Presto

Issue: 1923 1924

Presto Buyers' Guide
Analyzes and Classifies
All American Pianos
and in Detail Tells of
Their Makers.
PRESTO
M A W /«M
THE AMERICAN MUSIC TRADE WEEKLY
Presto Trade Lbb
Three Uniform Book-
lets, the Only Complete
Directories of the Music
Industries.
r • c*nt., tun . r«~
CHICAGO, SATURDAY, JUNE 9, 1923
WINNERS IN THE RETAIL
ADVERTISING CONTEST
First Award in Class "A" Won by The Cable Piano
Company, Chicago.
dering his selection on the centrally located Premier.
The tops of the instruments were left down, giving
the large audience present an opportunity to see nine-
teen nationally known composers playing at the
same time.
This was an aggregation of talent rarely seen in
one assemblage, and it is most significant that these
well-known composers and pianists selected the Pre-
mier for the novel musical features of the Song
Writers' Show.
The winners in the 1923 Retail Advertising Contest
for members National Association of Music Mer-
chants conducted by the Music Industries Chamber
of Commerce are as follows:
CLASS "A" (Cities Over 20,000).
First Award in Class "A"—The Cable Piano Co.,
Chicago, 111.
Honor Award in Class "A"—Sherman, Clay & Co.,
San Francisco, Cal.; Knabe Warerooms, New York Much Discussion Awakened by Proposition to Market
City; the Aeolian Co., New York City; G. A. Bar-
Instruments Bearing Old Boston Name.
low's Son Co., Trenton, N. J.; Otto Grau Piano Co.,
Cincinnati, O.; M. Steinert & Sons Co., Boston,
A short time ago E. P. Mason sent out a letter to
Mass.; Chickering Warerooms, Boston, Mass.; The the trade, telling of his plan to market a small grand
J. L. Hudson Co., Detroit, Mich.; Griffith Piano Co., piano under his name. Mason is a name so thor-
Newark, N. J.; the Meiklejohn Co., Providence, R. I. oughly associated with fine pianos, and especially
CLASS "B" (Towns Under 20,000).
with the Boston industry, that the proposition proved
First Award in Class "B"—The Tusting Piano Co., of more concern than otherwise might have been
Asbury Park, N. J.
possible.
No honor awards in Class "B."
It has been said that one of the trade papers
promptly criticised Mr. Mason for presenting the
plan of a piano to bear the name of Mason and threat-
ened to devote discussion to the ethics of such a
movement. The instrument was said to issue from
one of the most exemplary industries of the East—
and the conduct of which is in itself a guarantee of
correct principles and reliable products.
One of the Week's Most Pleasureable Events
But, as a matter of fact, no arrangements have
been made for the production of such instruments
Brought Forth Compliments for Chicago.
as have been discussed, so that any speculation, so
At the last of the "Get-together" luncheons, far as any particular industry is at this time con-
Thursday, which was "Eastern Day," Jas. T. Bristol cerned, is entirely out of order.
named the newly elected president of the Piano Man-
ufacturers' Association, Mark P. Campbell, chair-
man of the day. He called on J. W. Stevens, of the
SOME EFFECTS OF THE SHOW.
Mathusek Piano Co., who gave an interesting talk.
And now that the meeting is ended
Mr. Stevens was president of the New York Piano
And all the excitement is done,
Club and is an ex-mayor of Mt. Vernon, N. Y.
There's no one can feel he's offended
R. VV. Lawrence gave a good talk. He spoke of
Because the big Show Sale's begun;
the hearty welcome given by the Chicago people and
"This beautiful Grand we are selling
said that the city by the "unsalted sea" would ever
At a price that is terribly low
have a warm spot in the hearts of the Easterners.
Because"—so the salesmen are telling—
Mr. Lawrence closed with a reference to Chicago
"We had it on show at the Show!"
which aroused enthusiasm by the saying that the city
is "at the heart of the greatest country of the world."
The ads in the papers are shouting
At the table were these "Easterners": Col. E. P.
Some news that must make people glad,
Payson, Mark P. Campbell, Charles Jacob, "Jack"
In language that few can be doubting,
Bliss, J. W. Stevens, R. W. Lawrence, C. A. Errics-
And surely can make no one sad;
son. A. W. Perry, Albert Jacob, G. W. Pound, Albert
They're naming such terms and low prices
Behning and E. P. Bogart.
As give competition a blow,
A beautiful American flag was raised on the speak-
And cutting from profits big slices
ers' table, the gift from the New York Piano Manu-
On instruments shown at the Show.
facturers' Association to the Piano Club of Chicago.
References in speeches, and talks at the tables, as to
this year being the greatest so far of the conventions
Why marvel that one week of seeing
received with the affirmative applause, and the event
Should have such a bargain effect
was voted one of the delights of a delightful week.
