Classic Mode

Presto

Issue: 1923 1942

PRESTO
ANDRE GAVEAU SAILS
FOR AMERICAN TRIP
Son of Head of Gaveau & Cie, Paris,, Noted
French Piano Manufacturers, Plans
Interesting Itinerary.
OF FAMOUS PARIS INDUSTRY
Will Visit Leading Piano Centers of This Country
and Hopes to Inspect Factories.
Andre Gaveau, son of E. E. Gaveau, head of Gaveau
& Cie, Paris, France, well-known French piano manu-
facturers, sailed for the United States on September
23 on board the SS. Paris with the purpose of making
a combined business and pleasure trip in this country
and Canada. The main house of Gaveau & Cie is
at 45 and 47 Rue la Boetie, Paris, and an important
branch establishment is maintained at 42 and 43 Rue
Royale, Brussels, Belgium. There is also a publicity
bureau and routine department at Deuville, and the
factory is at Fontenay-Sous-Bois.
In New York M. Gaveau will meet a department
head of Gaveau & Cie and together they will start
on a pleasant itinerary which will include Boston,
Rochester, Buffalo, Toronto, Canada, Detroit, Grand
Haven and Grand Rapids, Mich., Springfield, Cin-
cinnati and Cleveland, Ohio, Washington, D. C, and
Baltimore, Md. They will arrive in Chicago between
the 15th and 20th of this month.
The Gaveaus, father and son, have many friends
in the piano industry in this country and a keen
interest in the methods and results of the. big Ameri-
can piano plants. Visits to some of these are sched-
uled in the plans of young M. Gaveau, who is an
enthusiast in piano manufacturing processes.
The French piano manufacturers have been making
very remarkable headway since the war and some
of the famous Gaveau instruments present very
beautiful features and models of distinctive grace. It
is M. Gaveau's expectation that his son Andre will
find very much of interest and instruction in the
American factories, and a well-known member of the
industry on this side, who possesses practical knowl-
edge of and skill in piano manufacture, has been
engaged to help the young Parisian piano representa-
tive in his researches. He will be cordially received
everywhere not only because of his own pleasing
personality but as well because his father is an active
member of the French society of piano manufacturers
and trade.
MUSIC A PART OF EVERY
MAN'S HERITAGE AND LIFE
Adam Schaaf, in an Advertisement, Emphasizes the
Fact that Music Is an Essential.
An unusually persuasive advertisement of Adam
Schaaf pianos in last Sunday's Chicago Tribune con-
tained the following forceful and gracefully expressed
argument. It is a good model for other retailers in
other cities:
"A bit of music in every man's life has become his
heritage. Far removed from old-world courts where
wealthy patrons of the arts feasted and favored the
wandering musician, music today is not a luxury but
an essential in the home life of our nation. An
Adam Schaaf 'Style A' Colonial Art Grand will make
wherever you live seem more truly a home. This
graceful instrument at once lends a sense of harmony
and benign dignity to whatever place you call your
own."
OCTOBER IS NATIONAL
EXHIBIT MONTH OF PREMIER
Merits of Instruments of Premier Grand Piano Cor-
poration Impressed on Prospective Buyers.
National Exhibit, all voice one sentiment: "This is
excellent co-operation. We are putting on the Pre-
mier October Exhibit and making good use of all the
Premier trade aids and advertising co-operation."
Such well-directed enthusiasm naturally means a
material increase in Premier sales, in all communities
where the special exhibit is being conducted, and
demonstrates that the progressive Premier policy and
the progressive Premier dealer make a powerful
combination.
CABLE DEALER WINS FIRST
PRIZE WITH EUPHONA
Instrument Exhibited at the Recent County Fair Re-
ceives the Blue Ribbon Award.
The Severson Music Co., Lafay-
ette, Indiana, is quite proud of
the fact that a Euphona Inner-
Player exhibited by it at the
local county fair secured the blue
ribbon award.
Mr. Severson says the Euphona
attracted unusual attention and
proved itself a winner. A num-
ber of prospects were secured
which Mr. Severson will undoubt-
edly turn into sales before long.
The county fairs often prove
very fruitful sources of piano busi-
ness if the local dealers are awake
to
their
opportunities. The
Euphona is one of the instruments
in which there are special fea-
tures oi interest because of the
easy operation and perfect ex-
pression of all classes of music.
The popular "hit" of the day is sure
to draw crowds, and when the local exhibitor is alert
and looks after the securing of addresses of inter-
ested visitors the result of the fair carries through
months after and results in many sales to pros-
pects.
The Severson Music Co., of Lafayette,
is one of those which have profited by Euphona dis-
plays at county fairs.
October 13, 1923
THE
W. P. HAINES & COMPANY
P I A N O S
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
WESER
Pianos and Players
Sell readily—Stay sold
Great profit possibilities
Style E (shown below) our latest 4'6"
AKRON FIRM LEASES
FINE BUILDING FOR STORE
Smith & Mitten Piano Co. Will Expand to Carry a
General Line in New Quarters.
