Presto

Issue: 1922 1901

Presto Buyers' Guide
Analyzes and Classifies
All American Pianos
and in Detail Tells of
Their Makers.
PRESTO
THE AMERICAN MUSIC TRADE WEEKLY
Presto Trade Lists
Three Uniform Book-
lets, the Only Complete
Directories of the Music
Industries.
/• c«*., si.oo * r.«r
CHICAGO, SATURDAY, DECEMBER 30, 1922
AT THE YEAR'S END
IN OLDJSEW YORK
Greater Activities in Factories and Warerooms
with Everything Set for a Big Year
Just Ahead in Which the Things
of Music Will Share.
[By a Staff Correspondent.]
Crowds everywhere; everywhere crowds! The old
town has been fairly bursting w r ith buying and sell-
ing. Never such a holiday season: never such gift-
making; never such prosperity—if appearances are
not deceiving.
And the music stores share -in it. The piano ware-
rooms have been well filled with prospects. May
they all have bought—and may the kind of instru-
ments the people were looking at as the passer-by
glanced through the Fifth avenue windows have been
chosen in great numbers!
A Publicity Man.
One of the men whose business it is to write about
pianos—write about them in large letters, and with
illustrations; one of the originators of real piano
literature, said that this year would make a record
at both ends—a double record, like those popular
with phonograph lovers.
At its beginning, dull—bad business and worried
manufacturers and merchants. At its close full and
overflowing orders, jamming the factories and ware-
rooms denuded of stock.
The writer of piano literature is the man who
makes the "displays' for the great Kohler Indus-
tries. He has written "Autopiano" and "Bacon" and
"Kohler" and "Milton" and "Brambach" more times
than the average teacher writes the letters of the
alphabet.
And he knows what the signs spell.
Therefore, we must feel that good times are ahead.
I sat in E. H.. Vogel's office, on Slst street, and
heard more good talk about pianos, and the way
they are promoted—in a large way—than I had sup-
posed had been learned even by the men experienced
in the promotion end of the business. It's often an
education to visit a real advertising man who has
access to the methods of trade, and reads volumi-
nously of the piano's progress and what is making
it move.
"Charlie" Jacob.
No man in the piano industry is more generally
known than "Charlie" Jacob. How the dignified
gentleman came to be addressed so familiarly is a
wonder, but he is geniality itself once the speaker
knows him. Mr. Jacob is one of the largely success-
ful members, too. He said that business is better
right now than ever before in his long experience.
Winfield Weser's Illness.
A great many members of the trade will regret
sincerely that Winfield Weser, of the old industry of
Weser Bros., continues ill. He is one of the men
who win friends on sight—always patient and ready
to listen to whatever the friend's tale may be. Mr.
Weser is the last of three brothers who builded the
great business on 43rd street.
The business of Weser Bros, is enormous this sea-
son—only a question of capacity, and not many in
New York have more of that. The company's sec-
retary, J. Rossner, is responsible for the alert adver-
tising of the Weser Bros. He is a firm believer in
the popular upright designs—and the trade will agree
with him that the grand can never largely interfere
with the demand for the attractive styles which have
made the money for them for so many years.
The Premier Grand.
A remarkable success in the New York piano field
is that of the Premier Grand Piano Corporation.
President W. C. Hepperla has more than realized his
expectations. He is one of New York's most active
piano men, and, when not closely engaged in his
office, he is as likely to be out among the dealers as
anywhere.
The Premier Grand factory is a marvel in size and
systematic enterprise, and the little grands are fast
winning their way in the favor of trade and public.
The Aeolian Company.
Of course the Aeolian Company is crowded with
business. This is a typical Aeolian season.
The
Weber, the Pianola and the Duo-Art—the whole
great line of fine instruments of the Aeolian Com-
pany—are commanding trade, both locally and gen-
erally. And the handsome wareroom on 42nd street
is a center of musical interest at all times.
Louis P. Bach.
A personality of metropolitan piano interest is
Louis P. Bach, of the fine old Kranisch & Bach in-
dustry.
No man in the piano business is more
widely known. Beginning as a youth to understand
music and the intricacies of piano manufacture, Mr.
Bach has lost none of the enthusiasm which was im-
parted to him by his father. And his father was rec-
ognized as one of the thorough experts in tone cre-
ation in his day. It would be a sorry time were such
instruments as the Kranisch & Bach, and the ideals
which the very name suggests, to be lost to the in-
dustry and trade.
