Presto

Issue: 1923 1908

PRESTO
February 17, 1923
OREGON MUSIC DEALERS'
ASSOCIATION ACTIVE
Get In Line
With The
Known
Line
of
AUTOMATIC
PIANOS
Organization's Vigilance in Watching Pro-
posed Legislation Saves Music Trade
Possible Hurtful Consequences.
E. B. Hiatt, president of the Oregon Music
Dealers Trades Association, Portland, Ore., says that
in every legislature there are always bills presented
that are vicious in their application. The Oregon
association, keeping tab on the bills presented to the
Oregon legislature this year, were able to point out
the defects and dispose of several bills of this
nature.
One especially bad bill was house bill 51, which
the association was successful in killing before it
left committee. It was an act concerning condi-
tional sales contracts and made it necessary for
dealers to file with the county clerk the original copy
of every contract entered into within ten days after
execution, and if the security was moved to another
county a sworn certified copy of the contract must
be riled there. The bill also provided for filing fees,
etc., with each separate filing.
The most unsatisfactory feature of the bill was
that it would have compelled the vendors to file all
of their time contracts and thus make public the
private affairs of their customers. The association
brought sufficient pressure to bear and killed it in
committee.
May Peterson appeared in concert in Portland,
January 31, before a large audience. A Stein way
piano was used at the concert and Miss Peterson,
being an exclusive Vocalion artist, sang as her ex-
tras a number of her popular recordings for the
Aeolion-Vocalion.
Jack Mulligan, former piano salesman of the Sher-
man, Clay & Co., covering Eastern Oregon, has pur-
chased the Warren Music Company of Pendleton,
Ore., and is making extensive improvements of the
establishments and will have the most up-to-date and
complete music store in Eastern Oregon when his
alterations and improvements are completed.
FIFTEEN=STORY BUILDING
FOR CUNNINGHAM PIANO CO.
New Structure for Philadelphia Firm to Be Erected
at 1312-14 Chestnut Street.
The Cunningham Piano Co., Philadelphia, has ac-
cepted the architect's plans for the proposed fifteen-
story building to be erected at 1312-14 Chestnut
street, according to the announcement of Andrew J.
Sauer & Co., architects.
According to plans, the building will cover an area
of 3,800 square feet and will represent the last word
in construction. One of the features will be a large
arched entrance, approximately forty feet high, giving
to the front a spaciousness of appearance usually
found only in much wider buildings.
In this vaulted archway, fifteen feet deep, will be
erected a double tier of show windows for pianos and
talking machines. .The ceiling of the vault will be il-
luminated by high-power lamps.
The cost of the structure, including the ground, will
be more than $2,000,000. The Cunningham Piano
Company will occupy the entire building.
FOSTER PIANO CO. MOVES
TO NEW STORE IN TROY
Old Premises of Progressive Firm Had Been Occu-
pied for Nineteen Years.
I.P.SEEBURG PIANO CO
Leaders in the Automatic Field
1510-1516 Dayton Street
CHICAGO
The Foster Piano Company, Troy, N. V., is now
located at its new home, 283 River Street, few doors
south of old store. The firm occupied the old prem-
ises at 263 River Street for nineteen years.
The new building presents a handsome and attract-
ive appearance. On the ground floor are located
sound proof demonstration rooms. In the rear is ;)
reception room. Rugs and carpets are being placed
on the floors in the various rooms.
The electric lighting fixtures form an important
part of the decoration, and in addition there are large
floor lamps with beautiful shades. The decoration
scheme has been planned to produce an artistic effect
and to harmonize with the general plan of interior
furnishing. Fred Foster, president and general man-
ager, said:
"We have tried to make the new home of The Fos-
ter Piano Company as complete as possible."
The store staff was enterta"'ned recently at a ban-
quet at the Troy Club, at which Fred Foster presided.
Addresses were made by employes and a general
good time was enjoyed. It is planned to have more
get-together meetings in the future to promote the
best co-operation possible between the store manage-
ment and employes. Leslie C. Hathaway is sales
manager.
PIANO CLUB OF CHICAGO
MEETS LINCOLN DAY
Three Notable Guests at Weekly Luncheon Add to
Pleasures of the Function.
