Presto

Issue: 1923 1918

PRESTO
TWO PRESTO CARTOONS
ILLUSTRATE AN IDEA
Apt Use for Pictures Found in Emphasizing
One-Price, No Commission Policy of
O. K. Houck Piano Co.
The trade-mark of the O. K. Houck Piano Co.,
Memphis, Term., is a design in which the enblazoned
center is "One Price." It is the declaration of an
unequivocal policy on which the company's selling
methods are founded and the salesmen's actions
based. In the canvassing activities of the representa-
tives of the of the O. K. Houck Piano Co., the "One
Price" policy prevails.
Naturally there is nothing equivocal about the ad-
vertising of the C). K. Houck Piano Co. There is
never anything ambiguous in relation to piano prices.
Plain words and sincere statements always convey
the simple fact that the O. K. Houck Piano Co. "is a
one-price house and that for obvious reasons the
prices quoted are in accordance with careful mer-
chandising and honest trading. The obvious reason
is that the house pays no commissions.
In a recent page advertisement in the Memphis
newspapers the company printed its "Affidavit of
Protection" which is the sworn statement of the late
(). K. Houck, which embodies the policy of the
house. It conveys the fact that the O. K. Houck
Piano Co. does business as a one-price house and that
a definite fixed price on every new, used or second-
hand instrument is maintained absolutely.
To illustrate the point of the advertisement the
company reproduced two cartoons from a series
printed some years ago by Presto. The cartoons
showed up some evils of the trade, some of which un-
fortunately still persist,. One pictured a piano store
. window with a "was and now" setting; the piano that
Was $599 marked down to $187. With the cartoon
the original caption was reprinted:
XVII—Do you remember the dealer whose riotous
cutting of imaginary high prices reverberated in the
marts of the piano trade? You do, even if your mem-
ory is the poorest. With a satirical smile you recall
how, in his generosity, he piffled his profit and
marked his prices with "now" quotations that made
the multitude gape in amazement when the "was"
price was noted. But his method was only a clumsy
camouflaging of deceit, although he was disgracefully
successful handing out the raspberry.
The commission evil which the Memphis house
so steadily combats was illustrated by the second
Presto cartoon which showed a row of piano stores
and entering the one in the foreground was the blithe
commission fiendess with a dotted line showing the
pilgrim's progress in peddling her piano sale tip. For
this the O. K. Houck adman provided a clever cap-
tion:
The days of paying a commission on a piano salt
are not over. Where there is such industry as
above, your name given to various dealers as a pros-
pect and the lady gets her rake-off at your expense,
no matter from whom you purchase, do you think the
nice dealer pays the commission himself? Puzzle:
Who is to be the goat?
The stand of the O, K. Houck Piano Co. is ex-
plained in the convincing text:
When a teacher or friend recommends our goods
you can depend upon the fact that such recommenda-
tion is sincere and genuine and not caused by our
paying 5 or 10 or 15 per cent for her influence.
Where commission is- paid, it is a certainty the
amount is considered in the price the purchaser pays.
Where no fixed prices are adhered to and fictitious
discounts are given as a selling proposition, the com-
mission to be paid certainly affects the reductions
which may be offered you.
MARKETING PIANOS IN CUBA.
It is estimated that about 75 per cent of the pianos
sold in Cuba at the present time, are paid for on a
monthly-installment plan, according to Commercial
Attache Paul L. Edwards, Havana.. In some cases
the installment payments are made over a period as
great as 36 months. This necessarily involves a con-
siderable capital outlay on the part of the piano mer-
chants, as they are unable to. obtain corresponding
credit terms from their foreign suppliers.
WAREROOM WARBLES
(A New One Every Week.)
By The Presto Poick.
WHAT'S THE USE?
And now get your paper and pencil, and write
The words of crude wisdom that I will indite,
And when it is written, be sure that 'tis hid
Up there in your hat, o'er the dome of your lid!
