PRESTO
tices in the trade, not so much from the restraints
put upon them by law as from the intelligence of the
majority of the piano purchasing public. It is good
to think that such intelligence causes piano prospects
to determine a piano's character by its merits, and
not by the florescence and floridity of the ballyhoo
Veteran Salesman Pauses to Indulge in Con- of misleading salesmen.
I am thankful for the growth of the trade associa-
gratulatory Mental State, in Accordance
tions animated by the spirit of business improvement
With Custom and the President's Message.
which inculcates the fair mind in competition and
trade loyalty, uplifting to the business and the indi-
vidual composing it.
PIANO MAN'S ADVANTAGES
And, as much as anything, I am thankful for the
prospect of the future—for the promise of a year
soon to dawn in which piano men, whether manu-
Offhand He Names a Few Reasons for Thankfulness, facturer,
merchant or salesman, may look for a rich
But Considerably Longer List Is Possible.
return for their efforts beneath the industrial skies
which continue to brighten. And, above all, with
This has been a broken week for everybody, owing you, I am thankful because I am—thankful.
to the occurrence of the gladsome feast which we
celebrated in accordance with custom and the Presi-
dent's proclamation.
It might have been better had- I written down my
thankful emotions in advance, for Presto of last
week, but it is only the President and state governors
who are privileged to feel thankful in advance. I
was too busy selling pianos last week and considered Piano, Talking Machine, Violin, Drum and Records
making commissions for myself more important than
Selected by Winners.
grinding out advance Thanksgiving copy for the
Awards
in
the
Home Music Contest for which win-
American Music Trade Weekly. But one must have
an emotion to properly write about it. The state of ners were announced last month by the headquarters
my feelings following Thanksgiving dinner may be of Better Homes in America are being arranged for
by the Music Industries Chamber of Commerce, in
described as follows:
I am thankful that I live in a country which affords the order of selection of the prize contributions from
a piano man the greatest opportunities for the pur- the long list provided by members of the Chamber
suit of his business and for the spirit of manufactur- and its division associations. The prizes chosen by
ing and retailing—that makes so much of those the winners are:
First, $500 allowance on a Knabe piano, selected
opportunities.
I am thankful that destiny has given me the privi- by H. G. Van Closter, 510 E. 8th street, Kansas City,
lege of selecting the line, or lines, I choose to sell, Mo. Second, $200 allowance on a Victrola, Miss
and the daily joys of telling to eager dealers the Katherine Hustvedt, 401 Grove street, Decorah, la.
absolute facts about the pianos and players I repre- Third. Victor records ($25), John M. Williams, 3683
Reed avenue, E. San Diego, Cal. Fourth, Victor red
sent.
I am thankful for the rich inheritance of ambition sea! records ($25), Miss Helen Walters, 3560 Grim
that every day urges the trade to greater achieve- street, San Diego, Cal. Fifth, Lyon & Healy violin
ments, and thankful that my share in the achieve- with case and bow ($25), James P. Keough, 808 Lex-
ments is a profitable one. This perpetual thankful ington avenue, New York City. Sixth, music, books
thought may be selfish, but it has made me a more and merchandise ($25), W. L. Thickstun, Central
enthusiastic piano missionary. The bigger the trav- College, Conway, Ark. Eighth, Braille music for the
eler's sales to the dealer, the brighter the home fires blind ($25), Malcolm L. Cobb, 353 Central avenue,
New Haven, Conn. Ninth, Victor records ($25),
burn.
I am thankful for the visible results of efforts by George Ashton, 122 E. 60th street, New York City.
the living and the dead and gone, but well remem- Tenth, Edison records ($25), Miss Elizabeth K.
bered, inventors of the trade and for those who carry Chamberlain, 123 Bellaire avenue, Louisville, Ky.
on the work of progressiveness combined in the fine Eleventh, Victor records ($25), Mrs. Laura Schubert,
301 Ninth street, St. Charles, Mo. Twelfth, drum
American instruments of today.
I am thankful that America is a land of distributed ($25), Master Louis Harrison, 608 S. Fulton street,
plenty, which allows and encourages the desire for Salisbury, N. C.
refinements of which pianos are contributing com-
modities.
SELLING CABLE PIANOS.
I am thankful for the common honesty of the
plain people, which permits a peculiarly American . The Wiley B. Allen Company, of Portland, Ore.,
phase of trade—the installment plan, so full of possi- representative of the Cable piano, has added C. L.
bilities for the distribution of the goods and I am Patterson to the piano department. Mr. Patterson
thankful for the common sense of the piano dealers has for the past two and a half years ben with The
who use wise and necessary discrimination in the ex- Cable Company at Tallahassee, Florida, and pre-
viously for 13 years with The Cable Company at
tension of the installment privileges.
I am thankful for the decrease of unethical prac- Atlanta, Georgia.
December 1, 1923
THANKFUL EMOTIONS
OF A PIANO TRAVELER
DECLARE WINNERS IN
HOME MUSIC CONTEST
H. H. McFARLAND'S NEW STORE AT SPRINGFIELD, 0 .
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
For Informa^on Wrllt
$tauo Companp
CINCINNATI
ItfDIANAPOU
LO DISTILL!
Incorporated
CHICAGO
ST. LOUIS
DALLAS
NEW YORK
DENVER
SAN FRANCISCO
The Heppe, Marcellus and Edouard Jules PUao
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britaltk
France, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA. PA.
Grand Piano
One of the old, reli-
able m a k e s . For
terms and territory
write.
Lester Piano Co.
1306 Chestnut St.
Philadelphia
One of the best known and most progressive of
Baldwin dealers, H. H. McFarland, Springfield, Ohio,
recently celebrated his thirty-first year of business
success by opening a new store.
For convenience and artistic decoration, this store
is the equal of any piano store in the country.
During his entire career, McFarland has been asso-
ciated with the Baldwin line. The opening of this
new store is therefore an event for especial congratu-
lation, not only because of the business success which
it typifies, but also for the very excellent example it
offers to younger men of what really can be accom-
plished under The Baldwin Co-operative Sales Plan.
After a recent visit to the beautiful new factories
of The Baldwin Piano Company, he writes: "As I
reflect back over my thirty-one years of close asso-
ciation with The Baldwin Piano Company, it is with
a pleasant memory for each year. I still marvel at
the wonderful possibilities in the piano business for a
man willing to work, who is able to offer to his cus-
tomers, through the Baldwin Co-operative Sales Plan,
such attractive values in pianos and playerpianos.
When in doubt refer to
PRESTO BUYERS GUIDE
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