Presto

Issue: 1923 1905

January 27, 1923
PRESTO
12
•:•:•:•:•:••-•:•:•:•:•:•=•=•=•=•=•= S
E BRASKA DEALER ADVISES
OTHERS TO "WATCH OUT"
Professional "Band Leader" and Slick Worker Left
Music Houses Without Giving Notice.
Ax
II
s
ARTISTIC
II
IN EVERY
DETAIL
II
HADDORFF PIANO CO.
ROCKPOIUD,ILL.
Wholesale Offices:
N.w York Cms
130 W. find SI.
CMeat*
410 S. Michigan An.
S«n Fnncbeo
A man going under the name of R. X. C. Carlton,
who has recently been instructing a band at Suther-
land and Brule, Nebraska, has departed that locality
suddenly, leaving considerable indebtedness. He is
wanted by the sheriff of either Lincoln County, Ne-
braska, or Keith County, Nebraska, and a warrant has
been issued for his arrest for selling mortgaged prop-
erty. The scheme he worked was to gain the con-
fidence of the local music stores and sell instruments,
especially saxophones, to the bands he was organizing
for the dealer.
He would sell one instrument and pay for it, and
then another and pay for it, until he gained the con-
fidence of the music trade. He would then take out
three or four instruments, sell them, and take the
money and disappear. He is about 5 feet 8 inches
tall, weight about 150 pounds, very nervous disposi-
tion, ordinary features, and has the tip end of one of
the middle fingers on one of his hands missing.
"If you can assist us in locating this man through
your papers," writes Robert A. Goodall, of Ogalla,
Nebr., "it will be greatly appreciated. He is a good
saxophone player, which seems to be his hobby."
It is believed that Carlton has gone to California,
perhaps to Los Angeles, as he claimed that was for-
merly his home.
THRILL IN MAKING YOUR
OWN PIANO MUSIC
II

Si:
Excellent Talking Point for Salesmen Made Clear
in Gulbransen Ad in Magazine.
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
For injorma,{on writ*
Palbtom $iano Company
Incorporated
CINCINNATI
INDIANAPOLIS
LOUISVIU.II
CHICAGO
ST. LOOTS
DALLAS
NEW YORK
DENVEB
SAN FRANCISCO
"There's a thrill in playing music you cannot get
from listening," is the heading to the printed matter
in the page ad of the Gulbransen-Dickinson Co., Chi-
cago, in the Saturday Evening Post of January 13. It
is a most effective talking point for the playerpiano
salesman. This is said in the attractive page display
which is set off with one of the characteristic Gul-
bransen pictures which tells a story:
"One thing is sure—you'd rather play music, per-
sonally, than just listen. With a Gulbransen you can
play good music, yourself, just as you want to play
it! It's easy. Instruction Rolls are provided. All
the family will quickly become expert.
"All the fun without long practice! All the joy
without hard work! All the music that you long for,
played with feeling and effect!
"And here's more! The words are on the rolls.
Play in any key. Pause when you will—then faster,
with perfect shading. Express yourself, musically.
There's nothing like it. Your Gulbransen dealer will
invite you to play it yourself. Do so."
BOOKLET TELLS ABOUT
PIANO ACTION'S IMPORTANCE
How It Was Early Recognized Is Pointed Out by
Wessell, Nickel & Gross.
The Heppe, Marcellus and Edouard Jules PlaOO
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Brltalflt
France, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA. PA.
When in doubt refer to
PRESTO BUYERS GUIDE
The importance of the action in the piano is para-
mount. That its importance in the manufacture of
pianos was admitted from the beginning is shown in
the significant fact that the making of piano actions
was the first auxiliary industry in the piano trade.
Since 1875 the house of Wessell, Nickel & Gross, New
York, has specialized in the manufacture of the high-
est grade of piano actions.
But laymen and a great many musicians as well,
who simply take the piano as an established fact, do
not always understand the great importance of the
piano action, according to Wessell, Nickel & Gross,
in a treatise on the piano action. "What is the piano
action?" is asked. This is the answer:
"It is the motive power, so to speak, in the piano.
