Presto

Issue: 1923 1904

PRESTO
JUST AMONG US
GOOD PIANO MEN
A Series of Articles Drawn from Practical
Experience in Store and on the Road
Selling the Goods and Noting
How Others Do It.
By MARSHALL BREEDON.
SAND PAPER.
You tell me that there are many unpleasant things
troubling you in the piano store in which you work.
If you can answer without betraying a secret, would
you mind telling me if you ever knew of velvet being
used successfully as a substitute for sand paper? The
unpleasant, the hard, the trying, the temper-testing
things, arc the sand-papery aids that smooth you off,
that train you, that fit you to shoulder bigger re-
sponsibilities and to resist more trying troubles
later on. So be thankful for sand paper.
Piano men frequently encounter things that trouble
us in our task of selling pianos at wholesale. Not
the least of these are the whines and complaints of
salesmen who work on the dealer's floor. So many
retail salesmen seem to think that theirs is a dog's
life, beyond all hope of recall. They never even
consider the romance or the high ethical preponder-
ance of selling pianos. What a shame that is, for
there can be no more romantic business in the world
than this same old piano business. It is prosaic only
because we make it so, whereas, as a matter of fact,
it is filled with the spice of life.
These complaining clerks—for that is all they are
—are laboring under the impression that velvet is
better than sand-paper. They like to feel the soft
rub of it against their skin, whereas the sharp, rasp-
ing twinge of sand-paper hurts them and makes
them condemn their jobs.
There are also many piano travelers who prefer
to abide only with the velvet side of life. This kind
calls only upon the bigger and more pleasant dealers,
and do not get out into the harder places. But there
is compensation, because eventually the piano busi-
ness loses both these kinds, because there are piano
men who much prefer the rasp rather than the
smooth.
TRAVELER ETHICS.
Anyone can be a boor. That is very simple. All
one need do it to "but-in" when some other piano
traveler has the attention of the dealer. This is a
condition occasionally encountered on the road, and
wise indeed is the traveler who handles it with gloves.
Not so very long ago a piano traveler called, for
the first time, upon a dealer. This particular dealer
has a reputation among the traveling fraternity of
being a regular, sure enough bear-cat. Travelers are
his meat, arid he takes eagerly to the dish. One day
while this traveler was making the acquaintance of
this "rough and wooly" dealer, another traveler en-
tered the office. He had known this dealer for many
moons, and was more or less the same general type
of man—a sort of amateur bully.
He paid absolutely no attention to the first traveler,
but butted right into the office and actually sat
down, after drawing up a chair which placed him
between the two other men. Once firmly fixed in
his seat he commenced his jolly. It was intended
for a sales talk, but there was scarcely an element
of sales strategy in it. The original interviewer did
nothing; he merely sat there placidly and listened.
. By and by the boor sensed the superiority in the
ethics of the other, and began to flounder in his
step. This was the merchant's dish. He asked the
other if he would vouch that his factory would do
certain impossible things. The poor fellow, now that
his moral of bluff was shaken, could do nothing but
agree with the fighting merchant and promise him
price concessions which were way out of all reason.
Then the original man spoke up, and gently sug-
gested that, in-as-much as he was there first, it
might be best for the other to get out. He did get
out, and so far as we know has never returned to
get the order which, in the depths of his boorish
heart, he knew he could not deliver.
THE GOLFING DEALER.
Piano travelers have rather an abundance of
leisure. If, for instance, we are making Oregon by
train, we usually, after completing our business, have
the greater portion of the day to kill. Here is where
the golfing dealer comes in handy. In Portland there
is one piano retailer who will occasionally run away
from business for a round of golf. In San Diego
there is another one, and in Fresno another. But
why specify more, because nearly every town on
our list has one such dealer, and they are mighty
welcome to a "tired," jaded piano traveler.
Take, for instance, this Portland dealer. The
traveler who cannot play a reasonably good game of
golf is out of luck. This dealer, (and he is a good
dealer) will gladly tend to his business in the morn-
ing of the day of the visit, but he will-not talk buy-
ing of pianos. When two o'clock comes he appears,
with his cap and his sack, and invites the traveler
to go along. If the traveler goes along, he is rea-
sonably sure of an order. If the traveler cannot play
golf, he is very much out of luck.