The Smith & Mitten Piano Co., Akron, O., which
occupies temporary quarters at 208 Gordon drive
since its formation recently, will soon occupy com-
modious warerooms in the new Masonic Temple
building, 78 East Mill street, as soon as the remodel-
ing plans have been carried out.
The new Akron firm is composed of Ernest B.
Smith and Carr & Mitten, both experienced in the
music trade. Mr. Smith, who has experience extend-
ing over twenty-five years in the selling of music
goods, was formerly manager of the Friedrich Music
House, Grand Rapids, Mich. Mr. Mitten is equally
equipped by experience to make the Smith & Mitten
Piano Co. a great success. He has been a leading
figure in trade and musical events in Akron for many
years. A general line of music goods will be carried
in the new quarters.
BURTON R. MILLER RESIGNS.
Burton R. Miller has sold his interest in the Miller
& Hunt Piano Co., Portland, Me., to Ralph W. E.
Hunt, and has retired from the business. The part-
nership was formed last March when the Portland
firm was established. Mr. Miller had previously sold
out his stock interests in the Henry F. Miller & Sons
Piano Co., Boston. Previous to forming the Miller
& Hunt Co., Mr. Hunt was manager of the Portland
branch of the Henry F. Miller & Sons Piano Co.
Order a sample to-day.
Liberal advertising and
cooperative arrangements
Write for catalogue
and price list
Weser Bros., Inc.
Manufacturers
520 to 528 West 43rd St.
New York
SAN FRANCISCO EXPOSITION.
The Baldwin Piano Co., Sherman, Clay & Co., and
Kohler & Chase, San Francisco, are planning dis-
Prominent dealers the country over are heartily co- plays for the third annual California Industries Show
operating in the National Exhibit Month of the Pre- to be held in the Exposition Auditorium, San Fran-
mier Grand Piano Corporation, 510-532 West 23rd cisco, from November 17 to December 2. All the
street, New York, which takes place during the entire industrial, commercial and civic organizations as
month of October.
well as trade bodies have sponsored the affair in
The effective series of newspaper advertisements, other years and greater enthusiasm is being evoked
specially prepared by the advertising division of the this year.
Premier Grand Piano Corporation for this event are
being freely used. In addition thereto a number of
the merchants are conducting elaborate window dis-
TO BUILD IN QUINCY.
plays, with the Premier as the central theme. These
The Manganaro Music Co., Inc., Quincy. Mass ,
are used as a supplement to the local newspaper ad- plans to erect a five-story building on a site recently
vertising campaign.
acquired by purchase from the Remick Co. and
The many letters received by Walter C. Hepperla, others. The structure planned by the company
president of Premier Grand Piano Corporation from will be of modern type and designed to conform to
the Premier merchants participating in the October the uses of a progressive music company.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
October 13, 1923
CHRISTMAN
"The First Touch Tells"
Piano warerooms where the Christ-
man line of instruments is found, at-
tract the best class of trade. The
Christman line is absolutely complete
and, whether upright, grand, player-
piano or reproducing piano, electrically
operated, there is nothing better.
PLACE OF DUO-ART
IN SCHOOL MUSIC
Franklin Dunham, New Educational Director
of the Aeolian Company, New York, Gives
Views After Tour of Universities and
Other Teaching Centers.
REPRODUCING PIANO'S PART
How Instrument Serves Music Teachers in All Grades
of Educational Systems, Lucidly Explained
by Observant Director.
Franklin Dunham has been made educational direc-
tor of the Aeolian Company, New York. Mr. Dun-
ham, who is well known in the music world, was
formerly assistant to Mrs. Frances E. Clark, educa-
tional director of the Victor Talking Machine Co.,
and until recently head of the educational department
of the Ampico. He has just returned from a tour
of the principal universities of the country and visited
many cities where music appreciation is taught in the
The Christman
Reproducing
Grands and Uprights
on the floor are, in themselves, suffi-
cient attraction to induce attention
and create sales.
There is no other line that surpasses
this one, and none in which high qual-
ity and popular characteristics blend
in a like degree, to the profit of the
dealer in fine instruments.
CHRISTMAN
Studio Grand
Only 5 Feet Long
It was the CHRISTMAN GRAND that
first demonstrated the truth that size has
nothing to do with the depth and resonance
of a Grand Piano's tone.
Built with a careful eye to the exacting
requirements of the space at the command
of city dwellers and owners of small houses,
the CHRISTMAN GRAND combines every
essential that wins for the grand piano first
consideration in the mind of the artist.
t(
The First Touch Tells"
Reg. U S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
list of places—Yale University in New Haven,
Conesius College in Buffalo, Rutgers College in New
Brunswick, in the middle west at the great Columbia
School of Music in Chicago, and the Dayton Con-
servatory out in the Far West at the University of
Southern California in Los Angeles, up on the cool
shores of Lake Champlain at Cliff Haven (Catholic
summer school), down in the South at the busy sum-
mer session at Winston-Salem.
