Presto

Issue: 1923 1915

12
PRESTO
•=•:
•i
April 7, 1923
DE LUXE ARTIST SCORES
IN BOSTON RECITAL
Ax
ARTISTIG
IN EVERT
DETAIL
HADDORFF PIANO CO.
ROCKFORD,ILL.
Wholesale Offices:
NawTarkCkr
IMW.ttadSt.
CWcege
410 S. MiduBtn A?e.
San
I l l C«l*imJ. St.
II
psa:
Newspapers Express Pride in Performance of This
Clever Native of Hub.
Cccile deHorvath, who records her playing ex-
clusively for the De Luxe Welte-Mignon (Licensee)
Library of Reproducing Records, scored a decided
success in her recent concert appearance on Decem-
ber 16. The Christian Science Monitor said that she
was "among the most interesting pianists heard here
this season." The Boston Evening Transcript com-
mented proudly about this native of Boston:
"She overwhelmed her listeners. She gave Chopin's
'passage-work' the songful quality that much more
eminent pianists often miss; she caught the fluid
lightness of Schubert's Dances from Rosamund, and
the charm, the fancy, even the poise (when Liszt was
not pushing it about) of Mendelssohn's music to 'A
Midsummer Night's Dream.' Moreover, in Scriabin's
Sonata-Fantasy and Chopin's B minor sonata, there
was no matching Mme. DeHorvath as a pianist of
intelligence and sensibility, quick to the piano as an
instrument of song as well as an instrument of per-
cussion."
Philip Hale devoted three-quarters of a column to
her art in which he regarded her talents as of out-
standing prominence. He'also said:
"She played y the charming Schubert-Ganz music
with sympathy and understanding, as she did Sgam-
bati's artistic arrangements of ' Gluck's air. In
Scriabin's Sonata-Fantasy her phrasing was musi-
cally intelligent, her rhythm decisive. In lyric pas-
sages she displayed an agreeable touch and the abil-
ity to sing melodic lines. Her mechanism was wholly
adequate."
The Globe said: "Mme deHorvath played the B
minor sonata with much spontaneous energy in the
finale and considerable lyric beauty in the large. A
set of Viennese waltzes by her husband proved to be
that rarest of rare things, really good, harmonious,
light music." Olin Downes, in the Post, spoke of
her "broad and dramatic style, her feeling for tonal
beauty, sincerity and musical feeling."
An excellent list of selections played by Mme.
deHorvath were released in the March Bulletin of
DeLuxe Welte-Mignon (Lisensee) records. Further
recordings will be released in future bulletins of this
extensive library.
CONTRACTS.
Cincinnati Factories of The Baldwin Piano Company
?•;-
SUCCESS
is assured the dealer who takes advantage o?
THE BALDWIN
CO-OPERATION
PLAN
which offers every opportunity to represent
under the most favorable conditions a com'
plete l«ne of high grade pianos, players and
reproducers.
Contracts should be made in writing. While oral
contracts are in some cases legal and binding, in
matters of business the only secure way is to put the
agreements into written words, and make them clear.
However, if a sales contract is not in writing, and
partial payments have been made and accepted, the
courts generally agree that the transaction will
hold and be enforced. There must be two or more
parties to an agreement, and the obligations must be
mutual. Failure to fulfill a contract may be excused
if the failure is due to misfortune, such as fire, sick-
ness or any other "act of providence."
For informa,ion write
Piano Company
Incorporated
CINCINNATI
gPVUNAPOLU
LomaviLLB
CHICAGO
ST. LOUIB
DALLAS
NEW YORK
DENVER
SAN FRANCISCO
E. S. Burgay, 1120 Division street, Spokane, Wash.,
general store, has added a music goods department.
ESTABLISHED 1854
\



*
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leominster,
Mass.
Executive Offices
138th St. and Walton Ave.
New York
Division W. P. HAINES & CO., Inc.
For a
and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything that means
money to the dealers and
satisfaction to the public
You will never «f« anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
•BUTHBRN BRANCH: 730 Candkr Eld|, ATLANTA, 0 4 ,
Schumann
PIANOS and PLAYER PIANOS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
w :-\ ,.'5:
leMost ValuablyPkioin theWbrld' i f
STEGER & SONS
This Trade Hark la caat
In tbe plate and also ap-
pear* upon the fall board
of all genuine Schumann
Piano*, and all lntrlngers
will be prosecuted. Beware
of Imitation* such a* Schu-
mann * Company, Schu-
mann A Son, and also
Shuman, as all stencil
•hop*, dealer* and users or
piano* bearing; a name in
imitation of the name
Schumann with the inten-
tion of deceiving- the publfo
will be prosecuted to the
fullest extent of the law.
Piano Manufacturing Company
HEPPE PIANO COMPANY
When in doubt refer to
PRESTO BUYERS GUIDE
STEGER
Warning to Infringers
. The Heppe, Marcellua and Edouard Jules Piaao
'
•,
manufactured by the
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britain,
Prance, Germany and Canada.
