Presto

Issue: 1923 1932

August 4, 1923
PRESTO
22
SMALL ORCHESTRAS
Necessity of Tone Colors Therein Pointed Out
and the Most Effective Way to Produce
Them Suggested in Interesting
Way.
By PAUL WHITEMAN.
As recently as a decade ago the instrumentation of
small orchestras and of military and concert bands
was nearly always carried out along well established
lines which had come to be known as "legitimate."
For example, the ordinary dance orchestra of five
pieces, in 99 cases out of 100, was violin, cornet,
clarinet, trombone and piano.' Drums had not yet
come to be known as a necessity, although sometimes
the double bass was used to add rhythm.
To play the "high-brow music" required in high-
class hotels and restaurants a rive-piece combination
would very likely be violin, clarinet, flute, 'cello and
piano. Larger combinations were also formed ac-
cording to rule, and it is quite safe to say that up to
five or ten years ago if one had asked band or orches-
tra conductors what the proper combination of any
certain number of men should be, seven out of ten
would have given lists practically identical.
Enter the Novelties.
. Little by little there crept into the small orchestral
combinations some radical departures from accepted
rules. Some of these, it is true, happened by acci-
dent, as in the case of a well-known hotel orchestra
leader who when asked why on earth he used a
Pian-O-Grand
Beautiful Piano Case
Design and Construction
Nothing in the Automatic field to com-
pare with it.
Biggest money maker and most effective
expression coin control instrument on the
market.
Plays Standard 65-Note Rolls
Whether for public places, theatres or
private parlors, it is all that its name
suggests—Pian-O-Grand.
Send for Descriptive Circular
NELSON-WIGGEN PIANO CO.
CHICAGO, ILL.
bassoon in a combination of five pieces explained: "It
makes it rich; besides he is my brother-in-law."
Then came the "jazz" craze and all sorts of com-
binations sprang up rapidly. During this period,
which was short and is now practically finished, no-
body paid any attention to the melody or the
harmony.
Out of this rather trying period came two things
that the writer considers good. Instruments of the
banjo family established a place for themselves in
orchestral combinations. There is something about
the mellow staccato "plunk" of the banjo that always
will be pleasing to the human ear.
The String Age.
When Stradivarius, of Cremona, perfected the
violin the instrumentation of music went through a
revolution. Then for nearly 300 years string instru-
ments held undisputed sway. Dealers in old fiddles
and 'cellos actually boast that the string instruments
haven't been improved one iota in centuries. Build-
ings, however, have grown much larger. Life has
grown fuller, more colorful. American music reflects
these changes.
Gradually, from the string quartet the classic string
symphony orchestra developed. The string quartet
and the string symphony orchestra never did and
probably never will take firm hold of the American
people, their "seasons" always show deficits and the
socially elite pay these deficits.
Saxophones have brought about a change in the
instrumentation of music quite as thorough as that
brought about by the violin family of instruments
ages ago. We're now in a musical epoch that will
be just as important historically as the epoch ushered
in by the perfection of bowed string instruments.
Again instrumental music is being revolutionized,
this time by a reed instrument—the saxophone.
America, with its colorful life, its larger auditorium,
its cosmopolitan population, took to the saxophone
readily and in legions. Orchestras based on saxo-
phone quartet or saxophone sextet sprung up every-
where. The first were dubbed "jazz bands." But
even the violin was not appreciated when it first ap-
peared and was referred to disdainfully upon its first
public hearings as "a squeaky little fiddle."
Simultaneously with—and possibly because of—the
perfection of Buescher saxophones, American music
(very properly so called) is rising to higher and
higher forms. After nearly 300 years' supremacy,
string instruments are almost entirely displaced by
saxophones in all nationally popular orchestras.
A Comparison.
The old orchestras produced beautiful music, but
their range of tone color was extremely limited. Their
productions might be likened to a finely drawn pic-
ture executed in one or two colors, while the music
of the modern orchestra is, and will continue to be,
to use the same analogy, like a beautiful painting in
which all the hues of the rainbow are utilized.
This, I take it, will be the path followed by the
band and orchestra leaders of the future. If I may
be permitted reference to my own organization, which
the public has so generously favored, I would say
that we do not lay claim to anything new or startling,
any secret formula, or revolutionary discovery. We
have been able to work out, possibly more fully and
in advance of others, certain of the ideas above out-
lined which, no doubt, many musicians before us
have thought to be the things the public would like.
But it is one thing to conceive and another to pass
through the labor of bringing into being. This, per-
haps, is the only credit that the Whitemau Orchestra
should claim—that of going ahead and doing the
thing while others
have dreamed about the idea. In
my orchestra w T e have twelve players, who collec-
tively perform on thirty-nine different instruments,
all the wind instruments being Buescher instruments.
During the rendition of a selection they change in-
struments constantly and so produce the kaleido-
scopic changes of tone color which are so remarked
upon by our admirers.
TALK ON THE RADIO.
