Presto

Issue: 1923 1943

PRESTO
PERMANENCE IN
PIANO DEALING
Value of Qualities That Make for Permanence
in the Trade of a Store and Certain Marks
of Desirable Characteristics
Pointed Out.
SOME EXAMPLES CITED
Men with Desire to Create Permanent Conditions in
Everything Relating to Business, There
to Stay and Grow.
The characteristics of permanence in a piano store
are among the most valuable assets. The ability to
create permanence in the business is the mark of
genius in the piano dealer. The good type of piano
man forms connections instinctively. He does not
stop at ordinary relations with customers and em-
ployes, but seeks permanence in his friendships. He
enjoys good relations with his customers because he
forms them with everybody else. The faculty of get-
ting close to his customers is his surest aid to build-
ing his business and making it permanent.
A certain piano man on Wabash avenue, Chicago,
walks a block out of his way each evening to buy a
newspaper from the same boy. Boy is only a generic
term, for the "boy" is the father of two boys in high
school and one in a technical school. The piano
man has been buying his evening paper from the
mature newsboy since he bought the stand and mar-
ried. A great many papers in the stacks delivered at
intervals during the clay to that particular stand arc
purchased by regular customers not a few of whom
go out of their way to do so.
A Good Illustration.
The fact is only stated to illustrate a characteristic
that the newsstand owner shares with the successful
piano man alluded to, the instinct, or faculty, or habit,
whatever you might call it, of forming permanent
business relations. It would surprise a great many
readers to hear the figure the newsstand is valued at.
Not the fixture, for that is the same battered thing
that went with the trade eighteen years ago.
The great asset is in the permanent customers
whom the "boy's" business genius has anchored to
his stand. Nor is the humble newsboy an umvorthy
illustration to present in an article of this kind. He
was among the first three depositors in a certain
bank on the northwest side of Chicago. His lodg-
ment was $5 in a savings account. The bank has
grown to be one of the four most important banks
outside of the loop, and the loop newsboy is a fortu-
nate owner of a lot of stock.
It is possible you know r men in your town with the
qualities that make for permanence. You may be
one of the naturally endowed kind yourself. The
man with the qualities for permanence is not "set in
his ways." He will not stick to unprogressive
methods, nor tie to an undesirable association in
business. In dofng that he is prompted by his desire
to seek and make only permanent relations. You
might set him down as a conservative hater of change
without reason.
• Believes in Permanence.
"I'd rather work three times as hard to hang on to
an old customer than to sell a piano to a new one,"
was the characteristic remark of a certain St. Louis
dealer some time ago. He is one of the strong be-
lievers in the value of permanent relations, and his
business is a monument to his beliefs.
At the trade convention in Chicago last June, a
piano traveler good-naturedly commenting on the St.
Louis man's ways told the group he was one of the
kind who if he lunches twice at the same restaurant
goes to the same table so the waiter at once accepts
him as an old customer. Or if he puts up at a hotel
in a strange city he gets acquainted with the manager
and assures him he will stop there when he comes
again.
"He will, too, if he ever does," said the
traveler.
This popular St. Louis dealer has the same desire
for permanent relations as those exhibited by the
Chicago piano man alluded to. He shows it in every
incident in his work. He has an organization de-
pendable and loyal. In the selection of employes he
always had the faculty of picking people his instinct
assured him would stay with the business, grow with
it and be loyal.
Confidence follows the faculty of making perma-
nent connections and business confidence is a species
of capital. Manufacturers know that the man with
the desire to create permanent conditions in every-
thing relating to his business is not only "there to
stay," but there to grow. The character for perma-
nence in a retail piano house coins public confidence.
Confidence, too, accumulates like savings. In any
town the piano buyers' confidence will be on deposit
in a house with the character for permanency and all
that it entails. The word describes the desire of a
house to put principle before profit; to give the cus-
tomer the square deal; to tie to him and to make the
piano sold a permanent proof of right dealing.
And the beauty of it is that the dealer does not
have to shut up this asset in his office safe. The
public feeling of confidence in the retail house is de-
posited with the manufacturers, and it automatically
earns interest among the piano buying public. It is
valuable because it rests on the solidity of permanent
relations and is as powerful a buying force as cash.
