Presto

PLANNING A MUSIC STORE
Main Aim Is to Make It Look Less Like
Store and More Like Tasteful Music
Room.
There is one opportunity that the man starting a
new musical merchandise or roll and record store
should not overlook. That is the advantage of mak-
ing it look different from the conventional stores of
the kind. There is no necessity for making either
of them replicas of stores established in a day when
the counter fixtures and the rigid wall shelves were
the only things the music merchant thought about
in fitting up his store. There is no excuse today why
a store should be made ugly or should be made like
any other store.
There are lots of aids today for making the music
store distinctive. Movable show cases of a decorative
kind and in which economy of space is combined
with conveniences in exhibiting the goods, are now
manufactured by specialists in designing and con-
structing such fur'niture for retailers. To the man
with originality the space at his disposal and the
shape of the floor space will suggest an original plan
for laying out his store. Such a man forgets the set
arrangements of departments. The man who starts
a music store today certainly has a splendid oppor-
tunity to let originality and artistic effect have full
play.
Counters are ugly things and in the artistically ar-
ranged music store their place is now taken by
specially designed tables or show-cases or combina-
tions of the two. Of course there are certain require-
ments in the arrangement of the music store that are
accepted as most desirable. Where pianos, talking
machines, rolls, records and sheet music are all sold
on the same floor it is best to have the sheet music
department with- a piano for trying out close to the
entrance with, perhaps, the phonographs and rec-
TUNERS——
BASS STRINGS
.Special attention given to the needs of the tuner and
the dealer
OTTO R. TREFZ, Jr.
3110
21
PRESTO
March 17, 1923
I ail-mount Avenue
PHILADELPHIA, PA.
ords to one side and the pianos and music rolls at
the back. But how the departments are placed is a
matter for the dealer and something on which he
can exercise his originality and taste.
There is one thing that should be the foremost aim
of the music dealer and that is to do everything in
the store arrangement with the view to achieving
comfort in shopping for his customers. A store that
is not pleasant to the eye is not conducive to the
buying spirit. The modern sanitary and sound-proof
booth removes the element of distraction where more
than one customer are listening to demonstrations of
pianos, talking machines, rolls, records or sheet
music. Easy chairs are an important feature in pro-
moting comfort in buying. Booths of course take up
a lot of space but they cannot be done without today.
Make the store look less like a store and more like a
comfortable music room is now the aim of the man
with keen business sense.
PAGED BY RADIO.
Hereafter, movie mob scenes will be filmed in ac-
cordance with instructions given via radio, it was an-
nounced at the Goldvvyn studios, Los Angeles, Cal.,
this week. An elaborate mtra-plant broadcasting sta-
tion has been installed. It will eliminate also, it is
claimed, the paging of persons at various points about
the fifty-acre studio plant. Giant megaphones will
be used and these, with an interlocking radio device,
will amplify the human voice nine billion times, it is
asserted.
TO DISSOLVE MICHIGAN CORP.
George M. Cook, president of the Michigan Pho-
nograph Co., makers of the Latizon line of phono-
graphs, Grand Rapids, Mich., together with II. W.
Knoblaugh, treasurer, and a majority of the directors,
last week filed a petition for a dissolution of the cor-
poration. William Van Stuyters was appointed tem-
porary receiver with bonds at $5,000.
COLUMBIA CUTS DEFICIT.
The Columbia Graphophone Manufacturing Com-
pany reports an operating loss of $1,514,052 for the
year ended Dec. 31, 1922, against a loss of $2,869,930
in 1921. After reserves for depreciation and inven-
tory adjustment there was reported a deficit of $7,323,-
606, against a deficit of $15,710,300 in the previous
vcar.
NEW HORN DESIGNED.
Horns used on telephones and phonographs are not
of the most efficient shape for the condensing of
sound, in the opinion of Dr. A. I.. Foley, head of the
department of physics and a research professor at
Indiana University, Blootnington, Ind. Dr. Foley
said he disagrees with the popular theory that sound
comes through horns as water goes through a funnel.
The Indiana scientist has designed several new types
of horns in accordance with his theorv.
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
PRACTICAL PIANO MO ING SUPPLIES
INCREASE SELLING POWER
One-Man Steel Cable Hoist; Two-in-One
Loaders, Trucks, Covers, etc.
Get Our New Circulars and Price*
PIANO MOVERS SUPPLY COMPANY
BUCKINGHAM, PA.
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
425 South Wabash Ave.
SMALL GOODS IN THE WEST
Great Stock of Band Instruments Presented by the
Seiberling-Lucas Music Co.
The musical merchandise department in the new
quarters occupied last week by the Seiberling-Lucas
Music Co., Portland, Ore., is one of the big attrac-
tions of the store at 151 Fourth street. The musical
merchandise department occupies one side of the
main floor lo the rear of which is a violin display
room where 75 violins are displayed. Next to this is
another room for Gibson mandolins, Vega and Bacon
banjos and Martin guitars.
To the rear of these is a large band room where
there is a $40,000 display of Buescher band instru-
ments, of which the firm is the exclusjve dealers in
Portland. There is also a display of Penzel &
Muller, Buffet, Selmer & Pedler clarinets. In the
basement there is a 30 foot drum room, for the use
of the drummers. There is displayed complete lines
of Leedy and Ludwig drums, Deagon xylophones,
mirimbos and orchestra bells. The balance of the
basement is used for the shipping department and
stock rooms.
SALINA FIRM MEETS.
The stockholders of the Terry Music Store, Salina,
Kans., held a business meeting last week at which
C. E. White was elected president, J. B. Terry vice-
president and sales manager, H. H. Carlson secre-
tary and treasurer. James A. Terry, of Wichita, at-
tended the meeting.
LEATHER
FOR
PLAYERS
ORGANS
PIANOS
PNEUMATIC LEATHERS A SPECIALTY
Packing, Valves, AH Special Tanned
Bellows Leather
•
T. L. LUTKINS, Inc.
40 Spruce Street
NEW YORK
DEALERS AND TUNERS!
Big Cut in Prices Piano Key Repairing
Celluloid, Complete Tops, Set Keys
$7.00
Ivorine (grained), Complete Tops, Set Keys 8.00
Composition, Complete Tops, Set Keys... 10.00
Sole manufacturers and distributors of H. P.
& O. K. Co. famous Ivory White Glue. Needs
no Heating. Applied Cold. Sent anywhere in
UL S. P. P. $1.00 can.
HARLEM PIANO & ORGAN KEY CO.
121-123 E. 126th St.
New York Citj, N. Y.
Chicago
MAG0SY & BUSCHER
PERFECTION
PLAYER ROLL CABINET
Furnished in 5 ply veneered 13/16 stock in
Mahogany, Oak and Walnut
Designed and
Manufactured
Our Hammered Cymbals are as Good as Turk-
ish Cymbals in Sound, and they don't cost as
much.
Drum Major Batons in Wood and Metal.
Perfection Piano Bench Mfg. Co.
Makers of the BESTONE Banjo Reso-
nators
We Can Manufacture Any Specialty in
Our Line to Order.
614-618 So. Canal St.
232 Canal St. and 118 Walker St., NEW YORK
By
Capacity, 150 Rolls
First Class
OVAL AND ROUND METAL
SPINNERS
Makers of high-grade hammenjd Cym-,
bals in Brass and German Silver, from 2
to 18 inches; Brass Mutes for Cornets,
Trombones, French Horns.
CHICAGO
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