Presto

Issue: 1923 1909

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PRESTO
February 24, 1923
Rolls certainly solve the problem of getting children
to practice piano. Our rolls came just before Christ-
mas and my young hopefuls were at the piano con-
stantly—simply couldn't chase them away—the at-
traction lasted through the whole holiday vacation
period, and going stronger every day!
Issue of Mileage Book Shows Results of Power of
T have been giving a lot of my own time to the
musical education of the youngsters and they have a
Organized Effort.
regular music teacher besides. Although we may
George W. Allen, president ex-officio of the Na- try to teach the children, we can't learn 'em—they've
tional Piano Travelers' Association and a vice-presi- got to do the learning themselves. Your rolls accom-
dent of the National council of Traveling Salesmen's plish just this because they invite the children to
Associations, commented with enthusiasm on the disco\er the facts of music for themselves. What
news that the Interstate Commerce Commission has they discover they never forget.
Parents and music teachers owe you a vote of
ordered all large railroads to issue interchangeable thanks
for making it easier to learn piano playing—
mileage books to be sold at reduction of 20% on their and when
they're older the kids will thank you too.
Here's hoping there'll be a million of them!
GEORGE W. ALLEN ON
TRAVELING MEN'S VICTORY
WAREROOM WARBLES
(A New One Every Week.)
By The Preito Poick.
MANUFACTURERS PLEAD FOR
MORE FOREIGN LABOR
GEORGE W. ALLEN.
face value. Mr. Allen, during his term as president
of the National Piano Travelers' Association, brought
that organization into the National Council of Trav-
eling Salesmen's Associations. Mr. Allen said:
"This victory will mean the saving of thousands
of dollars annually to piano manufacturers and shows
what can be accomplished by a concentrated effort of
an active and progressive organization. It proves
that through co-operation, big and important things
can be accomplished. While our association of the
piano travelers is a strong body, it could not have
exerted the influence on our national lawmakers nec-
essary to bring about the mileage book victory. By
its association with the traveling associations of all
other big industries, through the National Council it
created a strength that could push a judicious move-
ment to success.
"I believe that the National Council of Traveling
Salesmen's Associations should have the unqualified
support of every piano manufacturer who employs
men on the road. Every company should show its
support by becoming an associate member. The cost
of this membership is trifling, but combined with the
contributions from other industries it becomes a fund
large enough to work successfully for the economic
interest of business in general, and in particular
houses benefiting through the efforts of the traveling
salesman."
"I will be glad to receive applications for member-
ships and forward them to the Membership Commit-
tee of the National Council."
PUSHING EDUCATOR ROLLS
IN NATIONAL ADVERTISING
Q R S Music Widely Featured and Music Director
Miessner Especially Praises "Educator."
The Q R S Music Co. must be given credit for
having faith in the Educator Set and the faith is well
placed. A full page ad. in the Literary Digest of
March 3 proves that the Q R S is giving the player-
piano a boost: in fact, it is the very first thing in
the ad.
Incidentally the Q R S National advertising will
appear this year in 13 of the foremost and most
widely circulated weekly and monthly publications
and in over a hundred metropolitan newspapers every
four weeks. Over sixty million people will be
reached with this publicity, which will continue to
explain why Q R S player rolls are "better."
The Educator Set will be featured also by copy
of the Milwaukee State Normal School letter in
which Director of Music W. Miessner concludes an
enthusiastic commendation with this:
Dear Mr. Fletcher:—Your new Q R S Educator
Demand for Skilled Piano Workers Is Felt but
There Is No Relief in Sight.
Fourteen representatives of as many industries ap-
peared before the senate immigration committee on
Monday and demonstrated specifically a shortage of
labor in many of the great producing states. This
action was in support of the Colt immigration bill,
which provides mainly that the immigration quota
be figured on the net instead of on the inflexible 3
per cent, and also that the secretary of labor be given
power to permit the admission of immigrants in
excess of the quota when such necessity is made clear
to him, to meet certain industrial requirements.
New immigration restriction legislation apparently
is dead so far as this session of congress is concerned.
The need of skilled piano labor has been em-
phasized by both manufacturers and dealers for sev-
eral months past. But there seems no relief, and
pianos will not be so easy to get as they were last
year.
While the proposed substitute for the existing
statute is ready for house action, senate leaders are
averse to bringing up so important a measure at the
failing end of the session with calendars already
crowded.
LIKE THE NEW GRAND.
THE PRICE CUTTER.
The man who wants to hog it all,
And haggles at the price,
No matter how your profits fall,
Must want five-fourths the slice!