The Piano Club of Chicago had as guests at the
Lincoln's Birthday luncheon, on Monday of this
week, Miss Ethel Wilson and Edward H. Robbins.
members of the fascinating attraction at the Black-
stone, "The Last Warning," also Mrs. Phil Ewald,
of Louisville, a composer whose songs are achieving
great success.
Mr. Robbins has the reputation of being one of the
most entertaining speakers on or off the stage, and
his talk on the subject of the day was as interest'ng
and enjoyable as any the members had the pleasure
of hearing in many a day.
Mrs. Ewald played the piano, among other selec-
tions, her latest hit, "Can't You Hear the Whistle,"
the popular number which was broadcasted by Clyde
Doerr over the Daily News radio recently.
It was another star meeting. "Every day in every
way the programs are getting better and better, like-
wise the meals, ditto business. And maybe we all
are too. Anyway you could not find a better bunch
of fellows than those who meet together each Mon-
day noon at the 1. A. C," said the weekly luncheon
notice to members. Sixty-live of them were there
last Monday.
DAYTON BURGLARS OBSERVE
LOOTING ANNIVERSARY
Soward Piano Company's Store Scene of Ceremony
Disappointing to Thieves.
The Soward Piano Company, Dayton, O., last
week reported an anniversary celebration which had
the characteristic of novelty even if it didn't have the
charm of characteristics. On January 28, a year ago
the* store of the company at 19 East Fourth street
was deftly burglarized. The store was similarly en-
tered on January 28 this year.
The thieves entered through an open window in
the stockroom and kicked out one of the lower panels
in the door leading to the salesrooms. But there was
this difference in the operations. A year ago the
burglars got a rich haul: in the recent entry they
had disappointment for their w r ork. The robbers
opened the cash register, but scorned to take the $8
or $9 they found. A cornet was carried down from
the second floor, but was left in the salesroom.
REMEMBER J. B. FURBER?
The day i;f the mnydr who does nothing but make
speeches and shake hands is over. So says Mayor
J. 15. Furlur, of Railway. N. J.. who has put this
theory into practice. Mr. Furber was formerly man-
ager of the old Regina Music Co, Rahway. If a
citizen thinks of any civic improvement or necessity
for reform, all he has to do is to mention it to his
Honor. Every month the city officials publish a
little magazine. In it every cent expended or re-
ceived by the city is recorded. The other pages are
lilled with plans for Railway's future. It has punch
and enthusiasm. Members of the police department
distribute the little books at every door in town
while on their beats.
FIANOS IN NEW ZEALAND.
Xew Zealand is assuming a role of greater impor-
tance in the musical world, and the fact naturally has
its effect in the music goods situation. According to
American Consul K. de G. McVitty at Auck'and.
trade in pianos is quite brisk. British piano:, seem to
be preferred, with those from the United States sec-
ond. Figures for 1921 indicate that 381 pianos, valued
at £35,520, were imported into New Zealand, of
which 151, valued at £9.464, came from the United
States. Thus, in spite of the preponderance of Brit-
ish pianos, the United States has an excellent chance
of greatly developing the business which it has al
reach- secured.
FAILURES IN JANUARY.
Commercial failures in the United States dur ; nt
January crossed the 2,000 mark for the first time since
last April, a total of 2,120. being reported to R. ('•.
Hun & Co. While aiL upward tendency usually is
witnessed at the beginning of a year, last month's
increase of 17.2 per cent "compares with a rise of 11.4
per cent in January, 1922. The 2,723 defaults of a
year ago, however, were the second largest on record,
being exceeded only by the 2.848 failures of January,
1915
Last month's liabilities of $49,219,497 are
smaller than those of many previous months.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
10
NEW CATALOGUE OF THE
JESSE FRENCH & SONS
Unique and Forceful Booklet of the Instru-
ments from New Castle, Indiana, Will Be
Help to Salesmen.
A remarkably well-arranged and attractive new
catalogue of the Jesse French & Sons Piano Co. has
appeared. It is of liberal proportions' and is printed
in two colors and bound in heavy art paper, with
illuminated title page. From the frontispiece, which
presents a fine half-tone portrait of President Jesse
French, to the last page, which has an accurate photo-
JESSB FRENCH.
yraph of the great factory at New Castle, Indiana,
this book will be useful to all dealers in the instru-
ments described, and especially to salesmen.
