PRESTO
20
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,Punchings,
Music Wire, Tuning Pins, Player
Parts, Hinges, Casters
A FULL LINE OF MATERIALS for PIANOS and ORGAN
When in Need of
SUPPLIES
Communicate with Us
American Piano Supply Co.
110-112 E. 13th St.
New York
SCHAFF
Piano String Co.
June 23, 1923
QUALITY IN SMALL GOODS
And the Necessity for Excellence Applies Not
Only to the Instrument But to Supplies
as Well.
The number of piano dealers arid talking machine
dealers who are adding a line of musical merchan-
dise is not a matter of surprise to those who know
the advantages of such action as well as the profit
from a well-managed, even if small, musical merchan-
dise department. But many dealers have learned wis-
dom from mistakes on first taking on a small goods
stock. The greatest mistake is installing trashy
goods and "just-as-good" accessories.
The profits in musicians' supplies are big and a
music house can easily acquire a damaging character
from stocking supplies that prove unsatisfactory to
the professional or amateur musician. The continu-
ous source of profit in the music store is from the re-
peat business. In this, quality is long remembered
after the price has been forgotten. The music dealer
who builds up the greatest success is the one who
builds up a trade on customers who come again and
again. A man may want a riddle only once in a life-
time, but he wants strings and bridges many times
during the life of the fiddle.
Of course the music dealer can not keep the fiddle
customer coming back by selling him inferior sup-
plies. He can make the customers return unerringly
to the store by keeping goods of the highest grade,
fairly priced. There is the feeling of confidence in
the customer who buys superior goods; a feeling of
pride in the dealer who sells them and a feeling of
enthusiasm in the salesman who effects a sale. The
music dealer who sells dependable goods does a
good stroke of advertising at every sale.
Manufacturers of
MUSIC REQUEST BY RADIO
heard the "Belgian" calling WNAC. He telephoned
the Copley Plaza Hotel and read the message to
Leader Boyle of the orchestra.
It was only fifteen minutes after Capt. Holmes,
more than 300 miles away, had signified his desire to
hear his favorite selection that the Copley Plaza
Hotel orchestra was playing it for him.
PHONOGRAPHS BURNED.
About $1,000 wortli of damage was done by fire and
water last week to the stationery and phonograph
store occupied by N. J. Simon, at 118 Washington
street, Hoboken, N. J. The cause is unknown. The
fire started in the rear of the store and three Victro-
las, a large quantity of records and stationery was
damaged.
APPOINTING COMMITTEE.
President Kurtz, the re-elected president of Talking
Machine Men, Inc., has appointed the following mem-
bers of the entertainment committee: Sol Lazarus,
chairman; Chester Abelowwitz, Otto Goldsmith, Al-
bert Galushi, J. J. Davin, Cass Riddle, Nathan Gold-
finger, E. G. Evans and Henry Conn.
GOOD INSTRUMENTS FOR SCHOOLS.
The first result of the organization of the Associa-
tion of Musical Merchandise Manufacturers—Chicago
Zone, is an obvious influence on the band instrument
selections of the Chicago school board. A board of
experts to pass upon all instruments ordered for the
use of the schools, will be formed.
A QUARTER CENTURY OF
TUNING PIN MANUFACTURING MEANS
Quality, Service and Value
Broadcasted Desire of Ship Captain Out at Sea Re-
sponded to by New York Orchestra.
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Corner Lewis Street
CHICAGO
PERFECT PUNCHINQS
AT
CFGOEPEL*C0
137 E A S T I3 T -* ST.
From the mass of technical matter printed by the
radio editors this week the story of Capt. Holmes'
satisfied wish is worth picking and relating. Thou-
sands of fans listening to the concert from station
WNAC, the Shepard stores of Boston, heard the an-
nouncement recently of one of the strangest requests
ever made to a broadcasting station.
It was that the Copley Plaza Hotel orchestra play
"Angel Face" for the captain and crew of the steam-
ship Belgian, then 117 miles south of Ambrose Chan-
nel Lightship, headed south for Baltimore.
The radio operator on the steamer, which was
bound for Antwerp and London, had picked up the
concert from WNAC and attached a loud speaker so
that the entire crew could listen.
Capt. Holmes remarked that he wished the orches-
tra would play "Angel Face."' Immediately the oper-
ator started to broadcast the message. An unknown
amateur listening in on the shipping wave lengths
Used in the World's Finest
Pianos
AMERICAN MUSICAL SUPPLY CO.
451 Communipaw Ave.
JERSEY CITY, N. J.
Established 1867
Strauch Bros.
All Well-posted Piano Dealers, Sales-
men, and the Piano Buying Public
recognize the value of this name on a
Piano Action,
For more than 55 years it has been associ-
ated with the best products of the Piano
industry. It ha s always represented
Quality and Merit
Paragon Foundries
Company
When a Piano Action bears the name of
Strauch Bros, it is an additional guarantee
of the quality of the instrument containing it.
Manufacturers of
STRAUCH BROS.,Inc.
Paragon Piano Plates
Oregon, Illinois
Piano Actions, Hammers and Repairs
327 to 347 Walnut Ave., at 141st Street
NEW YORK
N E.VV YORK.
Comstock, Cheney & Co.
WESSELL, NICKEL & GROSS
Ivory Cutters and Manufacturers
Manufacturers of
Piano Keys, Actions and Hammers
IVORY AND COMPOSITION-COVERED ORGAN KEYS
The only Company Furnishing the Keys, Actions, Hammers and Brackets Complete
Telegraph and R. R. Station: Essex, Conn.
Office and Factories: Ivoryton, Conn.
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
MCW
45thSt., 10th Ave. &W46th. * " C « "
YORK"
1 VJI\IV
OFFICE:
457 w. 45th Street
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