He seems to have forgotten, quite,
The Golden Rule of old,
And figures that all things are right
That look to him like gold.
The road to wealth is often slow,
Its bumpy way is rough,
And few who get there seem to know
Just when they've got enough;
That's why so often Croesus says
Your price is much too high,
And then no sooner than he pays
Overvalues his cheap buy!
'Tis not the price, if low or high,
That justifies the sale,
Unless the one who conies to buy
' Gets value, without fail;
And he who buys by cutting quite
The profits to the quick
Is just as far from being right
As he who gains by trick.
The small grand, Style 5, recently introduced by
the Chase-Hackley Piano Co., Muskegon, Mich., is
proving to be one of the biggest sellers of that
company. The demands for the piano are now more
DOUBLING LAST MONTH'S SALES.
than can be supplied. An instrument of this model
If the record made by the Nelson-Wiggen Piano
is now being shown in the Chicago office, and is at-
tracting much attention, according to H. H. Brad- Co., Chicago, makers of several new improved types
of automatic pianos, is continued thru the month,
ley, manager of the office.
February will be twice as good a month as January,
and January was by no means slow in producing or-
» FAST SERVICE TO CUBA.
ders for these pianos. During the first fifteen days
Commencing March 1, 1923, the Southern Railway of February, more pianos were sold by Nelson-Wig-
System, in conjunction with the Florida East Coast gen than during the entire month of January, ac-
Railway and Florida East Coast Car Ferry Com- cording to Oscar Nelson, president and manager.
pany, will inaugurate a Fast All-Rail Package Car
Service from Atlanta (Inman Transfer), Ga., to
BEHIND IN ORDERS.
Havana, Cuba, via Jacksonville and Key West, Fla.
Atlanta (Inman Transfer), Cuban cars, upon arrival
The factory of Chickering Bros., Chicago, is run-
at Key West, are switched to the ocean-going car- ning behind orders for the Acoustigrande, as busi-
ferries of the Florida East Coast Car Ferry Com- ness is so good, according to a statement this week.
pany, which operate daily Key West to Havana, a It was the best January the factory has ever had,
distance of about one hundred miles, where cars are and February, although not quite as good as the
again switched from car-ferries to the railroad tracks first month of the year, is unusual for this season of
for delivery at depots and warehouses in a manner the year. The coming months of the year show
identical to that followed in delivering freight ship- promise of great piano-selling activity, the Chicker-
ments in the United States.
ing Bros, declare.
• The American-
Home and City Beautiful Exposition
Million Dollar Pier, Atlantic City
JUNE 16th TO SEPT. 8th, 1923
A 12 Week Exhibit of Innovations and Surpassing Beauty to Boost American
Industry and Home and City Beautiful Movements.
FEATURING MUSICAL INDUSTRY EXHIBIT
One of the most interesting exhibits of the Exposition will be devoted to the
Musical Industry. All kinds of musical instruments will be on exhibition and
the latest and best music will be explained and demonstrated.
All concerns having merchandise appropriate to this classification are invited to
write the management (address below) for full particulars.
Ten million visitors in Atlantic City when this show is in progress will see your
exhibit.
Exposition folder mailed Free.
Am. Home & City Beautiful Ass'n, Atlantic City, N. J.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
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PRESTO
February 24, 1923
CHRISTMAN
BALDWIN PIANO FOR GOVERNOR
—It's the instrument you
want to sell your friends
The First Touch Tells"
Reg. U. S. Pat. Off.
STYLE K BALDWIN GRAND.
Recently purchased by the State of Kentucky, as it
appears in the Governor's mansion.
The illustrations herewith feature the sale of a sonal use in the White House.
Baldwin Style-K, Grand, to the State of Kentucky,
The pictures of the Statehouse at Frankfort and
to be placed in the governor's mansion.
the governor's mansion add to the interest of the
This splendid instrument is the same size and picture. Rut the item of chief and musical interest
style of case as the Baldwin Grand piano which was is the Baldwin Grand which will make its influence
selected by Mrs. Warren G. Harding for her per-
felt on many a state and social occasion.
CHRISTMAN
SCHOOL PUPILS VISIT
NEW YORK PIANO FACTORY
STUDIO GRAND
Plan Adopted by Weser Bros., Inc., for Obviating
Skilled Labor Shortage in Future.
Wonderful Little Piano but 5
feet long but as powerful as a
Parlor Grand. Your trade will
be delighted with it.
CHRISTMAN
REPRODUCING PIANOS
Remarkable in their distinctive
qualities of master interpreta-
tion, case designs and exclu-
sive features. Made in both
Grands and Uprights.
