Presto

Issue: 1923 1905

PRESTO
January 27, 1923
But when a Vose statement appeared it was all the stronger because
of its straightforwardness and modest, plain-speaking. It was, there-
fore, productive of results, and no class of piano dealers make better
use of the trade paper advertising pages than the Vose representa-
tives.
And so we say that the announcement of a new Vose factory, as
told this week, is trade news of a peculiarly welcome character. It
The American Music Trade Weekly
is trade paper news of the best kind. And the illustration which
accompanies the news shows that the new home of the Vose will be
PUBLISHED EVERY SATURDAY AT 407 SOUTH DEAR-
BORN STREET, OLD COLONY BUILDING, CHICAGO, ILL. one of the finest in this country. It will bear the characteristics of
the fine old Boston industry. It will have a much larger capacity than
Editors
C. A. DAN I ELL and FRANK D. ABBOTT
any preceding Vose factory. It will be a monument to the American
Telephone*, Local and Long Distance, Harrison 234. Private Phones to all De-
partments. Cable Address (Commercial Cable Co.'s Code), "PRESTO," Chicago.
piano industry, and a credit to the proud city of Boston.
Entered as second-class matter Jan. 29, 1896, at the Post Office, Chicago. Illinois,
The record of the Vose piano is without a blemish. It runs back
under Act of March 3, 1879.
through
seventy-two years, and its founder was born in Milton, Mass.,
Subscription, $2 a year; 6 months, $1; Foreign, $4. Payable In advance. No extra
charge in United States possessions, Cuba and Mexico.
the town in which Daniel Crehore fashioned his first piano—the first
Address all communications for the editorial or business departments to PRESTO
in this country, according to some historians.
PUBLISHING CO., 407 So. Dearborn Street, Chicago, III.
Mr. James W. Vose was born in 1818 and he made the first Vose
Advertising Rates:—Five dollars per Inch (13 ems pica) for single insertions.
piano
in 1851. His three sons followed in his footsteps, and the Vose
Complete schedule of rates for standing cards and special displays will be furnished
on request. The Presto does not sell Its editorial space. Payment Is net accepted for
piano
industry has been owned by the Vose family from that time to
articles of descriptive character or other matter appearing In the news columns. Busi-
ness notices will be Indicated by the word "advertisement" In accordance with the
this.
His
eldest son, Mr. Willard A. Vose, is the company's president
Act of August 24, 1912.
Photographs of general trade interest are always welcome, and when used, If of
at
the
present
time, and there are in its active control representatives
•pedal concern, a charge will be made to cover cost of the engravings.
of
the
second
and
third generation of one of the most distinguished
Rate* for advertising in Presto Year Book Issue and Export Supplements of
Presto will be made known upon application. Presto Year Book and Export issues
families
in
American
piano manufacture. We are sure that the Vose
have the most extensive circulation of any periodicals devoted to the musical In-
strument trades ana Industries in all parts of the world, and reach completely and
news
of
this
week
will
interest every member of the trade and espe-
effectually
e
f f e c t u y all the houses handling musical instruments of both the Eastern and west-
ern h
hemispheres.
i h
cially,
of
course,
the
large
following of Vose representatives.
Presto Foyers' Guide is the only reliable index to the American Pianoi and
Player-Pianos, It analyzes all instruments, classifies them, gives accurate estimates
•f fhelr value and contains a directory of their manufacturers.
IteiQS of news and other matter of general Interest to the music trades are in-
vited and when accepted will be paid for. All communications should be addressed to
Presto Publishing Co., 407 So. Dearborn Street. Chicago, III.
SATURDAY, JANUARY 27, 1923.
PRESTO CORRESPONDENCE
IT IS NOT CUSTOMARY WITH THIS PAPER TO PUBLISH REGU-
LAR CORRESPONDENCE FROM ANY POINTS. WE, HOWEVER,
HAVE RESIDENT REPRESENTATIVES IN NEW YORK, BOSTON,
SAN FRANCISCO, PORTLAND, CINCINNATI, INDIANAPOLIS, MIL-
WAUKEE AND OTHER LEADING MUSIC TRADE CENTERS, WHO
KEEP THIS PAPER INFORMED OF TRADE EVENTS AS THEY HAP-
PEN. AND PRESTO IS ALWAYS GLAD TO RECEIVE REAL NEWS
OF THE TRADE FROM WHATEVER SOURCES ANYWHERE AND
MATTER FROM SPECIAL CORRESPONDENTS, IF USED, WILL BE
PAID FOR AT SPACE RATES. USUALLY PJANO MERCHANTS OR
SALESMEN IN THE SMALLER CITIES, ARE THE BEST OCCA-
SIONAL CORRESPONDENTS, AND THEIR ASSISTANCE IS INVITED.