In Portland it rains once in a while, to say the
least. It is a fact that the weather will- be nice
and sun-shiny on one side of Washington street,
and raining on the other side! Because of this pecu-
liarity of Portland, golf is a sort of water sp6rt.
First you slam the ball in the sun and, by the time
you reach it, you are playing in a rain storm, and
then out again into the sun, and so on for the entire
18 holes.
It is best for the traveler to bust the dealer for
an order during the sun-shine periods of the game,
for he seems to feel a little bewildered during that
illumination. He has lived in Portland for so many
years he is a genuine web-foot, and feels more at
home in the rain.
Next Week: "Public and Buyer," "Anticipation"
and "A Proud Boast."
LEM KLINE FACTORY CLOSES.
With the end of this month the factory of the Lem
Kline Piano Mfg. Co., which failed last fall, will be
closed permanently. The factory building on Lar-
rabee street, Chicago,' is owned by a bank and the
process of completing the unfinished instruments is
about over. J. Swanson, who has been superintend-
ing the work of cleaning up at the factory, is about
through and has made a good job of it. All of the
instruments have been, delivered as fast as completed.
The machinery in the factory will be sold, but there
is not much of it. It is expected that by February
first the Lem Kline Piano Co. will become wholly
extinct.
WAREROOM WARBLES
(A New One Every Week.)!
By The Presto Poick.
ON COMMISSION.
He works on commission and holds his position
By saying not awfully much,
But when he's not talking he's sure to be stalking
The prospects he knows he can touch;
He knows what he's saying, and never starts playing
Till sure that he knows the appeal,
And then he can razzle the keys to a frazzle,
And pull out the price with his spiel.
NOVEL GREETING CARD.
He never will meddle with Wagner, nor peddle
The "classics" when selling a boob,
Nor yet will he hammer some jazzy wind-jammer
When selling some know-it-all rube;
He picks out his buyers, knows ground-hogs from
flyers,
And never lets go till it's sold,
Believing it's better to be a sure-getter
Than one of the near-getter mold.
It is not yet too late to mention some of the most
attractive features in Christmas and New Year's
grerting cards. The very handsome Christmas card
of Mr. and Mrs. E. H. Story, from their home in
Pasadena, Calif., carries the photograph of the six
grandchildren of Mr. and Mrs. Story, with an in-
scription of greeting- from Mr. and Mrs. Story as well
as from the children. Mr. Story is president of the
Story & Clark Piano Co.
That's why his condition of one big commission
Is better than working for wage,
For what is the gaining if hand-fed, remaining
Shut in like a bird in a cage?
He's still his own master, and profits the faster
By stepping right up to the fore,
Untagged or encumbered, his prospects unnumbered,
It's better than owning the store.
AMPICO BROADCASTING SERIES
The Ampico Series of Distinguished Artist Con-
certs was inaugurated recently at WJZ, the Newark,
N. J., radio broadcasting station of the Westing-
house Electric and Manufacturing Company. These
concerts are given by courtesy of William Knabe &
Company, in a weekly rotation of well-known vocal-
ists and instrumentalists. The accompanying photo-
graphs show the artists of the first concert, Erwin
Nyiregyhazi, the young genius of the piano, and
Clara Deeks, the noted soprano, performing for the
hundreds of thousands of WJZ hearers. The news-
papers, not only of New York City, but all over the
country, have given extended publicity to this new
Ampico Series and its famous interpreters.
The second concert was given December 28th.
The artist was Miss Daisy Jean, the young Belgian,
who, beside playing 'cello to the accompaniment of
Miss Jean Wiswell at the piano and to accompani-
ment on the Ampico, sang with her own beautiful
playing on the harp. Miss Jean has been declared
the greatest woman 'cellist of her time. The other
artist of the evening was Dr. Sigmund Spaeth, the
noted lecturer and musical authority, who spoke
on "Old Tunes for New," who drew a distinction be-
tween "popular" music and "classical music," show-
ing that the real strength of the classical music lies
in its ability to live.
