Presto

Issue: 1923 1941

Presto Buyers' Guide
Analyzes and Classifies
All American Pianos
and in Detail Tells of
Their Makers.
PRESTO
M M ^ /«M
THE AMERICAN MUSIC TRADE WEEKLY
Presto Trade Lists
Three Uniform Boofc-
lets, the Only Complete
Directories of the Music
Industries.
/• c*nt,, $»j$m • r ~
CHICAGO, SATURDAY, OCTOBER 6, 1923
COMMEMORATING BIG VOSE EVENT
Completion of New Factory of Famous Industry in Watertown,
Greater Boston, Marked by Publication of Beautiful
"Reminiscences" in Book Form
Interesting Historical Data Concerning the Development of the American
Piano, From Benjamin Crehore to the Present Time
A graceful and peculiarly fitting tribute to the pro-
gressive career of one of Boston's most distinguished
families of piano manufacturers, has been distributed
among the friends and customers of the Vose & Sons
Piano Company, in commemoration of the comple-
tion of the new factory of that industry at Water-
town, Greater Boston.
in the year 1675. What is now considered one of
the greatest chocolate mills in the world started mak-
ing its product in Milton in 1764. The mammoth
mills situated in this little town today stand as a silent
tribute to the enterprise of its founders.
Milton is also credited with having the honor of
building the first railroad to carry freight, in the early
year of 1826. In this connection, it is interesting to
know that the superb granite used in the erection of
Bunker Hill monument was carried over this pioneer
road.
Benjamin Crehore.
Among the outspreading elms, and surrounded by
natural beauty, stood the interesting hillside home
and shop of Benjamin Crehore, in which the first
American piano was made, about 1790. Crehore was
one of the distinguished early settlers, many of whom
where Daniel Crehore made the first piano; an in-
terior view of the shop. There is also a picture of
the first piano and one of the home of Whiting Vose
in 1820. A picture of the first Vose factory in Bos-
ton, in 1851, is shown, as well as one of the new
factory which has just been completed, and the dedi-
cation of which is one purpose of the book's appear-
i
;
WILLARD A. YOSE.
NEW VOSE FACTORY AT WATERTOWX, GREATER BOSTON.
The booklet, beautifully printed and bound, is a
compilation from the "History of Milton, Mass.,"
and was prepared by Denning D. Luxton, who has
been associated with the Vose house for a good many
years. The book is given added interest by a series
of illustrations, among which are the portraits of
James Whiting Vose, founder of the house, Willard
Atherton Vose, its present head, George Atherton
Vose, junior member, and the latter's son—and prob-
ably piano manufacturer of the future—Atherton
Cushing Vose. There are also pictures of the town
of Milton at the time the first American piano was
made there, a sketch of the home and hillside shop
ance. The story in full, as it appears in the beauti-
ful booklet, follows:
BOOK OF VOSE REMINISCENCES.
The quaint old village of Milton, Massachusetts, is
located in a valley famous for its natural beauty, and
is nearly encircled by the picturesque and lofty Blue
Hills. Milton enters early history as a thrifty and
enterprising little hamlet (though a city in achieve-
ments and progress); for here in 1634 the first corn
was ground by water power, thus the waters of the
Neponset River turned the first mill stone in Amer-
ica. The first American paper mill was operated here
were direct descendants of the Pilgrims; his shop
and the story of his achievements are still fresh in
the memory of many of the older residents of Milton
today.
The comparatively few pianos which were owned
in America at that time, are believed to have been
imported or contained parts made in the old country
and shipped here to be assembled. Europeans, there-
fore, should be accorded the honor of handicraft in
the making. This fact tends to clear the history of
the first real American piano, the building of which
is credited to Benjamin Crehore, who was a genius
and famous as a maker of musical instruments.
It is significant that Lewis Vose was interested and
financially assisted the enterprises of Crehore (as re-
lated in the "History of Milton 1640-1887"). Thus
the name Vose was identified with that of Crehore
and the first piano made in this country.
Vose Reminiscences.
To go back to those romantic days replete with
interesting tales of colonial history, it is in harmony
with the subject to fancy Milton being surrounded
by numerous tribes of friendly Indians, the Neponset
tribe being the most neighborly. It can be easily
imagined that even the red men's attention was at-
tracted from the weird tumming of their torn toms
to the magical and fascinating tone of this sturdy
little square piano. It can also be fancied that it was
admired and heard by ancestors of Myles Standish,
the Aldens, Winslows, and other pilgrims from Ply-
mouth's beautiful shores. The quaint colonists came
from the Blue Hills, also from near-by villages, to
pay homage to Crehore, and to admire with patriotic
pride, this, the first piano made in America.
