Classic Mode

Presto

Issue: 1923 1915

23
PRESTO
April 7,
SHEET MUSIC TRADE
WARNING POSTER IS EFFECTIVE
Advice to Amateur Song Writers to Use Care
Selecting Publisher Has Good Results.
The hanger, "Warning to Song Writers," distrib-
uted by the Better Business Bureau of the Music In-
dustries Chamber of Commerce for use by music
dealers, has been used generally, and in sheet music
Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllilllllllllllll
departments particularly the poster is given a promi-
nent place. It is agreed by dealers in touch with
THE COMBINED CIRCULATION
ambitious composers that the hanger has been effec-
OF PRESTO (EST. 1884), AND MUS-
tive in making them hesitate before sending their
ICAL TIMES (EST. 1881), IS BY FAR
composit ons to firms professing too much unselfish
friendliness for unknown verse-makers and music
THE LARGEST IN THE FIELD OF
writers.
THE MUSIC TRADE. COMBINA-
Thousands of amateur song-writers were victim-
TION RATES OF SPECIAL AT-
ized by fake music publishers whose advertising
TRACTIVENESS FOR ADVERTIS-
methods have been so alluring and insidious. It is
good to learn that the fakers are not so active now,
ING SPACE IN BOTH PAPERS
and the vigilance of the organizations named follow-
WILL BE MADE TO MUSIC PUB-
ing Presto's campaign a short time ago may be
Revival of Old Custom in America Should Result in credited with that fact. In the hanger so widely
LISHERS.
Sales of Christmas Songs.
distributed, the amateur song-writer is warned to
"make sure with whom you arc dealing before sign-
This department is designed to advance the sales
So successful was the campaign of the National ing an order or forwarding money. 1 ' The reader is
of sheet music, and give any current information in Bureau for the advancement of Music this year to
also instructed to: "Ask your music dealer for a
the Sheet Music Trade.
spread the custom of outdoor caroling at Christmas
This publication believes that Sheet Music will that it has only now been possible to completely leaflet describing the methods of the fake publishers."
With the reputable publishers, the Music Indus-
pay the dealer, just as any other commodity pays tabulate the results. In order to get at the figures
those who merchandise it properly.
it was necessary to read and examine four or five tries Chamber of Commerce and the music dealers
The conductor of this department will review thousand clippings on the subject. The actual num- joined in the effort to protect the amateur song-
any numbers that are sent in for the purpose. It is ber of caroling events of which definite report was writer, it is not , surprising to learn that the busi-
not the intent to criticise, but to review these offer- obtainable was 1,013. Of these 392 had instituted the ness of the fake publisher is becoming slow and un-
ings, giving particular information of the theme and caroling before and 621 introduced it only this last profitable.
a description of the musical setting of the number Christmas. C. M. Tremaine, director of the Bureau,
discussed.
feels that the list is particularly incomplete in the
Address all communications to Conductor Sheet case of 'old cities" and is planning to write to those
Music Dept., Presto. 407 S. Dearborn, Crrcago, 111. of them which do not appear on this year's list to
ascertain the facts.
Sheet Music Department Has Always Added Char-
The Bureau began its campaign in 1917 for the
acter to Seiberling-Lucas Music Co., Portland.
revival of the beautiful old custom. At that time
caroling had been done on a more or less organized
The sheet music department of the Seiberling-
Employees of Lyon & Healy, Inc., Chicago, Com- basis in a few large cities like Detroit, St. Louis and Lucas Music Co., Portland. Ore., is a model in spirit
Boston and several smaller places. After the second and methods of operation for the music dealer who
memorate a Notable Anniversary of Manager.
year of the Bureau's effort for the caroling the num-
has ambitions to expand his sheet music business.
Last week the employees of the sheet music de- ber had risen to 100. After the third annual cam- The firm has always made a prominent feature of this
paign it had grown to 330 and the next year to 661. phase of its business, because of,its direct and inci-
partment of Lyon & Healy, Inc.. Chicago, presented
Thomas F. Delaney, the manager, with a beautiful Last Christmas 1,013 places had Christmas caroling. dental benerits. The filing system of the sheet music
All the articles on Christmas caroling emanating
department of this progressive Portland music house
painting and a big hunch of flowers. It was March
29 and the forty-first anniversary of a memorable from Mr. Tremaine's office emphasized the funda- is an aid to sales and to ease in selling.
The Seiberling-Lucas Music Co. realizes that the
event, the day remembered by a small band of vet- mental truths about music—as a means of expressing
work of the sales force .in a sheet music department
erans in the house, when Mr. Delaney began a career the joy of festive occasions, of communicating the
may be allowed to be laborious or be made into a joy.
which later brought him to the head of the sheet spirit of good-will, of unit'ng divergent elements in
a common purpose, of providing a neighborly serv-
The new filing system does away with confusion and
music department.
unnecessary work, saves floor space and minimizes
Forty-one years back is quite a spell, but the ice. Thus the thought of music was impressed upon
the mental efforts of the staff. Now saved energies
appearance of the active manager of the Lyon & the public during the holiday buying season.
are employed in making the actual sales. It is not
Healy music department does not suggest any feel-
necessary to go hunting for a piece of music. It is
MUSIC IN HARTFORD.
ing of reverence due to years to his associates there.