On instruments all are agreeing
Are fine as the best could expect?
But then 'tis a general blessing
That no one would care to forego,
And prospects may give up all guessing
And buy what was shown at the Show.
E. P. MASON'S PLANS FOR
NEW SMALL GRAND PIANOS
THURSDAY'S "GET=TOGETHER"
LUNCHEON OF EASTERNERS
PREMIER GRAND WAS STAR
AT THE SONG WRITERS' SHOW
Unique Event in New York Gave Prominence to the
Famous Little Instrument.
The Premier baby grand, manufactured by the
Premier Grand Piano Corporation, 510-532 West 23rd
street, New York, was a prominent feature of the
recent Song Writers' Show, held at the Century
Theater, New York City. The song writers of big
musical hits—such well known composers as Victor
Herbert, George M. Cohan, Irving Berlin, Albert Von
Tilzer and a score of others almost equally as well
known were introduced one by one at this show, and
played on the Premier baby grand, which was in the
center of the stage surrounded by nine other Premier
small grands.
Each individual composer played one of his famous
compositions on the Premier in the center of the
stage, while at every one of the nine other Premier
baby grands two prominent song writers were seated
who played simultaneously with the composer, ren-
NEW OAKLAND STORE.
The new Oakland store of the Wiley B. Allen Co.,
San Francisco, was formally opened recently, the
event being one to draw branch managers from many
points. E. P. Tucker and J. H. Cooley, managers,
respectively, of the Los Angeles and San Diego
branch stores of the Wiley B. Allen Co., were present.
This new establishment is considered one of the very
finest on the Pacific Coast, and the manager, Arthur
B. Laurilliard, was highly complimented for his
efforts.
CHANGE IN HARRISON, ARK.
The Martin Bros. Piano Co. of Springfield, Mo.,
has succeeded the Arkansas M'usic Co. of Harrison,
Ark., with a branch house of its own name and with
Vance R. Holt as manager. In addition to pianos
and players a line of Edison phonographs and records
is carried.
PIANO MERCHANTS' DINNER
BRILLIANT AFFAIR
Largest Gathering in History of Social Func-
tions of the Music Trade Was at Drake
Wednesday Night.
The annual banquet of the National Association of
Music Merchants, held at the Drake Hotel Wednes-
day evening, was a colorful and interesting event,
and perhaps the largest dinner ever held by the
organization. Beautiful music and beautiful women,
splendid speeches and fine food, all contributed to
create an event that will be long remembered by
thos.e fortunate enough to be present.
During the banquet, which was presided over by
J. Edwin Butler, band music of a very high char-
acter was supplied and there was hot a hitch in the
plans which had been perfected by the entertainment
committee. First on the list of special entertainers
was Colin O'Moore, singing a group of delightful
Irish songs which were warmly received. Prof.
Peter W. Dykema, from the University of Wiscon-
sin, led the big assemblage in the singing of "Amer-
ica"; a short intermission and Claire Dux, prominent
concert and operatic soprano appeared, singing a
number of opera arias and concert songs in her usual
splendid manner.
Cyrena Van Gordon, prima-donna contralto of the
Chicago Civic Opera Company, next sang two opera
arias, and was insistently recalled, finally responding
with two shorter songs. Miss Van Gordon's lovely
voice was the cause of considerable favorable com-
ment, and later she was much in evidence on the
ball-room floor. It is refreshing to see a singer of
such prominence as Miss Van Gordon who is so
democratically American and "human" as to mingle
with a crowd on the ball-room floor.
Following the singing of Miss Van Gordon, Mr.
Butler introduced the president for the coming year,
Robt. N. Watkin. The guest of the evening, Hon.
James Hamilton Lewis, was next presented. Begin-
ning in a half-humorous vein, Mr. Lewis soon de-
veloped his speech into an earnest plea for better
Americanism, bringing home his points in his cus-
tomary forceful manner. Just before Dick Bradley,
the "merchant tailor of Peoria," interrupted the
ceremonies with a speech that made everyone's
funny-bone ache. Col. F. H. B. Hollenberg, in a
short and gracious speech, presented the retiring
president, Mr. Butler, with a beautiful gold emblem,
as a sign of the esteem in which the Association
holds the retiring president's work. As a sample
of the ready Irish wit which characterized Mr. Brad-
ley's talk, he said that there are only two Irishmen
who have ever attained any prominence on the opera
stage—John McCormick and Al McGluck.
Dancing in the ball-room followed, with music by
Frank Westphal and his Rainbo Garden Orchestra,
and this continued into the wee sma' hours.
It was estimated by veteran piano men present that
the Wednesday night banquet was the largest in num-
bers of any since the merchants' association was or-
ganized. There were 160 tables, each seating ten
guests, and practically all were occupied to capacity.