& :
Ub«r»l arrangements to responsible agents only*
,*•"* •
Main Office, 1117 Chestnut St.
PHILADELPHIA. PA.
:
TRAO6 MARK
Schumann Piano Co.
W. N. VAN MAT&E, President
Roclrford, 111.
Manufacturers of
STEGER Pianos and Player Pianos
REED & Sons Pianos and Player Pianos
SINGER Pianos and Player Pianos
THOMPSON Pianos and Player Pianos
ARTEMIS Pianos and Player Pianos
STEGER Stools, Benches, Music Cabinets
STEGER Phonographs
STEGER Polish
General Offices and Salesrooms: Steger Build'
ing, Wabash and Jackson, Chicago.
Factories: Steger, Illinois, where the "Lincoln"
and "Dixie" Highways Meet.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
NO TROUBLE ABOUT YOUR
HOTEL ACCOMMODATIONS
Special Provision Will Be Made for the Comfort of
Guests at the Convention.
There will be no trouble about getting hotel accom-
modations during the June Conventions in Chicago.
The Chicago Association of Commerce, with a fol-
lowing 8,000 strong, has pledged to take care of every
man who may come. A man at a special desk at the
Drake during the convention will look after those
seeking hotel quarters.
Matt J. Kennedy, the man who put over the suc-
cessful convention at the Drake in 1921, has arranged
a number of remarkable features for the business
sessions of the National Association of Music Mer-
chants. First, on the subject of salesmanship there
will be hot-fire talks by the members of the editorial
staff of System, the inflential business publication;
second, one of the most prominent figures in the
piano industry will talk on the trade-in problem, and
it is said in advance that what this speaker intends
to say will take the gathering off its feet; third,
speakers from the Better Homes Bureau will tell the
audience how music tends to make all homes and any
home better; and, fourth, Miss Martha Scott, one of
the most distinguished and illustrious educators in
the United States, will present a practical demonstra-
tion of the advancement of music idea as it pertains
to community and settlement work." In this latter
demonstration will be shown what music is doing for
such widely known settlement projects as the Hull
House in Chicago, and will stage a monster com-
munity sing chorus composed of children belonging
Schaff Bros.
Players and Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because of their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
to one of the greatest settlement organizations in the
country.
The Better Business and Trade Service Bureaus,
co-operating with the merchants, will display
placards, bulletins and signs bearing specimens of
some of the finest advertising which various music
merchants are doing, and will also display specimens
of the best types of national advertising being done
today by the piano manufacturers.
Every piano
manufacturer who is doing national advertising
either on a wide or limited scale, is urged to send in
specimens of his copy to C. L. Dennis of the Trade
Service Bureau, 140 W. 40th street, New York.
INSTALLING ACTION IN A
CHASE BROTHERS PIANO
Foreman of Action Regulating Department in Chase-
Hackley Piano Co. Describes Process.
The April calendar issued by the Chase-Hackley
Piano Co., Muskegon, Mich., to keep recipients re-
minded of the artistic merits of the Chase Brothers
piano, carries an essay by Charles Swanson, foreman
of the Action Regulating Department of the big plant
in Muskegon. The calendars issued each month are
in the form of blotters, and each blotter carries some
message about Chase Brothers construction from a
competent worker on the piano making force. This
is what Mr. Swanson writes about action regulating
in a Chase Brothers piano:
All cases are thoroughly blown out to remove every
particle of dust.
Keys are leveled and measured for proper height,
and eased to work freely. Great care is used in lay-
ing the touch, and keys are given one-half inch dip
so that a medium blow brings hammer one-half inch
back from string.
All lost motion in hammers is turned up and ham-
mers are spaced to hit the strings correctly. The
hammer rail is then blocked off the proper distance
to give a quick response to tone shading.
Dampers are regulated to sustain and damp prop-
erly and start to release from strings when hammers
have traveled half their distance.
The greatest care possible is exercised in regulating
all Chase Brothers actions so that the pianist can cor-
rectly interpret the most difficult composition.
SUCCESSFUL CALIFORNIA DEALER.
The Marysville Music Co., Marysville, Cal., re-
cently opened a store considered ideal in every way,
and is looked upon as a triumph of its founder, Frank
Crum. Mr. Crum engaged in business in Marysville
as a Singer sewing machine agent, adding musical
instruments at a later date. He now carries the
Baldwin line of pianos and in addition does a large
business on talking machines.
Brighten Your Line with the
TO MOVE IN BERKELEY, CAL.
SCHAFF BROS.
The music house of Benjamin's, 2205 Shattuck ave-
nue, Berkeley, Cal., will move to new quarters at
Shattuck and Durant avenues upon the completion of
a new building there. A large recital hall will be a
feature of the enlarged store which carries a large
and varied stock of musical instruments. The firm
is a generous user of advertising space in the local
newspapers and is active in generally arousing inter-
est in its goods.
?C»mif™
13
PRESTO
April 7, 1923
The Schaf f Bros. Co.
