Presto

Issue: 1923 1937

PRESTO
September 8, 1923
CHRISTMAN
Grand
AS A MONOPOLY IT
SPELLS MILLIONS
The Only Little Thing in the Way Is the
Atmosphere and the Difficulty of Fencing
in the Space Between Earth
and Sky.
RANKIN'S RADIO SCHEME
It's Fiction, but Possibly It May Illustrate Troubles
to Be Beaten Before Several Species of
"Statics" Can Be Overcome.
when embodied with
These Famous Instruments
Challenge Comparison in
Everything that Commands
the Admiration of Critical
Buyers. Musical Prospects
Rave Over Them.
DEALERS WHO SELL
FINE PIANOS
Never fail to Commend these
Pianos and. Players after they
have Tried their Selling Power
and Permanent Strength.
CHRISTMAN
Studio Grand
A WONDERFUL SMALL GRAND
only five feet long which embodies all
the advantages of the larger grands
and possessing a tone volume and
range of expression surprisingly broad.
Musicians quickly recognize the
characteristic tone qualities of the
CHRISTMAN GRAND
SEEING IS BELIEVING
"The First Touch Tells"
Reg. U. S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
An entertaining letter from Manager N. A. Fegen,
former piano man now associated with the radio
business, tells Presto that a "real opportunity" awaits
this paper. "Open the first radio department of any
music trade publication," he exclaims, "and invite the
trade to get its information on the new product
through Presto."
Mr. Fegen is not observing, or he would have
known that the department was opened in good style
and closed again with enthusiasm for reasons which
could scarcely be better "put" than in a little drama
which appeared in J. P. McEvoy's "The Potter"
series, in the Chicago Tribune (copyrighted), a
thrilling and very lifelike extract from which follows
—by special permission:
Potter Interested.
Pa, on his way to the street car, is almost run
down by a long, expensive automobile in one end of
which sits a sneerful chauffeur, while in the luxurious
gloom of the other end rides none other than Thomas
C. Rankin himself! Rankin condescends to give Pa
a lift downtown. . . .
Pa (regarding Rankin with awe, now that he is
wealthy): Well, well, how does it feel to be rich?
Rankin: It isn't painful.
Pa (virtuously): Well, there's one thing money
won't buy.
Rankin: Well, I can't think what it is. Can you?
Pa (sadly): No. Not offhand.
Rankin (after a pause, during which Pa eyes ele-
gant interior of limousine wistfully): How are you
coming these days?
Pa: I'm not.
Rankin: What's wrong?
Pa: What isn't?
Rankin (after another pause, slowly) : You know,
I put you wise to that oil stock first, and you wouldn't
believe me, and you sold out too soon. I wonder if
. . but no, I guess you wouldn't.
Pa (eagerly): Wouldn't what?
Rankin (slowly): I was going to say, I wonder,
if I put you wise to something ! else, if you would go
in; but I suppose you wouldn t.
Pa (with dawning hope): You mean . . . ?
Rankin: Exactly!
Pa: Ohhhh!
The Opportunity.
Rankin (mysteriously): My associates and I are
organizing a new proposition which will . . . but,
say, you wouldn't be interested . . .
Pa (with pathetic eagerness): Who? Me? Not
interested? Say, if there's a chance to make some
money . . .
Rankin (scornfully): Make some money? Don't
make me laugh!
Say, do you know how much
money Ford made out of his idea? And the fellows
who went in with Ford at the beginning?
And
Rockefeller—have you any idea what he's made off
his first investment? And why? Because they
started at the beginning of something which was new
but had tremendous possibilities. Isn't that so?
Pa: Yes, yes. Sure.
Rankin (solemnly): What's the newest big thing
in the world today?
Pa: I give it up.
Rankin (intoning the magic word, with a caress
for each syllable): Ra-di-o!
Pa (dubiously) : Ye—e—es, that's right.
Rankin: Don't you see it? Radio. In its in-
fancy. Floundering around. Waiting for somebody
to come along with vision and money and organize
it, promote it, capitalize it, consolidate it, control it.
Do you get me? Control it!
Pa (bewildered):
But—but . . . how you
gonna control it? It's—er—er—wild, isn't it? Wan-
dering around in the air all the time?
