Presto

Issue: 1923 1947

PRESTO
November 17, 1923
CHRISTMAN
The First Touch Tells 9 t
Piano warerooms where the Christ-
man line of instruments is found, at-
tract the best class of trade. The
Christman line is absolutely complete
and, whether upright, grand, player-
piano or reproducing piano, electrically
operated, there is nothing better.
What the dealer must have to induce
high-class trade is the piano possessing
the very finest characteristics and the
most advanced features.
The Christman
Electrically Operated
Reproducing
Grands and Uprights
Are the most artistic instruments in
the entire field of piano manufacture.
It is the latest development of the
Christman.
There is no other line that surpasses
this one, and none in which high qual-
ity and popular characteristics blend
in a like degree, to the profit of the
dealer in fine instruments.
CHRISTMAN
Studio Grand
Only 5 Feet Long
It was the CHRISTMAN GRAND that
first demonstrated the truth that size has
nothing to do with the depth and resonance
of a Grand Piano's tone.
Built with a careful eye to the exacting
requirements of the space at the command
of city dwellers and owners of small houses,
the CHRISTMAN GRAND combines every
essential that wins for the grand piano first
consideration in the mind of the artist.
ct
The First Touch Tells"
Re*. U S. Pat Off.
Christman Piano Co.
597 East 137th St.
New York
ORIGIN OF PIANO
TITLE A THEME
Veteran Traveler Discusses Difficulty of
Dealers in Finding a Name with Local
Significance as Well as Euphonious
Sound.
AN INSTANCE RELATED
How Choice of Piano Name Left to a Gambling
Chance Was Never Accepted and the Story
Which Follows Tells Why.
In a great many pianos the origin of the title is an
obvious thing. It perpetuates the memory of the
founders if dead and identifies living men and families
with piano industries. Some of the names are his-
toric in the piano trade sense and have been borne
by square pianos in the early days with as much
pride as they are borne today by reproducing pianos.
In the so-called regular pianos generally, the origin
of the titles are easily understood. A great many
pianos considered worthy, however, give no clue in
their form to any man, family or industry.
But the list of pianos of unknown origin, a long
one in Presto Buyers' Guide, contains numerous
names that puzzle piano men. Some are palpable
take-offs on well known piano names. Others sug-
gest the firm names of retail houses and others are
plainly the titles of stencils selected for the fanciful
sound or quality of suggestion. Names of towns,
counties, states are all present in the list of so-called
unknown pianos; some are euphonious and others
harsh in the sound as possibly are the pianos they
stand for.
The Dealer Perplexed.
When a dealer decides to put out a second piano
with a title of his own. choice the task of deciding on
it is often a difficult one. Issuing one with his own
name is easy. There he is proceeding along the lines
of least resistance.
The piano dealer is rare who
would hate to see his name ornamenting a fallboard.
In the choice there are no complexities and the proc-
ess of naming is simple and pleasant.
It is in the selection of a second firm piano to be
featured and pushed that causes the dealer to hesi-
tate. The possible popularity of the piano depends
largely upon the attractiveness of the name. Will
he bid for the loyalty of the town? Will the county
be honored? In such events it is not alw r ays wise to
mal^e a choice. The '"Junction City" piano suggests
the clatter of trains instead of the pleasant tinkling of
the stencil. "Wamego" and "Osawwatomie" have a
war whoopy sound that might be suitable for an in-
strument featured in an unethical piano competitors'
strife. Local names are often impossible because the
freely translated Indian word may signify onion, pole-
cat, horse face, place-of-the-big-noise or something
highly unsuited to distinguishing such a pleasing and
melodious thing as a piano.
The Illustration.
Of course this subject is one which suggests the
illuminating instances, and, as my stuff is always sup-
posed to lead to the story that illustrates, it is as well
to tell the experiences of a very dear dealer friend
who one time decided to have a second piano sten-
ciled with a copyright title. I will not give his name,
but he will be identified by many of my brother
travelers by the facts herein related.
At the time the incident occurred the dealer had
live as. pretty daughters as ever spoiled a doting
father. Their names were Rose. Violet, Lily, Daisy
and Pansy. The lir-st three are handsome matrons
now, Rose and Violet being married to fortunate
piano men. Daisy and Pansy, who are twins, are in
college and wonders for imbibing knowledge.