Elmer H. Wilkinson, general manager of The
Jewett Radio and Phonograph Co., of Detroit, Mich.,
will address the Fourteenth Ohio Convention in Cin-
cinnati, September 11 and 12, on the subject "Radio
and Its Relation to the Music Business."
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
j . E. BOYER, 5ec>
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs l,tM
•xpert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the uee of Ike
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable •air* or hmy actions
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of rtsnigii.
beautiful finish and reliable construction.
Conn Instruments are sent to aay point in tk > U. S. subject to ten <5ays free trial. B«anek store
or agencies will be found in all lory* cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
The Background
A BUSY ROLL
DEPARTMENT
COLUMBIA
WORD ROLLS
August—Advance
653
652
651
650
649
618
647
646
645
644
643
642
641
Title
Hey! You Want Any
Codfish
Tell Me a Story
Bebe
Dirty Hands! Dirty
Pace!
My Old Ramshackle
Shack
D o w n A m o n g - the
Sleepy Hills of
Tennessee
Laug-hin' Cryin* Blues
Don't We Carry On
In a Tent
Down Hearted Blues
Lonesome
Beale Street Mama
When Clouds Have
Vanished, and Skies
are Blue
640 M a d
639 Two Time Dan
638 Eddie—Steady
637 The Waltz of Love
636 Grand Daddy
635 Louisville Lou
Played By
Paul Jones
One-Step
Florence Sanger Fox-trot
Florence Sanger Fox-trot
Nell Morrison
Ballad
Paul Jones
Fox-trot
Nell Morrison
James Blythe
Wayne Love
Nell Morrison
James Blythe
Wayne Love
James Blythe
Fox-trot
Blues
Fox-trot
Fox-trot
Blues
Ballad
Fox-trot
Dick Ede
James Blythe
Florence Sanger
Wayne Love
Dick Ede
Florence Sanger
Gladys Bagwill
Fox-trot
Fox-trot
Fox-trot
Fox-trot
Waltz
Fox-trot
Fox-trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
ILL.
ADVICE FOR VIOLIN SALESMEN
Importance
23
PRESTO
August 4, 1923
of Suggestion of Proper
Children Impressed on Trade.
Size for
There are many good suggestions for the musical
merchandise dealer and salesman in an article by Le
Roy V. Brant in the Pacific Coast Musical Review.
In an article in a recent issue Mr. Brant, who is
director of the Institute of Music, Sarr Jose, Cal,,
says:
Many parents make the mistake of buying a full-
size violin for the young child who is about to begin
lessons on that instrument. Some parents, when the
teacher suggests the purchase of a violin of the right
size for the child, become offended and go elsewhere.
I have seen this happen myself. But a child with
small reach and short fingers can no more do justice
to violin lessons on an awkwardly large fiddle than
he could do justice to a man's work. If the child be
very small he should have a half-size instrument, if
a little larger a three-quarter, and by all means he
should be permitted to change his instrument as he
grows. This is not an expense, as so many appear to
think, but a necessity which should receive due atten-
tion in order that the most progress may be made.
I might sum up all that has been said in the pre-
ceding paragraphs briefly in one sentence: One can-
not too carefully see in giving a child a musical edu-
cation that he has the right start. The first impres-
sions are the most lasting. Therefore, let us have
the student's first impression of the violin be one of
beautiful tone, of ease in handling, of good bowing,
and technic in general. If we do this, we have paved
a way for a future violin artist.
SOVIET CONDEMNS THE GUITAR
Russian Government Thinks It Too Much Favored
by Middle Classes.
The guitar has been condemned as bourgeois by
the Soviet Government of Russia, and so is declared
anathema, according to the Moscow Isvestia, said to
be the official Societ Government organ, which says:
"Not long ago some students of the Sverdloff
Communist University in Moscow obtained a few
guitars, which they used to play in their spare time
in the evenings in the university hostels. The admin-
istration of these student lodging places, having de-
cided that 'a guitar is not a class-proletarian instru-
ment and is indeed an instrument favored exclusively
by the bourgeois and middle classes,' has issued the
following decree:
" 'All guitars to be declared prohibited in the
hostels for students of the Sverdloff Communist Uni-
versity.' "
The Isvestia added: "We believe the confiscated
guitars have been presented to the musical Museum
Section of the Commissariat for Education."
VALUE OF EDISON'S GENIUS
Worth in Money to World Computed in Newspaper
Article.
DON'T FORGET AUGUST 14
The value of Edison's genius is placed at $15,000,-
000,000 by the New York Times in an article on the
influence of the "Wizard's" inventions on industrial
The Reminder Is on Postal Mailed This Week by and civic development.
E. G. Brown.
"There is one human brain that has a hard cash
Talking Machine Men, Inc., the trade organiza- market value today in the business and industrial
tion of the states of New York, New Jersey and world of $15,000,000,000," says the Times. "Billions
Connecticut, will hold its outing on August 14 and is correct, not millions. That is within 20 per cent
a postal to remind members of the fact has been of equaling the value of all the gold dug from the
mailed by E. G. Brown, secretary:
mines of the earth since America was discovered.