The Fine Old "Hardman."
Isn't it a pleasure to any piano man, who has the
best of the industry at heart, to visit the Hardman,
Peck & Co. establishment? There the steady-going
determination to produce fine instruments, and to
sell them on principle as well as merit, maintains
through the years.
The spirit of Leopold Peck and of W. Dalliba Dut-
ton is felt there, as of old, when the two were in the
flesh, striving to do the very things they accom-
plished. "Hardman" is a name to conjure with, and
New Yorkers are moved by it musically.
The American Piano Co.
The great, really great, American Piano Co. moves
on sturdily, and steadily developing stronger. It is
a rare day that Managing Director Wm. B. Arm-
strong is not found figuratively with his sleeves rolled
up and at work. Always approachable and affable,
Mr. Armstrong is a power in the great aggregation
01 successful piano men. And the New York ware-
rooms, in the Knabe Building, Fifth avenue, are
about as busy as any place in New York, except the
department stores.
Naturally to the trade paper man, seeking either
business or information, the advertising department
is a point of special interest. And there is no disap-
pointment if one happens to find Publicity Director
F. H. B. Burns so far above his piles of work as to
be able to say a word. Mr. Byrne has the credit of
having originated as many ideas and good "copy"
for the printed page as any man associated with the
industry. He, too, it is said, created the descriptive
verb "re-enact" applied to reproducing pianos. But
you won't get him to talk long, if at all.
Decker & Son.
Up in the Bronx—that section of New York
skirted by Southern boulevard, where the piano activ-
ities used to be intense—are still some notable in-
dustries. And there are notable men, too. It is his-
tory in the piano trade to drop in at the factory of
Decker & Son on any day when Mr. Frank C.
Decker is not too busy, and feels inclined to be "in-
terviewed." For here is one of the "characters" of
the New York piano industry, and the son of one of
the pioneers whose name is blessed by many who
have followed him.
No one ever questioned the standing, morally or in-
dustrially, of a Decker. This branch of Deckers is
in no way related to the one-time Decker Bros,
house which went out when Charles Decker died.
All that remains of that house today is the old
Decker Building, on Union square. Still, there have
been people, even piano men, who believed that the
now long defunct house of Decker Bros, was the
"original" Decker. But that was an error.
The present fine old industry of Decker & Son is
the original. It was established in 1856, by the late
Myron A. Decker, and the first firm style was Decker
& Barnes. And the Decker & Son instrument is
the best "Decker" that ever existed.
"Billy" Strich's Mishap.
All piano manufacturers, and hundreds of piano
dealers, know William Strich, of the.house of Strich
& Zeidler. And it was with universal regret that
news came of the misfortune which befell "Billy"
Strich when that gentleman, some time back, slipped
and broke a leg. He has been confined to his home
for several months, though he pluckily keeps right
on doing business, in, which he is assisted in the office
work by his wife. Mr. Strich has kept the Strich &
Zeidler piano prominently before the trade and pub-
CHARGES ARE BROUGHT
AGAINST HY J. EILERS
Piano Man From the Pacific Coast Apparently
Not Aware of the Latest Turn In His
Affairs at Portland.
C. M. Hodges, attorney, acting for twenty-nine
creditors of Oregon Eilers' Music House, petitioned
Federal Judge Wolferton to intervene and stop the
receiver's sale of the assets of the firm, which sale,
ordered by A. M. Cannon, referee in bankruptcy, is
now going on. The federal judge refused to inter-
fere as the sale had been ordered by the referee. Mr.
Hodges stated that his clients represented $40,000,
while the six petitioners who forced the sale totaled
a little over $500 of debts. Eilers is out of the city
and it was not given out as to his possible where-
abouts until December 19, at which time he was in
Chicago.
The case took on a new angle December 19, when
it developed that Hy J. Eilers, president of the music
house, was subject to grand jury action in at least
two Pacific Coast states.
Hy Eilers has for many years been a prominent
figure in Portland business circles, and Thomas Man-
nix, who was formerly his attorney, said that he had
last heard of him about a week ago in Chicago, but
he understood that he was now in New York. [Mr.