The music teachers are our best friends. They are
building a nation of music lovers for us, notwithstand-
ing all other influences. They recognize the popu-
larity of jazz. In rare instances do they depreciate
it. They know it as the spirit of the times—it belongs
here for what it is. But only for that. And they are
fighting our battle to place it in proper perspective
to the school boy and girl. It is my hope that the
Duo-Art will be the means of helping these unofficial
workers in our industry to the goal which they are
steadily reaching, a thoroughly musical America.
UNITED STATES MUSIC CO.'S
DISPLAY AT PEORIA CONVENTION
Instructive Exhibit Assured to Visitors to Meeting of
Illinois Music Merchants' Association.
An exhibit of music rolls by the United States
Music Co., 2934-2938 W. Lake street, Chicago, will
be a prominent feature of the convention of the Illi-
nois Music Merchants' Association, Monday and
Tuesday, October 22 and 23, at the Hotel Jefferson,
Peoria.
The exhibit of the United States Music Co. will be
of the same ambitious character as that made at the
Hotel Gibson in Cincinnati during the recent conven-
tion of the Ohio Music Merchants' Association.
The display, which will be in charge of George L.
Ames, vice-president and sales manager of the com-
pany, will be made as instructive as enjoyable for
convention visitors. Talks and demonstrations will
make clear the functions of the good music roll in
increasing and perpetuating the sale of the player-
piano. Visitors to the exhibit of the United States
Music Co. will be impressed with the best way to
build up a big and continuously increasing player-
piano business, while at the same time creating a
profitable trade in rolls.
PLATT MUSIC CO. BUYS
LOS ANGELES BUILDING SITE
FRANKLIN DUNHAM.
grade and high schools during the school year. He
has had many interesting reactions which are here
set down for the benefit of the music trade in the
following interview:
For over ten years I have been studying the needs
of schools and their music departments. A great
change has come over the schools and their attitude
toward the music trades. This has been one of the
results of the fundamental difference in school music
teaching today and that of a decade ago. Ten years
ago, the schools had music books, a few itinerant
teachers and in most cases, a few questionable square
or upright pianos. Today the schools have great
choruses, splendid bands and orchestras, classes in
appreciation of music, concert artist appearance and
well-paid staffs of music instructors.
The New Day.
This new era that has been ushered in has, in no
small measure, been brought about by the music
trades. The National Bureau for the Advancement
of Music has- through its Music Memory Contest
campaigns, its work with junior music clubs and its
ready aid to the music teaching profession been of
considerable influence in bringing it about. In the
last few years the reproducing piano has taken its
place in the progressive departments of music of the
colleges, high schools and grade schools, until lead-
ing school music authorities of the counfry have
adopted the reproducing instrument as a factor in
musical development.
Here in the schools of the nation are the future
music lovers, the builders of homes, the purchasers
of music merchandise. The music industry must
keep pace with musical development. Only a few
manufacturers have realized the potential power of
this vast multitude of future citizens—many assuming
citizenship even in the next few years.
Duo-Art in Colleges.
In my trip the past few months, I found Duo-Arts
taking their part of the teaching burden at a varied
Plans for Structure to Cost $400,000 Now Being Pre-
pared According to California Piano Man.
Plans are being prepared by the Milwaukee Build-
ing Company for a new retail store and studio struc-
ture to rise near the southeast corner of Hollywood
boulevard and Cherokee street, Los Angeles, Calif.,
for the Platt Music Company, of that city. Accord-
ing to B. Platt, president of the house, the building
will cost in excess of $400,000 and will be one of the
best-equipped stores of its kind in Los Angeles.
Site for the proposed project is on property adjoin-
ing the Hellman Commercial Trust and Savings Bank
holdings on the southeast corner where a large
height-limit bank will be erected within a short
period. The lot purchased by the Platt organization
is fifty feet wide and 150 feet deep, and is considered
one of the best locations in the Hollywood business
.section for a store of this nature.
NEW BOSTON DEALER.
Walter Goodwin is the owner and manager of a
new music store at the intersection of Tremont and
Common streets, Boston, and his friends look for
big results from his venture. Mr. Goodwin was
formerly in the sales division of the Hallet & Davis
Piano Co., and has a wide range of experience in the
music trade. The store he occupies is the old stand
of the Estey Piano Co. and is considered a very
desirable one for a music business.
SCHILLER POPULARITY EVIDENCE.
F. L. Jordan of the Schiller Piano Co.'s Chicago
offices, announces that another large cable order from
the Philippines was received last week. This order
includes the entire line of super-grands, players and
uprights. The fact that this is the second large order
that the company has received from that section
during the past ninety days further demonstrates the
increasing popularity of this well-known high class
product.
VANDEVEER VISITS GULBRANSEN.
J. H. Vandeveer, of the Vandeveer Music Co., Bed-
ford, Ind., and Robinson, 111., was a caller at the
Gulbransen-Dickinson Co. offices and factory, Kedzie
and Chicago avenue, Chicago, early last week. Mr.
Vandeveer is doing an active business with the Gul-
bransen player in both towns.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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