September 29, 1923
PRESTO
NEW SETTERQREN GRAND
WILL SOON BE READY
that we will hear from you asking for prices and par-
ticulars, we beg to remain
Yours respectfully,
B. K. SETTERGREN CO.
Per B. K. SETTERGREN, President.
Industry at Bluffton Announces Its Instru-
ments Are Being Inspected and Pro-
nounced Just What Are Wanted.
Mr. Settergren has had thirty-five years of active
experience in piano making. He is thoroughly expert
in all departments of the industry, and he has put the
very best there is in him into the instruments which
bear his own name. In joining Mr. Settergren, as
the company's vice-president and sales manager, Mr.
Anderson fulfills an ambition which has inspired him
for a long time. He says he has found a small grand
into which he can put his best energies and
enthusiasms.
The B. Settergren Company is a closed corporation
and is incorporated for $125,000, of which $75,000 is
common stock and $50,000 preferred.
GUST. AD ANDERSON INTERESTED
Unified
Cooperation
The Factory
Durable, Satisfaction-Giv-
ing instruments mean real
profit after the sale. The
Seeburg is always recog-
nized as the standard coin
operated player.
Fourteen styles f r o m
which t o select.
The
smallest to the largest.
The l a r g e s t to the
smallest.
The Sales
Organization
A trained force of travel-
ing representatives, en-
tirely experienced in de-
veloping automatic in-
strument sales.
Piano men who under-
stand the dealer's prob-
lems and capable and glad
to extend real co-opera-
tion and assistance.
J. P. SEEBURG
PIANO CO.
Factory
1508-16 Dayton St.
Offices
1510 Dayton St.
CHICAGO, ILL.
The Nationally
Known Line
Widely-known and Popular Expert and Salesman Be-
comes Vice-President of the Company.
There are a good many piano dealers who will be
glad to know that the new grand piano industry of
B. K. Settergren Co., at Bluffton, Indiana, is about
ready to begin shipping its instruments. Equally in-
teresting to the trade is the announcement that popu-
lar Gust. Ad. Anderson has become financially inter-
ested in the Bluffton industry and has been elected
vice-president of the Settergren company.
Mr. Anderson is personally so widely known and
liked, he has made such a solid reputation for keep-
ing his word and delivering only "the goods" he
promises, that he is a valuable aid to any piano.
It was after taking time for consideration that Mr.
Anderson decided to take a financial and active inter-
est in the B. K. Settergren Company. Back in the '90s
Mr. Settergr'en was, in a large sense, a pupil of Mr.
Anderson in piano construction, and this fact makes
the new association doubly satisfactory. And Mr.
Anderson goes into the new industry whole-heartedly,
because he knows a piano when he sees it, and in his
own words:
Mr. Anderson's Views.
"When I again look over the fine, strictly high-
grade character of all materials and work on the
B. K. Settergren Grand, and notice the great ad-
vance towards completing the first grand, I am in-
spired with great enthusiasm, and am indeed glad and
thankful for the privilege of becoming a member of
the firm of my dear old friend and co-worker."
Mr. Anderson came to this country in 1886 and for
a time, as he says, "had for four years the privilege of
working on grands in the Steinway factories." He
adds that "from now on I will devote all my time
and efforts to promote the welfare and advancement
of the B. K. Settergren Grand, and I fully and hon-
estly believe that the Settergren Grand is the great-
est value for the money in the country, and it pleases
me immensely to sell strictly high-grade instruments.
This sounds like exaggeration, but when you have
time to visit us you will be fully convinced of the
truth of the above statement."
Nothing could give better promise of the develop-
ment and success of the B. Settergren Company,
which, as now organized, is in control of the follow-
ing officers: B. K. Settergren, president and treas-
ment and success of the B. K. Settergren Company,
vice-president.
Promises High-Grade Grands.
In a form letter to the trade, which follows, it will
be noticed that Mr. Settergren emphasizes the state-
ment that he will produce nothing but high-grade
grands. He is determined to adhere to this principle,
irrespective of any other consideration, and he be-
lieves that his organization is such that he can do
this and still sell his product at profit-producing
prices to the retailers. The form letter follows:
Bluffton, Ind., Sept. 19th, 1923.
