Presto

Issue: 1923 1940

PRESTO
CEIXO REPRODUCING
MEDIUM IN FINE HOMES
New Book of United Piano Corporation Is
Convincing Proof that Admirable Device
Is Choice of Appreciative People.
PICTURES
ARE TESTIMONIALS
But Only Small Portion of Fine Homes of Celco
Owners Are Shown in New Booklet.
A new booklet which tells about "The Celco Re-
producing Medium in the Fine Homes of America"
is a characteristic bit of excellent publicity from the
United Piano Corporation, Norwalk, O., with show-
rooms at 20 West 45th street, New York. It is
artistic from the cover to the last alluring page, and
every fact related and picture printed is an effective
argument for the desirability of the Celco Reproduc-
ing Medium and the representative pianos in which it
appears.
"This book is dedicated to the lover of the fine
things of life," says the foreword. "The illustrations
of line homes are testimonials without words. They
comprise but the smallest portion of the home own-
ers who have selected the Celco Reproducing Me-
dium on the strength of its perfection of perform-
ance and the beauty and unsurpassed tone of the
pianos in which it is installed. The Celco Reproduc-
ing Medium is now obtainable in the A. B. Chase,
Emerson and Lindeman & Sons pianos."
The residence of Mrs. G. G. Bundy, former national
woman tennis champion, Los Angeles; residence and
music room of W. K* Lessart, Ponca City, Okla.;
Senator Walters, New York City; R. J. Try, assist-
ant secretary of Dodge Bros., Detroit; J. E. Loen-
necker, Los Angeles; C. C. Trumbull, cashier New
York Trust Co., Malba, Long Island, and others.
The favor for the Celco-equipped pianos among the
appreciative buyers in the state of Wisconsin is made
clear by the showing in the new book. In it seven-
teen handsome residences and interiors in that state
are depicted, to which the Celco brings musical joys.
But to judge by .the showing of other parts of the
country, in the new book, the pianos of the United
Piano Corporation with the Celco is a national affair
with the owners of fine homes.
A list of seventy-three artists whose playing is
available to the owners of the Celco Reproducing
Medium is printed, and the portraits of nine prime
favorites are given. In word and picture the new
booklet of the United Piano Corporation makes clear
that the Celco-equipped pianos are considered highly
desirable among the people of refinement and good
musical taste throughout the country.
NEW AGENCY ADDED
BY LOS ANGELES STORE
Wiley B. Allen Co. Increases List of Representatives
in Outlying District of City.
The Heifetz Music Co., on North Broadway, Los
Angeles, Cal., has been added to the list of agencies
of the Wiley B. Allen Co. The Heifetz Music Co. is
a lively firm with a growing business in general mu-
sic goods and is one of twelve others of the kind in
outlying districts of the city to get the desirable
Celco in White House.
agency.
The Wiley B. Allen Co. also reports the completion
The first splendid half-tone, filling an 8x11 page
of rich India tint paper, is that of the White House, of enlargement plans for the company's branch in
Pomona, Cal. This is one of the prosperous towns
Washington, and inserted in the view is a picture of
the Celco equipped A. B. Chase piano belonging to in the orange belt of the state and the store there
has always been considered very important. In addi-
the late President Harding, and which still graces the
apartments which were occupied by him and Mrs. tion to getting more space the store front was re-
modeled and a larger show window provided. A
Harding.
recital hall is one of the new features of the store.
The next picture shows two interior views in the
The manager is H. B. Tucker, who has had experi-
residence of Henry Phibbs, Philanthropist and former
ence covering twelve years in that section.
partner of Andrew Carnegie, on Fifth avenue, New
York. Five Celco-equipped pianos have been pur-
chased by members of this prominent family.
SYMPATHY FOR RAYMOND J. HEALY.
The residence of Herbert Hoover, Secretary of
The sympathy of the music trade was expressed
Commerce, is shown accompanied by the interesting this week for Raymond J. Healy, head of the Ray-
fact that Mr. Hoover was the third member of the mond Music Corp., 229 South Wabash avenue, Chi-
cabinet to select the Celco Reproducing Medium. cago, and Mrs. Healy, at news of the death of their
But celebrities in other fields are enthusiastic owners daughter, Mrs. Grace Healy Woodruff, in Algiers..
of Celco-equipped pianos. Paul Whiteman, leader
Mrs. Woodruff died while on her honeymoon in Al-
of the Paul Whiteman Orchestra, is shown seated at giers, with her husband, Frederick W. Woodruff,
his Celco-equipped A. B. Chase, and the splendid
president of the First National Bank of Joliet. She
home of the famous boy movie star, Jackie Coogan, had been married just three weeks when stricken with
shows a suitable setting for the Louis XV Art Model double pneumonia. She was ill only three days.