ADVERTISING INFORMATION
Forms close promptly at noon every Thursday. News matter for
publication should be in not later than eleven o'clock on the same
day. Advertising copy should be in hand before Tuesday, five p. m.,
to insure preferred position. Full page display copy should be in
hand by Monday noon preceding publication day. Want advs. for cur-
rent week, to insure classification, must be at office of publication not
later than Wednesday noon.
A VOSE NEWS ITEM
This paper has often tried to give its views of trade news as dis-
tinguished from newspaper news. In this issue there is a fine illus-
tration of the former—as real trade paper news. It relates to the
latest, and very substantial, evidence of the progress of one of Amer-
ica's piano industries. It tells of the new factory of the Vose & Sons
Piano Co., in Boston.
It has been a long time since we have had so good a piece of news.
And the lesson to be drawn from it is of the kind that lends honor
to a great business and presents new proof of the fact that real merit
wins and well-sustained ambition must prove successful. And, in a
sense possible to but few American industries, the material progress
of the Vose & Sons Piano Co. seems to show that industrial advance-
ment of the finest kind is not dependent upon the loud trumpetings
and boastful bustle which so often mark the industrial life.
Among the larger piano industries there is none that suggests the
quiet dignity of traditional Boston to a greater degree than the Vose
& Sons Piano Co. The long career of the distinguished piano has
been noted for the total absence of boasting and "loud talk." The
trade papers have carried the clear-cut announcements of the old
Boston instrument with a consistency not surpassed by any other
piano industry.
Once every month Presto's title-page has, for years, presented the
brief but forceful claims of the Vose. And not a line or word of the
Vose advertisement has suggested even a slight exaggeration. On
the contrary, the Vose announcements have been peculiarly modest.
RE=ENACTING RECITALS
Community singing is stimulating and helpful in a public way.
It refreshes the people and it affords an inspiring change from the
sordid influences of the cabarets and other sources of excitement and
folly. The youth of the big towns and cities like to get together. The
crowd has a fascination, and to take part in a great chorus is stimu-
lating, aside from the ear-training and opportunities of musical edu-
cation. We believe in community singing. But we do not believe
that community singing has very much to do with adding to the sales
of musical instruments. It cannot help in the selling of pianos. Cities
in which the "Music Weeks" have been featured have reported activi-
ties in the sale of sheet music and, in some degree, of small music
supplies. But no special piano trade activities have been recorded in
connection with the intellectual attainments of Music Week.
On the other hand, we believe that the Reproducing piano recitals
have a distinct tendency to promote interest, and to bring about
piano sales, and especially playerpiano sales. Such entertainments
as the Ampico concerts, in which the "re-enacting" of the perform-
ances of great pianists is the feature, must familiarize the public with
the marvelous results of the reproducing mechanism. And the dem-
onstrations of absolute reproduction of the Duo Art effects must
equally stimulate the desire to own the instruments by which such
results may be attained. It is common knowledge, as has been at-
tested many times in Presto, that whenever the Ampico concerts
have been given there has been established a demand for the instru-
ments of the American Piano Co. in which the mechanism that "re-
enacts" is installed. No real music-lover can listen to Dohnanyi, Levit-
zki, Strauss, Rachmaninoff, Paderewski, or any great pianists, play the
piano, and then hear the same performances "re-enacted" with fidel-
ity, without longing to possess the means by which the same music
may be realized at home. And the same thing applies equally to
other fine reproducing pianos and their practical introduction by
means of public recitals.
It is said that a series of concerts by one of the prominent re-
producing pianos, at which some foremost artist appears for the pur-
pose of comparison, is sure to prove profitable to the local represen-
tatives of the instrument demonstrated. The sales which immedi-
ately follow the recital are, in themselves, remunerative, and the
local prestige which follows the concerts is of incalculable value.
We do not believe that the average concert is at all comparable,
as a business proposition, to the reproducing piano recital. In the
latter there is still a good degree of novelty. Even well-informed
people do not, usually, understand the remarkable effects of a good
reproducing piano. Only by hearing a fine piano, well played, fol-
lowed by a demonstration of the same performance upon the modern
miracle of musical expression, can the power of the reproducing in-
strument be realized. And only that realization is required to insure
a larger sale of the highest pricecj instruments.
