Presto

Issue: 1923 1938

PRESTO
SOUTH AMERICAN
September 15, 1923
OBSERVATIONS
Head of Piano Industry at New Castle, Indiana, Tells of What He Saw in
Argentine and Chili, Where Latin Antiquity
Mingles with Modern Splendor
{/Ac,
Continuation of Experiences and Impressions in the Sister Countries to
the South to Which Many of Uncle Sam's Manufactures Go
AN
ARTISTIC
By JESSE FRENCH
My last article was about Valparaiso, Chili. Here,
as in most Latin countries, you are served with eggs,
coffee and rolls in your room; if you call for anything
else, it is extra. 1 rather like it, when you are trav-
eling for pleasure, but it does not accord with my
early training—"Early to bed and early to rise,
makes a man healthy, wealthy and wise."
The history of this beautiful city is so interesting
I shall not attempt to enlarge upon it. Founded in
1544, Valparaiso has passed through bombardment,
capture, earthquakes, tire and flood, but always rises
A CORNER IX CALLAO, t'KRl'.
triumphant and is today the pride of Chili's western
coast, and boasts of a progressive population of 185,-
000, and is still growing.
We left Valparaiso on the evening of February 15,
for. Santiago, by fine Pullman parlor car, up-to-date
in every respect, and arriving there, stopped at a
beautiful new hotel. I was most agreeably surprised
at the modern strides made by this charming city,
surpassing, in some ways, Valparaiso.
From our hotel window at night, we could see Ait.
Christobal in the distance, with the statue of Mary
on its top, so lighted by reflection that it appeared as
a celestial vision standing out alone in the heavens.
Of course we had to visit this statue, as well as other
places of note, but I cannot attempt even a faint de-
scription, as the beauty spots of Santiago must be
seen to be admired and to remind us that we are not
the only country that has sights worth viewing.
Beautiful Santiago.
Here is a city the wide-awake, progressive citizens
of which show their appreciation of civic improve-
ments by their beautiful parks and boulevards, dotted
here and there with magnificent monuments. Ter-
race St. Lucia is one of the most beautiful. Almost
in the heart of the city, from Santa Lucia one gets
a most charming view of Santiago and its surround-
ing hills, reminding you very much of grand views
from the lofty hills and mountains around Portland,
Oregon.
The American Embassy here is a most magnificent
building, owned by the United States. It was built
for private use by a very wealthy Spaniard at a cost
of $750,000, who later failed, and the government
bought the place for $150,000. The Agricultural Ex-
periment Station is worthy of note, as it shows to
what extent Chili is willing to go to keep abreast of
modern times. It covers hundreds of acres, beauti-
fully cultivated, and in which is to be found nearly
every known variety of plant life, with many fine
school buildings, where every opportunity is fur-
nished the student for a thorough knowledge of agri-
culture and horticulture.
In the evening we were amused, while seated in the
cathedral plaza, to see the belles and beaux walking
in opposite directions, eyeing each other affection-
ately. Upon inquiry we ascertained, this was an old
custom. If a girl particularly attracts a man, he fol-
lows his charmer to her home, and if he does this
three times her father invites him in and an engage-
ment follows. But the young man never sees his
betrothed alone, nor kisses her before marriage—a
plan that might be adopted in the United States to
advantage.
We shall always remember Santiago with feelings
of mingled pleasure and regret—pleasure of seeing
and regret of leaving—this beautiful city of 508,000
inhabitants.
In the Andes Mountains.
Our next start was for the top of the Andes, the
train passing through a lovely valley and then grad-
ually ascending until we reached Los Andes, a moun-
tain city of about 10,000 population, where we stopped
over night. At 7 a. m. we took a narrow-gauge
road and again began climbing alongside a lovely
mountain stream, passing some small but beautiful
farms. But they gradually grew less and less, until
at last we could only occasionally see a lonely cabin
lost in the mountain fastness, the dwellers living in
the most primitive fashion. At one such as these I
saw the occupants thrashing their wheat with a flail,
as in the Bible times. There is nothing in the Andes
to cause the thrill of delight one experiences in cross-
ing the Canadian or Rocky Mountains, with their
ever-changing scenes of majestic grandeur and
beauty. The 'Andes are absolutely barren and look
like huge mountains of dirt and sand, with rocky
projections.
On reaching the highest elevation, we stopped
where, just before entering a three-mile tunnel near
the station, there was a beautiful small turouoise-
blue lake. Here many tourists alight to go over
the top by mule train, to see the statue of "Christ of
the Andes," erected on the boundary line of Chile and
Argentina, to commemorate the peace pact that these
two nations should never go to war with each other.
A beautiful replica of the statue is now on exhibition
at the Peace Palace at The Hague. Nothing on the
trip impressed me more than this token of brotherly
love between two nations resolving never to resort
to the arbitrament of arms to settle real or imaginary
differences.
From here we traveled for miles along side of a
beautiful mountain stream, and many farms, fed from
its waters, were rich in vegetation of all kinds, with
flowers, fruits and tropical plants. They prove de-
lightful resorts for visitors from the lowlands who
arc able to enjoy them.
