13
PRESTO
May 5, 1923
SHERMAN, CLAY & CO.
SPREADS IN OREGON
New Agency in Eugene May Be Developed into
Independent Branch Store.
Sherman, Clay & Co., Portland, Ore., have secured
a temporary lease on the Hampton building. Sixth
avenue aud Willamette street, Eugene, Ore., and
preparations have been made for the opening of an
agency of the important Portland branch store. For
the present uses of the company the south part of
the Willamette street front will be arranged as piano
showrooms.
Whether a permanent independent branch of Sher-
man, Clay & Co. will be established at the Chambers
building or that the business will be continued as an
agency has not yet been announced.
The business of Sherman, Clay & Co., in Eugene
and surrounding territory has grown amazingly in
the past few years, and the decision to make that city
a. location for an independent branch instead of an
agency would not surprise the business people of
Eugene.
ADVERTISING OPPORTUNITIES
FOR ENERGETIC DEALERS
Pianos and Other Means to Good Music Featured
j:j in Better Homes Demonstration Week.
A gjreat many dealers throughout the country have
wiseHfj decided to take advantage of the exhibit op-
portunities afforded by the Better Homes in America
Movement which will hold a celebration in cities and
towns everywhere from June 4 to 9. The celebra-
tion Igives an excellent chance to energetic music
houses to present pianos and other musical instru-
ments to possible buyers attracted* to these Better
Homes shows.
Thte shows provide a means to point out the happy
relation of the good piano or playerpiano to the most
desirable home life. The association of good means
to music with good living conditions will be clearly
made, evident in the model homes constructed as the
S. W. MILLER PIANO CO.
Makers of
S. W. MILLER
PIANOS and PLAYERS
Dealers who Sell Them an:
Satisfied with Results and
are Profit-makers.
New Catalog Ready
S. W. MILLER PIANO CO.
SHEBOYGAN, WIS.
THE
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
foremost objects in the Better Monies demonstra-
tions. Last year over a thousand communities, rang-
ing from villages to large cities observed Demonstra-
tion Week and in these one or more model homes
with their equipment for providing good music were
constructed. The opportunity for the dealers to use
such a fine advertising means will be greater this
year.
In these demonstrations it is the part of the music
dealers participating to organize the daily musical
program. But this of course is a part of the sales
features suggested by the events. Recitals, contests
or anything that would promote the musical interest
in the demonstrations are in order. Everywhere the
Better Homes Movement is well sponsored. Through
the efforts of the Music Industries Chamber of Com-
merce the promoters of the movement have agreed
to give a prominent place to music in this year's
proceedings.
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
Omaha Broadcasting Station, After Extensive
Investigation, Selects Cincinnati Piano
as Suited for Radio Work.
The new broadcasting station WOAW, installed
at Omaha, Nebraska, by the Woodmen of the World,
is said to be the most completely equipped privately-
owned station in the United States.
TO ANNOUNCE ADVERTISING
CONTEST AWARDS AT DRAKE
Interest in Identity of Winners Grows as Date of
Annual Convention Approaches.
Who will win the advertising trophies in the con-
test that has interested music merchants for several
months past? The names of the fortunate and de-
servedly rewarded ones will be announced at the
trade conventions in June and the session at which
the proud winners are rewarded will be one of the
most interesting of a great week. There are twenty-
two awards in all for the two classes combined, two
first prizes for the best retail advertising in each class
and ten award certificates in each class. The adver-
tising in the contest was run in newspapers during
the year ending March 31.
A very large number of entries are now being con-
sidered by the special committee appointed for that
purpose by the Music Industries Chamber of Com-
merce and composed of T. E. Fletcher, of the Aeolian
Co., New York, chairman, and Charles E. Byrne, of
the Steger & Sons Piano Mfg. Co., Chicago. There
is also a special committee of the Associated Adver-
tising Clubs, which includes Jesse H. Neal, executive
secretary of the Associated Business Papers, Inc.;
John Clyde Oswald, publisher of the American
Printer, and Earle Pearson, Advertising Development
Department of the A. A. C. of W.
J. C. PHELPS NEW PACKARD
DISTRIBUTOR IN DALLAS
Experienced South Western Piano Man Opens Office
and Store on Commerce Street.
