25
PRESTO
June 16, 1923
SHEET MUSIC TRADE
TO PUBLISHERS
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THE COMBINED CIRCULATION
OF PRESTO (EST. 1884), AND MUS-
ICAL TIMES (EST. 1881), IS BY FAR
THE LARGEST IN THE FIELD OF
THE MUSIC TRADE. COMBINA-
TION RATES OF SPECIAL AT-
TRACTIVENESS FOR ADVERTIS-
ING SPACE IN BOTH PAPERS
WILL BE MADE TO MUSIC PUB-
LISHERS.
This department is designed to advance the sales
of sheet music, and give any current information in
the Sheet Music Trade.
This publication believes that Sheet Music will
pay the dealer, just as any other commodity pays
those who merchandise it properly.
The conductor of this department will review
any numbers that are sent in for.the purpose. It is
not the intent to criticise, but to review these offer-
ings, giving particular information of the theme and
a description of the musical setting of the number
discussed.
Address all communications to Conductor Sheet
Music Dept., Presto. 407 S. Dearborn, Chicago, 111.
CO-OPERATION IN EFFORT
Hermann Irion, of Steinway & Sons, Tells
Sheet Music Dealers Necessity for En-
couraging Love of Music.
The part of the sheet music dealer in encouraging
a love of music in the masses was made clear in an
address made by Hermann Trion of Steinway & Sons,
New York, before the National Association of Sheet
Music Dealers at the Drake Hotel, Chicago. Mr.
Irion, who is chairman of the Committee for the
Advancement of Music asked:
"How shall we go about it to make a concentrated
and telling effort to inculcate and foster a love and
desire for music among the people of this great
land of ours? This problem is so vast that, although
many individual efforts have been made and their
effects have, in many instances, been noteworthy, it
requires the concentric efforts of as great a force as
possible in order to produce such results as will
have a lasting value in the cultural development of
our country."
CREDITS IN SHEET MUSIC
Condition in Trade Commented Upon in Interesting
Way by Chas. W. Homeyer.
In the sheet music trade it is not possible to extend
credit on long time on sale accounts, if the accommo-
dating sheet music man pays his own bills every
thirty days. So thinks Chas. W. Homeyer of Chas.
W. Homeyer & Co., Boston. If a house is handling
only its own publications it can readily afford to
wait six months for the return of goods and the pay-
ment of what has been retained. Rut houses not so
circumstanced do not consider six months' credit, 50
per cent discounts and other special inducements.
Other conditions were described by Mr. Homeyer to
the convention of sheet music dealers in Chicago last
week. Mr. Homeyer said:
A number of the larger publishing houses are en-
deavoring to assist retail dealers in meeting the fore-
gomg competition. A large assortment of on-sale
music at a liberal discount can be obtained from any
of the large firms but even with these extra discounts
it is questionable if it pays to allow any school or
teacher to retain these goods over three months.
Most of us have some old customers to whom we
have been unusually liberal in the extension of long
time credits. These customers have been the basis
of our business and we hate to disturb them. They
have brought us other trade and assisted in the build-
nig of our business but even if we allow these ac-
counts to remain as they are we can all arrange
with new accounts, of which we all open a great
many every season, that they must be paid every
thirty days; also that teacher's selections cannot be
retained o.ver three months, preferably less.
A great many dealers do not realize that all of
their sheet music is handled at a net profit of 10 per
cent or less, usually less. If, therefore, a selection
of $25 worth of music is sent a customer to retain
six months and you are fortunate enough to have
her retain half of it, $12.50, you make a net profit
on the transaction of $1.25. Is it worth it? If a
selection of chamber music or two piano music is
desired, it is well to write on your bills "On examina-
tion ten days" or some similar time. Then again, it
is very advisable to look this material over to see that
both piano parts are inserted when it is returned.
will eliminate loss. For the customer who de-
A Few Items Interesting to People in Sheet Music This
sires a few songs to look over it is better to have
Department Are Printed.
them pay for the same and refund the money on
The 100th anniversary of "Home, Sweet Home" those returned rather than open accounts for the pos-
was celebrated in Portland, Ore., recently by the So- sible sale on one or two songs on which you have
ciety of Oregon Composers at a banquet held at the made a net profit of 10 per cent. The opening of
accounts for small amounts is invariably han-
Hotel Benson. The singing and playing of the fa- charge
dled at a loss.
mous old song were features of the event.