For what I will say seems to fit every day,
Perhaps it may help your courage alway;
It's simply to warn you to kick yourself loose
From cowardly snivel like, "Oh, what's the use?"
n
You'll never arrive at the place you aspire—
Not even keep out of the murk and the mire
That clogs your ambition and shuts off your steam,
Destroying the triumphs of which you may dream,
Unless you can rise with the will in your eyes
To drive off depression and doubts that arise,
To tempt you to grumble at fortune's abuse
That leads you to question with "Oh, what's the use?"
If thoughts are the things that we think they are,
'Tis well to remember they may have a share
In making or breaking the progress you'd win,
And driving success from the work you are in;
There's nothing in twisting the tail of your luck
And nutting the brakes on the wheels of your pluck,
Tt's all in your courage to push like the deuce,
Forgetting such folly as "Oh, what's the use!"
BALDWIN IN RECITAL.
The Baldwin piano was used by Frank Watson in
OPENS IN BEND, ORE.
his recital at Jordan Hall, Boston, last week. It
Orlow and Ocla White, Bend, Ore., have signed a was one of the notable occasions recently on which
lease on one of the store rooms in the Mutzig build- the fine grand of the Baldwin Piano Co. was played
ing, which is to be erected there. They will fit the before a discriminative Boston audience. The piano
room out as a music store. While waiting for the was supplied by the A. M. Hume Music Co., Boston,
new quarters they are temporarily located at 824 Wall able representative of the Baldwin line at the Hub.
street. The firm is known as the White Bros. Music
Store. Orlow White was manager for the E. M.
NEW LAWRENCE BRANCH.
Thompson Music Co., and has also been a traveling
The Lawrence, Mass., branch of the Lord Piano
man for the Bush & Lane Piano Co.
Co.. of Boston, Mass., is now located in its new
quarters at 44 Essex street, where the first floor is
W. Hausler, superintendent of the Christman Piano devoted exclusively to pianos. A balcony is occupied
Co., was elected president of the Superintendents' by phonograph and playerpiano booths. Included in
Club of the New York Piano Manufacturers' Asso- the line of pianos handled by the Lord Co. are the
ciation at a recent meeting.
Story & Clark, McPhail and Cable-Nelson.
SWAN PIANOS
SWAN ORGANS
are of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n c
merchants on application.
The tremendous superi-
ority of the SWAN Reed
Organs over all others lies
in the absolute mechanism
and scientific perfection i©
the bellows action andstoo
action, making it the best
value in modern o r g a n
building,
FREEPORT, ILL
S. N. SWAN & SONS,
April 28, 1923
KROEGER
(Established 1952)
fhe name alone is enough to suggest to dealers the Best
Artistic and Commercial Values.
The New Styl« Players Are Finest Yet. If you can
get the Agency you ought to / ive it.
KROEGER PIANO CO-
tORti, N. V.
and
STAMFORD, CONK.
BRINKERHOFF
Player-Pianos and Pianos
The Line That Sell* Easily and Satisfies Always
Quick Sales and
Satisfied Customers
B8INKERH0FF PIANO CO. ""StSSKy 1 1 *- CHICAGO
That's what you want and that's what you gel when you self Straube-
made players and pianos.
The constant and growing demand for Straube-made instruments is
Jue to their high quality which is indicated by the kind of people
who buy them. You can see that they are being selected by those
who choose most carefully.
As a dealer you know the advantage of selling a line of instruments
For QUALITY, SATISFACTION and PROFIT
with a standing of this sort.
dealer proposition.
Let us tell you about our interesting
STRAUBE PIANO CO., Hammond, Ind.
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
Established 1870
Factories, 816 DIX ST., Chicago, I]
. Leins Piano Company
Makers of Pianos That Are Leaders
in Any Reliable Store
Kindler & Collins
Pianos
NEW FACTORY. 304 W. 42nd St.. NEW YORK
520-524 W. 48th S
NEW YORK
Try a Presto Want Ad and Get It
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
April 28, 1923
Many a Dealer
Is Finding
Real
Actual
Prosperity
And
Financial
Independence
With The
SEEBURG
The Nationally
Known Line.