Since the days of colonists and early settlers, the
Vose family has continuously played a famous and
conspicuous part in the upbuilding of Milton. It is a
matter of history that the name Vose became identi-
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
fied with many pioneer enterprises. Some of the
Vose families, as a venture, migrated to points far-
ther away from the coast, but as a rule they remained
close to Milton and Boston. Many Vose descendants
live today on ancestral estates in that vicinity.
The new Vose factory is conveniently located in
Greater Boston on the New York and Boston Post
Boulevard next to the United States Government
buildings at the entrance of Watertown. This factory
VOS.E OF EARLY DAYS AND VOSE OF
TODAY.
Robert Vose, born 1599, settled in Milton in 1654,
the youngest son of Thomas Vose. Then followed
Edward Vose, 1636; Nathaniel Vose, 1672; Nathaniel
Vose, Jr., 1699; Oliver Vose, 1734; John Vose, 1756;
Whiting Vose, 1789; James Whiting Vose, 1818;
Willard Atherton Vose, 1851; George Atherton Vose,
1876; Atherton Cushing Vose, 1911.
Two direct descendants of Robert Vose, the pioneer
(1654), were Lewis Vose and Whiting Vose, both of
October 6, 1923
factory where Vose pianos are made for the enjoy-
ment of people of refinement and culture.
Letter from Jas. W. Vose.
As a suitable addition to the foregoing, Presto also
presents the following letter which was written to a
member of the editorial staff of Presto by the late
James W. Vose not long before that gentleman's
death. It tells of the taking of the photograph of the
Crehore workshop and home, to which reference is
made and a picture of which appears with this article.
The letter, of which the original is in the files of
Presto, shows that the picture was taken by Mr.
Vose himself. It was suggested by mention in a New
York paper of a book which was at the time in prep-
aration.
Dear Sir:
I have received your prospectus of new book on
the piano. If you are coming to this city soon I
should be pleased to see you.
About a year ago I went to the trouble and ex-
pense of photographing the old building in Milton
where the first piano was made in America. Milton
is a show place among New England's busy plants,
and a monument to the founder, James W. Vose.
As the early settlers and musical people were
welcomed by Mr. Crehore in those days, so today
there awaits a traditional and hearty welcome from
the Vose & Sons Piano Co. Every courtesy is ex-
tended to visitors who are taken through the entire
whom were actively engaged in the business life of
Milton in the latter part of the 18th Century.
James Whiting Vose was the son of Whiting Vose,
a religious and thrifty pioneer who lived in Milton.
James Whiting Vose showed a tendency to the
artistic and was first apprenticed to learn expert
cabinet making.
After acquiring proficiency in that art, Mr. Vose
began to study the interior of the piano, giving spe-
cial attention to action and key making. His ability
to do everything just a little better gave him a repu-
tation for fine workmanship, which encouraged him
to start the building of pianos.
With a ripe experience in both fine cabinet work,
key and action building, he started to manufacture
Vose pianos in 1851, the beginning of the enviable
reputation for the name Vose of today.
The splendid factory in greater Boston, and over
90,000 Vose pianos in use, are tributes to the worthy
ambition of the founder of the Vose & Sons Piano
Co., James W. Vose.
Today, the second and third generations, Willard
Atherton and George Atherton, son and grandson of
James Whiting Vose, are actively engaged in devel-
oping the piano to its present high standard.
DANIEL CREHORE'S SHOP AND HOME, WHERE
FIRST PIANO WAS MADE.
being ray native place, I felt more interest in it than
1 otherwise would, and had made arrangements to
have the cut engraved and published in The Art
Journal. About that time I gave Mr. George Chicker-
mg a photograph, as I supposed he would be pleased
to have one, and informed him that I was about to
make it known to the trade, etc., with a history, in
Art Journal. I was much surprised to see, in your
paper the cut reproduced. Of course "my cake was
dough"—there was nothing more for one to do, as it
would be only second hand, and I have done nothing
since. If you use this in your book I hope you will
get up a better cut. If you wish for a photograph I
will be pleased to furnish you with one.
Yours Truly,
VOSE & SONS,
Per James W. Vose.
The commemoration of the latest forward step in
the career of the fine old Boston piano industry is
a matter well worth all the space given to it here,
and what is said will be read with interest by every
member of the music trade.
Ernest J. Lavagnino has succeeded the Oakdale
Music Store in business in Oakdale, Cal.
THE LOADER A GREAT HELP TO SALESMEN
'"Normalcy" in the piano business will return when prices are reduced, when we have good crops or prospects of good crops, and
when Salesmen, (The men who actually sell the piano to the user), get to work.
The Bowen Loader will greatly aid any energetic salesman. For Country work there's nothing like it,—for City work it's a help.
$110.00 for the Loader complete, including springs and cover.
Shipped on approval to responsible dealers.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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