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Alienist 18. 1923
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Put\fourself in Our Place!
Imagine for the m o m e n t that you are a piano manu-
facturer. Consider, for instance, that you have thousands or
dealers to take care of. Then analyze just one problem—
the popular-priced player-piano of quality.
What Would Tour Answer Be?
A study of retail requirements would show
the kind of instrument which would sell
the best. The spirit of progressiveness
would urge you to develop it along the
most approved lines. Pride of accomplish-
ment would spur you on to conscientiously
carry out your plan.
Then—if you were backed by great re-
sources, an immense plant, a skilled organ-
ization, and were determined to produce an
instrument that would lead the world in
player-piano value—don't you think it
would be possible for you to do so? Un-
questionably, yes!
This is not an idle supposition. In real-
ity it outlines our problem. The resources,
organization, and ideals are ours. The
player-piano which meets the demand is
ours—the
MELOSTRELLE
Here is an instrument that is a real asset to the
aggressive piano merchant. The Melostrelle is
first of all a player of real quality. Yet it is
popular-priced; sells readily and stays sold —
and it is remarkably easy to play.
With it you can successfully meet the hard-
est competition—at the same time build for the
future—on the substantial foundation of satis-
fied customers.
The Melostrelle Minimizes Selling Effort
because it offers unsurpassed value at a most
attractive price. Its features are big, valuable,
vital FEATURES—not mere "talking points."
Every MELOSTRELLE is equipped with the
celebrated drum-tight Steger E-Z Axion.
Write today for prices, terms and details of
construction.
STEGER & SONS PIANO MFG. CO.
Founded by John
<7
V. Steger, 1879
MAKERS
Steger Building, Chicago, Illinois.
Factories: Steger, Illinois, where the "Lincoln" and "Dixie" Highways meet
Easy to sell—the Melostrelle.
When you find out the price you II be surprised.
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