Presto

P R E S T O
May 19, 1923
CHRISTMAN
REPRODUCING GRANDS
3 Great Pianos
with 3 sounding boards
in each (patented) have
• the greatest talking
points in the trade.
Christman
Pianos
have scales that
insure tone qual-
ity of remarkable
purity, sweetness
a n d of g r e a t
volume.
Enhance Your future Prosper-
ity By Investigating
the
Irresistible Appeal of
CHRISTMAN
GRANDS, UPRIGHTS
PLAYERS
and
REPRODUCING PIANOS
"The First Touch Tells 9 9
Reg. U. S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
NEW CATALOG DESCRIBES
THE ACOUSTIGRANDE
Chickering Bros., Chicago, Issues Highly Ar-
tistic Booklet Telling About the Distinctive
Merits of a Fine Product.
which numerous honorable firms have met their obli-
gations dating prior to the crisis of 1920-21. And in
every instance this reassuring credit experience was
based upon co-operation between the credit grantor!
and the customer and upon a thorough mutual under-
standing growing out of personal acquaintance.
PHILIP WERLEIN, LTD., IS
EIGHTY=0NE YEARS YOUNG
A new catalog of the Acoustigrande, made by
Chickering Brothers, Chicago, has appeared and it New Orleans Honors Old Music House Remarkable
for Its Show of Progressiveness.
is an unusual setting forth on an artistic instrument.
It is, too, an unusually masterly bit of printing. The
The progressiveness of the old firm of Philip
company has produced something pleasing to the eye, VVerlein, Ltd., New Orleans, was the most apparent
convincingly clear to the prospective piano buyer and fact in the recent anniversary celebration of the firm.
appropriate to the place held by the makers of the That it is eighty-one years young, with the experi-
Acoustigrande. The whole appearance of the new ence of years and the virility of youth is evident to
catalog is suggestive of the fine instrument it repre- everybody in the Louisiana city and in a wide section
sents. Beginning at the cover, which is a harmony of the south. In the formal celebration recently its
in cream tints relieved by a medallion in azure blue own anniversary was made a joint one with that of
setting, the catalog is interesting to the last page the Chickering Centennial.
where is shown the modern factory at South Park
The closing of the eighty-first anniversary sale was
avenue and East Twenty-third street, Chicago.
another event that revived the memories of oldtimers
Naturally an artistic catalog is to- be expected for and aroused the attention of the generation of today.
an essentially artistic instrument. As the foreword The sale was an epitome of effort that called attetv '
forcibly says: "'The Acoustigrande was conceived and tion to the vast scope of the business of Philip Wer-
created as the ideal instrument in tone, touch and lein, Ltd., today. It was a triumph in music goods
design, for those discriminating music lovers who merchandising. The house of Werlein has expanded
are satisfied with nothing less than the highest ex- with the growth of the music business and the greater
pression of the art of the piano craftsman."
interest in music affairs. The house is an expression
A piano like the Acoustigrande, which lends dis- of the fact that^ a business managed by owners of
tinction to the finest home, requires a distinctive book vision and discernment renews its youth every year.
to tell about it. The manufacturers have provided The Werlein house is one of proud traditions which
that in the catalog just issued. But'the Acoustigrande, give it dignity but do not retard its aspirations to
like other fine pianos, is not manufactured in the keep abreast of the times, all the time.
ordinary sense. The precision of fine machines is
valuable only up to a certain point. Beyond that it is
the skillful personal attention of the piano craftsman,
the artist of the piano plant, which evolves the in-
strument of fine tone demanded by critical people.
The personal part of C. C. Chickering in the de-
signing and creating of the Acoustigrande is told in Mew and Old Concerns Secure Charters in Various
the booklet. His fundamental knowledge, his imag-
Places.
ination and experience, insure the steady maintenance
The Vitalitone, Inc., New Haven; music dealers;
of the characteristics which have won for the Acous-
capital, $100,000; to begin with $51,000; incorporators,
tigrande the place it occupies in the piano world.
Vitalis Himmer, John Duncan, William F. Alcorn.
The new Acoustigrande catalog gives the piano
The Oberlin Music Co., Oberlin, O.; to publish
buyer an instructive insight of the fine pianomaker's
music; $1,000; Ian M. Ross, Donald Morrison, L. F.
problems, and there is a semi-technical description of
the Acoustigrande construction which is fascinating Wharton, Ruth S. Morrison and C. R. Williams.