"Yes, we have not received your check for the
"The brain is that of Thomas Alva Edison, who
T. M. M., Inc., outing, which is to occur on Tuesday, many a time has said to his cronies, 'Well, if worse
August 14, 1923," writes Mr. Brown. "Don't miss comes to worse,' I've got a good trade. I can always
this big event, which includes a two-hour sail on make $75 a month as an expert telegraph operator
Long Island Sound, a short luncheon, dancing on the and I can live comfortably on that.'
boat and at the park, games, swimming races, bath-
"The $15,000,000,000 represents the present invest-
ing, elaborate shore dinner and a moonlight sail
ment
in America alone in industries which are en-
return.
"Reservations are coming in quite rapidly, and, as tirely based on the inventions of Edison or which
the capacity of the steamer "Seagate" is limited to have been materially stimulated by his inventions.
400 persons, please give this your prompt attention. Several of the country's largest industries are in-
"Send check for $6 per person to E. G. Brown, cluded.
"Here is the list, and it touches only the high
secretary, 719 Broadway, Bayonne, N. J."
spots. It shows either the capital or the total in-
vestment,, according to the latest dependable esti-
URUGUAY BUYS PHONOGRAPHS.
mates: Moving pictures, $1,250,000,000; telephones,
The importance of Uruguay in the mind of the $1,000,000,000; electric railways, $6,500,000,000; electric
talking machine exporter grows with the passing of
lighting and power, $5,000,000,000; electrical supplies,
the days. The Uruguayans are good record cus- $857,000,000; fixtures, $37,000,000; phonographs, $105,-
tomers, too, and their ability to spend is expressed in 000,000; electric car shops, $109,000,000; dynamos and
the fact that the country has one passenger automo- motors, $100,000,000; Edison storage batteries, $5,-
bile to every 112 inhabitants. Uruguay is the most 000,000; cement, $271,000,000; telegraph, $350,000,000;
populous of all South American countries in relation wireless telegraph, $15,000,000.
to its size. Within an area of 72,152 square miles
there are 1,400,000 inhabitants. Montevideo, the capi-
W I L L BOOM RECORD SALES.
tal and chief port, has about 400,000 population, and
is the commercial center of the country. The coun-
The possible removal of the ban on dancing in
try is comparatively well served with railways radi- the Methodist Church by the union of the Methodist
ating for 1,650 miles from Montevideo, and there are
Episcopal Church and the Methodist Episcopal
in addition 5,340 miles of public roads, of which 200 Church, South, will increase the number of record
miles are macadamized.
buyers in the opinion of talking machine dealers.
NEW YORK
433 Fifth Ave.
HARDMAN, PECK & CO. CX")
CHICAGO
Republic Bldg.
Manufacturers of the
HARDMAN PIANO
The Official Piano of the Metropolitan Opera Co.
Owning and Operatingthe Autotone Co. makers of the
Owning and Operating E.G. Harrington &Co.,Est.i87i, makers of the
AUTOTONE (K'PL'O)
HARRINGTON
{Supreme A mong Moderately Priced PIANO
Instruments)
The Hensel Piano
The Standard Piano
The Hardman Autotone
The Harrington Autotone
The Autotone The Playotone The Standard Player-Piano
DEALERS AND TUNERS!
Big Cut in Prices Piano Key Repairing
Celluloid, Complete Tops, Set Keys
$7.00
Ivorine (grained), Complete Tops, Set Keys 8.00
Composition, Complete Tops, Set Keys... 10.00
Sole manufacturers and distributors of H. P.
& O. K. Co. famous Ivory White Glue. Needs
no Heating. Applied Cold. Sent anywhere in
U. S. P. P. $1.00 can.
THE KOHLER INDUSTRIE
of NEW YORK
AFFILIATED
HARLEM PIANO & ORGAN KEY CO.
121-123 E. 126th St.
r
dnufacturing for the trade
New York City, N. Y.
Upright and Grand Pianos
Player Pianos
Reproducing Pianos
Auto De Luxe Player Adlions
Standard Player Acftions
Art De Luxe Reproducing Actions
Parts and Accessories
MAGOSY & BUSCHER
First Class
OVAL AND ROUND METAL
SPINNERS
Makers of high-grade hammered Cym-,
bals in Brass and German Silver, from 2
to 18 inches; Brass Mutes for Cornets,
Trombones, French Horns.
Our Hammered Cymbals are as Good as Turk-
ish Cymbals in Sound, and they don't cost as
much.
Drum Major Batons in Wood and Metal.
Makers of the BESTONE Banjo Reso-
nators
We Can Manufacture Any Specialty in
Our Line to Order.
COMPANIES
Wholesale Chicago Office and Service "Departments
San Francisco Office
462 Vhelan ^Building
KOHLER INDUSTRIES
1222 KIMBALL B U I L D I N G
CHICAGO
232 Canal St. and 118 Walker St., NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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