The introductory is a brief sketch of the organiza-
tion of one of America's great industries, which reads
as follows:
Mr. Jesse French, the active president, has been
well known in the piano business since 1875. The
other officers have'spent their entire business lives
in the piano trade, and all are known as men who
have made pianoforte history.
From the beginning our slogan has been "Quality
First—First Quality." This principle has been
strictly maintained in every branch of the huge indus-
try, until today there is no better known piano among
the real musicians of the country than Jesse French
& Sons.
With a scientific knowledge of the laws of accous-
tics, we have been able to evolve a pianoforte that
makes a most enthusiastic appeal to the highly trained
and cultured ear of the skilled musician.
The workmanship embodied in the Jesse French &
Sons pianos represents the efforts of the most skilled
pianoforte craftsmen. Every man is a master of his
bench, and none but the highly efficient are employed.
The materials throughout are of the highest quality,
and the method of construction is according to the
most modern principles governing pianoforte building.
The success of Jesse French & Sons pianos is with-
out parallel. They are universally acknowledged as
among the world's most artistic pianos. This recog-
nition has come entirely because of the quality. The
many expressions of enthusiasm we have received
from distinguished musicians have been spontaneous,
and prompted only by a spirit of genuine apprecia-
tion, for there has grown up in the minds of musi-
cians the realization that the qualities of the Jesse
French & Sons instruments express the perfection
of piano art.
A page is devoted to a description of the materials
used in the Jesse French instruments, followed by a
full-page half-tone of the upright scale, and fully
strung. The player action is illustrated, showing the
construction in detail, and then a full page devoted to
a description of the improved "dulcet-tone," which
has excited keen interest in the trade. Here are
extracts:
The meaning of "dulcet tone" and the purpose of
this new device in the new Jesse French & Sons
pianos are well known to dealers representing the
Jesse French & Sons Piano Co., New Castle, Indiana,
and excite the keenest interest in the trade at large.
The Jesse French & Sons Dulcet-Tone Pedal is a
series of mutes operating between the unisons, which
leaves the center string free to produce the purest
"una corde" tone, but its modification by the two
muted strings is so pronounced that the tone quality
is materially altered.
The resulting tone is exactly as the name implies—
soft and sweet. This Dulcet-Tone is subject to the
same variations and tone colorings by varying styles
of attack and grades of dynamics as is the normal
piano tone. It is readily seen that the present range
of tone coloring is thereby practically doubled.
The new invention produces a tone of the greatest
purity, as well as of a peculiarly sweet quality; this
effect being as pronounced and pleasing in an upright
as in a grand. The Dulcet-Tone is a pure, single-
string tone, so modified as to give a singing tone as
low as a whisper, becoming of a genuine harp quality
under greater pressure, and a veritable pizzicato
under short sharp attack without sustaining pedal.
There are illustrations of six of the handsome styles
of Jesse French upright pianos and players, followed
by the two grands, Styles SG and G. These style
cuts are fully described. There are also twelve pages
crowded with names of public institutions which are
using Jesse French & Sons pianos, together with
groups of -schools, and other buildings in which the
same instruments are to be found. This feature of
the new catalogue affords powerful influence in the
sale of the instruments from New Castle, for it is a
remarkably conclusive exhibit. There are also 25 en-
thusiastic commendations of Jesse French pianos by
distinguished musicians and pianists.
Altogether this new Jesse French & Sons Piano
Co. catalogue is one in which lovers of good instru-
ments, and especially representatives of the admirable
line to which it is devoted, will find conclusive argu-
ments and instructive piano information.
FEATURES SEEBURG AUTOMATICS.
The Leathurby Co., 183 Golden Gate avenue, San
Francisco, of which George H. Leathurby is head, is
prominently featuring the nationally known line of
automatic instruments made by the J. P. Seeburg
Piano Co., 1510-1516 Dayton street, Chicago. Mr.
Leathurby long ago realized the big opportunity for
dealers in the automatic piano and immediately set
about making it a prominent feature of his business.
STEGER IN DENVER.