National Record Resurfacing Co., Montgomery,
to the possible buyer. It in a measure explains the
secret of the large tone in the instrument and the Ala.; $100,000; Edward Hails.
E. & O. Mari, New York; music strings; $20,000;
Acoustigrande scale is described and illustrated in a
• way which must prove helpful to the dealers and S. M. and B. II. and J. Schwartz.
Columbus Music Shop, Inc., Trenton, N. J.; $100,-
salesmen.
The Acoustigrande Reproducing Piano, the Acous- 000; to take over business of Charles E. Smith, 902
Mark Purcell, Alex. Nemeth and
tigrande playerpiano, the Vertical Acoustigrande, are S. Broad street.
George A. Cella.
each described in the clear manner that convinces
Howell Talking Machine Co., Inc., Boston; J.
the prospective buyer of the distinctive qualities of
the instruments. Seven styles are printed, with de- Howell, Wm. C. Free and Henry Gorshell.
Howell Talking Machine Co., Inc., Boston; talk-
scriptions on loose sheets placed in a pocket at the
ing machines and phonographs; H. Howell, William
back of the catalog.
C. Pree and Henry Gorshell, all of Boston.
Burgman
Hemmer,
Brooklyn;
phonographs;
$35,000; M. Burgman, F. Hemmer, W. M. Wheatley.
Attorney, J. F. Dwyer, 350 Broadway.
The Barbourville Music Co., Barbourville, Ky.;
$3,000; T. Gillis, Mrs. H. C. Creekmore and L. L.
Ingenious Ways to Effect Credit Rating Shown at Blankenship.
The Progressive Musical Instrument Corp.. Man-
Recent Meeting of Credit Men.
hattan; $100,000; T. F. Thornton, E. S. Wolbrost
There is all the difference in the world between and J. P. H. Rieper.
The Nelson-Dever Music Co., Steubenville, O.; in-
filling foreign orders and doing an export business,
says "Commerce Reports." Not long ago a success- crease of capitalization from $35,000 to $100,000.
The Vitalitone, Inc.. New Haven, Conn., to sell
ful export manager related his experiences to a body
musical instruments; $100,000; Vitalis Himmer, John
of credit men which met to discuss the problems of
export credits. The burden of his speech was the Duncan and William F. Alcorn.
Greeley Music Shops, New York; $10,000; M. and
need of getting acquainted with the foreign cus-
E. H. Horowitz and M. Udkowitz.
tomers.
A rather novel though surprisingly simple device is
STRAUBE IN MINNEAPOLIS.
employed by this intelligent sales director to bring
the customer closer to the sales office. Every sales-
The pianos and playerpianos of the Straube Piano
man calling on foreign business men for this firm is Co.. of Hammond, Tnd., recently added to the lines
required to send in, with each order, photographs of
of the Peyer Music Co., Minneapolis, and the window
the exterior of the purchaser's store and of two or displays of the instruments attracted great attention.
three of its departments.
The interest of. prospective playerpiano buyers is par-
The results of this practice have been, in the main, ticularly aroused by the merits of the Artronome
to increase the line of credit extended to the cus- player action installed in the Straube piano. The
tomer. In one of these photographs a packing case character of dependability in the Straube playerpiano
is stated in a forceful way by the Peyer Music Co.
showed that the customer was purchasing certain
goods in England. The name of the English supplier J. L. Pofahl, manager of the piano department, talks
had not been furnished by the customer in opening enthusiastically about the Straube piano merits.
business relations. The sales director communicated
with the English house and found that it extended a
GRANDS IN LOUISVILLE.
very liberal credit, and was most satisfied w 7 ith this
According to H. J. Kartheiser, manager of the
trade.
Baldwin Piano Company's store, Louisville, Ky., the
The sales director looked up his record and found
trade in grands was never better. Wilford E. Tuell,
that he was extending, say, $5,000 credit. The next
manager of the piano department, said to a Presto
step was, not to increase the limit of credit extended, representative: "Trade has been good since the be-
but to realize that the shipper was not getting enough ginning of the new year. We have sold a very large
business out of this customer.
number of grands, and have calls for more every
At this same meeting of credit men a series of inci- day—some of the best homes in Louisville are being
dents was related illustrating the gratifying manner in
furnished with Baldwin grands."
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
GETTING ACQUAINTED WITH
THE FOREIGN CUSTOMER
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