Presto

Issue: 1923 1916

April 14, 1923
iron frame. For, notwithstanding that Alpheus Babcock had pro-
duced a full iron frame twelve years earlier, the Chickering" was so
great an improvement that it was accorded a patent.
Many other patents bear the Chickering name, and only one of
them proved really disastrous. It was in the early % 80's that the
Chickering metal action appeared. It at first promised well, having,
like the Billings brass flange, the advantage of strength and freedom
from decay and atmospheric influences. But it was diastrous, and the
Style 10 Chickering probably cost the Boston house a larger sum, in
money and reputation, than any other invention that has ever been
applied to the modern piano.
The Chickerings, father and three sons, were remarkable men.
The two whose work persisted until recent years, were rare gentle-
men socially, and skillful piano makers by instinct and practice.
George H. was the last of the Chickerings to pass away. He died in
1896, having been preceeded by his two brothers, of whom J. Frank
Chickering, was the most noted. It was he who originated the fa-
mous Chickering Hall, in New York City, where he had his offices
and workrooms for many years. There, too, he conceived the idea of
establishing a music journal with which to fight the Chickering bat-
tles, which were at the time somewhat menacing. The paper was
called "The Musical American," the name having been chosen as be-
ing typical of Mr. Chickering's character.
Today, as a division of a large industrial combination, the Chick-
ering piano runs neck and neck, to use a sporting term, with the
Knabe—the Boston piano and the one from Baltimore being promoted
as high grade productions and sold at prices in keeping.
It had been the intention to devote a considerable space in this
issue of Presto to the Chickering Centenarv, but, in view of the vast
WEAVER NIGHT CELEBRATED
IN YORK, PA., HIGH SCHOOL
Appreciative Audience of Twelve Thousand Hear
Recital by Weaver Reproducing Piano.
The merits of the Weaver Reproducing Piano
made under Welte Mignon patents by the Weaver
Piano Co., Inc., York, Pa., were shown to an appre-
ciative audience which filled the York High School
auditorium recently. It was aptly named "Weaver
Night," and the satisfaction of the hearers equalled
the pride of the makers' of the Weaver instrument on
the occasion.
It was one of a series of concerts promoted by
the Music League of York, but on this occasion un-
usual attractions were provided through the covirtesy
of the Weaver Piano Co., Inc., which company pre-
sented Miss Louise Walker a coloratura soprano.
Miss Marguerite Walken, a violinist, both of Balti-
more, Md., and Miss Grace Ziegler, a York pianist.
In the concert heard by 1200 discriminative people
in the Weaver Reproducing Piano (Welte Mignon
patents) was used in some of the most delightful
numbers. The instrument was used to accompany
vocal soloists and reproductions of the playing of
great recording artists.
OFFICERS RE-ELECTED BY
UNITED PIANO CORPORATION
Increased Production in all Factories and Continu-
ous Flow of Orders J. H. Williams Report.
At a meeting last week of the stockholders of the
United Piano Corp., New York, James H. Williams
was re-elected president; J. Harry Shale, vice presi-
dent and treasurer, and Warren J. Whitney, vice
president and secretary. In addition to the officers
named, the following were elected directors: C. F.
Jackson, C. B. Gardner, A. W. Normand and Walter
A. Hall. At a subsequent meeting of the directors,
Charles McConville was elected a vice president and
S. B. Keilholtz, assistant secretary and assistant
treasurer. A. C. McLean was appointed general man-
ager of all the factories of the United Piano Corp.
Other appointments were that of L. K. Voght as
technical engineer at the factories at Norwalk, O.,
and of Henry Schwartz as assistant superintendent
there.
The report and statement presented by Mr. Shale
at the stockholders' meeting was considered very sat-
isfactory and encouraging. Mr. Williams' report
added to the satisfaction of the meeting. He told of
the increased production at the various plants of the
corporation and the continuous flow of orders to the
sales department.
The triumph of the Celco comparison recitals pro-
vided a pleasant topic for Mr. Whitney, who saw a
5
PRESTO
amount of promotive matter along similar lines this sketchy article
covers the subject very fully. The Chickering piano was founded on
April 14. 1823.
In our country, which some people still love to refer to as
"young," a hundred years looks large. In the older countries across
the sea, a century doesn't seem so much. And, of course, the indus-
tries of the "new world" can not run back into the time when some of
the comparative youngsters of the old world won their fame. In the
piano industry the contrast is not so great as some others, because the
instrument itself began its history with the genius of Cristofori, little
more than two hundred years ago. So that the piano itself is less than
two hundred years older than America, and only sixty-nine years
younger than the United States.
