PRESTO
12
WELTE=MIGNON (LICENSEE)
IN NUMEROUS EXHIBITS
Reproducing Mechanism Display of Auto Pneumatic Action Co., Duplicated
in Other Places at Recent Convention Show
The interest of dealers in Welte-Mignon (Licensee)
reproducing mechanism was well displayed during
the recent convention of the music trades in Chicago.
• The Auto Pneumatic Action Company exhibition
rooms 570, 571 and 572 were a great attraction for
practically every dealer manufacturer and salesman
who came to the convention. A Sohmer Florentine
Period Model Welte-Mignon (Licensee) equipped in-
strument was used for demonstration purposes, af-
fording W. C. Heaton and his staff an excellent in-
strument for the demonstration of the reproducing
mechanism, and also an excellent example as to how
the mechanism can be installed in an instrument,
without detracting from the regular lines of the grand
piano.
The Baldwin Piano Company, of Cincinnati, in
their comprehensive exhibit located on mezzanine
room 12, practically centered their entire display
around the Baldwin Welte-Mignon (Licensee), where
not only the local Chicago sales organization of the
Baldwin Piano Co., but also the managers of the
various wholesale districts, spent practically the four
days of the convention in assimilating useful knowl-
edge as to how they could exploit and sell the Bald-
win instrument, thus equipped, in their own territory.
The Kimball Has It.
The Kimball Piano Company exhibited their own
instrument, equipped with the Welte-Mignon (Licen-
see) in mezzanine room 9, where practically the en-
tire wholesale division of the Kimball Piano Company
were in constant attendance, instructing Kimball deal-
ers with the selling features of the instrument.
The Stieff Piano Company in Room 367 used a
novel method to exploit their Welte-Mignon (Licen-
see) instrument, by having present during the entire
convention a soprano who used the Welte-Mignon
Schaff Bros.
Players and Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because of their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co,
Established 1868
Huntington, Ind.
(Licensee) as accompaniment. This exhibit was well
attended. The Stiefr organization reported a tre-
mendous interest, especially in their grands equipped
with the Welte-Mignon (Licensee).
The Brambach Piano Company, with exhibit rooms
located in Rooms 567-8-9, exploited the Brambach
Welte-Mignon (Licensee), by comparison playing
with a pianist engaged for this purpose for the dura-
tion of the convention. The vast popularity of the
small grand, which is now being equipped with the
Welte-Mignon (Licensee) proved an interesting item
amongst the dealers attending the convention.
Other Pianos Equipped.
The Hazelton Welte-Mignon (Licensee) was dis-
played to excellent advantage in Mezzanine Room 11,
a model 6 W Hazelton grand piano being used for
exhibition purposes.
Other well-known piano manufacturers who ex-
hibited at the Drake Hotel and who equip their re-
producing instruments with the Welte-Mignon (Li-
censee) action, were as follows: Bush & Lane Piano
Co., Bush & Gerts Piano Co., Ivers & Pond, C.
Kurtzmanu & Co., Sterling Piano Corporation, W.
P. Haines & Co., McPhail Piano Co., Mansfield Piano
Co., Adam Schaaf, Inc., Packard Piano Co., and Hard-
man, Peck & Company.
A PROMINENT FINANCIER
WARNS AGAINST CROAKERS
Chicago Banker Tells Lumber Association in Conven-
tion That Great Prosperity Is Coming.
The greatest period of prosperity the country has
ever known is coming, but whether it will set in this
year or in 1924 or 1925 it is unwise to predict, Harry
A. Wheeler, vice-president of the Union Trust Com-
pany of Chicago, told the twenty-sixth annual con-
vention of the National Hardwood Lumber Associa-
tion here today.
"While it is impossible to fix the date of arrival of
this vast prosperity," said Mr. Wheeler, "there is a
word of wisdom every business man should take to
heart. Pay no heed to the croakers, the calamity
howlers, the pessimists. Conduct your business with
the thought firmly in mind that this prosperity is in-
evitably coming. Be prepared for it. Be so solidly
established that you will have full advantage of good
fortune when it knocks at your door."
OPENS ARKANSAS BRANCH.
Another link in its long chain of retail stores is to
be opened this week in Jonesboro, Ark., by the Martin
Bros. Piano Co., Springfield, Mo. The company has
a well developed business in that section of Arkan-
sas, according to J. S. Conner, who supervised the
opening plans.
NEW VANCOUVER BRANCH.
The line of pianos and players handled by the
Wiley B. Allen Co. in the Portland, Ore., store is
now presented in the new branch of the company
opened last week in Vancouver, Wash. P. G. Dickie,
the manager, is an experienced piano man and
familiar with the requirements of prospective buyers
in that growing community.