Write Us Today
J. P. SEEBURG PIANO CO.
Leaders in the Automatic Field
1510-1516 Dayton Street
CHICAGO
BIDDLE PIANO CO. CHANGES
ITS CORPORATE NAME
invitation is extended with the privilege of inviting
members of your family to enjoy an evening of un-
alloyed pleasure and delightful music, with the as-
surance that every courtesy will be extended and that
accommodations will be ample."
New York Industry Takes Out Papers Under
Style of Biddle Mfg. Corpo-
ration.
SCHAFF BROS. TW0=T0NE
FINISH CASES WIN EAST
Among last week's New York incorporations is the
Biddle Mfg. Corporation, Manhattan, to make player-
pianos, 2,000 shares preferred stock, $100 each; 3,000
common, no par value; active capital, $5,000; H. Ed-
wards, S. K. Abrahams, H. Greenspan. (Attorneys, S.
B. Plante, IS William St.)
The Biddle Piano Company has been in success-
ful operation since 1860 and was incorporated under
that name in 1903. The present change is due to
death of the founder, John Biddle, and to expand the
industry. The office and factory are at 105-111 East
128th street, New York. Biddle pianos are well
known throughout the trade.
T. L. FLOYD=JONES ENJOYS
TWO RECENT TRIPS
President of W. P. Haines & Co., Inc., New York,
Finds Pleasure in Reports of Dealers.
T. L. Floyd-Jones, president of W. P. Haines &
Co., Inc., New York, has repeated the pleasures of a
recent trip through several midwest states in a more
recent one through the eastern part of New England.
In his later trip Mr. Floyd-Jones visited the factory
at Leoniinster, Mass., where the instruments of the
Bradbury and Webster divisions of the company are
manufactured. There he found every department
being operated to its full capacity.
Apart from actual orders taken by himself, the
pleasures alluded to were the evidences of the good
feeling of the midwest and New England trade for all
the instruments in the line of W. P. Haines & Co.,
Inc. Everywhere he found the W. P. Haines & Co.
piano considered of unchallenged quality by repre-
sentative dealers. The playerpiano bearing the name
is equally commended by progressive dealers who
are daily proving its fine selling qualities.
The association of the name Bradbury with the
W. P. Haines Piano Co., Inc., continues to be a
mutual advantage to the company, and the fine old
instrument which has become one of the great names
in the American piano industry. Everywhere Mr.
Floyd-Jones encountered loyal Bradbury representa-
tives, some of whom have been Bradbury dealers
since the introduction of the Bradbury piano by F. G.
Smith over half a century ago. The admirable sell-
ing qualities of the Webster pianos and players were
other facts told by dealers which added to the pleas-
ures of Mr. Floyd-Jones' recent trips.
MAKES DALLAS ACQUAINTED
WITH ITS OWN ARTISTS
Pleasant Scheme of Bush & Gerts Piano Company
Inaugurated Last Week.
The Bush & Gerts Piano Co., Dallas, Tex., is en-
gaged in the admirable task of making Dallas artists
better known to music lovers. Last week in Stein-
way Hall, Bush Temple, in that city, the first of a
series of "Guest Recitals," was given to an invited
audience. The excellent program was made possible
through the gracious courtesy of the following artists
—each occupying a prominent part in the musical
life of the city: Mrs. Robert Morton, Soprano, and
Hedly Cooper, Violinist. The accompanist was the
Reproducing Instrument.
"These artists will be ably assisted through the
wonderful and artistic reproducing qualities of the
most modern reproducing instruments known to the
musical world, and all accompaniments for these well-
known artists will be rendered through the medium
of the reproducing instrument," was the statement on
the program. "Most interesting is the fact that the
song accompaniments were especially recorded by
the artist, Mrs. Robert H. Morton, upon the occa-
sion of her last visit to New York City in the studios
of the Auto De Luxe Roll Corporation."
