Presto

Issue: 1923 1950

PRESTO
field and their close touch with dealers has beeen bene-
ficial in more than one way in making and effecting
sales.
"The automatic piano business this fall is the best
we have ever enjoyed," said H. B. Bruck, of the H.
G. Bruck Co., Cleveland, Ohio, who visited the fac-
Firm Representing Piano for Fifty Years Gives tory last week. The H. B. Bruck Company is one of
the largest instrument dealers in automatic instru-
Conclusive Proof of Its Merits of Tone
ments in the country and the fine Seeburg instru-
and Workmanship.
ments have proved their worth to many customers.
Being continuously in the piano business for fifty The company has made marvelous drives in the auto-
years is in itself a tribute to Miller's Music Store, matic piano business, having placed over one hun-
738 Cumberland street, Lebanon, Pa. But an accom- dred and fifty Seeburg instruments in the city of
panying achievement, which involved energy, untiring Cleveland alone and is increasing that number daily.
L. E. Storzer, Seeburg dealer of Greeen Bay, Wis.,
industry and wisdom in the choice of the pianos
handled, is the prosperity of the Lebanon firm. And was also a visitor to the Chicago factory last week.
perhaps the latter quality—the wisdom in choosing Mr. Storzer had some good news about the Seeburg
the pianos to sell—conduces more than anything else instrument and reported a very active business in
his territory for the coin operated piano.
to the prosperity of a music house.
The choice of the Krakauer fifty years ago as a The Seeburg company's policy is unique in its suc-
piano to comply with the spirit of the foundation pol- cesses in extending its representation and merchants
icy of Miller's Music House is one of the proudly who previously carried the manual and player pianos
acknowledged causes of the success of the firm. Then only, are now representing the fine Seeburg coin-op-
as now the Krakauer piano was made by men who erated pianos and orchestrions. This fact proves the
were thorough musicians as well as expert piano Seeburg products to be winners. They are genuine
builders. In the subsequent years Miller's Music music and money makers.
House has adhered to the line of instruments made
by Krakauer Bros., New York, and at all times has
found it representative of the best and most de-
pendable in upright, grand and player. A statement
of faith in Krakauer Bros, pianos is made in a force-
ful newspaper advertisement of Millers' Music House,
recently printed in Lebanon papers:
Importance of Profits for Manufacturer and Dealer
"KRAKAUER SUPREMACY—As the year nine-
Are Pointed Out by C. C. Conway.
teen hundred and twenty-three represents our 50th
year of continuous Piano Service in Lebanon, we
That piano men are the makers of piano trade
may add that it is also the 40th anniversary of the destiny is the belief of C. C. Conway, vice president
KRAKAUER PIANO in Lebanon.
of the Hallet & Davis Piano Co., Boston. The joint
"We think it most fitting that, at this time, we are result is always the sum of individual effort and a
able to prove, what we have always maintained, the trade is prosperous in equal ratio to the energies dis-
superiority of the KRAKAUER PIANO, not only
in Tone and Workmanship, but the greatest factor of
all,—DURABILITY. We take great pride in calling
your attention to the KRAKAUER PIANO in our
window, sold by us 32 YEARS AGO to a prominent
merchant of Lebanon. It stands there, just as it stood
in its former home, absolutely unchanged. As to the
tone, the very fact that its original sweetness has been
retained through all these years, is an achievement
that very few builders have attained.
"The record of this Krakauer piano more than jus-
tifies the high position the Krakauer holds among
musicians.
"This KRAKAUER PIANO in our window came
into our possession through an exchange for a modern
Playerpiano. Come in and hear this KRAKAUER
of 32 years ago, and then let us show you the
KRAKAUER of today, and you will understand why
you should buy a KRAKAUER and have absolute as-
surance of no future regret."