The Darrow Music Co., Denver, Cal., is specially
featuring the Steger & Sons playerpiano, a carload of
which was received last week by the company. The
dealers' aids so generously supplied to the trade by
the Steger & Sons Piano Mfg. Co., Chicago, are
made excellent use of by the progressive Denver
firm.
A Valuable Agency
UNSURPASSED IN TONE and GENERAL
CONSTRUCTION and UNEQUALED IN PRICE,
make the JESSE FRENCH & SONS line of pianos
STYLE G
February 17, 1923
FAVOR PERIOD MODELS IN
PIANOS AND PHONOGRAPHS
In Them Veteran Dealers See the Natural Supply of
an Obvious Want.
One strong feature of the music business at the
present time is the favor for the period styles in cab-
inets. The demand for the period models has been
growing with marked persistence for the past two
years and the extent of the calls for the period models
during 1922 convinced dealers, jobbers and manufac-
turers of their importance in the scheme of things.
The observant ones in the trade see in the favor for
the period models only a natural evolution. That the
period models should be sought by tasteful people
was early anticipated by the furniture men handling
lines of talking machines. The phonograph customer
now realizes that he can have the best in musical
reproduction combined with a beautiful piece of furni-
ture which will fit in any decorative scheme.
The production of handsome, artistic models in
talking machines has given a greater impetus to the
phonograph trade than the dealers realize. The family
owning a suite of period furniture readily sees an ex-
cuse for buying a phonograph which follows the style
of the other contents of the living room. In this way
the talking machine salesmen have something more
than the phonograph's tone for a talking point.
That the period models were not introduced long
before they made their appearance is now a surprise
to many dealers. It used to be a common experience
with dealers to hear tasteful customers complain
about the harsh note the old cabinets made in rooms
furnished after a particular style. Then it was not
an uncommon thing for customers to engage a cab-
inet maker to put the tone arm and motor in another
cabinet more in accordance with the furniture models
in the home. The veteran talking machine dealer sees
in the period phonograph the supply of a real want.
CABLE "MIDGET" FOR SCHOOL.
The South School, of Stormlake, has purchased a
Midget Cable piano of Albert Morse, local dealer,
and it is now installed at the school building. The
piano stands only 44 inches high and is easily moved
from room to room. The teachers at the school
building are paying for it by a series of entertain-
ments—a good plan for schools in the smaller
communities.
TO MOVE APRIL 1.
Greater facilities for doing business will be enjoyed
by the A. B. Smith Piano Co., Akron, O., in the new
building to be occupied by the company April 1.
The building is the property of the company, but
has been leased to another concern. The location at
South Main and Exchange streets is considered very
desirable for a music business.
ADD LINKS TO CHAIN.
The Riddle Phonograph Co., 1205 Elm street, Dal-
las, Tex., was recently bought by the Collins-Decker
Co., Inc.. and the Dallas store was made one of a
chain of stores conducted by the purchasers in the
state of Texas, with headquarters in Greenville. The
manager of the new Dallas link is J. S. Frank.
NEW DETROIT DEALER.
Paul Schilling has opened a piano department for
the Leonard Furniture Co., at Woodward and Mont-,
calm streets, Detroit, Mich. He will handle the A. B.
Chase, Emerson and Lindemann pianos. Elaborate
plans are under way for the exploitation of this line
by the new music department.
The LEADING LINE
WEAVER PIANOS
Qrands, Upright* and Players
Finest and most artistic
piano in design, tone a~nd
construction that can be
made.
YORK PIANOS
Uprights and Player Pianos
the MOST ATTRACTIVE AGENCY ON THE
MARKET. INVESTIGATE THIS CLAIM and
you will readily agree to its correctness*
A high grade jpiaoo of great
value and with charming tone quality.
Livingston Pianos— Uprights and Player Pianos
A popular piano at a popular price.
Send Today for Catalog and Prices in Unoccupied Territory
Over 70,000 instruments made by this company s/e stag-
ing their own praises in all parts of the civilised uttrldT
Write for catalogues and state on w h e t t e e m s m i o i U
like todeaL and TO ma make 70a a proposition afm are
located toOpTSir territory.
WEAVER PIANO CO, lac
Factory: YORK, P \
Established MM
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE, INDIANA
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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