Arrive in Argentina.
We continued our descent until we arrived at the
city of Mendosa, in Argentina. Here we changed
back to the standard broad-gauge track with more
comfortable cars. This is a city of considerable
JPZAtfO
IN EVERY
DETAIL
HADDORFF PIANO CO.
ROCKFORD,ILL.
Wholesale
few Tofk Chy
!MW. 42nd St.
_
Offices:
Chita*.
410 S. Michigan AT*.
San Francisco
SllCilifaltuSt.
••""•''•* - ^ p p ^ "
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players anc
reproducers.
For Information Write
{Efje $alt>tmn piano Company
CINCINNATI
INDIANAPOLIS
LOUISVILLE
Incorporated
CHICAGO
ST. LOUIS
DALLAS
NEW YORK
DENVER
SAN FRANCISCO
DELIVERING PIANOS IN CHILI.
size and importance, 65,000 population, and the mag-
nificent display of fruits at the station indicated that
we were again in the tropics.
After passing through the desert mountains, it
was truly a grand sight to see the rich plains of Ar-
gentina spread out before us. Here were immense
ranches, with thousands of ; cattle grazing in the
fields, beautiful lakes alive with game of every de-
scription. We also saw a number of wild ostriches.
Everything was a delightful contrast to the barren
mountain scenery of the past two days.
South American Metropolis.
After a dusty night's ride and a hot day we arrived
at Buenos Aires at 7 p. m., February 20, and put
up at the Savoy Hotel, where we enjoyed a good
night's rest.
(To Be Continued.)
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos in the world with
Three Sounding Boards.
Patented in the United States. Great Britalati
France, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office. 1117 Chestnut St.
PHILADELPHIA. PA.
When in doubt refer to
PRESTO BUYERS
GUIDE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
September 15, 1923
of the new building—pianists, violinists, organists and
vocalists—assisted in entertaining guests. Ample
preparations had been made to handle the largest
crowd.
The main facade of the new music home is digni;
fied. The entrance is flanked by two decorative dis-
Letter of Appreciation by George P. Bent, play windows, embellished with iron frames of Italian
arabesque design. These windows are treated not as
Who Had Known Former Chicago Lyon
windows, but as rooms, and reach the highest per-
& Healy Head for More than 40 Years.
fection of craftsmanship.
The main salesroom is two stories in height, open-
ing
directly off the street. The walls are of Caen
NEWSPAPER COMMENT
stone and the vaulted ceiling is one of the most beau-
tiful examples of painted decoration in Southern Cali-
Had Become Important Banker Since Leaving the fornia. It reflects the masterpieces of the Italian
renaissance. The fixtures represent the perfection of
Music Trade, Making His Home in California.
cabinet work.
Flanking the main salesroom on each side is a
The following communication from George P. Bent
will be read with interest by all friends of the late number of small rooms for display and sale of phono-
Chas. N. Post. What Mr. Bent says about C. B. graphs. These rooms are in the same character and
Harger, until a year ago editor of the "Musical as beautifully decorated as the main salesroom.
The second, third and fourth floors are occupied by
Times," will no less concern the many friends of that
gentleman throughout the country. And the news- sales and display rooms for the different types of
paper comment from a. Los Angeles daily, which fol- musical instruments.
The executive offices are on the fifth floor. The
lows Mr. Bent's letter, gives a good estimate of the
sixth, seventh and eighth floors are divided into
late activities of Mr. Post in the West.
studios for artists, professional people, musical so-
Los Angeles, Calif., September 7, 1923. cieties and the like. The top floor contains a large
Editor Presto: I have just returned from attend- auditorium to be used for concerts and recitals.
ing the funeral of Charles N. Post, from his late resi-
Frank J. Hart is president of the Southern Cali-
dence at 285 Bellefontaine street, Pasadena, California. fornia Music Company and G. S. Marygold is vice-
I think you perhaps know that Mr. Post was one president and general manager. The business of the
of my old Chicago friends. Since coming out here company is one of the largest in the West, with a
to live I have seen him often. He was one of my following reaching into Nevada, Utah and Arizona.
guests, and was one of the speakers at the farewell
The company has four branch stores, one at 334
dinner I gave here in 1920, just before I started on South
Broadway and the others in Long Beach,
my trip around the world.
Riverside
and San Diego. The two executive heads
Mr. Post's funeral was largely attended, but I did
surrounded by an efficient organization, includ-
not see any of the members of the music trade of are
F. L. Grannis, W. M. Hathaway, W. T. William-
Los Angeles there, although possibly some may have ing
son, Jr., secretary of the company; Irving J. West-
been there. As Mr. Post had a large number of phal,
Ralph M. Hovey, treasurer of the company;
friends in the music trades here, when he was con-
nected with Lyon & Healy, I feel sure that the trade J. J. Apffel and M. G. Jones.
here was not generally informed as to his sudden
death at Williams Bay, Wisconsin.
C. B. Harger intended to go, and I called at his
home for him, but, as he was not well, he could not
attend.
