PRESTO
May 12, 1923
FEATURING VOSE GRAND
A Dealer
In
New Jersey
Writes:
"A style H Orchestrion
I sold for $2,800 as
easily as an ordinary
$600 home player be-
cause I showed the
buyer that his custo-
mers' nickles paid the
bill."
The accompanying cut was made from a photo-
graph of a show window in which recently was fea-
tured a Vose & Sons grand piano. It was one of the
characteristic window shows of G. A. Esenberger &
Sons, Bloomington, 111., a firm associated with the
sale of fine pianos.
G. A. Esenberger & Sons, of which Otto C. Mueller
is the efficient manager, has built up a splendid busi-
ness in that section for the instruments of the Vose
& Sons Piano Co., Boston. Its methods of repre-
sentation are dignified and in keeping with the Vose
& Sons piano, which has sustained itself in the respect
of musicians and the admiration of the public through
more than half a century.
The Vose advertising of G. A. Esenberger & Sons
is a direct appeal to the piano prospective piano
buyer appreciative of distinct originality in case de-
signs, careful construction as well as the admittedly
high musical character of the instrument. The ad-
vertising of this progressive house is suggested in
the artistic window display shown herewith.
PLAYS POLITICS, LOSES;
PLAYS STEINWAY, WINS
Dallas; A. M. Cain, Galveston; J. B. Denman, Brown-
wood, and E. H. Allcorn, Waco.
In addition to the address of T. J. Mercer of the
Gulbranson-Dickinson Co., Chicago, printed in last
week's Presto, Jack D. Gillespie, vice-president of the
Dallas National Bank, Arthur L. Kramer, chairman
of the Municipal Music Commission, and Frank P.
Campbell, president of the Brambach Piano Co.,
New York, also spoke.
Mr. Campbell, who took "The Opportunity of the
Texas Piano Man" for his subject, said the cause of
music is aided immeasurably by state associations
and their sub-divisions, city associations, whose real
work is perhaps the best judge of the prosperity of
the local merchant.
"So the attention to the details in the immediate
concern of an industry is of very vital importance.
You can do no better work, gentlemen, than to foster
the welfare of problems that are of immediate con-
cern to you, such as your local advertising, if you
have such a problem here; the matter of prices and
terms," said Mr. Campbell.
In Five Months Paderewski Earns More Than He
Could in Lifetime as Premier.
Write Us Today
To a man with musical training, genius, the
requisite temperament and an ideal set of slim fingers,
piano playing is likely to pay better than politics.
Ignace Paderewski has proved that. With the help
of a Steinway piano, in the five months since he
has resumed his musical career, he has earned
$460,000 in American recitals—more than he
could have made had he continued to be Premier of
Poland the rest of his life. During this period he
has given sixty-six recitals, averaging $7,000 each.
Though he is 62 years old, the Polish genius de-
clares he never felt stronger. The five years' cessa-
tion of playing, during which he helped Poland adjust
herself after the war, completely cured the neuritis
in his arm, which used to make him suffer agonies
while fingering the keys.
Paderewski often plays two recitals of two hours
each in a single day. His encores are so numerous
that he frequently doubles the number on his
program.
GALVESTON CHOICE FOR NEXT
TEXAS STATE CONVENTION
J.P. SEEBURG PIANO CO
Leaders in the Automatic Field
1510-1516 Dayton Street
CHICAGO
Vote Favoring City Carried at Last Session of Texas
Music Merchants Association.
Galveston was chosen as the location of next year's
convention of the Texas Music Merchants Associa-
tion at the closing session of the convention in Dallas
last w r eek. As announced in Presto last week, Wil-
liam Howard Beasley of Dallas was elected president
of the association. Other officers elected are T. J.
Moroney, Houston, first vice-president; Lester
Burchfield, Dallas, second vice-president; E. E. Hall,
Abilene, third vice-president, and Paul E. Burling,
Dallas, secretary-treasurer.
Directors were elected as follows: J. R. Reed,
Austin; Ed S. Goodell, Beaumont; J. C. Phelps,
PRAISE FOR W. L. BUSH.
The Chicago Manufacturers' News in its current
issue prints flattering comment on the activities and
achievements of W. L. Bush, president of the Bush &
Gerts Piano Co., Chicago, and also president of the
Bush & Gerts Piano Co., of Texas, with headquar-
ters in Dallas. The paper says: "Mr. Bush is de-
voting his time to the interests of his company in
that territory and has introduced some novelties in
the way of merchandising pianos, music rolls, talk-
ing machine records, etc., which have been given con-
siderable newspaper publicity. One of these innova-
tions is a beautifully designed and substantially con-
structed bungalow, firmly anchored on a 2-ton truck,
which travels about the suburbs and outlying districts
of the city. The location of the bungalow for the
next day is advertised a day in advance."
OPEN NEW CHICAGO STORE.
A new Chicago piano store, the Art Piano Co., was
opened recently at 1424 Milwaukee avenue. Chas.
Dold is at the head of the firm. Mr. Dold was for
many years secretary-treasurer of the DeLuxe Piano
Co., of Chicago, and the store will handle DeLuxe
instruments exclusively.
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