All music is good for the people. But not all music is necessarily
good for the piano dealer. Not all music stimulates piano sales, or
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
January 27, 1923.
even violin sales, or even sales of harmonicas and jewsharps! The
dealers are beginning to consider these things. They show a better
understanding today then ever before. Their advertising in the local
newspapers proves this fact. And, after all is said and done, the trade
paper must have in mind, not altogether the songs of angels and the
quality of celestial harps, but the methods by which the instruments
of mundane music may be made, and the means by which business of
the practical men of the earth, here and now, may be enabled to secure
a good living and then to save up some of the substance and emolu-
ments of hard work and honest ambition.
Therefore, you hard-working piano merchants and salesmen, put
your concert-giving energies into the kind of entertainment by which
sales may be stimulated. Let the singing professors run the commu-
nity services, and the millionaires stand sureties for grand opera. It
will all help. But give your personal attention to the reproducing
recitals, and the snug little concerts, by which the piano in the sale of
which lies your source of profit, may be introduced and made a fa-
vorite with your musical friends and fellow citizens.
OUR DAILIES
The power of the daily newspaper has grown so great as to be
properly called irresistible. Fortunately, modern newspapers are
conducted on a much higher plane than characterized the Fourth
Estate a half-century ago. The Wilbur F. Storeys, Brick Pomeroys
and Ambrose Bierces, no longer dominate the printed page, either
locally or generally. The journals of innuendo and scandal, as such
have disappeared. The Saturday smut sheets are no longer hawked
about, to catch the matinee and theater crowds. The sensation mon-
gers of the second class cities have subsided, and decent men no lon-
ger buy the hebdomadals in fear and trembling, lest some covert
threat may have been executed—in bold face type.
Today every city, large and small, may claim representative, high
class journals, in which the news is cleanly put, and where music, and
the other things of the higher spheres of intelligence, find recogni-
tion. Of course there are also the middle-ground newspapers, in
which the spice of sensation is given opportunity to scatter and sting
—sometimes to stink.
It often proves, too, that this kind of newspapers boast the larg-
est circulation—and with veracity. They print more copies, at least,
though how quickly put out of sight, in many homes, is never told or
estimated. The decent newspaper does more than print the most
copies, it has more than one reader in every family, and so it may
really be better, even more largely circulated, than the paper that
prints the greater number of copies.
This trade paper sees a great many newspapers every day—and
reads a few of them. It reads, always, the New York Times, the Cin-
cinnati Tribune, the Boston Transcript, the Philadelphia North
American and the Chicago Post. To all of those fine dailies, and
A. M. McPHAIL PIANO CO.,
SOLD TO LAURENCE BARRY
New Owner of Boston's Old Manufacturing Concern
Is a Retail Man of Prominence.
The A. M. McPhail Piano Co., Boston, was sold
last week to Laurence Barry, who has been promi-
nently associated with the retail trade of the city as
an active member of the sales department of M. Stein-
ert & Sons Co. Mr. Barry has had similar experiences
in other parts of the country. Associated with Mr.
Barry in the future activities of the A. M. McPhail
Co., will be John J. Clark, assistant treasurer of the
company, and charles J. Blinn, its factory superin-
tendent.
For the past thirty-one years Mr. Clark has served
the A. M. McPhail Piano Co. in various capacities,
rising finally to the position of treasurer. Mr. Blinn
will continue as factory superintendent, a position
he has held for the past twenty-six years.
The A. M. McPhail Co., was established in 1837
and incorporated in 1896. The factory is at Washing-
ton and Waltham streets and the executive offices at
120 Boylston street, where it will be continued. -For
a good many years the old industry has been plod-
ding along with little show of the enthusiasm and
enterprise which is absolutely essential in this day
of push and competition.
There are many in the industry and trade who will
regret the going from their immediate association of
the man who has stuck to the McPhail for many
years. George F. Blake and Frank E. Owen con-
ducted the business for many years, as partners. The
others also, Presto extends congratulations. Such newspapers are
indispensable.
And, as a business publication, this trade paper especially con-
gratulates the Chicago Evening Post upon its issue of December 30,
in which was presented the best and most enlivening review of the
past year, and most encouraging forecast of the year just begun, that
has come to notice. It was a great enterprise and more to be de-
sired than the biggest "scoop" within recollection.