It is to the piano what the nervous system is to the
human organism—delicate, powerful, capable of
lightning-like rapidity or slow, dreamy strokes. It
is the system of lever which transmits the blow struck
on the piano keys and carries it to the strings. No
part of the piano has given the inventor more food
for thought and opportunity for the display of genius
than the action and its development, passing regularly
from stage to stage, from the simple and crude ham-
mer action of Christofori in 1707 to the modern
action, is clearly a perfect demonstration of the laws
of evolution."
H. W. Mahnke and A. B. Croll are in charge of the
Two Rivers Music Co., recently opened" in - Two
Rivers, Wis.
MPOLLO
DeKALB
ILLINOIS
For a
and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything that means
money to the dealers and
satisfaction to the public.
You will never do mnything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenuo
CHICAGO
•OUTHBRN BRANCH: 730 Cindler Bldg., ATLANTA. GA.
STEGER
TTieMostVdluablePiaiiouilheVferld'
STEGER & SONS
Piano Manufacturing Company
Manufacturers of
STEGER Pianos and Player Pianos
REED & Sons Pianos and Player Pianos
SINGER Pianos and Player Pianos
THOMPSON Pianos and Player Pianos
ARTEMIS Pianos and Player Pianos
STEGER Stools, Benches, Music Cabinets
STEGER Phonographs
STEGER Polish
General Offices and Salesroom*t Steger Build-
ing, Wabash and Jackson, Chicago.
Factories: Steger, Illinois, where the "Lincoln"
and "Dixie" Highways Meet.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
PRESTO
January 27, 1923.
fulness to the community.
They exchange views on
merchandising in its many phases. Such co-opera-
CHARLES E. BYRNE ON
tion helps to raise the good, dependable merchant to
plane. It is a matter of self-preservation, but
POSSIBILITIES OF 1923 a it higher
will inevitably lead to greater unity between the
Secretary-Treasurer of Steger & Sons Piano Mfg. Co.,
Sees Bright Future.
Manufacturers see 1923 as a year o'f increased activ-
ity, according to Charles E. Byrne, secretary-treas-
urer of Steger & Sons Piano Manufacturing Co., Chi-
cago. Writing in the commercial edition of the Her-
ald-Examiner this week Mr. Byrne said:
Personal investigation convinces me that the out-
look for 1923 may be regarded with firm optimism. It
is the opinion of the majority of those who keep their
fingers on the pulse of business, that a feeling of "go-
producer, retailer and ultimate buyer.
. .
LANE INTERESTS BUY
THE B. SHONINQER CO
Organization Now in Process of Formation to Con-
tinue Manufacture Shoninger Pianos.
The Lane Interests, 749-751 East 135th street, New
York City, announce that they have secured the
good-will and trade name of the B. Shoninger Com-
pany of New Haven, Conn., and have definitely de-
cided to continue the manufacture of Shoninger pi-
anos. They will maintain the excellent reputation
that this instrument has borne for a period exceeding
seventy years, and the organization to do so is now
in the process of formation.
Wherever possible, the Lane Interests will endeavor
to protect the territory heretofore enjoyed by Shon-
inger dealers, and until further notice, any correspon-
dence regarding Shoninger pianos will receive prompt
attention, by addressing the Lane Interests at the
address named.
'
The Lane Interests also control the Mansfield Piano
Company, but have announced that the two organi-
zations will not merge.
CHEERFUL ANNUAL REPORT.
In the annual report of W. L. Bush; president of
Bush & Gerts Piano Company of Texas, with stores
in Dallas and Houston, it was shown that a large in-
crease in the annual sales of the company was made
and Mr. Bush announced an 8 per cent dividend on
preferred stock and 6 per cent dividend on common
stock, after the payment of nearly $7,000 to the em-
ployes. The volume of business this year exceeded
that of any previous year by several hundred thousand
dollars, the report showed.
NEW NAME FOR OHIO FIRM.
CHARLES E. BYRNE.
ahead" surety is current in all quarters. This does
not seem to be an optimism of snap judgment. It
appears rather to be a vigorous, satisfied expression
based on close analysis cf trade conditions by the
executive heads of industry.
