Presto

PRESTO
September 22, 1923
CHRISTMAN
Reproducing Grand
Equipped with the
Action
The most famous of all Electrically
operated reproducing Grands, exempli-
fying the highest achievement in the
piano maker's Art.
Its touch, tone, and artistic qualities
are superlative and will surely appeal
to the true Musician, claims which can
be verified by a personal trial.
CHRISTMAN
Studio Grand
Only 5 Feet Long
It was the CHRISTMAN GRAND that
first demonstrated the truth that size has
nothing to do with the depth and resonance
of a Grand Piano's tone.
Built with a careful eye to the exacting
requirements of the space at the command
of city dwellers and owners of small houses,
the CHRISTMAN GRAND combines every
essential that wins for the grand piano first
consideration in the mind of the artist.
HEARING IS BELIEVING
It lacks nothing save bulk, and in this
saving of valuable space, it places within
reach of every true musician, however lim-
ited his room, an instrument that measures
up to the most exacting requirements as to
range, richness and tonal qualities.
'The First Touch Tells"
Re K . U S. Pat
Off.
Christman Piano Co.
597 East 137th St.
New York
this moment I yearned to be a Chauncey Depew, that
I might respond in a manner worthy the occasion
and introduction.
I, however, did the best I knew how and tried to
inspire the young men, so far from home, to remem-
ber their loved ones in America, who were watching
with pride their progress in that far-away country,
from which they would some day return, not as the
"prodigal son," but as well-rounded men of character
and experience, reminding them that, in striving to
do the best he can,
"The youth develops into the man,
And thus unfolds his immortal powers
Like buds when blossomed into flowers."
I learned that Uruguay was the best governed
nation of South America—less in debt and with
money of greater value.
Santos and San Paulos.
We left Montevideo on March 3rd on the palatial
steamer "Almanzora," with five decks and elevators,
for Santos, the nearest port for San Paulos, the great
coffee center of Brazil. The 4th being Sunday, church
services were held, conducted by the captain, from
Episcopalian prayerbook, as is usual on all British
vessels. We had a most delightful trip, arriving at
Santos at 9:15 a. m. March 6th.
This is quite a lively place; houses well kept, with
plenty of flowers. The water front is lined with
coffee warehouses and two-wheeled wagons, drawn
by small but well fed and groomed mules with ex-
pensive harness, many of them with bells on their
collars—all indicative of wealthy ownership. The
city streets are narrow, but outside there were some
fine residences and beautiful drives and lovely
scenery.
At 2 p. m. we took the train for San Paulos, in the
uplands. This is one of the best railroads I have
seen anywhere—part rail and part cable. No money,
it seems, had been spared to make it thoroughly safe,
and at places up the mountainside where there was a
possibility of a slide it was carefully built up the
sides for some distance with smooth-faced granite,
and the beds of mountain streamlets were all lined
with masonry. The scenery along the line is cer-
tainly grand all the way, reaching an elevation of
twenty-five hundred feet.
Chicago of South America.
This is also a lovely and prosperous city, spoken
of by many as the Chicago of South America, owing
to its rapid growth and wealth. This is the center
of the coffee industry, a great source of wealth. It
is also quite a manufacturing center.
Unlike Chicago, however, San Paulos is quite a
health resort, and is a much better climate than the
lowlands.
Like most Latin cities, the streets are
narrow and business somewhat congested; so much
so that on one or two of the main thoroughfares after
4 o'clock all vehicles are forbidden and the street is
lined with pedestrians, reminding one of the busy
scenes in some of our large cities around the Ex-
changes.
There are many magnificent private residences,
beautiful boulevards, public parks, adorned with
statues, flowers, shade trees, etc., all of which indi-
cated a love of the beautiful, and many of the public
buildings would be a credit to any city. They boast
of a snake farm, the only one extant except at Cal-
cutta. Here they have a school for students, hospital
for patients who have been bitten, and a stable for
horses used in experimenting. Extensive laboratories
and museums are situated ten miles from the city.
All this was interesting and instructive, but, as I
never liked snakes, I fear I could not do them justice.
I would not malign even a reptile, but it seems the
scientists are finding out something good in them, if
only to save us from their harmful bites.
Wonderful City of Rio.
While we were charmed with San Paulos we had to
move on. So on the morning of March 8th we left
for Rio de Janeiro.
The descent from these uplands was truly varied
and beautiful, passing many coffee plantations. In
vacant fields we saw many ant hills two to four feet
high. The cattle seen had long horns, and we saw
some white cows with humps on their shoulders, like
the sacred cows of India; passed some orange groves,
but few fine residences, the country being very hilly
and sparsely settled. But the scenery was lovely.