Eilers has been in Chicago for two weeks, looking
his customary cheerful self and greeting friends in
the trade.—Ed. Presto.]
The grand jury of San Francisco voted a true bill
against Mr. Eilers on a charge of conspiracy in cir-
culating spurious checks bearing his signature to the
amount of $3,300.
Stanley Myers, district attorney of Multnomah
county, when approached, said that "several local
matters" involving both Eilers and worthless checks
will be placed before the Multnomah grand jury.
It is alleged that the accusation behind the offense
charged to Eilers is that, before his financial diffi-
culties led creditors to file an involuntary bankruptcy
petition against him, he arranged with an employe to
go out on a business trip and cash all checks pos-
sible during his itinerancy.
The San Francisco case against Eilers is the out-
come of the arrest of Gus R. Smith, his alleged
agent, who is now under arrest on the charge of
passing $3,300 of checks signed by Eilers. Smith
was before the grand jury and stated that the checks
were given him by Eilers signed in blank and in-
structed to use them on the trip. Smith made the
trip down the Willamette valley, stopping at all of
the towns enroute and cashing checks in the towns
along the route. The $3,300 is said to represent only
the checks cashed in San Francisco.
HARRY SCHAAF'S HOME ROBBED.
The home of Harry Schaaf, president of the Adam
Schaaf Piano Company, at 4334 Drexel boulevard,
Chicago, was invaded by burglars early last week
Thursday and robbed of jewels valued at $9,600.
After attempting to chloroform Mrs. Schaaf, the in-
truders set about rifling the place in a leisurely, thor-
ough manner, first opening every door to provide
them with easy egress should they be apprehended.
SHORT BUSINESS TRIP.
E. W. Furbush, manager of the Chicago branch
and retail office of the Haddorff Piano Co., Rock-
ford, 111., made a short business trip last week to
make some final arrangements before Christmas Day.
There was indication of general prosperity wherever
he went, Mr. Furbush found.
lie. His former partner, Paul Zeidler is now in the
scientific department of another New York industry.
Good Trade Ahead.
It is certain that the New York music industries
are looking for a good year just ahead. The factories
are busy, and the retailers have had a good holiday
season. There is nothing at present to offer anything
but a cheerful outlook. And as New York goes, so
goes the nation.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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PRESTO
December 30, 1922.
of selling h aV e come over into the ranks of the legitimate and digni-
fied advertisers. And they have gained by the change.
In New York City, there has, of late, arisen a distinct feeling of
antagonism to the cheap system of piano selling which had its start in
the Middle-West, and later took root in the East. And in one of the
most illusive of the methods may be seen the influence of a single
house. Originating a half-truth, by which the public was mystified
The American Music Trade Weekly
and made to believe that if "figures can not lie," then playerpianos
could be bought for $260, the house in mind did a large business and
PUBLISHED EVERY SATURDAY AT 407 SOUTH DEAR-
BORN STREET, OLD COLONY BUILDING, CHICAGO, ILL. has secured a sort of strangle hold in several cities where its branch
stores exist. The innocent symbol of "E. O. B. Factory" has been
Editors
C. A. DAN I ELL and FRANK D. ABBOTT
worked to such a degree that, no doubt, hundreds of people have
Telephones, Local and Long Distance, Harrison 234. Private Phones to all De-
partments. Cable Address (Commercial Cable Co.'s Code), "PRESTO," Chicago.
bought cheap instruments because the—whether designedly or not
Entered as second-class matter Jan. 29, 1896, at the Post Office, Chicago. Illinois,
—misleading prices printed were not really what they seemed. The
under Act of March 3, 1879.
"f. o. b." added enough to equalize the prices possibly for better in-
Subscription, $2 a year; 6 months, $1; Foreign, $4. Payable In advance. No extra
charge in United States possessions, Cuba and Mexico.
struments, perhaps. But by the arguments and persuasion familiar to
any salesman, the "prospect," once in the store, became a buyer. The
Address all communications for the editorial or business departments to PRESTO
PUBLISHING CO., 407 So. Dearborn Street, Chicago, III.
mild trick worked.
Advertising Rates:—Five dollars per Inch (13 ems pica) for single Insertions.
