PRESTO
March 31, 1923
Many a Dealer
Is Finding
Real
Actual
Prosperity
QULBRANSEN PLAYER
AT ADVERTISING REVUE
Demonstration of Instrument by Miss Bur-
dette Cleveland an Interesting Event at Two
Concerts at Congress Hotel.
The audiences that tilled the Florentine Room of
the Congress Hotel, Chicago, March 26, heard Miss
Burdette Cleveland at the Gulbransen playerpiano
achieve a musical triumph. The audience in the
afternoon consisted of prominent club women of
Chicago, and in the evening of business men and
women.
The presentation of the Gulbransen and fifteen
other advertised products, was made at the Adver-
tising Revue, under the auspices of the Women's
Advertising Club of Chicago. Each advertiser was
allotted five minutes, and the affair was such an over-
whelming success that the Advertising Council of
the Chicago Association of Commerce has extended
an invitation for repetition of the program at its
weekly luncheon on April 5.
The Wrigley spear-men, the Phoenix Hosiery girl,
the charming Miss Carnation Milk, the Calumet Kid,
and other widely known personages were there, and
And
Financial
Independence
The Nationally
Known Line.
Write Us Today
Leaders in the Automatic Field
1510-1516 Dayton Street
CHICAGO
J. T. Lange Tells About Power of Speech in Getting
Name on Dotted Line.
Another big meeting of The Piano Club of Chicago
took place last Monday, March 26, at the Illinois
Athletic Club. The luncheon served at noon was, of
course, one of the enjoyable incidents of the occasion.
The business of The Piano Club of Chicago is to
help sell more musical instruments. This is the
thought that governs every action of the club officials.
It takes talk to sell musical instruments—real talk,
not just words. And when the officials get in touch
with a man whose business it is to show salesmen
the difference between a real talk about what you
have to sell and a bunch of words, they immediately
book him. This week members had the pleasure of
listening to J. T. Lange, manager of the Educational
Division of A. W. Shaw Company, publishers of
"System" and "Factory." He talked to the club on
the subject of "The Faculty of Speech in the Selling
of Tdeas, Merchandise and Service."
This is an address which he delivered recently to
600 members of the New York Traffic Club and also
to the New York Association of Manufacturers repre-
sentatives. It is an educational, inspirational and
humorous talk on a subject of vital interest and value
to every man, particularly to those engaged in the
work of selling.
On the lighter side of the program, Taylor Holmes,
star of "The Rear Car" company, entertained in his
delightful way.
Firm Capitalized at $30,000 Continues in Fine Ware-
rooms at 711 Gay Street.
MTSS BURDETTE CLEVELAND.
third on the program was the Gulbransen Baby,
which added interest to the Gulbransen musical pres-
entation.
Miss Cleveland, the talented and charming com-
poser pianiste of Kansas City, Mo., played Liszt's
"Liebestraume," and alternated hand playing with roll
playing. The auditors were unable to tell where the
"breaks" in the piece came or to distinguish between
hand-playing or roll-playing. At both the afternoon
Revue and evening performance, this number by
Miss Cleveland made a distinct impression.
As each number was presented, a costumed '"her-
ald" made an announcement regarding the product.
As the curtains were parted for the Gulbransen num-
ber, he recited the following lines by Olivia Barton
Strohm:
You may rave about your violins and harps and saxo-
phones,
And lots of folks 1 know, enthuse about the big trom-
bones.
1 too, am fond of music, but 1 was never meant
To set the world afire, playing any instrument.
But listen; it's a fact; you'd think I was a genius rare,
When I sit down and play a tune on our Gulbransen
Player!
Gulbransen! My, it's simply grand; such deep, son-
orous tones,
And then as light as water a-trickling over stones.
J. P. SEEBURG PIANO CO
CHICAGO PIANO CLUB HEARS
EDUCATIONAL ADDRESS
W. J. ROSE & COMPANY
ORGANIZED IN KNOXVILLE
With The
SEEBURG
Concert Co., in the evening. At each performance
shopping bags loaded with samples of advertised
products were distributed. These contained minia-
ture loaves of bread, soap, canned goods, etc., and a
Gulbransen Baby cardboard cut-out and two cloth
cut-outs of the Baby, for the children to make dolls
with by sewing together.
The bass notes thunder stormily, and then a mocking
trill
That makes you think you hear the birds, up yonder
on the hill.
From lullaby to symphony; from hymn to ballad air,
There is a whole big Orchestra in my Gulbransen
Player!
On the back of every instrument the price is plain to
view,
Some rolls are given free, and you are told just what
to do.
A little child can play it—just as "easy" as can be.
Its presence in the home means days and nights of
melody.
The Gulbransen was also used by the Betty Booth
The organization of W. J. Rose & Company,
Knoxville, Tenn., incorporated recently, capitalized
at $30,000, took place at a meeting of the incorpora-
tors held last week.
W. J. Rose was elected president, Walter McCabe,
vice president; C. R7 Reynolds, secretary-treasurer,
and W. B. Lovingood, Walter L. Smith, C. R. Rey-
nolds, Mr. McCabe and Mr. Rose were named direc-
tors of the concern.
All of the assets of the W. J. Rose & Company, a
co-partnership formed by Mr. Rose and Mr. Lov-
ingood was transferred to the corporation at the
meeting, and all obligations and liabilities were as-
sumed. Business will be continued at the old loca-
tion of the company, 711 Gay street, according to a
statement made by Mr. Rose.
W. J. Rose, the president of the concern, has had
many years of experience in piano dealing in Knox-
ville and vic'nity. Walter McCabe, vice-president, is
the operator of the McCabe Lumber Company and is
widely known in business circles in that section of
the state.
UTAH FIRM ELECTS.
At the annual election of the Lyric Music Co.,
Ogden, Utah, held last week, C. L. Madsen was re-
elected president. Other officers re-elected were: J.
C. Madsen, vice president; Harold S. Campbell, sec-
retary-treasurer. The board of directors composed
of the officers, remains the same. President Mad-
sen, who is also the general business manager, said
the outlook in Utah for the music business was par-
ticularly cheering. The piano sales for March, he
reported, will show a considerable increase over the
same month last year.
NEW HASSMER BROS. STORE.
On Saturday, March 31, a new retail music busi-
ness will be opened in Chicago by Hassmer Bros.,
an experienced music retailing firm. The store is at
the corner of Lawrence and Sawyer Avenues, and
was formerly operated by the Harry Schlau Music
Co. The new owners have been redecorating and re-
arranging the store, and have laid in a stock of mu-
sical goods of variety and merit, featuring Gulbran-
sen player pianos and talking machines. Joe Hass-
mer will be in charge of the store.
JOINS PIANO SALES FORCE.
A. V. Stock, who has been prominent in the organ-
izing of orchestras in Canton, O., and who is well
known as an orchestra leader, has joined the piano
department of George C. Wille & Co.
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