On approaching Rio the scene was similar to Switzer-
land without its beautiful lakes and charming villages
nestled on the hillsides and valleys.
I would advise my friends going to Rio not to
miss this beautiful trip to San Paulos. After a day's
most delightful ride we reached Rio at 6:45 p. m.,
and rejoined our party at the Palace Hotel in first
class condition for a good night's'rest.
So much has been written of Rio that I hesitate
to enlarge upon it. I have seen many large and
beautiful cities, but to me the setting of Rio, nestled
at the foot of the mountains, fronting the ocean, with
numerous islands and a fine harbor, with vessels
from all parts of the world, is the most lovely I have
ever seen.
(To be continued.)
THE. LARGEST LETTER
EVER IN THE MAILS
Mammoth Communication on Big Subject
Sent Out by Cable-Nelson
Piano Co.
Have you received a letter, typed in regulation
style, on paper 19 inches by 24? If you haven't you
have been overlooked. A good many dealers have
received it and wondered if novelty in the piano in-
dustry has no end. They probably also thought that
it was about the right size, considering that it came
from a very large piano industry.
The letter was sent out by the Cable-Nelson Piano
Co., of Chicago. It carried the regular letter-head
of that company, but enlarged to fit the mammoth
sheet, and it bore the facsimile signature of President
T. L. Powell. Here is the way the giant letter reads,
under date of September 1st:
To the Music Merchant Who Is Not in Business for
Fun Alone:
Maybe this is the biggest letter you ever got. Well,
it's about a big subject.
Suppose you handled a piano that was $50 better
than anything your competitor handled at the same
price wholesale.
You might sell it at the same price your com-
petitor sells his and make more sales, or you might
mark yours $50 higher—its real worth by compari-
son.
In either case you are going to make more money
than your competitor—you can't help it.
There is such a piano. It is made at South Haven,
Michigan, in the world's finest piano factory. It is
chock full of quality, class, genuine sales-making
value. It bears the name Cable-Nelson.
These are broad claims. They should interest you.
You can establish their truth when you see and hear
a Cable-Nelson—and know the price. You must be-
lieve the evidence of your own eyes and ears. We
may be able to tell you where you can examine a
Cable-Nelson in your vicinity, and we will glarly
give you the price. There are lots of good pianos,
but there is only one Cable-Nelson. A letter today
will enable you to determine quickly whether or not
it will definitely increase your profits.
Yours very truly.
CABLE-NELSON PIANO COMPANY.
T. L. Powell. President.
It's a safe wager that a lot of the piano dealers—
especially those who sell the Cable-Nelson line—
have that letter hanging up in their warerooms—and
what a window novelty it makes, too!
WILLIAM V. CROWE CO.,
OPENS IN COLUMBUS, 0 .
Progressive Firm Formerly at 80 East Town Street
Moves to 112 South High.
The William V. Crowe Piano Co. held the formal
opening recently of its new store at 112 South High
street. In the invitation printed in the newspapers
this cheery message was conveyed:
"We take justifiable delight in asking you to drop
in Saturday to view our new store. Time, effort and
expense have not been spared to create a music store
that would not only be satisfactory to us but would
meet the requirements of a discriminating public.
We think that you will approve of it. At any rate,
nothing would please us more than to have you come
and see."
Those interested in the William V. Crowe Piano
Co. are William V. Crowe, for 17 years engaged in
the piano business in Columbus and proprietor of his
own store, 80 E. Town street, for last seven and a
half years; Mrs. Wm. V. Crowe has been actively
associated with Mr. Crowe in their establishment at
80 E. Town street; and H. C. Hoeflich, a resident of
Columbus for 25 years, who has been connected with
one of Columbus' largest industrial plants, from
which he severed his connection to take an interest in
the Wm. V. Crowe Piano Co.
L. E. Shira, who has been identified for many years
with the music business in Columbus and elsewhere,
will serve the Wm. V. Crowe Piano Co. in the capac-
ity of salesman.
Walter Lynas, well known Columbus musician and
teacher, will have charge of the William V. Crowe
Company's small goods department.
Mrs. Win. V. Crowe will have charge of the floor
sales.
J. T. LEIMERT BACK.
Joseph T. Leimert, well known in the retail piano
trade of Chicago, announces his association with the
Baldwin Piano Company, specializing in the artistic
presentation of the Baldwin reproducing piano. Mr.
Leimert was a prominent factor in piano sales for
many years and was at one time manager of The
Cable Piano Company before he switched his activi-
ties to the retail automobile trade.
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