EXHIBIT PROVES GREAT
MERITS OF KRAKAUER
RIGHT PRICES RESULT
IN PIANO PROSPERITY
CANTON, 0., PIANO DEALERS
OCCUPY NEW QUARTERS
Geo. C. Wille Co., Returns to Remodeled Building at
Market Avenue N., Near Fifth.
This week the Geo. C. Wille Co., Canton, O., will
move to its new location at Market Avenue N., near
Fifth street. It is a return to an old location. The
company has been in temporary quarters at Cleve-
land avenue and Third street since- the remodeling
operations were begun on the building to be occupied
this week. The company has installed equipment of
the most modern kind with the purpose of making the
Geo. C. Wille Co.'s store a highly attractive place for
music goods buyers.
New quarters will be occupied this week by an-
other Canton music house. Ralph T. Green will
move to the store, 308 Tuscarawas street, where
preparations for doing a lively business have been
made.
December 8, 1923.
I
THE
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
WESER
Pianos and Players
Sell readily—Stay sold
Great profit possibilities
Style E (shown below) our latest 4'6"
Order a sample to-day.
Liberal advertising and
cooperative arrangements
Write for catalogue
and price list
O. C. CONWAY.
played by the men who sell the instruments. The
new concrete daylight factory of the Hallet & Davis
Piano Co., at Neponset, Mass., for instance, repre-
sents innumerable achieved ambitions of piano deal-
ers and salesmen.
This involves consideration of the worthiness of
pianos, but the perfecting of the product should not
be the sole consideration of the piano manufacturers
in the opinion of Mr. Conway. The improvement in
trade conditions is in a great measure affected by the
sustaining of prices. The one-price practice in the
retailing of pianos should be one of the foremost
observances. He says all concerns marketing good
pianos can keep their factory output to the top and
make money by sustaining prices and working and
co-operating with the dealer.
Mr. Conway points to other prosperous piano in-
dustries, which, like the Hallet & Davis Piano Co.,
H. B. Bruck, Cleveland Dealer, Declares Business for are conducted along educative lines. In a pleasant
chat with him at the New York offices, 18 East 42nd
Automatic Instruments Best He Ever Enjoyed.
street, last week he said that:
The line of automatic instruments of the J. P. '"If customers are educated, prices cut no figure;
Seeburg Piano Co., Chicago, is making many new it's the instrument they .have been 'educated' to
friends and is in demand wherever its representatives buy that they are going to have.- But the educa-
are located. The fine range of pianos and orches- tion resulting in sales by dealers is only the reflection
trions appeals to discriminating buyers who would of the spirit created in the dealers by the piano manu-
refrain from investing their money in a mediocre in- facturers. The desire to do a profitable business is
strument.
one accompanied by the thought of just prices in
The close co-operation the J. P. Seeburg Co., 1510 buying as well as in selling. The successful dealer,
Dayton St., Chicago, extends to its dealers has proved like the successful manufacturer, believes that the
to be a great asset in the efficient handling of its first aid to prosperity is the recognition of the right
product. The company's staff of traveling represen- system of prices, one that assures a sure profit in
tatives have had wide experience in the automatic every transaction."
Weser Bros., Inc.
Manufacturers
520 to 528 West 43rd St.
New York
AUTOMATIC PIANO SALES
PLEASE SEEBURQ DEALERS
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
December 8, 1923.
CHRISTMAN
"The First Touch Tells
9 9
EXHAUSTING PIANO
BUYING EMOTION
Veteran Traveler Calls Special Sale an Emo-
tional Appeal and Warns Dealers to
Assure Quality of Timeliness in
Sales.
CITES WARNING EXAMPLE
Thurston Dingman's Failure to Estimate Limitations
of the Seasonable Excuse for Public Appeal Pro-
vides Excellent Moral.
The Christman
Electrically Operated
Reproducing
Grands and Uprights
Meet the Most Exacting Require-
ments of the Most Critical. To be
Satisfactory the Reproducing Piano
must be the best representation of the
Piano Maker's Skill.