The Secret Divulged.
Rankin (confidentially): Listen. That's our se-
cret. We have patents on plants and processes that
will insure us a monopoly on all the radio in the
world. All of it. Nobody will be able to send wire-
less messages without paying us a royalty. Nobody
will be able to receive a wireless message until he
pays us first. How and where and when it's to be
done . . . that's our secret.
Pa (aghast): Gosh!
Rankin (triumphantly): You may well say gosh.
Imagine the possibilities! Control of all the busi-
ness now being done by all the telephone, telegraph
and cable companies in the world. A monopoly on
all radio rights! Tremendous? Absolutely incal-
culable! Listen. Engineers will tell you it can't be
done. Absurd! Three months ago they were saying
things couldn't be done which rank amateurs are
doing today. The engineers don't know any more
about it than you do. Over night, discoveries are
being made that revolutionize all their theories. And
that's what we've got. Something new. Something
none of them has even dreamed of. Something that
will startle the world when we announce it. But
we're not going to . . .
yet.
Pa (reeling): What are you gonna do?
Rankin: Go along quietly and organize. Take in
a few of our best friends on the ground floor.
Finance and build our control stations, and then
. . . ahhhh!
Pa (groggy): Then . . . what?
A Dazzling Vision.
Rankin: Then we will announce to the world that
the Cosmic Radio Corporation is ready for business;
that we have all radio rights for sale, and the line
forms to the right, orders filled in rotation as received,
certified checks must accompany mail orders, don't
crowd, don't shove.
Pa (savoring the luscious mouthful): The Cosmic
Radio Corporation?
Rankin (blissfully): Yes, that's it. Wait . . .
you'll see.
Pa (cautiously): You sure of all this?
Rankin (solemnly): I'm putting all my money
into it. That's how sure I am.
Pa (dazzled by the vision of sudden wealth): Oooh!
All the radio in the world! Think of it! Suppose I
invested in it; how much would 1 make?
Rankin (with tremendous earnestness): Listen.
Every man who conies into this now with as little as
a thousand dollars, say, will be a millionaire inside
of two years. Yes, sir. I mean it. A millionaire!
(Car comes to smooth, silent stop.) Well, here's my
office. (To chauffeur.) William, take Mr. Potter to
his office and return for instructions. (To Pa.)
Well, glad to have seen you again. S'long.
Pa (leaping out excitedly): No, no . . .
I'm
coming up to your office with you. I'm . . . I'm
. . . I'm interested in this Comic . . .
I mean
Cosmic Radio Corporation.
Rankin (heartily): All right, come on. (A chord
in G, please. That's right, professor. Now, will the
congregation kindly rise and sing Number Twenty-
three?—
" 'Will you walk into my parlor?'
Said the spider to the fly;
' I've the prettiest little parlor
That ever you did spy.' " . . .)
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
Arno Naigatter, the Oconto Falls, Wis., dealer,
is planning to open a branch in Oconto, Wis.
The Cortwright Music Shop was opened with at-
tractive features in Greencastle, Ind., last week.
A new music department has been added by Her-
man White, a Williamsburg, Ky., department store
owner.
E. Seidel has opened a music store at 644 Indiana
avenue, Tndianapolis, Ind., which will be known as
the Indiana Avenue Blues Shop.
The Audubon Music Co., Audubon, la., is expand-
ing its business by the enlargement of its lines.
Mrs. R. T. Rounds will open a music shop this
week in Rockport, Ind.
The Clark Music Store, Rockwell City, la., has
moved its quarters to a new location in the Brower
building, one door north of the old store.
The
change in location was made to provide more room,
the new quarters being considerably larger.
MEHLIN FOR RECORDING.
Two Mehlin & Sons grand pianos have been in-
stalled in the Edison recording plant at East Orange,
N. J. Charles Mehliu, superintendent of Paul G.
Mehlin & Sons' factory, West New York, N. J., is
the possessor of a large Edison phonograph and a
cabinet of records which he received recently from
Thomas Edison as a personal tribute for certain
technical suggestions given by Mr. Mehlin earlier in
the year. When searching for the type of piano best
suited to phonograph recordings last spring, Mr. Edi-
son, accompanied by his secretary, made a visit to
the Mehlin plant and spent several hours in consulta-
tion with Charles Mehlin. As a result of the inter-
view two Mehlin grands are said to have been in-
stalled in the Edison recording plant in East
Orange, N. J.