A. B. Chase, made to order for the parents of the
little screen genius. Another owner of a Celco-
MRS. E. B. DOLL DIES.
equipped A. 13. Chase is Charles D. Isaacson, the
Mrs. Emma Bauer Doll, widow of Jacob Doll,
music critic of the New York Evening Mail, whose
founder of Jacob Doll & Sons, New York, died in
music room is shown in the new book.
that city last week. She was the mother of George,
Celcos in All States.
Frederick, Jacob and Otto Doll. She was buried
Every state in the Union has its admirers of the from her late residence, 425 West End avenue, inter-
Celco-equipped pianos, and handsome residences and ment being in Woodlawn Cemetery.
tasteful interiors from many places are shown. The
new book is an admirable thing to look through, if
The Vandner Music & Jewelry Co., which recently
for nothing else but to see the artistic settings pro- opened quarters in the Gray Stone Hotel building,
vided for the instruments of the United Piano Cor-
Bedford, Ind., is planning to increase its stock of
poration. Among the pictures are:
musical instruments.
September 29, 1923
STORY & CLARK PUBLICITY
FOR THE REPRO=PHRASO
Functions of the New Instrument in Properly Inter-
preting a Fine Music Roll Made Clear.
The Repro-Phraso, made by the Story & Clark
Piano Co., Chicago, is the subject of one of the com-
pany's admirable advertisements in the Saturday
Evening Post of September 22. The display is made
all the more attractive by one of the artistic illustra-
tions which now distinguish Story & Clark ads.
This is said:
"A new and wonderful creation in musical instru-
ments—the Story & Clark Repro-Phraso, a player-
piano in which you can insert any 88-note music roll
and trace the melody throughout the composition
exactly as your own mood dictates as though you
were playing with your hands on the keys. The
melody sings out clear and sweet to a softly subdued
accompaniment.
"There is no other instrument like it and yet the
Repro-Phraso costs no more than any other player-
piano!
"Nearby is a Story & Clark dealer who will gladly
show you the Repro-Phraso and the several styles of
Story & Clark pianos and playerpianos and from
whom you can purchase one on terms within your
income. Instruments of finest quality since 1857."
"GULBRANSEN GROUPS"
IN MUSICAL PROGRAM
Quartet of Singers and Trio of Instrumentalists in
Los Angeles So Identified.
Under the heading "Gulbransen Groups Billed for
Open Air Musical Program," the Los Angeles, Cal.,
Examiner published the following item September
18:
The Anthony program tonight from 10 to 11
o'clock will be offered through the courtesy of the
Butts Music Company and is arranged by Carl E.
Hatch, manager of the record department. The pro-
gram will feature the Gulbransen Four, the Gul-
bransen instrumental trio and assisting artists.
The Gulbransen Four is composed of a group of
prominent Los Angeles church and concert artists
noted for their remarkable harmony in ensemble
work. They are: Freeman High, first tenor; David
Schaub, second tenor; Arthur Clayton, baritone; for-
merly with the Orpheus Four, and Clinton R. Mur-
dock, basso.
The members of the Gulbransen instrumental trio
are all well known musicians of this community and
are noted for the excellence of their solo and en-
semble offerings. They are: Carl E. Hatch, violin;
David Schaub; flute; and Prof. N. L. Ridderhof.
THE REASONS FOR SALE.
The Hockett Music Store, Bellefontaine, O-, an-
nounced a nine-day sale September 11, with this ex-
planation: "We have been forced to vacate our room
formerly used for storage. New fall shipments are
arriving, rented pianos are being returned from re-
sorts. Every available foot of floor space is taken
and we have a number of pianos that we are unable
to get into our store at all. The congested condi-
tion of our floors makes it imperative upon us to
close out immediately about one-half of our stock.
All pianos returned from renting, all pianos taken in
exchange, all new sample pianos and new pianos and
players acquired from other sources will therefore be
offered at greatly reduced prices."
THE LOADER A GREAT HELP TO SALESMEN
"Normalcy" in the piano business will return when prices are reduced, when we have good crops or prospects of good crops, and
when Salesmen, (The men who actually sell the piano to the user), get to work.