Appeals to Wife.
When the selection of a piano name was puzzling
the dealer he appealed to his wife for help in making
a choice. In emergencies he naturally turned to his
better and, as he frankly admitted, wiser half.
"Why not give it the name of one of our girls,"
suggested Mrs. Dealer.
"As usual, my dear, you're inspired!" shouted the
fond and proud father of five pretty girls and the
slave of the twins. "Great idea! How about nam-
ing it for Daisy?"
"That would be great, but Pansy is just as sweet,"
was the mild objection of the impartial mother.
Daisy Claims.
"Yes, but Daisy is two minutes older. That makes
a lot of difference," persisted the doting popper.
"It would not if the piano were a half twin. Other-
wise
"
"I see," admitted the disappointed father. "But I'd
like to find a way to select the name of one without
hurting the other."
"But why narrow the choice. Any one of our girls'
names would fit a nice piano," suggested the open-
minded mamma. "We'll let chance, too, decide which
of the names you select for your piano."
Mrs. Dealer's Plan.
Mrs. Dealer proposed her plan. Across the street
was a florist's store, and every Saturday it was the
florist's custom to make a showing of some particu-
lar flower on the stand outside his windows. It was
a season in which the florist could and might show
roses, violets, lilies, daisies or pansies and his facilities
for growing the different kinds were great.
"Mr. Schultz will make his special show tomorrow
as usual. Let the gambling chance decide what the
piano name shall be," was her plan.
That was on Friday. On Saturday all members of
the dealer's family, the wife and all the pretty daugh-
ters, were up early and nervously peeking from time
to time across at the florist's store. At last he opened
up, turned the hose on the windows, swept the side-
walk, and did a lot of tasks preparatory to fixing his
special show of flowers. The delay was maddening
to the girls. Even father and mother chafed at the
slowness of the florist.
At Last.
At last he retired within his store. Ten minutes
passed, fifteen, twenty. The watchers knew he was
arranging the flower specialty on the stand which he
would eventually push on rollers to the sidewalk. At
last he appeared pushing the stand before him.
The girls shrieked, the dealer's wife said "Bother!"
The dealer himself said "Damn!"
The show for that day was rubber plants.
M. D. S.
GOOD SALES FOR H. C. BAY
REPRODUCING GRAND PIANO
Orders of Dealers for This Desirable Instrument
Shows Demand to Be Unusually Strong.
The fall season has been a boomer for the H. C.
Bay Reproducing Grand. Orders for this piano have
far exceeded expectations and the wide popularity of
this particular style is obvious. Piano lovers every-
where have recognized the intrinsic value of the Re-
producing Grand and are accountable for the present
active sales.
In his talk with a Presto representative last week,
I. S. Purcell, sales manager of the H. C. Bay Co.,
Republic Bldg., Chicago, expressed his opinion as to
the business outlook in the near future. "The sales
of our reproducing grand in October and November
thus far are the best we have ever experienced, but
the real surprise is the consistent manner in which
orders are arriving. Our factory is working with the
same precision and efficiency regardless of the many
orders received. Adequate facilities have increased
production capacity and the factory is able to meet
all requirements of dealers in a short time."
GOOD BRINKERHOFF REPORTS.
Two live dealers in Chicago last week visited the
Brinkerhoff Piano Co., Republic Bldg., 209 S. State
street, and made a good report for the Brinkerhoff
piano in their respective territories. The dealers were
George Mickel, of Mickel Bros. Piano Co., Omaha,
Xebr., and Mr. Reynolds, of the Reynolds-Brooks
Piano Co., Lagotte, Ind. The Mickel Co. which is
the Victor distributor for a large territory around
Omaha comprising several states, is also active in
the distribution of pianos.
BEST OCTOBER IN YEARS.
Frank Lucas, of the Seiberling-Lucas Music Co.,
Portland, Ore., says that the volume of business done
by the firm in October was greater than any month
since they started in business in 1909. The large sales
of the piano department contributed to this result,
the Gulbransen, Kranich & Bach, and Kohler &
Campbell selling as never before. The Gulbransen
player was especially prominent in the sales, as it is
very popular with the Portland public.
HANDSOME JACKSONVILLE STORE.
The new store of the Arnold-Edwards Piano Co.,
Jacksonville, Fla., is one of the most elaborate retail
music warerooms in the entire South. The building
represents a total investment of $90,000- for construc-
tion cost alone.