Miss Gladys Larkins is the new manager of the
sheet music department of the Davis-Burkham-Tyler
Co., East Liverpool, O.
The new manager of the sheet music department
of the Roberson Music House, Indianapolis, is Mrs. How It Removed Evils in Conditions Told by
John C. Keller, who is well known in the sheet music
W. Deane Preston, Jr.
business in that city.
The manner in which the Boston Music Publishers'
Stanley Baylis, Vancouver, B. C , a talented musi-
Association was formed on March 1, 1907, was told
cian, will this week join the sales force of the Austin
last week by W. Deane Preston, of Boston. Prior
Sheet Music Co., Portland, Ore.
to the formation of the association trifling but annoy-
ing difficulties were continually arising in the daily
activities which were not being solved to the satisfac-
tion of anybody. Customers were going about from
one store to another finding a variety of prices on the
same article, as well as a variety of conditions in con-
ALANNA MACHREE
nection with their purchases, according to Mr. Pres-
TEA ROSE
HONEY
ton in his talk to the Sheet Music Dealers' Associa-
Mr. Irion pointed to the fact that not everybody
can understand the higher forms of music and that
"There must and will always be a very large pro-
portion of those to whom the lighter and more popu-
lar melodies will appeal with greater force than the
compositions of the great masters of the past, or for
that matter, those of the present, whose cacophonions
and ovations have created so much discussion among
the students and lovers of the older forms of music.
"The chief aim of all of us who are deriving our
sustenance from these industries must, of necessity,
be the support and the dissemination of the apprecia-
tion and the love of music in one form or another.
The effort of the Association for the Advancement
of Music is made more effective because it is the joint
effort of all lovers of music in and out of the trade.
The duty of the sheet music dealers to aid the
cause was plain.
"In the complexity of our modern business life, we
have all come to realize more or less that while the
greatest individual effort is required for success, it is
also equally necessary to band together for the
attainment of collective objects for which any indus-
try, no matter which one, may strive," said Mr.
Irion. "In other words, collectively we can make a
more telling impression upon the consumer of our
wares, and from this impression once created, it is
left to the individual with such talent and resource-
fulness as he may be possessed of to reap his own
success.
"It therefore seems to me that the value of the
Association as such can no longer be questioned as
having a distinct bearing upon the business of its
members, especially when, as in our case, the record
speaks so eloquently in its favor.
SHEET MUSIC TRADE NOTES
BOSTON PUBLISHERS ASSN.
I'D GIVE IT ALL FOR YOU
7 FOREMOST SELLERS
JONAH
RUTH
Just Foolin' With You
That Wonderful Sweetie of Mine
You're the One Little Girl for Me
Love of the Ages
Dreaming of Love's Old Dream
When I Dream That Auld Erin Is Free
J- GOTT
Music Publisher
177 No. State St.
CHICAGO
ELIZA DOYLE SMITH, MUSIC PUBLISHER
59 East Van Buren St., CHICAGO, ILL.
REMICK SONG HITS
MR. DEALER:
Have you the new waltz ballad "Mother
Dear, I'm Sad and Lonely," in stock?
You are missing a good number if you
haven't. Now ready in sheet-music, orchestra
and professional copies. 25c and 15c.
Professional copies free. Special price to
jobbers.
MAY BELL ANDREWS, Publisher
ELDRID, PA.
Falling
Just a Little Blue
Barney Google
Beside a Babbling Brook
My Buddy
Carolina in the Morning
Dream Melody
Sweet One
Rocky Mountain Moon
When Will I Know
Everything is K. O. in K. Y.
Nobody Lied
Sweet Indiana Home
Your Eyes Have Told Me So
Lovable Eyes
Estimates
9est
Music Printers (
WestofNewYorkV
ANY PUBLISHER
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OUR REFERENCE
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BAYNEB, DALHEIM SCOT
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on Anything in Music
- WORK DONE BY
ALL PROCESSES
J. H. REMICK & CO.
New York
Chicago
Detroit
?054-2060 W.Lake St,Chicago,Ilb
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