Established 1868
Huntington, Ind.
MOVES IN SCHENECTADY.
THE
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
^
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
This week Cluett & Sons, Schnectady, N. Y., music
dealers, will move to 205 State street from the old
location occupied for twelve years at 508 State street.
The new store is near the northeast corner of State
and Ferry streets. The change gives the company
increased floor space, allowing larger and more
numerous showrooms and warerooms.
Cluett &
Sons has been in business in Schenectady for more
than twenty-five years. The firm was started in
Troy sixty-five years ago by William A. Cluett, his
sons Edmund and Fred H. Cluett later taking over
the business. Many branches have been established.
Frank J. Renter is manager.
NEW CALIFORNIA FIRM.
Merrill & Merrill, the new music firm in Oakland,
CaL, has secured a permanent location in the new
business district at Broadway and Grand avenue.
Pianos and playerpianos will be the lines to which
the most attention will be paid at first, and it is
planned to gradually extend the scope of the business
to include talking machines, musical merchandise and
sheet music. '...,.,.'
FAVOR CREDIT BUREAU.
Music dealers in Evansville, Ind., are making use
of the new retail credit bureau recently organized
within the Chamber of Commerce in that city. This
week new offices will be taken possession of by the
bureau and a meeting of the trades interested will
extend the plans of the organization.
GROWTH OF STEINWAY & SONS ^
BUSINESS IN DAYTON, 0 .
L. H. Davidson, Manager of Branch, Predicts Bigger
Accomplishments for Future.
'•*•'
The Dayton, O., store of Steinway & Sons, New
York, located at First and Main streets, is one of
six retail branches operated in the United States by
the universally known piano company.
L. H. Davidson, manager of the Dayton branch of
Steinway & Sons, is one of the oldest piano distrib-
utors in that city. He started in the business many
years ago in a small room on Jefferson street. In
1913 the present downtown location was obtained and
Mr. Davidson began his career as direct representa-
tive of Steinway & Sons.
A full stock of the Steinway pianos was installed
in January of 1913. In March of that year the great
flood came along and wiped out the entire stock,
valued at $50,000. Another and larger stock of Stein-
way pianos was installed immediately and the busi-
ness continued without material interruption of its
successful career.
The business of Steinway & Sons has increased
steadily in Dayton during the last 11 years. Today
a complete stock is carried. The organization con-
sists of eleven employes.
The territory embraces ten counties surrounding
Dayton and includes Piqua, Sidney, Troy, Mianiisr
burg, Xenia and Springfield. A branch store recently
was opened in Springfield, where a full line of Steinr
way pianos is on display.
, : . : K %
CHEERFUL COMPARISONS BY • i
SECRETARY OF LABOR DAVIS
Present Conditions Warrant Government Official
al to
Anticipate Continued Prosperity for Business • I*
In a comparison of present industrial conditions
with those which existed on April 1 a year ago, Sec-
retary of Labor Davis predicted this weekthft, wi$h
the exercise of ordinary caution, the country 'should
have "a continued period of substantial-prosperity." J
''Prior to that time the unemployed had numbered
approximately 5,000,000; today' that number ; is r|-
duced to normal. One year ago the steel industry?s
unfilled order tonnage was less than 4,000,000 tons;
today' it "is nearly 8,000,000 tons. > The copper indus-
try on April 1, 1922; was almost down and out, Is
most of the mines, mills and smelters were idfe.
"The iron and steel plants inaugurated a 10 per celit
increase in September. This was not met at the tinie
by all establishments, but since then it has been mj:t
by practically all of them.
v s
"The outlook seems to justify optimism,- §a ; far l.s
the immediate future is concerned. If we exerci
ordinary caution there seems to be no reason Why
should not now enjoy a continuing period> of su j -
stantial prosperity."
">•/»•?•! * j
WANT THEATER PIANOS?
The extent of the theater building movement Jn
America may be judged by the enormous .y ; ojume hi
inquiries to the Operators Piano Co., Chicago:, The
theater pianos manufactured by the company are
coming to be more and more in demand. Tb©-=»ttfc&-
matic pianos of all kinds are on the inereawin popu-
larity, and the force is kept busy turning* Oftr-the
instruments for this demand, says Manager Stadlfr.
|
MANAGER IS SINGER.
\
Warren E. Erwin, manager of the piano depaft-
ment of Lipman Wolfe & Co., Portland, Ore., is wfell
•known as an accomplished vocalist and his servicies
at concerts are much sought. His singing was a fea-
ture of the recent "Fashion Fete" in the store, ike
was accompanied on the piano by Miss Nellie jS.
Trogler, manager of the sheet music department.
S. W. MILLER PIANO CO.
'•"•
Makers of
S. W. MILLER
PIANOS and PLAYERS
-
.Dealers who Sell Them are i .^._..
Satisfied with Results and -
are Profit-makers.
New Ca talog Ready
S. W. MILLER PIANO CO.
SHEBOYGAN, WIS.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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