Enhance Your Future Prosper-
ity By Investigating the
Irresistible Appeal of
CHRISTMAN
GRANDS, UPRIGHTS
PLAYERS
and
REPRODUCING PIANOS
Christman Piano Co.
597 East 137th St.
New York
^ Weser Bros, factory, 520 to 528 W. 43d street,
New York, was visited during the past week by
the pupils of the H. Manning Carpenter School for
the purpose of familiarizing the pupils with modern
piano construction methods.
It is a part of the plan of Weser Bros, to have
pupils from the various vocational schools visit their
establishment as frequently as possible in order to
stimulate interest amongst the rising generation in
the adoption of piano manufacturing as a desirable
means of earning a livelihood. The plan is designed
to overcome, to an extent in the future, the labor
shortage conditions under which the piano manu-
facturing industry is working at the present time.
MUCH INTEREST AROUSED
IN ADVERTISING TROPHIES
Twenty-two Awards in Retail Contest Will Be
Announced at Chicago Convention.
Two first prizes for the best retail advertising in
separated classes of small town and large city music
merchants will be awarded at the Chicago conven-
tion in June, and there will be also ten honor award
certificates in each class, or twenty-two awards in
all. Some of the entries already received show
evidence of the constructive arguments for music in
the home which have been circulated by the National
Bureau for the Advancement of Music.
The chairman of the Retail Advertising Contest
committee, Thomas H. Fletcher, of the Aeolian Co.,
says:
"In gathering together this exhibit of Retail musi-
cal advertising from all parts of the country cover-
ing a period of a full calendar year, the Music In-
dustries Chamber of Commerce has in view not only
the moral influence upon advertising standards in
the trade, but also the great value of such a sym-
posium from the educational standpoint that it may
be helpful to many who have not at their command
the equipment available—say in larger communities.
"There are still a great many music merchants
who have not yet responded to the appeal of the
Chamber in this matter which, properly considered,
concerns all of us so vitally.
"If this contest could be made an annual affair
1 am quite confident that a growing and cumulative
interest in the great question of improved advertis-
ing w r ould steadily become more and more apparent,
to the lasting benefit of the business as a whole and
to every form and individual in it."
The standards, by which the advertising will be
judged, are announced as follows:
1. Sales Appeal—Creating interest, desire and ac-
tion.
2. Prestige Value—Commanding confidence and
good will.
3. Attractiveness—Attention value, illustrations,
language and typography.
4. Truthfulness—Freedom from exaggerated price
claims or quality comparisons—Fairness to competi-
tors.
5. Individuality—Evidence of originality and in-
genuity in illustrations and copy, personality, per-
sistence and continuity of character, in expressing re-
tail service.
BANKING AND CREDIT.
A new book by Davis R. Dewey and Martin J.
Shugrue has been published by the Ronald Press,
New York. While primarily a textbook it is intended
also for the practical use of business men. The
scope of the work is restricted to the practical phases
of the subject, since, as the preface states, "It is
written primarily to meet the needs of the individual
who uses the bank for credit accomodation." Little
attention is, therefore, given to the historical and
theoretical phases of banking and credit. The char-
acter of the treatise is indicated further by the fol-
lowing typical chapter titles: Commercial loans,
security for loans, the credit statement, analysis ratio,
individual items of a credit statement, analysis of
tvpical credit statements, acceptances, typical foreign
exchange transactions.
SHIPPING REED ORGANS.
Nacc's Music Stores, Inc., of Hanover, Pa., shipped
a carload of organs to South Carolina recently. This
music firm ships a carload of organs about every
60 days. The organs are traded in on pianos and
other musical instruments. They say every organ
shipped out of their territory makes an opening for
.some other instrument.
GOOD WESTERN REPORT.
An encouraging report on the improvement in busi-
ness in the Rocky Mountain region was made recently
by Alvin A. Beesley .president of the Beesley Muf^
Co., Salt Lake City, Utah. Utah and Idaho were in-
cluded by the well known piano man who is usually
conservative in his estimates. Business in the states
named is increasing and collections are becoming
easier with the passing of every week, he said, and
his words are considered significant when it is re-
membered that his investigations were made in a
region of farmer customers.
FROM WICHITA, KANS.
J. C). Adams, head of the J. O, Adams Music Co.,
Wichita, Kans., was a welcome visitor in Chicago
this week, spending some time with The Cable Com-'
pany. Wichita is located in one of the most fruitful
parts of the country, and should provide a good mar-
ket for pianos, Mr. Adams thinks.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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