The structure is three stories in
height and contains not only display rooms but an
auditorium and professional studios as well.
CLOSES SUCCESSFUL SALE.
J. H. Crapp, manager of the piano and talking ma-
chine department of the H. S. Barney Co., Schenec-
tady, N. Y., recently closed a very successful sale on
pianos to commemorate the ninetieth anniversary of
the store.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
ilEPSIC TRADE WRITER
LIBELS LYON & HEALY
He, Perhaps Unwittingly, Wrongs a Famous
American Industry by Intimating That Its
"One-Name" Pianos Are Made by Others.
THE LYON & HEALY FACTORY
Contributor to the "Zeitschiift fur Instrumentenbau,"
of Leipsic, Displays Sad Lack of Understanding.
Writing from Mexico to a contributor to the "Zeit-
schiift fiir Instrumentenbau,'-' of Leipsic, a correspond-
ent tells of the excessive prices of German pianos ex-
ported to that country. He explains that the depre-
ciated paper money of his Vaterland is the principal
cause of it, and intimates that the piano industries of
the United States are embracing the opportunity to
become immovable favorites in Latin America.
The article in the Leipsic trade paper is very long-
drawn-out, evidently with the purpose of entertaining
rather than proving instructive. It is written in a
humorous vein, discusses the greatly increased cost of
pianos and the great expense of packing cases for
exporting instruments. But the part of the German
trade paper writer's article which displays a lack of
respect for the truth, or at least a small desire to pre-
sent his arguments with accuracy, has to do with the
comment which follows his Mexican correspondent's
reference to a famous American industry, which was
as follows:
"I recently sent to Germany to a well established
export firm. There were three packages, two in
paper packing and one in wood, and though the
articles were small, the firm charged two dollars,
which cost us here four pesos and SO centavos.
"I sent to the United States and not a cent for
packing was charged. So it is, too, with pianos. I
applied, for instance, to Lyon & Healy in Chicago.
There I bought a first-class playerpiano for $345, in-
cluding packing case. A like instrument in Ger-
many costs me $400 exclusive of the case. The Ger-
man industries make a giant business of the packing
cases alone."
Following that innocent statement, designed to il-
lustrate the difference in German and American prices,
particularly with respect to the packing cases, the
German trade paper writer indulges in error in the
following comment with which he concludes his
article:
"What, then, lies behind the Mexican friend with
the one-name piano from Lyon & Healy?," he greatly
exaggerates. "I believe that he could buy a first
class German one-name piano at a much lower price
than the Lyon & Healy piano, and that including the
wood and zinc packing case—yes, far under the Amer-
ican price.
"Above all, Lyon & Healy themselves manufacture
no pianos, therefore they do not give them away."
Inasmuch as the wise writer in Paul de Wit's Zeit-
schiift fiir Instrumentenbau demands that his friend in
Mexico proceed to get the German manufacturers
right in the matter, it may seem that Editor de Wit,
famed for his courtesy and fair-play should make
conspicuous the mistakes of his contributor who,
under the pseudonym of "Robli," slanders, by insinu-
ation, one of the oldest and most distinguished Amer-
ican music houses.
For the inference is that Lyon & Healy's one-name
piano is a "stencil," whereas the instruments which
bear the name are made in Chicago, in the perfectly
equipped factory of the house. The Lyon & Healy
piano factory, under the expert management of E. J.
Fishbaugh, is one of the show places for our foreign
visitors, and should Mr. De Wit and his contributor,
"Robli," come to Chicago, they would be warmly
welcomed at Healy Station and shown through a
piano factory of a kind to create surprise in even
their experienced minds. Meantime "Robli" should
be more certain of his facts before he advises his
friends in Mexico or elsewhere on the subject of
American piano industries.
NEWMAN BROS. CO.'S PLAYERS
ATTRACTIVE TO DEALERS
Music Trade Everywhere Interested in Line and
Find Instrument Good Seller.
A good piano deserves a good trade, and that ap-
plies especially to the instruments of the Newman
Bros. Co., Chicago, which have had more than the
usual run of fall success. Many new dealers have
seen exceptional quality in the Newman Bros, instru-
ments and the factory, at 815 Dix street, has
suc-
ceeded in its efforts to maintain that quality w r hich has
characterized its industry.