It represents outlets for pianos very often created by
more than one generation of fair dealing and satis-
factory service.
American business today is peculiarly one in which
reserves of confidence are being put behind a square
business through attention to the making and main-
taining of permanent relations. The policy maker of
the up-to-date business loses no opportunity to foster
the understanding and open dealing that makes for
permanent connection and enduring trust between
buyer and seller.
SCHAFF BROS. TW0=T0NE
FINISH PIANOS FAVORED
October 20, 1923
THE
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
First Anniversary of Introduction of Style Finds It
Secure in the Favor of Trade.
A year ago this month the Schaff Bros. Co.,
Huntington, Ind., introduced its two-tone style of
piano case finishing and it is now recalled that some
of the most enthusiastic admirers of the two-tone fin-
ish today were doubtful about its possibilities for
favor at the beginning. The two-tone finish has been
accepted by the trade generally and the orders for
the three-style in two-tone put out by the company
continue to arrive in satisfactory volume.
The Schaff Bros. Co. is congratulating itself on the
warm acceptance of its departure in case finishing.
Many representative piano houses throughout the
country arc now featuring the two-tone instruments
from the Huntington factory. The dealers too say
the styles are easy to sell and that the beauty of the
finish appeals strongly to most piano .prospects. The
Schaff Bros. Co. make three styles in the two-tone
finish: the Venetian model in walnut: Monticello
model in mahogany and the Avon model in oak.
WESER
Pianos and Players
Sell readily—Stay sold
Great profit possibilities
Style E (shown below) our latest 4'6"
HAPPY CALIFORNIA DEALER
IS H. B. CLUBB OF RODONDO
Points Back to Good Work on the First Anniversary
of His Opening.
Harry II. Clubb, of Rodondo, Cal., was congratu-
lated last week upon his reaching the first anniversary
of starting in business. He took over the business of
a phonograph concern a year ago, named the store
the Sunset Music House and started in to get ac-
quainted.
Then he proceeded to expand the business. He
organized a boys' band and in other ways did his part
in the social and music life of the community.
Last week in a crowd of several hundred persons
in attendance at the banquet of the Southern Cali-
fornia Music Trades Association held at the Hotel
Virginia, Long Beach, Mr. Clubb was one of seven
asked to stand up and be recognized by the audience.
He was one of the first, if not the first, to sell phono-
graphs on the Coast, and there was an Eastern piano
manufacturer present who well remembered his old
salesman.
Order a sample to-day.
Liberal advertising and
cooperative arrangements
Write for catalogue
and price list
Weser Bros., Inc.
Manufacturers
520 to 528 West 43rd St.
New York
WILEY B. ALLEN CO. CHANGES.
The Wiley B. Allen Co., of Portland, Ore., have
added A. L. Freeze to their piano sales~ force. Mr.
Freeze comes to Portland from Saskatchewan, where
he was connected with the Scythes & Co. music
house of that city. Charles Couch, formerly collector
for the firm, has been transferred to the sales depart-
ment, while several new salesladies have been added
to the record department, among them Gertrude Lee
and Kathryn McCarthy, who will assist Miss Erma
Ewart, manager of the department.
MADE IT AN EVENT.
George C. Wilson, C. W. Brown and H. B. Wy-
nian, of the Baldwin Piano Company of Cincinnati,
arrived in Portsmouth, O., last week to attend the
opening of Floyd E. Stcarnes' new piano house on
Chillicothe street. Mr. Stearnes has for a number of
years successfully conducted the Baldwin agency in
that city, and his handsome new music store at 818
Chillicothe street was thrown open to the public from
8 a. m. until 10 p. m.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October 20, 1023
P R E S T O
CHRISTMAN
The First Touch
Tells"
Piano warerooms where the Christ-
man line of instruments is found, at-
tract the best class of trade. The
Christman line is absolutely complete
and, whether upright, grand, player-
piano or reproducing piano, electrically
operated, there is nothing better.
The Christman
Reproducing
Grands and Uprights
on the floor are, in themselves, suffi-
cient attraction to induce attention
and create sales.
There is no other line that surpasses
this one, and none in which high qual-
ity and popular characteristics blend
in a like degree, to the profit of the
dealer in fine instruments.