Mr. Rodman Wanamaker, the new head of the great stores in
New York and Philadelphia which were founded by his father, is de-
scribed as one who "early evinced an interest in art." He is, of course,
a lover of good music and the piano department of his stores is one
of his particular favorites. Fine instruments are secure in the Wana-
maker stores.
* * *
Speaking broadly, the opinions expressed by this paper on the
subject of giving music rolls with playerpianos seem to have met
with approval of the manufacturers. A sample roll is essential, of
course. A supply of rolls is too much. Music rolls are made to sell.
* * *
A widely known, high grade motor car is advertised by the head-
line, "No Rolls-Royce has ever worn out." It recalls the advertising
slogan of the late Calvin Whitney who used to employ big type with
which to say that the A. B. Chase piano "improved with use."
* # *
It is good to know that the Shoninger piano is to be continued.
The name is a power, and there are many dealers who have sold the
New Haven instruments with so much satisfaction that they have
considered its dropping out as a distinct loss.
* * *
A great many in the trade will be sorry to learn that Mr. Lem
Kline has about decided to leave the piano business. He is consid-
ering a large proposition to embark in the autombile line as state rep-
resentative of a fine car.
* * *
There are great possibilities in the McPhail pianos. And, while it
is a loss to the industry to have Mr. Geo. F. Blake pull out, the new
owners are to be congratulated upon the acquisition of the dignified
old Boston industry.
* * *
This year is a great one for Boston as a piano making center.
The Chickering Centenary and the new Vose factory are two very
significant facts in Boston's crown of piano glory.
The demand for good electric pianos—the automatic and small
• theater kind—is large at this time. It seems to be a great year for the
coin-operated instruments.
latter gentleman retired a few years back and Mr.
Blake has been in control ever since. He is one of
the men it is good to know—a good friend and as
"square" as they make '"era". The hope of Mr.
Blake's friends is that he quits because he wants to,
and that his fortune^is in keeping with his sterling
merits, and as secure as the old McPhail industry it-
self has been under his administration.
RIGHTS OF SELLERS AND BUYERS.
Recent court decisions as to the rights of buyers
and sellers are that a seller may sell or refuse to sell
as he sees fit, and that a buyer may purchase or not
as he-chooses. In a recent case, it was decided that
a wholesaler has a legal right to refuse to buy from
a manufacturer because of the fact that the latter
sells to collective buying houses or chain stores or
other classes of trade not approved by the individual
wholesaler. But while there is this individual right
no two or more firms or corporations are legally
permitted to co-operate in so acting or to combine in
any way which "has the effect of restraining the free
flow of merchandise.
W. O. BAKER'S NEW JOB.
W. O. Baker, the retiring manager of the Taylor
music Co., Moberly, Mo., has done his work so well
that he has won and been given a fine reward. Mr.
Baker's new position is proof of his business ability.
He is to be the private secretary and personal repre-
sentative of John N. Taylor in all of his business in-
terests and dealings. This is a man-size job and the
man who tills it will have to be continually at the
helm. Undoubtedly Mr. Baker is capable of filling
the post.
C. KURTZMANN INSTRUMENTS
FOR EASTERN COLLEGE
Schroeder & Co., Pittsburgh, Pa., Fills Fine Or from the Grove City College.
The Schroeder Piano Co., Pittsburgh, Pa., recent-
ly received an order for twenty-one Kurtzmann in-
struments from the Grove City College, Grove City,
Pa. The Schroeder Piano Co., is the active repre-
sentative in Pittsburgh for C. Kurtzmann & Co., Buf-
falo, N. Y., manufacturer of the instruments includ-
ed in the fine order.
The music department of Grove City College has
. been prominent among teaching institutions in the
East for a good many years. The department js
under the management of Dr. Henry Poehlmann who
is an enthusiastic admirer of the C. Kurtzmann
pianos, which have been in use in the college for
many years.
The order placed by Dr. Weir C. Ketler, president
Of the college and Dr. Poehlmann includes the follow-
ing C. Kurtzmann instruments: A concert grand for
the chapel, two large grands, one playerpiano and sev-
enteen uprights for use by the music students.
THEATER PIANOS POPULAR.
The theater pianos manufactured by the Operators
Piano Company, Chicago, are coming to be more and
more in demand, an order for three of them having
been received in a letter, a few days ago. The auto-
matic pianos of all kinds are on the increase in popu-
larity, and the force is kept busy turning out the in-
struments for this demand, says Manager Stadler.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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