BACK TO OLD STAND.
S. W. MILLER PIANO CO.
Makers of
S. W. MILLER
PIANOS and PLAYERS
Dealers who Sell Them are
Satisfied with Results and
are Profit-makers.
Do not confuse our Pianos
with the Boston Miller.
New Catalog Ready
S. W. MILLER PIANO CO.
SHEBOYGAN, WIS.
This week August N. Anderson will open a new
music store in Centerville, S. D., where he has leased
a commodious store in a choice location in the busi-
ness section of the town. Mr. Anderson, who has re-
sided in California for a number of years, was for-
merly in the piano business in Centerville and is
familiar with the peculiarities of the prospective piano
and playerpiano buyer in that prosperous town.
June 23, 1923
STANDARDS OF PRACTICE
IN RETAIL ADVERTISING
A Series of Pledges Adopted by the Advertis-
tising Clubs of the World at Recent Con-
vention in Atlantic City.
No one questions that business of all kinds is being
done upon cleaner lines than it was a few years ago.
This applies to the music business as to all others.
And every piano manufacturer and merchant will be
interested in a series of pledges adopted by the larg-
est aggregation of practical advertising men on the
earth. Will the piano business generally rise to the
measurement suggested by the new standards?
E. S. Goldstein, advertising manager of the May
Company, Cleveland, is the author of a new set of
"Standards of Practice" which were adopted by the
Atlantic City convention of the Associated Advertis-
ing Clubs. Those standards were formulated which
are considered a big step forward in the constructive
correction of all abuses in retail advertising, and their
recommendation to all retail stores throughout the
United States will be the next step in their adoption
and enforcement. These standards constitute 24 ab-
solute pledges, a workable set of regulations by which
the advertising of all retail businesses may be con-
ducted along the right lines of truthful advertising.
The standards follow:
1. we pledge ourselves to refrain from doing or
saying anything which might tend to bring any ac-
cepted form of advertising into disrepute.
2. We pledge ourselevs to a just respect and con-
sideration for competitors, avoiding derogatory state-
ments regarding the merchandise or advertising of
others.
3. We pledge ourselves to refrain from the use of
unqualified statements in advertising copy, such
phrases as the "greatest sale in America," "biggest
bargains in New York," "unmatchable values," etc.,
are to be avoided.
4. We pledge ourselves to construe the terms
"Value" and "Worth" to mean the reasonable retail
market price the article would bring at the time of
the advertisement, and to be determined by what the
same or similar article is selling for by other mer-
chants at the time .of the advertisement.
5. We pledge ourselves to construe the term "for-
merly" to mean the last price to which the merchan-
dise was marked, in our store, previous to the date
of publication of the advertisement; and we further
pledge ourselves to eliminate the use of the word
'.'originally" as it is conducive to probable misrepre-
sentation.
6. We pledge ourselves to construe the term "reg-
ularly" to mean price prevailing in our store imme-
diately prior to the sale of the specific merchandise
advertised, and referring in all cases to a temporary
reduction.
7. We pledge ourselves to an understanding, that
when the words "up to," accompanied also by the
maximum value or former price arc used, they shall
be accompanied also by the minimum value of former
price; and that at least 10 per cent of the merchan-
dise so advertised shall be of a value or former price
as high as the maximum price quoted.
A SUGGESTIVE SLOGAN.
The Ohio Music Merchants' Association is distrib-
uting free the printed strips bearing the slogan
adopted by the association. The slogan, "If You're a
Performer, You're a Better Listener" was originated
by B. F. Beinkamp, of the Church-Bcinkamp Co.,
Cincinnati. The strips arc printed in colors and de-
signed for use in show windows.
FEATURING FINE INSTRUMENTS.
The Mason & Hamlin piano, the Vose reproducing
piano and the Apollo reproducing piano are each dis-
played in special rooms in the handsome store of the
Denver Music Co., Denver, Colo. Another special
room in the store is devoted to the player music roll
department. C. E. Cox is president of the company.
WILLIAMS
PIANOS
NEW ALABAMA BRANCH.
D. A. May is manager of the new branch opened
in Selma, Ala., by the Clark & Jones Piano Co., Bir-
mingham. The town is considered a desirable central
point for its piano selling operations in central Ala-
bama. Mr. May has gathered together a corps of
efficient salesmen in the new store in the Hotel Al-
bert Building where a fine line of pianos and players
has been received. The Steinway & Sons, Vose &
Sons, Schaff Bros, and Estey pianos are handled.
The policy of the Williams House it and always
ha* been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
and substantial patronage.
WILLIAMS
M ker
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