CHRISTMAN
Studio Grand
Only 5 Feet Long
It was the CHRISTMAN GRAND that
first demonstrated the truth that size has
nothing to do with the depth and resonance
of a Grand Piano's tone.
Built with a careful eye to the exacting
requirements of the space at the command
of city dwellers and owners of small houses,
the CHRISTMAN GRAND combines every
essential that wins for the grand piano first
consideration in the mind of the artist.
t(
The First Touch Tells"
Reg. U S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
SEVENTY YEARS OF
DREHER HISTORY
Story of a Prominent Cleveland Music House
From Its Foundation to the Present Time
Told in Absorbing Way in Commemo-
rative Booklet.
FOUNDER HAD VISION
Proofs of Progress by Following His Policies Shown
in Convincing Pictures and Interesting Story
of Achievement.
"Seventy Years of Progress." is the apt title of a
booklet giving a history of the Dreher Piano Co.,
Cleveland, O. It begins at the founding of The
Mouse of Dreher by Baptiste Dreher in 1853 and ends
with the latest incidents of the activities of the firm.
The flyleaf shows the portrait of Baptiste Dreher,
the founder, and that of Henry Dreher, the present
active head of the progressive house. The final page
is illustrated in an equally interesting way. It shows
the location of the beginning of things in 1853, the
meeting house of the First Baptist Church, built in
1836 at Champlain and Seneca streets where in 1853,
Baptiste Dreher begun the manufacture of Dreher-
Kiunard Melodeons. The Cleveland Telephone Com-
pany building now occupies this site. The page also
shows the result of a progressive policy in a picture
of the Dreher Building, 1226-1236 Huron Road at
Euclid avenue, completed this year.
Another pictorial contrast of an illuminative kind
is that between the picture of a Dreher-Kinnard
melodeon made by Baptiste Dreher in 1853, now a
part of the furnishings of the Randell Tavern, Stop
81, C. P. & E. Ry., Painesville, O., and the picture
of the Steinway Grand Duo-Art piano.
Interesting Family History.
The following bit of family history is written by
Archie Bell:
Baptiste Dreher, founder of the influential enter-
prise that bears his name, brought from Europe the
right building materials in the way of an inheritance.
Drehers in Germany, the original home of the fam-
musicians or as makers of musical instruments, they
spent their lives, generation after generation. In
fact, mention of the immortal name of Bach in this
connection is not at all extravagant nor is it an exag-
geration. The greatest of the Bachs, Johann Sebas-
tian, inscribed a book upon organ-building to Mein-
rad Dreher, who was engaged in this worthy calling,
as far back as 1779 at Illreichen near Ulm. Meinrad
Dreher had constructed organs in European cathe-
drals, upon which had played men whose names are
today inscribed among the immortals. The book
published by Samuel Hallen in 1779, naturally con-
tained much of the wisdom of his friend Bach upon
the important subject and Bach inscribed the book to
Meinrad Dreher, whom and whose work he doubtless
held in high esteem.
Family a Musical One.
Perhaps before, and certainly since the time of
Meinrad Dreher, the family that bears his name has
been associated with music and things musical. Mein-
rad's son, Joseph Anton, was also an organ-builder.
His son, Baptiste, came to America and his first occu-
pation was that of a piano-builder at Cincinnati.
Later he selected Cleveland for his home city and
formed the Dreher-Kinnard Melodeon company in
an old church building at the corner of Champlain
and Seneca streets. Baptiste Dreher was well fitted
for this occupation, for he had served his apprentice-
ship as an organ-builder in Germany. The com-
mencement of his operations in Cleveland was in
1853, just seventy years ago.
Seventy years of untiring and painstaking effort
have gained for the firm the confidence of a critical
and exacting public. For seventy years the members
of the linn have advised their patrons in the selec-
tion of musical instruments, with a desire to please.
A patron once should be a patron always is a slogan
that this House has approved since the foundations
were laid by the first American Dreher who built
melodeons.
Shows Its Position.
The standing of this House has enabled it to select
only those instruments which they recommend. For
example, among the instruments sold are the Stein-
way piano, internationally renowned; the Duo-Art
pianola, the acknowledged peer of all reproducing
pianos, obtainable in the Steinway, the Steck, the
Wheelock, the Stroud and the famous Weber pianos;
the Aeolian Pipe Organ, with its wealth of superb
organ and orchestral tones, constructed for and es-
pecially adapted to the home; while the genuine Vic-
trola and the Aeolian Vocalion lead the list of de-
pendable phonographs. Singularly, the first Stein-
way piano was produced in 1853, the year when Bap-
tiste Dreher founded his Cleveland enterprise.
