Presto

PRESTO
December 30, 1922.
who bought by eye rather than ear—the cheaper, even the cheapest
instruments, were "bargained for" in car-load-lots. Quality gave way
to quantity, and this naturally led to practices for which often people
who could least afford it paid dearly for mediocrity.
And so 1922 ends with the better grade of pianos in the ascend-
ency. The promise is that 1923 will make heavy demands upon the
instruments that sustain the character of the American piano as the
best that the world can produce. It will be a year in which the names
of fine pianos will mean more than ever before. It will be a year
when the "stencil" will hide its diminished head.
, •
The signs for the piano industry and trade all point to a season
of prosperity. For years the really fine pianos have not found the
going easy. For years the. "stencil," even the semi-fraudulent stencil,
had its way to the detriment of better ambitions and higher attain-
ments. All that seems to haye passed. The "real thing" will now
move forward, to the profit of manufacturer, merchant and music-
loving public.
CHEERY GREETINGS
Never before such a flood of greetings as the past two weeks
have brought. To merely give a list of all the pretty cards and poetic
messages would call for a page of type in Presto.
And what does it seem to signify. "A merry heart goes all the
day; the sad tires in a mile," says Shakespeare. All of the holiday
greetings are messages of cheer. Cheerfulness is the keynote of the
season. But not every holiday season brings' such signs of cheer as
this one.
It is, so far as concerns the present time, because there has been
a change in the conditions that permit of happiness of material kind.
The home provider is more prosperous. In consequence the home is
well equipped. The means by which not only necessities, but often
luxuries are made convenient is no longer denied. Things of refine-
ment, of music and of beauty, which may have been longed for, but
were out of reach, are now secured without sacrifice.
That means business. It is a buying time and a season of satis-
faction. We all live upon one another. The man who buys a piano
must have been selling something else to other men. Whether ma-
terial things, manufactured articles, farm products, intellectual effort
or crude labor, he sells, and he receives payment by which to buy in
turn the things he wants. That is cheerfulness as well as business.
And "he who sings frightens away his ills." And usually "he who
sings" inspires singing in others and wants it in his home. He buys a
piano with which to satisfy the sometimes unconscious, but ever
present, longing for the concomitant of cheer and the encourager of
home happiness.
Many of the messages this year are of peculiar beauty. Often
they are original, and therefore exclusive in the manner of their ex-
pression. Presto, last week and this, has reproduced a good many
of them. Some are wonderfully impressive in color effects, as those
of The Cable Company; Auto Pneumatic Action Co.; O. S. Kelly Co.;
ASSOCIATION OF COMMERCE
NOMINATES MUSIC COMMITTEE
Men to Look After Music Interests in Chicago Body
Named for 1923.
The report of the nominating committee of the
Chicago Association of Commerce presented last
week gives the nominations for Subdivision No. 34,
known as the musical subdivision. The members of
the association named for this subdivisional commit-
tee are:
Jas. T. Bristol, chairman, Price & Teeple Piano
Co.; H. C. Dickinson, vice-chairman, Baldwin Piano
Co.; R. J. Cook, Cable Piano Co.; A. G. Gulbransen,
Gulbransen-Dickinson Co.; Will Rossiter, publisher
sheet music; P. C. Kimberly, Wurlitzer Co.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
L. T. Kunde, Inc., Milwaukee; music publishing.
Incorporation followed reorganization of Kunde &
Albert.
The Mark Piano Service Co., Cleveland, O.; $5,000;
A. J. Mack, H. VV. Borgstedt, I. L. Nichols, Monroe
A. Loeser and L. Dunmar.
Vocation Company of Chicago, Inc., 529 S. Wabash
Steger & Sons Piano Mfg. Co.; Jesse French & Sons Piano Co.; Gul-
bransen, Dickinson Co.; Christman Piano Co.; Poole Piano Co.;
Mathushek Piano Co.; and a score of others. Many more were of
dainty beauty and novelty as those of Mr. Will L. Bush, Mr. Jesse
French, Mr. Albert S. Bond, Mr. William Tonk, Mr. E. P. Lapham—
the list would be a large one, and to all, were it possible, a return in
kind would be made most heartily.