* * *
New York City has a population of 5.927,625. In that enormous
aggregation of life and activity, how many pianos are in use? It is
subject of debate as to whether New York or Chicago leads in volume
of piano production. Twenty years ago very few Chicago pianos
were sold in New York. It is not that way today.
"Drumtalk" by radio is the latest sensation in Africa, where
warnings and propaganda terror are broadcasted by loud beating of
the tom-tom for radio transmission. But that's different from the
fine resonance of the grand piano.
.There will be no broadcasting by radio of reproducing piano re-
citals at the June Convention, A radio broadcast would be a libel
of piano tone and a slandering of the piano maker's art.
relation between the increased orders for the Celco
reproducing medium and the series of recitals featur-
ing it.
The following officers of the A. B. Chase Piano Co.
were re-elected: Warren C. Whitney, president and
secretary; James H. Williams, vice president, and
J. Harry Shale, treasurer.
Re-elected officers of the Emerson Piano Co., are
James H. Williams, president; J. Harry Shale, vice
president and treasurer; Chas. McConville, vice presi-
dent; Warren C. Whitney, secretary; E. S. Payson,
chairman of the board of directors.
At the election of officers of the Lindeman & Sons
Piano Co., James H. Williams was named president,
Charles McConville, vice president; J. Harry Shale,
treasurer, and Warren C. Whitney, secretary.
A. B. CHASE WITH CELCO
FOR BROADCASTING STATION
Programs from New Edgewater Beach Hotel Station
Include Music from Famous Instrument.
The broadcasting station in the Edgewater Beach
Hotel, Chicago, is equipped with the A. B. Chase Re-
producing Piano with the Celco reproducing medium
and in programs from this new sending station the
instrument will be represented. The A. M. Chase
with the Celco reproducing medium was supplied
to the Edgewater .Beach Hotel sending station by
the S. A. Moist Piano Co., 309 S. Wabash avenue,
which company recently acquired the representation
of the lines of the United Piano Corp.
This new sending station is the last word in ap-
paratus and methods for radio broadcasting. It has
four sending chambers built in the manner to assure
absolute safety from outside sound interference. The
Chicago Radio Laboratory, manufacturers of Zenith
radio apparatus, supervised its erection. A large sec-
tion of the rotunda has been allotted by the hotel
management for the broadcasting station.
TEXAN'S SUCCESS WITH
SEEBURG AUTOMATIC PIANOS
Qualities That Make Them Desirable and Saleable
Told by W. L. Pace, Beaumont.
To the dealer familiar with the musical and me-
chanical merits of the automotive instruments of the
J. P. Seeburg Piano Co., Chicago, every instrument
is its own policy of insurance of satisfaction to the
purchaser. The Seeburg automatic instrument in-
sures a big quality in the music productd, perfection
in tone, accuracy of mechanical operation and thor-
ough durability. A combination of these qualities
means pleasure to the hearers of the instrument and
a lasting and profitable investment to the purchaser.
In the following letter W. L. Pace, president of
the W. L. Pace Piano Co., Beaumont, Tex., states
his opinion of the Seeburg instruments. The experi-
ences of the energetic Texas dealer are conclusive
proofs of the sale-making and profitable character
of the goods.
"Referring to your letter of December 22, asking
us to write you a short letter as to what we think
of your line of pianos. Just to be brief, we think
you have the only line of electric pianos on the mar-
ket. Just to show you how strongly we believe this,
if you will refer to your record of sales, you will note
that we have purchased from you about three hun-
dred and twenty-five pianos during the last three
years. Your pianos are all you claim for them.
'Simplicity, Reliability, Endurance' and you might
add Beauty and Melody.
"Our relations in the past have always been very
cordial and we would ask that you remember us as
one of vour satisfied customers."
OREGON EILERS ASSETS AT
PORTLAND TO BE SOLD
Large Stock of Pianos, Phonographs to Go at Retail
Cut Prices.
The stock of the Oregon Eilers Music House,
bankrupt, has been moved to the Hamilton Building,
on the third floor, at 131 Third street, Portland, and
Messrs. Foley and Blake have been appointed sales
agents by S. J. Bishoff, trustee. Mr. Bishoff has
instructed the sales agents to sell the balance of the
stock at the best offers as the court insists that the
settlement of the affairs of the defunct firm must be
made at an early date.
STORY & CLARK IN PATERSON.