The third radio concert was given January 4 by
Hans Barth, the American pianist, who has won a
prominent position among the greatest pianists of
today. Mr. Barth has attained a lasting name for
himself in his many appearances in New York and
throughout the East. At the same concert 1 were
Roderick White, the eminent violinist and, John
Tasker Howard, the well-known lecturer and com-
poser, whose songs and piano pieces are rapidly be-
coming widely known. Mr. Howard gave a talk en-
titled, "A Plea for Musical Chestnuts." in which he
praised the beauties of some of the lovely old songs,
those which are easily understood and appreciated
by the great mass of music-loving public.
'.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January 20, 1923.
PRESTO
CHRISTMAN
Electrically Operated
Reproducing
Grands and Uprights
NEW PUBLICITY FOR
WELTE-MIGNON
President Heaton of Auto Pneumatic Action
Company Announces Plans for National Ad-
vertising Which Provides for Intensive
Manufacturer and Dealer Co-operation.
The announcement of a plan to nationally advertise
the Welte-Mignon (Licensee) Reproducing Piano was
made last week, by,W. C. Heaton, president of The
Auto Pneumatic Action Company, New York. The
plan has been laid out not only to stimulate the sale
of Welte-Mignon equipped pianos, but also to ac-
quaint the .general public with exactly what the re-
producing piano is, and how it differs from the regu-
lar foot-pumped player piano, which is known to
The First Touch Tells 9 9
Reg. U. S. Pat. Off.
PRICE MAINTENANCE
ALLEGED BY COMMISSION
CHRISTMAN
STUDIO GRAND
Is admittedly the most Perfect
five-foot Grand. Its marvelous
tone-power and purity have
made it famous in the world of
music. See it—try it—and
you will sell it.
CHRISTMAN
REPRODUCING PIANOS
Are remarkable in their distinc-
tive qualities of master interpre-
tation, case designs and exclu-
sive features. Made in both
Grands and Uprights.
Enhance Your Future Prosper-
ity By Investigating
the
Irresistible Appeal of
CHRISTMAN
GRANDS, UPRIGHTS
PLAYERS
and
REPRODUCING PIANOS
Christman Piano Co.
597 East 137th St.
New York
been brought to its highest point of perfection. Its
remarkable simplicity of construction, is a point
which every manufacturer and dealer will recognize
as an important factor in the sale and maintenance
of any mechanical instrument.
"The De Luxe Welte-Mignon (Licensee) Library
today, contains nearly 1,000 selections and commands
a foremost position in the field for artist name value,
careful of numbers and price; 433 of these numbers
have been added during 1923, 211 of which were
recorded by 32 new artists, whom we have secured
and 222 numbers by 95 of the artists who recorded
for the famed Welte-Mignon Library. It is our plan
to exploit artists of present day fame and interna-
tional reputation, whom we now have under con-
tract, to record exclusively for our library.
"We have just completed in our new factory, and
new Recording Laboratories, which are the finest
and most modern in the industry, considered both
from an artistic and mechanical standpoint.
Extent of Service.
"To date our Service Department extends from
coast to coast, with service men operating from five
central points. New York, Chicago, San Francisco,
Boston and Dallas. During 11 months of 1922, more
than 1,800 Welte equipped reproducing pianos have
been inspected and adjusted. Six hundred tuners and
repairmen have received instruction in the care and
regulation of such instruments. Three thousand Test
Rolls and 6,000 books of instructions have been dis-
tributed to manufacturers, dealers, tuners and repair-
men, the country over.
"We have in our new factory, the facilities to take
care of any production demand that can possibly be
made on us, whether for De Luxe or Welte-Mignon
(Licensee) Actions. Our factory is geared up for a
1923 output which will be at least double our 1922
production. W r e firmly believe that with the co-
operation on the part of the manufacturer, in deter-
mining his requirements as early as possible, that we
are in the position to entirely overcome the short-
age of Welte-Mignon Actions which was experienced
during 1922."