The enterprise was built upon principles that the
father impressed upon his sons, Oscar and Henry
Dreher, who learned the business from him, as he in
lurn had learned it from the older members of his
family.
The House of Dreher has had other locations since
it was established in what is now the down-town dis-
trict; hul now it is reasonable to suppose that its
magnificent home on Huron Road in 1 lie new dis-
trict radiating from Euclid avenge and East Four-
teenth street, will be its permanent home for many
years to come. The magnificent Dreher building was
occupied on the sixty-ninth anniversary of the firm.
The Piano Line.
The line of pianos handled by the Dreher Piano
Co., includes: Steinway & Sons, Weber, Steck, Schu-
mann, Steinert, Krakauer, Vose, Dreher Bros, and
other dependable makes.
The officers of the Dreher Piano Co. are:
Henry Dreher, president; H. R. Valentine, vice-
president, and M. E. Smith, secretary and treasurer.
The directors arc: IF. I). Messick, E. S. Rogers and
Wm. McLaughlan.
T. T. GARDNER RETURNS
TO PIANO BUSINESS
Temporarily
Lured by Gaswagon He Again Is
Happy Selling Pianos.
The Gardner Music Company is erecting a new
building for music store purposes in Gardena, Cal.
The new building is indicative of the growth and for-
ward step this community is experiencing. The struc-
ture is to house an exclusive music store of high
order.
T. T. Gardner has lived in Gardena the past eigh-
teen years. Twenty years of his life have been spent
in music business. Three years ago he built the
present structure and took the agency for an auto-
mobile. But the call of music was too strong for
him, and where his heart was there also was to be
found perfect health. So he gave up the automobile
business and in place of automobile he put in a stock
of musical goods.
Realizing the place was too small for the up-to-date
music store he had in mind Mr. Gardner sold the
building and started the erection of the new structure
by the side of the old.
The new home will embrace 2,400 feet of floor
space, being of 30x80 feet dimensions. Tt will be of
brick front, hard wood floors, and will have every
modern convenience for doing an up-to-date music
business.
FEATURES OF HAMILTON
MINIATURE PIANO DESCRIBED
Instrument Manufactured by Baldwin Company Per-
fectly Fits Small Apartments and Class Rooms.
The Hamilton Miniature Piano serves many pur-
poses to which a larger piano would not be adapted.
That fact, added to its excellent tone and durable
construction, makes it a most desirable instrument
and accounts for its wide popularity.
The little Hamilton, a product of the Baldwin
Piano Co., Cincinnati, Ohio, is described in an in-
teresting folder, issued by the company, as being
the ideal instrument for small apartments, class
rooms and other places where a larger piano would
be out of place.
The piano is correctly described as "Diminutive,"
is easily handled, and has a marvelous depth and vol-
ume of tone. Hamilton principles of construction
are utilized throughout. The width and depth are so
designed that the instrument has a pleasing and at-
tractive appearance without interfering with its mu-
sical possibilities.
NEW ILLINOIS DEALER.
Fred Crumbaugh, Xokomis, 111., has taken the
agency for the Hobart M. Cable line of pianos, also
for the Melostrelle player, made by the Steger &
Sons Piano Mfg. Co.. Chicago. Models of the pianos
will be on display within a few days at the Nokoniis
Music House. The regular Gulbransen line of player-
pianos is to be handled in connection" with these
two.
BUYS OHIO STORE.
Clarence Howenstinc of Millersburg, O., recently
purchased the W. E. Jones building on North Water
street. Mr. Howenstine also purchased the stock
of musical instruments, etc., of A. M. Shrimplin who
has been conducting a music store in the building.
Possession was given October 1.
GET BALDWIN AGENCY.
John Burton, Columbus, Ind., announced last week
that he would open an agency for Baldwin pianos at
the J. F. Marshall & Company jewelry store about
October 12. Mr. Burton handles all models of the
Baldwin line. Mr. Burton will continue the real es-
tate business in addition to the sale of pianos.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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