A PARIS WEDDING.
A -dispatch from Paris last Saturday told of the
marriage of Miss Grace Healy, daughter of Ray
Healy and granddaughter of the late P. J. Healy, to
Fred W. Woodruff, president of the First National
Bank of Joliet, 111. The ceremony was performed by
the mayor of the sixteenth arrondissement in the
fashionable Henri Martin district of Paris.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
September 8, 1923
SOUTH AMERICAN NOTES BY A
PROMINENT PIANO MANUFACTURER
II
Continuation of the Observations of a Tourist for Trade and Pleasure Ben
in the Leading Cities of Chile and Peru
II
Second Article of the Series Written for Presto by the Head of the Industry
at New Cortley, Indiana
ARTISTIC
By JESSE FRENCH
In my first installment I gave some account of the
pleasures of a sea voyage and could have entertained
with a discription of many laughable incidents and
sports indulged in by the passengers and crew—might
have told of the prizes won by successful contestants
—but that would take too much time. That you may
know to what extremes an idle sport will resort to,
I need only add that they had a real horse race in
STREET SC10NK IN AQUIQUI, CHILE.
mid ocean. The betting was lively and excitement
intense. Land lubbers, no doubt, wonder how this
was done, and, being one of their number, I took
notice.
A race course was made by chalk on the deck. Six
horses entered; each horse and rider were gaily
decorated by the artist and numbered respectively
from 3 to 6. Then a young lady, blindfolded, threw
the dice and the tin horses and riders were moved up
to points indicated by the numbers and the one in
the lead at the end was considered winner.
Those
holding the number of the winning horse got the
purse, and if two had same number the purse was
divided between them.
An Early Lesson.
I was invited to join, but an incident that occurred
many years ago prevented. At that time I lived in
Nashville, Tenn. Some friends were there from either
New York or Chicago. They were anxious to see
the races and I was ready to comply with their sug-
gestion. Being a novice, I became bewildered in the
excitement of seeing hundreds passing in their money
as the coaches were shouting "two to one on Stone-
wall Jackson," "5 to 1 on Longfellow," etc. Then
finally one of them shouted "25 to 1 on 'Black Tail.' "
I never heard of Black Tail, but 25 to 1 sounded
good to me and, in an unlucky moment, I was lost
in the whirl, passed up the money and with the air
of a good sport, I shouted 25 to 1 on "Black Tail." I
had heard that "a fool and his money's soon parted,"
so I soon forgot, the matter. What I wanted to learn
was how they could keep track of things, betting
any way and every way, to get bidders, but knew
as little at the end as at the beginning, except that,
at its close, a friend, who borrowed from me to make
the same bid, came and gave me $50.00 saying, " 'Black
Tail' won and we got $100.00 for a $4.00 investment."
At first I thought I was lucky, but somehow I
never mentioned it to my family! Next day, the
younger members in some way heard of it and, in
amazement declared that father was a gambler; that
he had been to the races and won some money!
Believe me, when I thought of the shattered confi-
dence and esteem of my children, I vowed I would
never again "bet on the races" and I never have.
Arriving at Peru.
The sea voyage amusement was diversified in the
evenings, by music and dancing, card playing, etc.,
while the more sedate devoted their time to reading,
and thus the time was spent pleasantly until we ar-
rived at Talara, in Peru, a small rough town on the
coast.
Here we saw that American thrift, industry and
capital had found their way, for the Standard Oil Co.
had acquired 600 square miles of land, erected a num-
ber of oil tanks, and some modern buildings for about
300 American employees. Our vessel was well loaded
with iron pipes to conduct the oil from the wells to
the tanks' and from them to the vessels 3 or 4 miles
at sea, for, strange as it may seem, there was not a
landing port for vessels all along the coast of Peru
and Chili—about 4,000 miles. All freight and pas-
sengers have to be transported in small boats and
lighters, as trade has not increased sufficiently to
justify expensive docks necessary for larger vessels.