"The player trade has been above the ordinary
this season," said L. M. Newman, president of the
company, this week. "The excellent workmanship
and tone quality possessed by our player has at-
tracted many particular dealers who would refrain
from carrying a mediocre instrument.
"This has resulted in our obtaining many satisfied
representatives throughout the country. We are very
careful in our selection of material for our instru-
ments and close attention is given every part and if
the slightest defect is discovered it is discarded. Good
leather is absolutely essential to a good playerpiano
and our selection is the highest grade obtainable. We
have emphasized this fact to our dealers and have
urged them to impress it on their customers.
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN
CO-OPERATION
PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
Far Information terllt
Itano Company
CINCINNATI
INDIANAPOLIS
L0UI8VIU.S
Incorporated
CHICAGO
ST. LOUIS
DALLAS
NEW YORK
DENVER
8AM FRANCISCO
CHICAGO PIANO & ORGAN
ASSOCIATION ELECTION
James T. Bristol Named President at Annual Meet-
ing at Hotel La Salle Last Week.
The new officers of the Chicago Piano & Organ As-
sociation elected at the meeting last week in the
La Salle Hotel are: Jas. T. Bristol, president; E. F.
Lapham, first vice-president; W. B. Miller, second
vice-president; Clarence Richards, secretary, and
Adam Schneider, treasurer.
Frank E. Morton, acoustic engineer, was the prin-
cipal speaker of the evening. His subject was the
proper introduction of music in the home, especially
in the small towns and rural districts, and how to
create a desire in the heart of the growing child for
music. He pointed out the possibilities of this
through the operations of the Chicago Piano and
Organ Association.
It was suggested that the association should make
plans to entertain the 1,200 boys and girls from the
rural districts of Iowa who are scheduled to visit
Chicago next month. One of the details proposed
was a concert by the Chicago Symphony Orchestra
in Orchestra Hall on December 6. It was moved and
seconded that the funds of the Association be used to
defray the expenses.
The Heppe, Marcellus and Edouard Jules Plaao
manufactured by the
HEPPE PIANO COMPANY
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
Arch C. Stallard, representing the E. C. Christian
Music Co., Lexington, Ky., has rented a store in
New Castle, Ky., and will display a line of pianos
and phonographs there.
E. W. Bragenton is proprietor of the Chocolate
Shop, Ligonier, Ind., which last week opened a music
goods department.
The Lippert Jewelry and Music Store, Dyersville,
la., has been remodeled and the music department
enlarged.
Mr. and Mrs. L. L. Hutton of Saybrook, 111., have
opened their music store in the Sweeney Bldg., North
Center street, Clinton, 111.
The Morgan Music Co., of Murphysboro, has
bought the Southern Illinois Music Co. store at Du
Quoin and will operate it as a branch of the Mur--
physboro house, with Conway Durham, former owner,
as manager at Du Quoin.
HARDMAN SMALL GRANDS.
Cincinnati Factories of The Baldwin Piano Company
November 17, 1923
The new publicity for the Hardman and Harring-
ton small model grands is proving very effective. A
new folder showing cuts of the instrument was mailed
to dealers and prompt requests for electros of the
grands poured in on Hardman, Peck & Co., New
York. The folder showing cuts of the instruments
made clear the point that the small grands occupy
space scarcely more than an ordinary upright. The
advertising department of Hardman, Peck & Co. has
a standing offer to its representatives to supply them
with electros of any cut appearing in the various fold-
ers and advertising suggestions put out by the
company.
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britattli
Prance, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
Xesfer
Grand Piano
One of the old, reli-
able m a k e s . For
terms and territory
write.
Lester Piano Co.
1306 Chestnut St.
Philadelphia
SELLING THE USED PIANOS.
The J. L. Hudson Co., Detroit, is very successful
in disposing of its used pianos. The method is simple.
The company takes about ten inches single-column
in the daily newspapers and states the fact that it
has four or five or six used pianos or players for
sale. The instruments are described and the price
is given. This is done probably once a month and
each time that the announcement is made the instru-
ments are sold a few days later. The belief of the
company is that the prospect looking for a piano or
player at a low price is more apt to be attracted to
this sort of an ad rather than one displayed.
When in doubt refer to
PRESTO BUYERS GUIDE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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