Mr. Post was, I am sure, held in high esteem by
those who knew him. I knew him in the early Fine Chicago Instrument Will Be Featured in Ex-
eighties, but came to know him much better during
cellent Field by Davidson Music Co.
the World's Fair. He was certainly a man of ster-
ling worth. His was a friendly nature, and I know
The addition of the Bush & Gerts pianos to the
that he gave largely to every good cause in which line of the Davidson Music Co., Waterloo, Iowa, has
he became interested.
effected a strong combination that will bring good
Out here he was one of the chief officers and own- results in the piano business in that city and the
ers of the Pasadena National Bank, which has only surrounding country.
recently been absorbed by the Security Trust and
The Davidson Music Company has an up-to-date
Savings Bank of Los Angeles. During the past few music store, well located on one of Waterloo/s
years Mr. Post became much interested in civic busiest streets, and is doing an active business. The
affairs of Pasadena.
increasing demand for a high-grade piano prompted
Very truly yours,
the Davidson Company to carry the Bush & Gerts
GEORGE P. BENT.
instrument, which is so widely known and recog-
The Los Angeles Times referred to Mr. Post as nized for its high quality as to be a desirable agency
"the Pasadena 1 banker and member of the Board of in any house.
City Directors, ' and said: "Mr. Post, accompanied
by his wife, went east August 6 to visit his daughter,
Mrs. Gertrude Post Nellis, at her summer home.
OCCUPIES NEW STORE.
"Mr. Post was an example of a self-made man.
Ramsdell & Son, Philadelphia, occupied its new
Starting in business life before he was 15, he joined home at 127 South Twelfth street September 1. The
the house of Lyon & Healy, Chicago, before he was new home marks a distinct forward step. It is
20, remaining with it for forty years and working up located on two street fronts, being at the corner of
from errand boy to president, retiring when the con- Moravian street, and widely is known as the former
cern was the largest of its kind in the world.
home of the Cafe Louis. The place has been com-
"Upon his retirement, Mr. Post came to Pasa- pletely reconstructed with the erection of a new
dena to live. He became affiliated with the old Pasa- front and the installation of interior appointments
dena National Bank and remained with it as vice- carried out in dark oak with a gray trim. The orna-
president and heavy stockholder until it became the mental metal front of massive proportion carries out
Pasadena branch of the Security Trust and Savings the color scheme of the interior. On the roof a bill-
Bank of Los Angeles, being largely instrumental in board size sign with electrical illumination tells the
effecting the change."
business of the firm. There are exceptional lighting
facilities for both day and night.
THE LATE C. N. POST AS
MEASURED BY HIS FRIENDS
Unified
Cooperation
The Factory
Durable, Satisfaction-Giv-
ing instruments mean real
profit after the sale. The
Seeburg is always recog-
nized as the standard coin
operated player.
Fourteen .styles f r o m
which t o select.
The
smallest to the largest.
The l a r g e s t to the
smallest.
The Sales
Organization
A trained force of travel-
ing representatives, en-
tirely experienced in de-
veloping automatic in-
strument sales.
Piano men who under-
stand the dealer's prob-
lems and capable and glad
to extend real co-opera-
tion and assistance.
J. P. SEEBURG
PIANO CO.
Factory
1508-16 Dayton St.
Offices
1510 Dayton St.
CHICAGO, ILL.
The Nationally
Known Line
BUSH & GERTS PIANOS FOR
WATERLOO MUSIC COMPANY
FORMAL OPENING OF
LOS ANGELES STORE
Musical Attractions of a Highly Artistic Kind
Provided by Southern California Music
Co.'s Friends on Notable Occasion.
The new eight-story building of the Southern
California Music Company, 806-808 South Broadway,
was formally opened last week. A high-class musi-
cal program was provided for visitors. The new
home of Los Angeles' old-time music house will be
given over to the pleasure of music lovers.
The officers and employes of the Southern Cali-
fornia Music Company acted as hosts to the thou-
sands invited to participate in the opening. There
was musical attractions on each floor, chief among
them being Abe Lyman's Ambassador orchestra, and
special vocal and instrumental features.
The musicians who occupy the numerous studios
NEW OFFICE FOR "PERFECTION."
The Perfection Piano Bench Mfg. Company, with
factory at 1514 Blue Island Avenue, Chicago, an-
nounces the opening of a downtown sales office at
1032 Republic Building, with Colonel W. B. Brinker-
hoff in charge as General Sales Manager. There will
be a complete line of benches and cabinets on dis-
play for convenience of the visiting dealers, who are
invited to make this office their headquarters when
in Chicago. Col. Brinkerhoff's long experience and
wide acquaintance in the trade should prove invalu-
able in promoting the distribution of the popular Per-
fection benches.
FINISH REMODELING PLANS.
The remodeling operations in the San Diego store
of the Wiley B. Allen Co. made with the. expendi-
ture of between $25,000 and $30,000 have been com-
pleted. Elevators have been installed and a very
beautiful ornamental staircase built, as well as artistic
general decorations. J. H. Cooley, San Diego branch
manager, supervised the work.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 6: PDF File | Image

Download Page 7 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.