There were brilliant flashes of oratory, and the music
sparkled to the close of an evening's enjoyment, the
memory of which will linger in the memories of
everyone who was present to see the close of the
most notable convention that the combined associa-
tion of the music trades has ever known.
The following letter from President Harding, in
reply to an invitation to the banquet of the National
Association of Music Merchants, was read by Presi-
dent Butler:
"I have received, and regret my inability to accept,
your invitation to the Annual Banquet of the National
Association of Music Merchants at Chicago June
sixth. In- extending my good wishes to the business
community of music, I cannot refrain from renewing
the expression of my hope, long entertained, that
every interest devoted to, and concerned in music,
may find reason to encourage the elevation of com-
munity standards in music, and of constantly better
appreciation of it. It is difficult to conceive a greater
service which an organization such as your own could
do, either to the community of culture or to its own
membership.
"Sincerely yours,
(Signed) "WARREN G. HARDING."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
The American Music Trade Weekly
PUBLISHED EVERY SATURDAY AT 407 SOUTH DEAR-
BORN STREET, OLD COLONY BUILDING, CHICAGO, ILL.
Editors
C. A. DANIELL and FRANK D. ABBOTT
Telephones, Local and Long Distance, Harrison 234. Private Phones to all De-
partments. Cable Address (Commercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the Post
under Act of March 3, 1879.
Office,
Chicago, Illinois,
Subscription, $2 a year; 6 months, $1; Foreign, $4. Payable In advance. No extra
charge in United States possessions. Cuba and Mexico.
Address all communications for the editorial or business departments to PRESTO
PUBLISHING CO., 407 So. Dearborn Street, Chicago, III.
Advertising Rates:—Five dollars per inch (13 ems pica) for single insertions.
Complete schedule of rates for standing cards and special displays will be furnished
on request. The Presto does not sell Its editorial space. Payment Is not accepted for
articles of descriptive character or other matter appearing In the news columns. Busi-
ness notices will be Indicated by the word "advertisement" In accordance with the
Act of August 24, 1912.
Photographs of general trade Interest are always welcome, and when used, if of
special concern, a charge will be made to cover cost of the engravings.
Rates for advertising in Presto Year Book Issue and Export Supplements of
Presto will be made known upon application. Presto Year Book and Export issues
have the most extensive circulation of any periodicals devoted to the musical in-
strument trades and industries in all partH of the world, and reach completely and
effectually all the houses handling musical instruments of both the Eastern and West-
ern hemispheres.
Presto Buyers' Guide is the only reliable index to the American Pianos and
Player-Pianos, it analyzes all instruments, classifies them, gives accurate estimates
of their value and contains a directory of their manufacturers.
Items of news and other matter of general Interest to the music trades are ln-
jited and when accepted will be paid for. All communications should be addressed to
Presto Publishing Co., 407 So. Dearborn Street. Chicago, III.
SATURDAY, JUNE 9, 1923.
PRESTO CORRESPONDENCE
IT IS NOT CUSTOMARY WITH THIS PAPER TO PUBLISH REGU-
LAR CORRESPONDENCE FROM ANY POINTS. WE, HOWEVER,
HAVE RESIDENT REPRESENTATIVES IN NEW YORK, BOSTON,
SAN FRANCISCO, PORTLAND, CINCINNATI, INDIANAPOLIS, MIL-
WAUKEE AND OTHER LEADING MUSIC TRADE CENTERS, WHO
KEEP THIS PAPER INFORMED OF TRADE EVENTS AS THEY HAP-
PEN. AND PRESTO IS ALWAYS GLAD TO RECEIVE REAL NEWS
OF THE TRADE FROM WHATEVER SOURCES ANYWHERE AND
MATTER FROM SPECIAL CORRESPONDENTS, IF USED, WILL BE
PAID FOR AT SPACE RATES. USUALLY P1IANO MERCHANTS OR
SALESMEN IN THE SMALLER CITIES, ARE THE BEST OCCA-
SIONAL CORRESPONDENTS, AND THEIR ASSISTANCE IS INVITED.
ADVERTISING INFORMATION
Forms close promptly at noon every Thursday. News matter for
publication should be in not later than eleven o'clock on the same
day. Advertising copy should be in hand before Tuesday, five p. m.,
to insure preferred position. Full page display copy should be in
hand by Monday noon preceding publication day. Want advs. for cur-
rent week, to insure classification, must be at office of publication not
later than Wednesday noon.
THE PIANO TODAY
The piano is the uppermost thing in the minds of the music
loving public and it will remain so. All the other means to music-
making are collateral, or associate members of the "art divine." Of
course the violin, and some other of the so-called small instruments
will always be means to great musical attainment. Older than the
piano and, in a sense more personal in their possibilities of expres-
sion, they belong to music as almost nothing else can. But, in the
popular sense, the piano is the people's instrument.