In the sale is a very large stock of High grade
Thomas C. Statham, who recently was appointed phonographs, consisting of Victors, Brunswicks, Edi-
to the sales force of the Story & Clark Piano Co., in sons, Stradivaras, Columbias, etc., in both the new
the New York Division, was formerly manager of
cabinet and console types, which are offered at less
the Lauter Co.'s interests in Passaic and Hoboken. than the dealer's original costs, and at terms to suit.
Mr. Statham will possibly be the manager of the new Just what effect this sales will have on the trade, if
Story & Clark branch soon to be opened in Pater-
any, is hard to tell, although the various dealers say
son, N. J.
"it has not cut into our trade."
AFTER "GYP" DEALERS.
The municipal council .of Montreal, Can., is con-
sidering a measure recently submitted, which would
levy a heavy tax on those who conduct "gyp" sales
in private houses. The tax proposed in each instance
is $200. Gyp sales have been growing in numbers
for the past few years in the Canadian city much to
the detriment of the regular dealers in the business
sections.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
CASH YOUR PAPER,
ADVISES BALDWIN
Second of the Sound and Suggestive Articles
of the Great Cincinnati Piano Industry
Which Must Interest all Dealers Who
Want to Extend Business.
industrial organizations. The Bradbury piano gained
an enviable reputation and is known throughout the
country as an instrument of quality and high stand-
ards of construction.
But the career of the Bradbury piano is still up-
ward. It is now controlled by the W. P. Haines &
Co., Inc., of which industry it is a division. And the
Bradbury will be promoted as vigorously as ever
and with the kind of skill that produces results. The
trade will find in the Bradbury a leader of influence
and great selling power.
A LOS ANGELES CELEBRATION.
The trade in general, and especially the live piano
Mu=ic dealers in Los Angeles, Cal., purpose tak-
dealers who are doing business, will without doubt be
interested in the second of the series of financial bul- ing an important part in the celebrations this year
for the centerary of the Monroe Doctrine, and will
letins prepared by The Baldwin Piano Company, en- be
known as the American Historical Revue and
titled "Cash Your Paper With the Private Investor." Motion Picture Exposition. The celebration, as its
The first of the series of helpful suggestions ap- name indicates, is sponsored for and undertaken by
peared in a recent issue of Presto. The idea of the the motion picture industry and will, of course, be
Baldwin Piano Co. is, of course, to help the dealers national in character. But the part of the music
to a way by which more instruments may be sold. merchants and musical folk generally is in the fact
It is not enough to tell the dealers what to sell, that among the interesting features which will be
and how to sell it. A vital part of the transaction is presented there will be a great display featuring the
how to realize upon the sales in a way to insure history of music.
more instruments to sell, and a way by which to
enlarge the business in proportion to the possibilities
MOVES IN SPRINGFIELD, O.
of sales.
H. C. McFarland, the Springfield, O., dealer, will
Helpful to All.
possibly move this week into his new quarters on
While the following is addressed especially to South Fountain avenue. A new front, covering the
Baldwin dealers, every word is just as applicable to first two stories, has been installed. The building
those who sell other instruments, and the great Cin- leased by Mr. McFarland for fifteen years is three
cinnati house can have no objection to the trade at stories high. It will be arranged so that each floor
large being benefited. In addition to the suggestive will contain special advantages for the showing of
article itself, the circular of The Baldwin Piano Com- pianos, players, phonographs and a full line of musi-
pany presents fac-similes of the letterheads, or state- cal goods of all kinds.
ments, of a number of large corporations which are
offering stock, or bonds, for public investment. Here,
NEW RENO, NEV., STORE.
then, is the second of the Baldwin "Cash Your
Nels Black and C. B. Elderkin are proprietors of
Paper" articles:
a new music store in Reno, Nev. The men are ex-
Why not get in touch with the thrifty people in perienced music goods salesmen and filled with am-
your city who are investing their surplus funds in bition to develop the new business by hard work.
stocks and bonds and sell them your piano paper Pianos, playerpianos, talking machines, musical mer-
signed by responsible citizens; a safe investment that chandise and sheet music are carried.
bears triple security—the instrument itself; the cus-
tomer and your own endorsement.
You have a sound investment to offer. It is in a
home enterprise. The value is staple and not sub-
ject to stock market manipulations. The rate of
interest is attractive.
What This Will Do For You.
You will be able to settle for your pianos on a
Cash basis and increase your profits with the savings
realized from taking Cash Discounts.
You will be able to develop and expand your busi-
ness. It takes money to make money. This will
give you the Cash to work with.
More people will be interested in helping you
sell pianos. The private investor who buys your
piano paper is sure to be vitally interested in the
success of your business.
How You Can Find Them.