The Christman is recognized as the
very highest type of the most ad-
vanced development of the Reproduc-
ing Piano. It has no superior and it
is representative of the
Entire Christman Line
There is no other line that surpasses
this one, and none in which high qual-
ity and popular characteristics blend
in a like degree, to the profit of the
dealer in fine instruments.
CHRISTMAN
Studio Grand
Only 5 Feet Long
It was the CHRISTMAN GRAND that
first demonstrated the truth that size has
nothing to do with the depth and resonance
of a Grand Piano's tone.
Built with a careful eye to the exacting
requirements of the space at the command
of city dwellers and owners of small houses,
the CHRISTMAN GRAND combines every
essential that wins for the grand piano first
consideration in the mind of the artist.
t(
The First Touch
Tells"
Reg. U S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
The special sale is most effective when the reasons
for it are plainly apparent to the prospective cus-
tomers. The thought is not original. It has been
voiced and printed many times. But it is a good
thing to repeat, as the- words are in the nature of a
warning. The fire sale following the blaze in the
next block has only the ghost of an excuse. A great
many of the remodeling sales in music stores are
the thinnest kind of excuses and the sources of many
a laugh with the travelers.
But the joke sales of any kind do not excite the
risibilities of all the piano travelers. Quite a few of
them are jealous of the recognition of the ethical
observances by the dealers. A sale by a music store
for which there is no obvious reason seems to the
experienced and businesslike piano traveler as the
most futile of gestures.
The Untimely Sale.
The special sale at the proper time is the evidence
of energy directed with a purpose. The false alarm
special sale of pianos is an unflattering estimate of
the intelligence of the public. A special sale of rub-
bers in July is not more inopportune than some of the
special sales launched by piano dealers.
If you will notice, the special sale events of the
progressive music houses do not make prominent any
thought of prices. Inserting the marked down price
inducement in the pre-holiday period is an unneces-
sary proceeding. It is against the laws of merchan-
dising. When there is the Christmas buying stimula-
tion to spontaneously bring the prospects to the
store, advertising slashed prices is a fatal distrac-
tion.
The Nature of the Appeal.
Every special sale is an appeal to the emotions in
one form or another. And the fact is not changed
if the special sale event is a dignified approach of a
conservative house or the "was-and-now" ballyhoo
of the fly-by-night dealer. And sometimes the dealer
ignores the fact that the emotions of the public may
be exhausted by a previous appeal of a competitor.
A real fire sale following a well ballyhooed fake fire
sale in the same town fails to excite profitable inter-
est. Even a genuine earthquake sale would not
have its legitimate pulling power if announced to fol-
low immediately after one of the common forms of
'"repair sales."
This is as good a place as any to interpolate the
usual yarn to point the moral and adorn the sub-
ject, especially as it reminds me of a story which
shows how easy it is to exhaust the popular emo-
tions.
The Yarn.
In my early days on the road for a piano house, an
interesting acquaintance was Homer Tate, a salesman
for Thurston Dingman, music dealer in a picturesque
little town on the west branch of the Susquehanna
river. Indeed I might name both men as interesting
friends of mine. Homer was fussy and could talk like
an encyclopedia; Thurston was silent and placid,
seemingly more interested in the proper kind of trout
bait to use than in the potent kind of advertising ar-
gument to print in the Clarion.
Stage Center for Homer.
In time sales of pianos in the store became so few
and far between and Homer's salary so intermittent
that he decided to be up and going. He selected Oil
City as his future field of operation and when he
made his destination known he became a hero.
It was wonderful how people found out his good
qualities and recognized the fine points of his char-
acter at the thought of his departure. The Clarion
had a long piece about him. A party was organized
in his honor. Then a subscription paper was passed
around and a gold-headed umbrella purchased and
presented to him at a social affair. He was the
subject of farewell speeches, and at a rousing stag
affair gushing words were broadcasted and flowing
bowls emptied for auld lang syne. Homer wept real
tears at the not-for-its-intrinsic-value oration that
went with the umbrella. Then he departed for Oil
City.