Q R S Music Co., Chicago, Begins Fight Against
Complaint of Federal Trade Commission.
W. C. HEATON.
nearly every one throughout the country.
The plan calls for full page insertions, in the lead-
ing publications of national distribution, carefully
selected to reach a class of buyers, who will be es-
sentially interested in an instrument of the Welte-
Mignon type. The advertising as planned will be
continuous throughout the balance of 1923, commenc-
ing in March, and will reach a circulation of Over
4,000,000 families at every insertion.
The use of this space in national publications, ac-
cording to Mr. Heaton, is but one phase of the elab-
orate dealer service co-operation included in the
plan. Every aid to enable the dealer to take advan-
take of this national publicity in his local community,
is in the course of preparation and will be released in
time to enable him to co-operate, in his particular
store with the general national publicity.
The Comprehensive Plan.
Frank Seaman, Inc., one of the largest and best
known advertising agencies in the country, has been
appointed to work with Mr. Vogel, advertising man-
ager of The Kohler Industries, in devising this
comprehensive plan to carry into every dealer's ter-
ritory the exact Welte-Mignon story.
Mr. Heaton 'in a statement concerning the position
of the Welte-Mignon (Licensee) in the field, and
what has been accomplished with both the mechan-
ism and the music up to Jan. 1, 1923, said: "I think
it will be of interest to the trade in general to know
that we have made an investment to date of over
a million dollars in bringing our W'elte-Mignon (Li-
censee) Action and De Luxe Reproducing Rolls to
their present position in the field. With the repro-
ducing piano becoming continually a more and more
important unit in the volume of sales and profits, we
know that our investment has been well made. We
have made our plans to nationally exploit the Welte-
Mignon (Licensee) based on the knowledge that we
have reached a high point of perfection, both in the
mechanism and the music. Every basic fundamental
on which reproducing piano sales and success are
founded, is now an accomplished fact as regards our
product.
Basis for Development.
"Our unrestricted license to use the basic Welte
patents, together with the patents we control on De
Luxe Pneumatic Actions, has given us a basis for the
development of our remarkable action. Artistically
we know our action is supreme. Mechanically it ha§
The hearing in the case brought against the Q R S
Music Co., Chicago, the principal allegation being
price maintenance, has been begun before the Fed-
eral Trade Commission, by which the accusation was
brought some time ago. The hearing was held be-
fore the commission in its offices in Chicago, the
testimony having been begun last week and continu-
ing until one day this week. The testimony has not
been made public, but may be given out when a ver-
dist is rendered, it is said.
The arguments in the case will be given in Wash-
ington some time within the near future. The case
will undoubtedly be appealed, first to the circuit
court and later to the supreme court, regardless of
the outcome of the first decision, it is understood.
The case hinges on allegations regarding price
maintenance, exclusive agencies, and the like, it being
the assertion of the federal commission that the prac-
tises mentioned come under the category of unfair
competition.
BREAKING RECORDS.
For the past seven months, the previous records
for volume of business have been broken by the
Cable-Nelson Piano Co., of South Haven, Mich., and
the year 1922 was conducive to great satisfaction. It
was a wonderful year, and but for the fact that the
first few months were poor, it might have also been
in the record-breaking category. Indications are that
the present record may be broken within the coming
months.
UTAH VISITOR.
Royal W. Daynes, of the Consolidated Music Co.,
Salt Lake City, Utah, was among the arrivals in the
Chicago piano market this week. The Consolidated
Music Co., which is one of the leading establishments
of Salt Lake City, is keeping up an encouraging
amount of business, Mr. Daynes said.
LUDWIG DRUMS AND PRESTO.
Newton, Kans., Jan. 10, 1923.
Editor Presto:
It's too late to wish you a Happy New Year; but
I'll wish you a whole year of happiness instead. I
also enclose my check for Presto. I wouldn't think
I. was in the music business without it, as it keeps
a fellow from becoming a back number. I enclose
a little clipping for you. I'm giving away a few
Ludwig drums to the schools. It might prove a wise
plan for other dealers too.
Sincerely yours,
H. S. DICKEY.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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