May every month of '23 be filled with happy weeks; may every
week bring days of glee, that show no loss or leaks; may every day
be glad and gay and bring bright hours your way; may every hour
have minutes bright that tick through day and night; and, when the
weeks and months are clone, may all know Fortune's smiling sun and
find great profits won.
* * *
Why write in rhyme when prose is easy? Why any time be chill
and sneezy? Why winter, when the summer's warmer? Why after
when you might be former? Well, just for change from one to t'other
—perhaps a strange brain-lapse to smother!
* * *
Good bye, old year! Good riddance, too; we drop no tear because
you're through! You're sun's first glow was dark as night, but as you
go your rays are bright—good night!
* * *
In selling be sure that you're selling right, and winning a profit
fair; in that way secure you'll sleep well at night, and next year you'll
still be there.
* * *
Try to keep your mind ahead, forgetting all the troubles past,
keeping fresh in mind, instead, that courage always wins at last.
* * *
If in doubt turn straight about and make your future clear;
choose a line you know is fine and keep it through the year.
*K
*
T*
Nine months very slow, with care; three at the close were better:
And now a year that looks so fair—a good, fat profit-getter!
Here's a rule that will not fail: let your rival have the sale when
'tis profitless of kale and the payments slow as snail.
* * *
It isn't too soon to press to attention that early next June will
come the convention.
* * *
Will you forgive us, this holiday time, when you observe all these
paragraphs rhyme?
* * *
Dead and past the old year now, steady hold the New Year's
prow!
* * *
Start the New Year filled with grit and you'll make the best of it.
avenue; capital, $100,000 and 1,000 shares of no par
value; manufacture and deal in musical instruments
and supplies. Maurice Markowitz, Harry Blitzten,
D. Harold David, correspondent; D. Ancona &
Pflaum, 30 N. La Salle street.
The Buckeye Phonograph and Sales Company,
Cleveland; capital, $10,000; Don L. Taylor, Arnold
Sheafer, B. Brown, Emery C. Smith and C. T. Kirk-
bride.
Chicago Healy Music Company, 243 S. Wabash
avenue, Chicago; capital, $10,000; R. I. Hurd, Fiank
P. Page, C. B. O'Neil; manufacture and deal in musi-
cal instruments and supplies, radio apparatus, etc.;
correspondent, Winston, Strawn & Shaw, First Na-
tional Bank Building.
The Tom Brown Music Co., Chicago, to succeed
Tom Brown's Saxophone Shop, Chicago. Tom
Brown, president; Howard J. Wallace, secretary;
Wm. H. Lyons, treasurer; and George M. Bundy,
vice-president and general manager.
Recording Instrument Corporation, Roselle, N. J.,
to manufacture recording and indicating instruments;
$700,000; Francis A. Gordon and others.
MISS McNAUGHTON AD MANAGER.
The new advertising manager of the J. W. Jenkins
Sons' Music Co., Kansas City, Mo., is Miss Lucile
McNaughton, who is well known in advertising
circles in that city. Miss McNaughton was vice-
president of the Kansas City Ad Club last year and
has been connected with the advertising departments
in prominent businesses there.
GOLDSMITH PIANO CO. BOOKS
MANY ADVANCE ORDERS
A. Goldsmith, President of the Chicago Company,
Sees Cheerful Indications of the Future.
An unusual number of music dealers are visiting
the piano factories this year to get instruments, be-
cause they believe they have a better chance to get
the pianos promptly, according to A. Goldsmith,
president of the Goldsmith Piano Co., Chicago. Al-
though in winter there are never as many as at other
seasons, this year is peculiar in that goods are ex-
tremely hard to get. If there were enough pianos to
go around, it is probable that practically every dealer
in the country would be home selling goods, instead
of trying to hurry up delivery—a condition not due
to the manufacturers because all are working at speed to meet the demand.
"Orders are still coming so strong for pianos that
there are indications that business will not slump
after the holidays as it usually does," said Mr. Gold-
smith this week. "Dealers are still sending in rush
orders, and tell us to get them out as soon as pos-
sible. We are booking many for delivery next year,
because it is impossible to get pianos out to all our
dealers."
E. W. Edwards & Sons, one of Buffalo's largest
department stores, has a department devoted to the
Edison talking machine.
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