The Dingman Inspiration.
All this Thurston Dingman noted. Wondering
thereat he had an inspiration. At intervals and vainly
Thurston had tried to arouse the town's enthusiasm
by means of the special sale with little or no excuse
for the event. At one time and another he had a
fire sale or an alteration sale, but without the desired
result. He even had a ballyhoo contest captained by
a vociferous specialist, but his fellow citizens failed
to respond.
Watching the outpouring of public favor for
Homer Tate at his departure, Thurston decided to
try a "departure sale." So he contracted for space in
the Clarion. Lots of it; big ad displays announcing
the "public's gain consequent on the complete clear-
ance sale of Thurston Dingman's mammoth stock of
music goods," and editorial matter, double leaded,
commenting on "our city's great loss of an esteemed
and public-spirited citizen, Thurston Dingman, who
has decided to move to the larger sphere afforded
by Scranton."
Nothing Doing!
Then Thurston awaited the show of tremendous
affection his departure would call forth. Nary a
show. The Clarion, in another edition dripped briny
tears of regret at "our city's commercial loss," but
no effusive crowd expressed a godspeed by buying
any of the marked-down, vstjckers. The display pages
shrieked "departure sale," but that Pennsylvania town
kept on its whittling and never dropped a stitch in its
knitting.
No party, no speeches, no umbrellas, no rush for
bargains. Nothing. Homer Tate had exhausted
the emotional vein.
M. D. S.
STEINWAY PIANO AT THE
WHITE HOUSE JY1USICALES
Famous Artistic Events of Washington Resumed
This Week at Dinner to Cabinet Members.
Henry Junge, of Steinway & Sons, New York, is
taking part in arranging a series of musicales at the
White House, which functions will be a prominent
part of the season's entertaining by President Coolidge
and Mrs. Coolidge.
The first of the series of musicales was given on
Thursday of this week when the President and Mrs.
Coolidge gave a dinner for the members of the
cabinet and their families. The second of the series
will be given December 20 in connection with the
dinner for the diplomatic corps.
A notable feature of the White House musicales is
the use of the Steinway piano, which has been the
official piano for these events during previous admin-
istrations.
During President Harding's term the
musicales were discontinued for a time owing to the
illness of Mrs. Harding.
BUSINESS IS SPORT.
E. H. Eucker, general manager of the retail divi-
sion of the Story & Clark Piano Co., H. H. Eucker,
manager of the Chicago retail store, and R. A. Burke
of the wholesale department, are gentlemen with a
well known character for figuratively "bagging the
game" in business. But last week, in a good sporting
corner of Wisconsin, they proved they could do the
trick literally as well. They made the trip by auto-
mobile and from start to finish had a most enjoyable
time, besides again showing their prowess with the
gun.
BUYS MISSOURI STORE.
S. J. Sloan, who had been in the jewelry and music
business in Cameron, Mo., since 1907, has sold his
store to E. H. Ames of Jamesport. The transfer was
made last week and Mr. Ames is already in charge.
The new proprietor retains the services of W. E.
Goll, optometrist, and of Miss Doris Gean Maxwell.
Mr. Sloan who had built up a good trade and made
a host of friends, will not leave Cameron, but will
remain as an officer in the Citizens State Bank, with
which he has been actively connected for some time.
P. E. MASON, SALES DIRECTOR.
P. E. Mason has been appointed manager of the
sales department of the Apollo Piano Co., De Kalb.
111. Mr. Mason, who resigned as vice-president of
the Cable-Nelson Piano Co., Chicago, when that in-
dustry was acquired by John H. Parnham, has had
valuable experiences in the field of sales.
MORE DOCK FACILITIES.
The Hallet & Davis Piano Co. has acquired new
facilities for receiving supplies for the factory at
Neponset, Mass. The state government has dredged
the Neponset River to the docks of the company so
that lumber vessels were enabled to discharge cargoes
there this week.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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