J. C. Phelps of Dallas, Tex., has been appointed
retail and wholesale distributor of Packard and Bond
pianos and players according to an announcement
made by the Packard Piano Co., Fort Wayne, Ind.,
last week. Mr. Phelps, whose headquarters are at 1805
Commerce street, is widely known in Texas in mat-
ters relating to music and music affairs. He has
been identified with the sale of pianos in that state
for close to twenty years and has held the office of
president of the Dallas Music Industries Association
and the Texas Ad League.
The Packard and Bond pianos are already well and
favorably known in Dallas and Texas generally and
the new appointment of a Dallas distributor is only
another evidence of the admirable methods of the
big Fort Wayne industry. The wonderful system
of co-operation among Packard representatives in
Kansas and other western states is about to be
repeated in an extensive way in states further west
and south. Mr. Phelps, from his training and experi-
ence, is competent to give proper representation to
pianos of fine selling qualities made by an ambitious
house of the highest responsibility.
SMALL GRAND A WINNER.
One of the big sellers of the Smith, Barnes &
Strohber Co., Chicago, is the small grand, made com-
plete in the company's factories, of the choicest ma-
terials. The scale is skilfully drawn, producing a
tone of great richness, purity and concert-like vol-
ume.
The case is beautifully designed, gracefully
proportioned and is beautifully compact for a mod-
erate sized music room. In tone, touch, "finish and
durability the Smith & Barnes small grand repre-
sents the highest degree of piano excellence.
NEW STORE IN PLYMOUTH, PA.
AVAILABLE TERRITORY OPEN
MILLION PEOPLE HEAR
BALDWIN EVERY NIGHT
Clarence S. Yetter who has been successful in the
musical business in Wilkes-Barre and Nanticoke, Pa.,
has decided to open a new store in the same state
and will hold his opening within the very near future.
The Curlin Music Shop, Ennis, Tex., was recently
purchased by H. D. Harrison.
WOAW Broadcasting Room—Sovereign Commander
W. A. Fraser at the Rear of the Piano, Miss
Florentine Moses at the Piano, and Chas. H.
Thatcher, Baldwin Dealer at Omaha,
', in the Foreground.
It is estimated that every evening over one million
people tune in with this equipment.
W. A. Fraser, Sovereign Commander, is very thor-
ough in everything he undertakes and paid particular
attention to the question of selecting the piano best
suited for radio work. With this object in view, he
and his Chief Clerk, Orson Stiles, visited the leading
piano factories of the country, in addition to making
extensive ii^quiries as to the experiences of other
broadcasting stations.
The Baldwin Grand Piano selected received the
following compliment in the first issue of the WOAW
Radio Bulletin:
As in the cinema, there are special problems due
to the peculiar needs of the screen, so with the radio.
It is well known that there are certain types of faces
which will "register" correctly and effectively, on the
screen while others will not. In fact, it is on^ of the
mysteries of the filming art that certain very feautiful
faces will not "screen" at all. It is the same with the
tones carried over the radio. Certain instruments
and voices are particularly adapted for broadcasting,
while others do not seem to have the quality of "get-
ting over," even though the tones may emanate from
a master artist or a perfect instrument.
Realizing the fundamental nature of this problem,
experts of Station WOAW have made careful tests
to ascertain what musical instruments best , answer
the needs for broadcasting from their station. Their
selection ^;as the Baldwin Grand Piano, which 23
years ago was-awarded the Grand Prix in Paris by
21 of the world's most critical music masters, and
which was again awarded the Grand Prize at St.
Louis in 1904 at the Louisiana Purchase Exposition.
The Baldwin Grand is supreme for beauty of tonal
quality and is a techuicaHy perfect instrument. It
not only records the vital spirit of the artist, but adds
its own inspirational value. It meets the special
needs of the radio, allowing the maximum of. respon
sive action, tone brilliancy and the minimum of me-
• chanical difficulty and effort. We believe we have
made the best possible selection, as is evidenced not
only in the purity and the strength of tones testified
to by our listeners, but also by the fact that great
artists like Feodor Ghaliapin, basso; Lucien Muratore.
tenor; Vladimir de Pachman, pianist; Marcella Sem-
brich, soprano, and others of equal rank in the mu-
sical world, use and endorse the Baldwin! Grand
Piano.
OPENS AD SHOW.
"Advertising Agency Exposition" was opened this
week in the Cameo room of the Morrison hotel, Chi-
cago, under the auspices of the advertising agencies'
department of the advertising council, Chicago Asso-
ciation of Commerce. Exhibits will be open each
day from 11 a. m. to 5 p. m. On each of the two
days a luncheon will be served from 12:10 to 12:35
noon, and addresses will follow.
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