., Faribault, Minn.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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