The Bowen Loader will greatly aid any energetic salesman. For Country work there's nothing like it,—for City work it's a help.
$110.00 for the Loader complete, including springs and cover.
Shipped on approval to responsible dealers.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
September 29, 1923
SOME EXCUSES FOR
CHRISTMAN THE SPECIAL SALES
Reproducing Grand
Equipped with the
Action
The most famous of all Electrically
operated reproducing Grands, exempli-
fying the highest achievement in the
piano maker's Art.
Its touch, tone, and artistic qualities
are superlative and will surely appeal
to the true Musician, claims which can
be verified by a personal trial.
CHRISTMAN
Studio Grand
Only 5 Feet Long
It was the CHRISTMAN GRAND that
first demonstrated the truth that size has
nothing to do with the depth and resonance
of a Grand Piano's tone.
Built with a careful eye to the exacting
requirements of the space at the command
of city dwellers and owners of small houses,
the CHRISTMAN GRAND combines every
essential that wins for the grand piano first
consideration in the mind of the artist.
HEARING IS BELIEVING
It lacks nothing save bulk, and in this
saving of valuable space, it places within
reach of every true musician, however lim-
ited his room, an instrument that measures
up to the most exacting requirements as to
range, richness and tonal qualities.
'The First Touch Tells"
Reg. U. S. Pat. Off.
Christ man Piano Co,
597 East 137th St.
New York
Many Not Plausible Enough to Warrant the
Blatant Announcements of Amazing
Bargains Made in Pages of Local
Newspapers.
tion toward putting music in Dallas homes and sun-
shine in Dallas hearts. Give the children the oppor-
tunity for music they deserve. No other branch of
education is more refined or elevating, and there is no
excuse for not having the piano you want when Bush
& Gerts is offering such wonderful bargains."
The figures in the window were cut-outs, realis-
tically colored, and the piano was a Matchless Mil-
ton, the Milton line being featured by the Bush &
Gerts Piano Co. of Texas.
VALUE OF REAL REASONS
PIANO FACTORY EMPLOYES
INAUGURATE BOWLING GAMES
Sales With Apparent Excuses for Their Inauguration
Usually Satisfactory in Sales and Profits.
Eight Teams in Gulbransen-Dickinson Co.'s Plant
Start Games for Cup and Prizes.
Experienced piano dealers know that the "clearance
sale" for cause has the best chance of success in
sales. That is to say the given reason for the sale
should be an obvious thing. Every week in every
city the announcements of special sales of pianos
appear in the local newspapers. But in many cases
the excuse for their occurrence is very slim.
The announcement of a remodeling sale previous
to the annual spring cleaning is one of the piano ad-
vertising jokes that evokes no laugh from serious
piano men. The advertised "bargains" may be hon-
est enough although the observant public sees noth-
ing in the cleaning incident to warrant abnormal re-
ductions in the piano prices. It is pretty difficult
today to convince the piano prospects of the reality
of piano bargains.
To be effective any piano bargain sale must have
a plausible excuse for taking place. The annual
cleaning up of stock is different from the annual
tinting of the walls and varnishing of the woodwork.
Actual remodeling plans, moving to new quarters
or a real fire belong to the plausible excuses for the
big featured clearance sale. The public sees the evi-
dent facts given as reasons. In theme are a suffi-
ciency of talking points to interest the public in the
opportunity. With the prospect convinced that the
reason for holding the sale is a real one, the quoted
bargain prices are powerful enough to do the rest.
The Grim Joke.
The practice of holding bargain sales without ap-
parent excuse is like the drug habit. The longer you
are a victim the greater the dose you require and
the shorter must be the intervening intervals. The
piano bargain sale as a serial is obviously silly. In
conservative dealers it evokes a smile that is some-
times grim because the continuous bargain sale is
hurtful to the trade generally. In the general public
it soon evokes little interest, when week after week
and month after month the bargains and sacrifices
and slaughtering prices assail the eyes of newspaper
readers.
Soon Wears Thin.
In time the continuous sale without legitimate ex-
cuse is not hurtful to the occasional sale with legiti-
mate excuse for its inauguration. The piano pros-
pect worth appealing to and going after is a discrim-
inative person who readily sees the difference between
the plausible reason for the piano sale and the rea-
sonless reason. The manager of the conservative
house believes in the intelligence of the piano buyiing
public. He knows that the publicity methods of a
house are creative of impressions. He knows that
the piano bargain sale played to death is usually
taken as an evidence of desperation.