Many manufacturing institutions catering to the
general public, through direct and retail channels,
which for the past two years have been "beating
time," have discovered, from a survey of distributing
outlets, that 1923 holds promise of eclipsing other
satisfactory years.
Recent trade analysis covering retail channels, in
diversified lines, shows a growing tendency on the
part of the retailers to "clean house." In this way
they advance their own interests by developing bet-
ter buying and selling methods.
It is not uncommon today for neighborhood mer-
chants to meet frequently to discuss methods of im-
proving their business, thereby increasing their use-
SWAN PIANOS
are of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n o
merchants on application.
S. N. SWAN & SONS,
F. B. Bernhard, the Geneva, O., music dealer, has
taken into association with him B. I. Friedline, sales
manager of the Janssen Piano Co., New York. The
partnership becomes effective at once. In future the
firm will bear the name of Bernhard & Friedline.
STARR IN TENNESSEE.
The line of pianos and playerpianos made by the
Starr Piano Co., Richmond, Ind., is now ably fea-
tured by Fielder's Furniture Store, Knoxville, Tenn.
The firm is a spirited advertiser and has a clientele
extending over a wide territory.
Exceptional activity in all lines of business for the
closing month of 1922 is shown by a survey of do-
mestic business conditions issued by the department
of commerce.
SWAN ORGANS
The tremendous superi-
ority of the SWAN Reed
Organs over all.others lies
in the absolute mechanism
and scientific perfection in
the bellows action and stop
action, making it the best
value in modern o r g a n
building.
FREEPORT, ILL
REMARKABLE RECORD
OF PLAYER SERVICE
Hundreds of Euphorias Establish Record of
Six Hours' Repairs over Two Year
Period.
Unsolicited tribute of the highest type was paid to
the Euphona Inner-Player and Reproducing pianos
by a dealer in a western city, writing to The Cable
Company, Chicago. Quoted from the letter the
dealer wrote is the following:
"One thing in particular that I have noticed is that
your line has given wonderful service. We have
spent six hours in two years, on the outside, working
on the hundreds of Euphona players that have been
sold in
and territory. As far as adjustments
are concerned, that is what I call some record."
And that, echoes Presto, is "some record." We
have heard many players and player mechanisms of
all types and grades praised, but we have never yet
heard of such a record as the Euphona seems to have
made, coming from the dealer's own pen. Yet, if one
sought further for the truth, there is no doubt that a
great many Cable dealers could advance information
just as startling about the Cable Company's Euphona,
for it is truly one of the few great playerpianos in
the field today.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
Davenport Phonograph & Accessories Co., Daven-
port, la.; $25,000; E. W. Hemping, Clara A. Hemping.
Rochester Musical Instrument Co., Rochester, N.
Y.; $50,000; L. Ortried and H. Fraell.
Humes Music Co., Columbus, Ga.; $100,000; J. E.
Hume, Mrs. J. E. Humes and William R. Humes.
Goldstein & Larem, Music Goods, New York City;
$20,000; S. Tullman.
EXCELLENT REPORTS.
Very favorable reports are being received from
all parts of the country by the M. Schulz Co., Chicago,
which reports that news from its travelers indicate a
good condition through the various states. Otto M.
Heintzman, eastern representative, is at present on
a trip through New England, and R. K. Maynard is
active on the Pacific Coast. Both report that the sit-
uation is indicative of a prosperous period within the
coming months.
The Marconi management at London, England,
has formally announced that it will erect a $2,000,-
000 radio plant in Vancouver, B. C, that will be the
most powerful operated by the company. It will
give direct service to Australia and to England. The
site is now being selected.
The Greatness of a Piano should be Measured
by its Scale, not by the name on the Fallboard.
The scales from which we build '
are designed and originated by C. C. Chickering who
commands a fund]of piano tradition and experience reach-
ing back into the very beginnings of the piano industry.
CHICKERING BROTHERS
Office and Factory <
South Park Avenue and 23rd Street
V_nlCagO
WESER BROS., Inc.
WRITE FOR CATALOGUE AND DETAILS
OF TERRITORY
AVAILABLE
520 to 528 W. 43rd St., New York
Manufacturers Pianos—Player-Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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