A card enclosed with each invitation and program
from the Bush & Gerts Piano Co., said: "This pro-
gram has been arranged to emphasize the distin-
guished success and popularity of our Dallas musi-
cians who will participate in presenting novelties arid
musical numbers of exceptional excellence, and is
the first of a series of these invitation affairs that will
be given throughout a period of several months under
the auspices of this company. We' want our patrons
and friends to know and become acquainted with
Dallas musicians who have distinguished themselves
not only locally, but throughout the country. This
Curtis S. Miller, Vice-President and Sales Manager
of Company Ends Satisfactory Trip.
\ Curtis S. Miller, vice-president of the Schaff Bros.
Co., Huntington, Ind., returned last week from a trip
through eastern states which included visits to New
York City and Philadelphia. It was a pleasant round
of inspections which showed the steady progress of
sales of Schaff Bros, instruments over a large section
of the country within recent years. For the greater
part of his trip Mr. Miller was accompanied by A. ¥>.
Hart, in charge of the eastern office of the company
at 117 East Thirty-fourth street, New York City.
The fine representative character of the dealers
handling the pianos and players of the Schaff Bros.
Co. was particularly gratifying to Mr. Miller who is
sales manager of the Huntington industry and active
in promoting a wider sale of the Schaff Bros, instru-
ments in the eastern section. Many admirable quali-
ties draw the attention of the new dealers to the line.
The musical merits of the instruments have been
proved in many years of perfect satisfaction. The
case designs are characteristically chaste and appeal
to cultured people.
A feature of business in Schaff Bros, instruments
at the present time in the east is the prominence given
to the two-tone case finish in Schaff Bros, pianos
which have been received enthusiastically by the
trade and please the customers at sight. To visiting
dealers the exhibit of two-tone pianos in the New
York offices proves a constant source of attraction.
For the benefit of dealers centering on Philadelphia,
an exhibit of two-tone Schaff Bros, instruments is
being arranged at the Bellak store in that city.
TRAVELERS AND EXPRESS RATES.
Quite a number of traffic groups arc engaged in a
constructive campaign for gathering and presenting
evidence before the Interstate Commerce Commis-
sion, revealing the deplorable conditions of express
service, and the urgent need to the nation's indus-
tries for its improvement, and particularly referring
to the vigorous opposition to any increase in the pres-
ent tariff of express rates. The National Council of
Traveling Salesmen of which the National Associa-
tion of Piano Travelers is an important unit heartily
endorses the efforts of the active traffic groups and
at a recent meeting passed a resolution to that effect
and "offering "its services and the good offices of the
memberships of its thirty-two affiliated trade and ter-
ritorial organizations of Commercial Travelers, in
the furtherance of any plan or measures recom-
mended for the accomplishment of relief in this
direction."
CORLEY CO.'S FORMAL OPENING.
Next week the Corley Co., Richmond, Va., will
hold a formal opening of its newly remodeled and
decorated store at 213 Broad street. The store was
seriously damaged in a tire last November and since
that time the company has occupied temporary quar-
ters. The remodeling plans which have been carried
out included a rearrangement of the floors and a
better disposition of space all through the building.
In its equipment the newly remodeled store of the
Corley Co. is the last word is modernity. The exhibit
of new goods on opening day will show the enlarged
scope of the business of this progressive Richmond
firm.
PIANOS FOR HOTEL.
The Hotel Burlington, Burlington, la., recently
purchased a Chickering piano and Packard piano for
use in its main dining room and grill room, from the
Guest Piano Co., in that city. In stating the fact
the Burlington Hawkeye says: "The Guest Piano
Co. and Hotel Burlington, were close neighbors for
many years, but the association of friendliness and
good spirit remains between the two institutions re-
gardless of the fact that the Guest Piano Co. has
moved back to its old building at 106 North Main
street.
PLAYERPIANO IN SOUTH AFRICA.
• American playerpianos are making headway in the
South African market against keen German competi-
tion, and, while these still come largely from Ger-
many, American playerpianos are finding increasing-
favor as the demand becomes more widespread. There
is reason to believe that playerpianos ranging in
price from $300 to $350 f.o.b. New York would find
favor, says Consul G. K. Donald, Johannesburg, in
a report to the Commerce Department.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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