But the wise piano house manager also knows the
value of a real opportunity to hold a sale. His wis-
dom, too, shows him the necessity of first of all im-
pressing the piano buying public with the plausibil-
ity of his reasons for holding the special sale. And
usually the facts he states in his newspaper adver-
tising are apparent to the readers of the newspapers.
Important remodeling plans or removal to another
location are important incidents sure to be recorded
by the editors. And a fire that destroys or partially
damages the stock of a music store is widely made
known. In fact his reason for holding the sale is a
talking point in every detail.
SCHOOL=ROOM IN SHOW
WINDOW FEATURES PIANO
Bush & Gerts Piano Co., Dallas, Adopt Attractive
Way to Display Milton.
The Bush & Gerts Piano Co., of Texas, with head-
quarters in Dallas, which handles the Milton piano,
employed a striking and timely idea in window dis-
play for the first week in September. The window
was arranged like a school-room with the flag and
picture of Washington giving a real school atmo-
sphere to the scene.
The selling message, written on the blackboard,
reads as follows: "This is Bush & Gerts' contribu-
The "Gulbransen Registering Piano Bowling
League," among employes of the Gulbransen-Dickin-
son Co., Chicago, inaugurated its 1923-1924 season at
Madison-Kedzie Arcade, 3127 West Madison street
last week. The eight participating teams are the
Regulators, Key-Fitters, Tuners, Action Finishers,
Finishers, Stringers, Foremen and Office. Prizes are
offered to all teams according to standing at the end
of the season, to the two teams having the highest
three-game averages, to the two-highest game teams,
fifteen individual prizes, the two highest individual
games, and the first and second weekly high games.
A loving cup will also be donated by the Gulbran-
sen-Dickinson Co. to the leading team, to be held by
that team for one year. In last week's opening games
G. Methling took high score prize, with 279, and he
also made the highest,three-game average, 218.
G. H. Hansen is president of the League; A. J.
Gerlack, secretary, and W. G. Schwan, treasurer.
The team captains are: Office, Gerlack; Regulators,
Methling; Finishers, Story; Key Fitters, Hansen;
Stringers, Kelly; Tuners, Lorenz; Foremen, Witt,
and Action Finishers, Sidlo.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
Gaiety Talking Machine Co., Manhattan; $5,000;
A. Markowitz, H. Gellman, W. Haines.
Eastern Kentucky Music Co., Pikeville, Ky.;
$25,000.
The American Talking Machine Co., Brooklyn,
N. Y., recently increased its capital stock from $10,000
to $515,000.
E. Blout, New York City; $100,000; E. and E. R.
Blout and E. R. Rye.
Equitable Music Co., Wilmington, Del.; $1,000,000;
to do a general music business.
St. Louis Music Co., 1083 Taylor street, St. Louis,
Mo.; $30,000.
Leader's Music Store, Liberty, N. Y.; $20,000; H.
Cohen and H. J. Steinbrink.
G. Geblane; to make orchestra instruments, in
New York City; $1,000; E. L. Unger and J. C.
Me Go wan.
Edward Strauss, pianos, Brooklyn, N. Y.; $50,000;
E. Strauss, E. Satlien and C. Cartoon.
Gaiety Talking Machine Co., 196 East Houston
street, New York City; $5,000.
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
E. C. Sheets, Auburn, Jnd., opened his new piano
sales room in the Hotel Auburn building last week.
The new salesroom is in the store facing on South
Main street.
The Morgan Music Co., of 119 West Cherry street,
Herrin, 111., will move soon to the Raddle building,
at North Fifteenth street.
The Sager Music Shop was opened last week at
1539 Broadway, Detroit.
The Lazarus Music Shoppe will be opened next
week at 207 Market building, on Woodland avenue,
Cleveland, Ohio. The firm will carry a complete line
of musical instruments.
Dolman & Portz succeed C. F. Rockier in a music
business in San Rafael, Cal.
E. Seidel has opened a music store at 644 Indiana
avenue, Indianapolis, Ind., which will be known as the
Indiana Avenue Blues Shop.
The Rialto Music Shop was opened recently in the
Koutsky-Vana building in Omaha, Neb.
The Christona Teague Piano Co. recently opened
an attractive store at 237 North Pennsylvania avenue,
Indianapolis, Ind.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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