Piano prospects, as you know, are easy to find—
so are investment prospects. They can be located in
exactly the same way. Watch for them when you
are canvassing. An ad in your newspaper will locate
them. Consult the tax duplicate. Find out the
names of the people who carry savings accounts in
the local banks. Ask your banker.
One Word More.
You may have a good prospect for cashing paper
but find difficulty in closing the deal. This prospect
may be a banker, a private investor or even the cus-
tomer himself.
If you are not able to put over the sale of your
paper properly, consult the Baldwin traveler. He
has had much experience in this end of the business
and will be able to help you—or write to the Sales
Headquarters where you obtain your pianos.
April 14, 1923
SMALL UPRIGHTS CONTINUE
TO GROW IN POPULARITY
The Strohber Diminutive Has Won a Great Demand
and the Dealers Tell Why.
The demand for the small uprights continues to
grow. Some of the little instruments have rapidly
won a place unique in the trade. This is notably true
of the Strohber Diminutive, of which a dealer in
Iowa wrote to Presto that he "only regrets that he
had put in such a stock of the regular lines that he
couldn't make the room for all he wanted of the
little Strohbers." But he also said that he has orders
still in that he "is impatiently waiting for." So that per-
haps the manufacturers of the Strohber Diminutive
can not produce the little instruments as fast as they
are called for.
Why is the Strohber Diminutive a success with
dealers who not long ago thought they could only
sell the largest uprights? The answer is heard in the
Strohber Diminutive tone. It is sufficiently powerful
to fill the room—any room. It is of a quality which,
until recently, was supposed to belong only to instru-
ments with the longest strings. It is as handsome as
a piano can be, and it is as durable as any grand.
What has been said is not original. It is almost
all taken from communications received in answer to
a form letter designed to ascertain whether or not
the very small pianos are "a fad" or are calculated to
fill a lasting demand because of musical character.
The Strohber Diminutive has answered the question.
GIVE REPRODUCING CONCERT.
A program of records of religious music of the
countries of the world, and reproducing rolls by
Paderewski and Percy Grainger in contract to the
ordinary player roll made an interesting part of an
entertainment given in Rockford, 111., recently. Fred
Firestone, manager of the Schumann Piano Com-
pany, arranged the entire concert, and a similar con-
cert is being planned by him.
SHOWS ART IN WINDOW DRESSING
OLD FACTORY CHANGED HANDS
BUT BRADBURYMOVES FORWARD
Brooklyn Building of F. G. Smith, Inc., Sold, End-
ing One Phase of Great Career.
The seven-story factory building of F. G. Smith,
Inc., at 774-782 Fulton street, Brooklyn, N. Y., where
the Bradbury piano was formerly manufactured, but
which has been idle for the past two years, was sold
last week at public auction by Charles Shongood,
-United States official auctioneer, by order of Peter
B. Olney, Jr., referee in bankruptcy. The real estate
was sold subject to confirmation by.the creditors.
Although the building is said to be assessed at
$100,000 by the city, it brought only $21,500 above the
first mortgage of $25,000, and subject to about $500
additional lien for unpaid interest, or a total of $47,-
000.
The sale brought to a close one of the chapters in
the history of a business which was established in
1854. In 1867 F. G. Smith bought out the interest
of William B. Bradbury, the original manufacturer
of the Bradbury piano.
For many years the company nourished and grew,
until it became known as one of Brooklyn's leading
The interesting picture here shown is from a pho-
tograph of one of the Easter windows of the Bush &
Gerts Piano Company of Texas at Dallas. This
window shows a beautiful landscape effect, with the
stone wall in the foreground. In the background
of the window dressing effect, Humpty-Dumpty is
shown on the wall, with all the surrounding scenery
strictly in keeping with the Easter spirit.
The huge Easter egg is shown in the window, but
not large enough to give a clear view of the interior
of the egg, with the bungalow and porch scene and
piano being delivered, also a landscape in front with
the duck-pond. These ducks were operated by elec-
tricity, so that they had the appearance of feeding.
While the window drew thousands of visitors, this
added mechanical effect kept them there and never
there a window that attracted greater attention,
or seemed to rivet or hold the passer-by to the ex-
tent that this window did during the entire period.
The Bush & Gerts Piano Co. of Texas conducted
an Easter week phonograph sale and secured an un-
usually gratifying volume of business, so that during
the month of March, which included this Easter week,
business was almost double the corresponding period
of last year in that department. The more time and
thought and attention given to show windows the
more Mr. Bush is convinced of the value of that
form of advertising. It helps every department.
Each department is specifically featured, from time
to time. It is certain that the reproduction of the
photograph will afford helpful suggestions to other
window dressers in the trade everywhere.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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