As there was nothing inviting at this place for tour-
ists, few landed. 'Twas here I became acquainted
with a Mr. Morgan, formerly of Dallas, Texas, who
knew our company's former representative there and
was so familiar with my name that he felt as if he
knew me. I asked him where he was going. He said
to Montevideo, in Uruguay, where he had been for
some years in the interest of a large cement concern.
Thus it is that commerce is extending its influence
into all parts of the world, and thus the business men
are always in need of young men of sterling char-
acter and ability who understand the languages, and i
in whom can be trusted the welfare of the enterprises.
Hence I would say to the young men of this country:
First, realize that "Life is real, life is earnest"
and that he who would succeed must first lay the
proper foundation on which to erect the castle in
which he is to live or the hovel in which he only
desires to exist. There are plenty of opportunities for
the honest, efficient, aspiring young men everywhere,
and hovels for those who prefer them. And the choice
is with the youth of our land.
We left Talara at 5 A. M. and arrived at Salvary
at 4 P. M. Here we parted company with a fine
young fellow from Switzerland. Always interested
in young men, and having plenty of time, I had lis-
tened as he graphically unfolded his life's history—
and I was entertained and instructed. He had only
been in America a short time, but his intelligence,
and simple and honest ways, soon enabled him to
obtain employment, which was all he asked—simply
to show what he could do. He did it so well that the
company, having confidence in his honesty and abil-
ity, concluded to send him to far away Peru, where
they needed a man, whom they could trust, to look
after their finances.
We could see the town from the vessel. It was a
sorry looking village, nestled at the foot of the moun-
tains and so uninviting that no tourists cared to land.
The place to which our young friend was going was
far in the interior, away from civilization, only a
mining town and sugar plantation. His prospects
seemed gloomy indeed, but he was cheerful and cour-
ageous. Possessing a sound mind in a healthy body,
and a cheerful disposition, he made friends of every-
body and I feel sure he will carry sunshine and
success to the wilderness.
A Barren Outlook.
We are along the western coast of Peru and Chili.
There is nothing attractive, notwithstanding that most
of the way we kept in sight of the coast range of the
Andes mountains. The mountains appear as barren
as the Sahara desert; nothing green save (occasion-
ally, at some little village, nestled at the base of the
dull and somber mountains, where a stream of water
from the distant summit has found its way to the sea.
The people of Peru and northern Chili do not know
what rain is. Wherever there is fresh water vegeta-
tion grows in rank profusion.
It is wholly different on the east side of the Andes,
for here they have the full benefit of the mountain
streams and copious showers of rain.
It was a delightful day and the sun and calm sea
seemed to combine to make this "the end of a perfect
day." It was decided as a fit time to give the "Cap-
tain's dinner" and soon everything was in motion;
the dining room was beautifully decorated, with flags
and balloons strung from every post, and, as it was
a full dress affair "the fair women and brave men"
made a most charming spectacle.
The writer was chosen as chairman and speaker,
and felt that he but spoke the sentiments of all when
he paid his tribute to the captain and crew for their
uniform kindness, which contributed so much to the
pleasure of the trip. After the feast, the secretary
distributed the prizes to successful contestants and
joy seemed unconfined.
On leaving the banquet hall we found the deck
i
An
IN EVERT
DETAIL
HADDOMT PIANO CO.
ROCKFORD.ILL.
Wholesale
Naw Tark Citj
l » W. t f t t a S l .
Offices:
Chieafo
410 S. Micfaf an Ata.
San Ftaneiac.
I I I CaMaraia St.
Cincinnati Factories of The Baldwin Pian<> Company
SUCCESS
is assured the dealer who takes advantage o?
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete l«ne of high grade pianos, players and
reproducers,
For information Wrilt
Palbtotn ^mno Company
CINCINNATI
INDIANAPOLIS
L0UI8V1U.K
Incorporated
CHICAGO
ST. LOUIS
DALLAS
NEW YORK
DENVER
SAN FRANCISCO
The Heppe, Marcellus and Edouaid Jules Piaao
manufactured by the
HEPPE PIANO COMPANY
are the only pianos in the world with
Three Sounding Boards.
Patented In the United States, Great firltaltti
France, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA. PA.
When in doubt refer to
PRESTO BUYERS GUIDE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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