The painting and the flowers represented the affec-
The celebration of Music Week in Lancaster, Pa., easily located in the properly arranged modern files.
The installation of the new filing system in the de-
tion and comradeship for the manager in the heart
from May 13 to 19, will show admirable unanimity
of every worker there.
in the various music interests. Foremost in the
Mr. Delaney keeps youthful in mind and appear- effort to make the event a success are the music deal-
ance because fate, on that day forty-one years ago, ers. With them are combined all the choirs, glee
A WHALE OF
chilis and choral societies of the city, four bands, a
A SONG HIT
number of orchestras and the Lancaster chapter of
ONE STEP
FOX TROT
the Organists' Association. Medals in the music
memorv contest will be awarded Mav 18.
TO PUBLISHERS
started him in work he found interesting and among
people he found congenial. The earnest man rinds
constant delight in the perpetual changes in the sheet
music stock. And earnestness in his work is one of
Mr. Delaney's most marked characteristics. The topic
of sheet music is not merely commercial when he
talks about it. He can make it a delightfully mixed
theme involving trade history, the evolution of the
composer's art, tragic remembrances of the failure of
geniuses, humorous opinion of musical bunk as rep-
resented on his counters and other subjects he is so
well qualified to talk about.
CAROLS AND SHEET MUSIC
MODEL SHEET MUSIC STORE
TRIBUTE TO T. F. DELANEY
7 FOREMOST SELLERS
BABE RUTH
Just Foolin' With You
That Wonderful Sweetie of Mine
You're the One Little Girl for Me
Love of the Ages
Dreaming of Love's Old Dream
When I Dream That Auld Erin Is Free
HERBERT J. GOTT
Music Publisher
1 7 7 No. State St.
CHICAGO
JONAH
ELIZA DOYLE SMITH
MARY PICKFORD LOSES.
In the Court of Appeals at Albany, N. Y., last
week, Mary Pickford, the motion picture actress, was
told l.y the judge that putting her picture on a sheet
of music does not entitle her to $3,000 damages from
the publishers. Elizabeth A. Reilly, agent for Mary
Pickford, had previously brought suit in the lower
courts against Watterson, Berlin & Snyder, the action
involving the terms of a contract between the plain-
tiff and defendant dated Mav, 1919.
FRENCH SHEET MUSIC EXPORTS.
The recent exhibition at Rio de Janeiro gave
French music publishers an opportunity of regaining
the custom of South America, but it is by no means
their intention to limit the outlet they desire to that
counry. The great show of next May in Paris will
certainly not remain unattended by far-reaching re-
sults is the optimistic opinion of the French sheet
music publishers.
EHS
59E.VANBUREN ST. CHICAGO
REMICK SONG HITS
Nobody Lied
Sweet Indiana Home
My Buddy
California
Tomorrow Will Be Brighter
Than Today
Carolina in the Morning
Silver Swanee
Childhood Days
When Shall We Meet Again
Lovable Eyes
Out of the Shadows
Your Eyes Have Told Me So
Dixie Highway
Just a Little Blue
Polly
J, H. REMICK & CO.
New York
Chicago
Detroit
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
24
PRESTO
partment has made possible an increase of the stand-
ard stock in songs and orchestra and band music.
The trying out rooms each provided with a piano are
much appreciated by the music teachers and by much
folk generally. The efficient manager of the sheet
music department is Maybelle Elliott.
WEEK'S ODDS AND ENDS
ALLURING CUSTOMS OF
EXPORT ADVERTISING
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
The music of "Jack & Jill," John Murray Ander-
son's latest production at the Globe Theater, New
York, is published by Jerome H. Remick & Co., New
York; by special arrangement with Harms, Inc., who
have a contract with Otto Harbach and William
Daly.
Displays of music in the show windows of the
Beesley Music Co., Salt Lake City, Utah, are great
incentives to sales.
All the old-time dance tunes were heard at the re-
cent convention of fiddlers in Mason City, la., at
which 2,000 bow wielders contested for glory and
prizes.
Frank Albert, buyer and manager for the sheet
music department of J. Albert & Son, Sydney, Aus-
tralia, is expected to arrive in the United States next
week.
April 7, 1923
New Book in Which the Way to Successful
Invasion of Foreign Fields Is Expertly
Set Forth.
duced price. That would be a reflection on his bank
balance, his moneyed capacity, his position in the
world, his descent, his high and mighty loftiness.
But no doubt the astute advertising agent and his
Spanish or Portuguese scribe will respect this
haughty attitude and fulminate accordingly.
Mr. Brown has done his work exceedingly well,
and business men will be pleased to see how seriously
he takes the proposition of developing* North Ameri-
can business and how he advises in a common-sense
manner that unless a firm is prepared to set aside a
certain sum of money for export advertising, to map
out some kind of a plan to spend it and then go ahead
and spend it, the matter is best left alone. When he
discusses the psychological aspect of the question, Mr.