And, for the reason suggested, the piano manufacturers, and
especially the piano merchants, should confine their enthusiasms to
the piano, and not divide their energies with any other forms of
music-making. It was a mistake when so many piano factories de-
voted a considerable share of their energies to the production of
cheap phonographs. Very few of them are doing it now, but un-
doubtedly for the time they helped along a competition—ephemeral,
to be sure, but hurtful to their own interests.
Today it is radio that is pushing itself into every possible place
of vantage. It is radio that is forming propaganda and seeking the
time and influence of the piano merchants. And former piano men
are often at the head of it and sacrificing their influence and their
skill in the piano business to the new-comer. It may be well for the
piano men to consider where radio may lead the piano, and wherein
they can possibly spoil a good business for a doubtful one.
Piano men should continue to develop the demand for pianos.
The fine old instrument which has steadily advanced since the day of
June 9, 1923
Cristofori is as fertile today as ever. It is better than ever, and its
possibilities are larger than before. The piano business of today
displays signs of such a revival as few other lines of industry can
show. It is altogether a question of dealers' energy and enterprise.
They can make the the piano business better and bigger in the near
future than ever before in the history of musical instruments. And
we believe that they are going to do it.
A GREAT EVENT
It was a big convention. We speak in the past tense although the
week is not yet over, and the visitors in Chicago have slowed down but
little since the formal proceedings ended. It is certain that no man
who has been in Chicago all this week will ever forget his experience
or the enthusiasms which have surged in and about the Drake Hotel;
the reunions of friends; the splendid displays of the manufacturers;
the throb and thrill of the music; the eloquence of the speakers, and
the delights of the banquets of which Wednesday brought the climax.
There are piano men who will say that at none of the earlier con-
ventions has the sense of satisfactory sequence of events, or of sub-
stantial accomplishments, been more complete. To some, of the
older members of the association, there may have been a feeling of
disappointment that quite a number of the Old Guard were absent.
But that is the inescapable penalty of time. The large enthusiasms
of the younger members fully compensated, and in numbers the
gathering was perhaps larger than at any of the preceding meetings,
though on this point there is discussion.
The pivot of interest, to most of the visiting members of the
trade was in the displays, of which there were 74 at the Drake. And
without exception the exhibits displayed an advance in the character
of the instruments exhibited over any earlier event of the kind. It
was a great piano exposition, larger than the famed Section 1 of the
greatest World's Fair the peoples of the globe had ever seen.
From first to last the formal proceedings of the convention were
of unusual interest. The addresses were characteristically instructive.
The meat of them all appears in this issue of Presto, and it will pay
any serious piano man to clip and preserve most of them. To active
members of the associations w r hich constitute the Music Industries
Chamber of Commerce, there may be pride in the treasurer's report,
in which the monetary stability of the trade is outlined. It would,
only a few years back, have been considered impossible to finance
an organization such as has now been developed by the enterprise
and liberality of the manufacturers and merchants. It speaks well
for the trade that so considerable a contribution to the general cause
of music as the reports indicate, may be credited to the business.
For $37,059.29 devoted to the advancement of music, as a stimu-
lus to public investment in the instruments of music, is not an in-
significant sum, especially as it represents but one branch of the
Chamber's activities. And the other official reports are scarcely
less significant of the determination of the manufacturers and mer-
chants to sustain their organization.
It has been a great week. The convention has done a lot of good.
It will continue to spread its influence far along into the twelve
months ahead until the time comes for another convention in New
York City.
THE AUTOMATIC PIANO
In offering an apology to the J. P. Seeburg Piano Co. for an
almost unpardonable mistake of a re-write editor in last week's
Presto, there is presented also an opportunity to discuss a some-
what remarkable phase of the music industry and trade. The error
was in referring to the progressive Seeburg industry as makers of
playerpianos in the ordinary sense, and also in locating the offices at
the old plant on Erie street, Chicago, which was abandoned two
years ago for the present plant at 1510-1516 Dayton street.
Of course, under ordinary circumstances there could be no spe-
cial harm in the mistakes referred to. But in a trade paper, the
annoyance to the industry, and to the retail dealers, may be con-
siderable. And, too, a publication devoted to any special line of
business is supposed to apply the rule of accuracy in such matters.
Certainly Presto tries hard to adhere to that rule, and it is rare that
mistakes of the kind occur.
The apology now presented to the J. P. Seeburg Piano Co. may
also serve to illustrate one of the difficulties by which all business
papers all papers of any kind, in fact—are beset. How such mis-
takes happen is something that no one can satisfactorily explain. It
is not lack of information, nor is it lapse of alertness, altogether.
It is more like the fate we find so elaborately discussed and analyzed
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 3: PDF File | Image

Download Page 4 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.