Enclosed please find a photograph of our four-foot-
eleven high grade Baby Grand Piano.
Although we have received quite a number of com-
plimentary orders we are now making our first bow
to the trade and wish to state that we are manufac-
turing a strictly high grade instrument at a price not
much higher than that paid today for a commercial
one. We have taken a long time in getting ready but
the writer has realized too well that his entire future
depends upon the manufacturing and shipping of in-
struments that will stand the closest inspection and
that can be easily sold by the dealers.
We believe that there is and will be a great de-
mand for small Grands but we also believe that a
Grand Piano regardless of price must be grand in
every sense of the word and that in order to make a
success in manufacturing or selling of Grand Pianos
the instrument must speak for itself, and believe that
the only lasting success will be accomplished by man-
ufacturing instruments consisting of the highest
grade material and the most careful and skillful work-
manship.
Having had these matters in mind we are now
ready to announce to the trade that we are manufac-
turing and selling an instrument which we claim to
be the greatest value for the money.
Hoping this will arouse your interest to the extent
ASSIGNEES IN CHARGE OF
VAN WICKLE PIANO COMPANY
Prominent Retail Piano House of Washington, D. C,
on the Financial Quicksands.
As a result of several meetings of creditors of the
Van Wickle Piano Company, of Washington, D. C,
that company made an assignment for the benefit of
creditors on September 20. The assignees have filed
bond and have taken possession of the assets and
business of the company. Creditors have been re-
quested to forward itemized statement of their
claims.
The assignment was made with the view of obtain-
ing for all creditors the largest possible payment, and
it is the expressed desire of creditors to continue the
business as long as a profit therefrom can be obtained.
A great deal of sympathy has been expressed for Mr.
Van Wickle, who has been long and prominently
associated with the piano trade in Washington. The
assignees are Robert C. Rogers, Ralph P. Barnard
and Stanley D. Willis.
SALES FOR H. G. JOHNSON
INSTRUMENTS IN MEXICO
Representative in Mexico City Places Good Order
and Reports Big Demand.
The activity of the H. G. Johnson Piano Co. of
Bellevue, Iowa, is not confined to the United States
alone, but is evident in other countries. The ability
of the H. G. Johnson instruments to attract and
please the trade is obvious, as reports from all
sources tell of an increasing demand.
The H. G. Johnson representative in Mexico City,
Mexico, recently placed an order for one hundred
Style C pianos. This is believed to be one of the
largest orders ever sent to Mexico, but from the
report the H. G. Johnson representative has made in
regards to the piano business in that republic, it is
evident that many more orders of similar character
will be sent in the near future.
-It is believed that the activity of the American
piano trade in Mexico will do much to stimulate the
good relations existing between the United States
and that country.
Dan Pagenta, manager of the Chicago office of the
H. G. Johnson Co., recently returned from a trip in
the east and leported a live business for the Johnson
line in that part of the country.
NEWSY FACTS ABOUT THE
MEN WHO RETAIL PIANOS
Items gathered From Various Sources Relate Inci-
dents in the Trade Activities.
Feinblum's Music Store, Hartford, Conn., has
moved from 99 Windsor street to 71 Windsor street.
Reinhardt's Music Shop will have a new establish-
ment on the east side of Main street, Memphis, Tenn.
The store will be opened as soon as remodeling is
completed.
The Adams Music Company, Canton, 111., recently
moved to the Johnson building on South Main street.
W. E. Austin, formerly connected with Sherman,
Clay & Co. at San Jose, Cal., has been transferred to
Spokane, Wash., of which he has been made manager.
A special remodeling sale is now being brought to
a close in Marion, O., by the Henry Ackerman Piano
Co. The announcement of the firm which occupies a
central location at 148 S. Main street, guarantees "the
best line of pianos, in uprights, players and grands to
be found in this city. Our reduced prices on this
stock should interest you."
Mrs. R. T. Rounds will open a music shop this
week in Rockport, Ind.
Arno Naigatter, the Oconto Falls, Wis., dealer, is
planning to open a branch in Oconto, Wis.
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