Brown is equally compelling, and the copy writer,
whether he be an Argentinian, a Japanese, a China-
man, or whether he is turning out brilliant and allur-
ing sesquipedalia for the Aryan, Semitic, Latinic,
Hamitic, Mesocephalic or Xanthrochterose races, the
fact remains that he will be able to accomplish his
beatific designs in a superior style after a calm pe-
rusal of the good things provided by Mr. Brown in
"Export Advertising." That success 1 in advertising
is a matter of slow growth and is very often not
gained until the expenditure of great sums and the
application of much learning is evidenced by many
enterprising manufacturers and merchants who have
confined their energies to the land of their birth. The
difficulties to be encountered in foreign fields render
necessary still more knowledge and additional cau-
tion, but armed with Mr. Brown's treatise—for a
treatise it is—advertisers will have but themselves to
blame if failure waits on their efforts.
A new book which recently appeared in New York
has been the subject of favorable comment by the
reviewers. Having to do with the winning of an
export trade, the publication is of special interest to
business men, and particularly to manufacturers.
The book is entitled "Export Advertising," by
David Leslie Brown, and it is published by the Ron-
ald Press Company of New York. The following
review appeared in the literary section of the New
York Times of last Sunday:
The popularization of United States products is a
worthy objective, and David Leslie Brown has en-
tered into a long and earnest exegesis of the manner
in which it is to be achieved. The value of advertis-
ing anywhere and everywhere needs little in the way
of emphasis, but if publicity is to be extended with a
view to providing far-off communities with a knowl-
FORMAL OPENING DELAYED.
edge of our manufacturing excellence, it should be
The formal opening of the new recital hall of the done with intelligence born of experience. No doubt
J. H. Troup Music House, Harrisburg, Pa., has been directors of publicity will find eloquent writers in a
postponed to a day not yet named in the last week variety of languages to unload paeans of praise on
in May. The disappointment has been caused by de- American industries without doing umbrage to the
idiosyncrasies of those to whom they are intended to
lays in the remodeling of the store.
appeal. Native writers, we presume, will advise in
the preparation of such advertising, besides following
the instructions of the home agencies.
NEW TSCHAIKOWSKY OPERA.
The methods of advertising .in the United States do
A posthumous opera by Tschaikowsky has been
commend themselves to the people of the coun-
discovered among belongings left by a close friend of not
tries in Central and South America. The pride of
the composer in Berlin. The title is "Peter" and the many a Latin-American shrinks from the contempla- Individuals and Organizations Asked to Participate
libretto is written in German. The opera is being tion of a bargain. He has nothing but a supreme and
in Events from June 4 to 10.
prepared for production by Pr. Wilhelm Kleefield.
scathing scorn for an article offered to him at a re-
The Music Industries Chamber of Commerce has
assured its support to the Demonstration Week of
Better Homes in America and the chamber will
NEWYORK
CHICAGO
endeavor
to secure the co-operation of the music
Republic Bid*.
433 Filth Ave.
trade, individuals and organizations and music clubs
Manufacturers of the
for that purpose. The event will be nationally ob-
served from June 4 to 10 and during the week the
importance of the home in our national and commun-
ity life will be emphasized. The efforts of all prop-
MUSIC TRADE HAS PART
IN BETTER HOMES WEEK
HARDMAN, PECK & CO. CW)
HARDMAN PIANO
The Official Piano of the Metropolitan Opera Co.
Owning and Operating the Autotone Co. makers of the
AUTOTONE
GKS2)
The Hardman Autotone
The Harrington Autotone
Owning and Operating E.G. Harrington & Co.,Est. 1871,makers of the
The Autotone The Playotone The Standard Player-Piano
HARRINGTON
PIANO
{Supreme A tnong Moderately Priced Instruments')
The Hensel Piano
The Standard Piano
THE KOHLER INDUSTRIE;
of NEW YORK
AFFILIATED
COMPANIES
anufacturing for the trade
Upright and Grand Pianos
Player Pianos
Reproducing Pianos
Auto De Luxe Player A&ions
Standard Player Adions
Art De Luxe Reproducing Adions
Parts and Accessories
Wholesale Chicago Office and Service
San Francisco Office
462 tphelan building
T)epartm€nts
KOHLER INDUSTRIES
1222 KIMBALL B U I L D I N G
CHICAGO
In Three Parts:
1. Instruments of Established
Names and Character.
2. Instruments that bear Spe-
cial Names or Trade Marks.
3. Manufacturers of Pianos
and Player-Pianos with Chap-
ters on Piano Building and Buy-
ing designed for the guidance
of prospective purchasers.
Facsimile Fall-
board Names of Leading Pianos
and Player-Pianos in Colors
Revised Annually
NO PIANO DEALER OR SALESMAN
CAN AFFORD TO BE WITHOUT ifT
IF YOU DON'T CONSULT "PRESTO
BUYERS 1 GUIDE" YOU ARE MISSING
OPPORTUNITIES. GET IT NOW.
Give a copy to each of your salesmen.
Price 50 cents per copy.
PRESTO PUBLISHING CO,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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