But that is getting stale. The piano buyers are not to be led into
Complete schedule of rates for standing cards and special displays will be furnished
on request. The Presto does not sell Its editorial space. Payment Is not accepted for
buying what they do not want and don't know it. The rise of the
articles of descriptive character or other matter appearing In the news columns. Busl-
ness notices will be Indicated by the word "advertisement" In accordance with the
sense of piano-quality is a force too powerful to be overcome by any
Act of August 24, 1912.
Photographs of general trade interest are always welcome, and when used. If of
cheap devices of commercialism. It is necessary that commercialism
•pedal concern, a charge will be made to cover cost of the engravings.
exist. That is a part of business. But in the right sense commercial-
Ratej fi.
for . advertising in Presto Tear Book Issue and Export Supplements of
Book and Export issues
Presto will be made ftndwh upon application. Presto Ye
ism has attained to the degree of quality, and in New York, as else-
have the most extensive circulation of any periodicals evoted to the musical ln-
strument trades ana industries In all parts
of the world, and reae
.
reach completely and
where, the fine pianos are in demand, and will be more, than ever in
effectually all the houses handling musical instruments of both the Eastern and west-
ern hemispheres.
demand
from this time forward. And that means that there will be
Presto Buyers' Guide Is the only reliable index to the American Piano* and
Player-Pianos, it analyzes all instruments, classifies them, gives accurate estimates
more
money
for piano dealers who know the fine instruments, and
•f their value and contains a directory of their manufacturers.
Items of news and other matter of general interest to the music trades are in-
can
get
them
to sell again during the year of prosperity which is
vited and when accepted will be paid for. All communications should be addressed to
Presto Publishing Co., 407 So. Dearborn Street. Chicago, III.
just about to begin.
SATURDAY, DECEMBER 30, 1922.
THE HOLIDAY TRADE
PRESTO CORRESPONDENCE
IT IS NOT CUSTOMARY WITH THIS PAPER TO PUBLISH REGU-
LAR CORRESPONDENCE FROM ANY POINTS. WE, HOWEVER,
HAVE RESIDENT REPRESENTATIVES IN NEW YORK, BOSTON,
SAN FRANCISCO, PORTLAND, CINCINNATI, INDIANAPOLIS, MIL-
WAUKEE AND OTHER LEADING MUSIC TRADE CENTERS, WHO
KEEP THIS PAPER INFORMED OF TRADE EVENTS AS THEY HAP-
PEN. AND PRESTO IS ALWAYS GLAD TO RECEIVE REAL NEWS
OF THE TRADE FROM WHATEVER SOURCES ANYWHERE AND
MATTER FROM SPECIAL CORRESPONDENTS, IF USED, WILL BE
PAID FOR AT SPACE RATES. USUALLY PJANO MERCHANTS OR
SALESMEN IN THE SMALLER CITIES, ARE THE BEST OCCA-
SIONAL CORRESPONDENTS, AND THEIR ASSISTANCE IS INVITED.
ADVERTISING INFORMATION
Forms close promptly at noon every Thursday. News matter for
publication should be in not later than eleven o'clock on the same
day. Advertising copy should be in hand before Tuesday, five p. m.,
to insure preferred position. Full page display copy should be in
hand by Monday noon preceding publication day. Want advs. for cur-
rent week, to insure classification, must be at office of publication not
later than. Wednesday noon.
A QUALITY DEMAND
Whether because the world is becoming piano-wise, or whether
because the effect of high-class promotion and publicity has been to
force merit to the overthrow of mediocricy, it is certain that quality
is overcoming cheapness in the musical instrument trade. The last
three months have brought to Presto an almost continuous assurance
that fine pianos are having the call.
For the first time in the history of the trade it has been frequently
demonstrated that dealers who had been looking around for the cheap-
est they could buy have been trying to secure better instruments for
their business. In one notable instance a money-making piano dealer,
in a large city, bought the local store of a famous instrument and,
adding other high-grade makes, announced that he was through with
the "commercial" kind. And for the first time, also the phenomenon
of high-grade industries seeking workers, while low grade manufac-
turers were running "light/' was predicted. There was a lull in the
car-load lot kind of pianos and a loud call for the better kind.
We believe that before many months the decalcomania makers
will have little call for new "stencils," and those already in stock will
be filed away. The pianos with names known to the discriminating-
music world will be in demand—are already in demand—in the pop-
ular sense. The cheap-John methods of piano selling, and the semi-
fake systems of advertising, will go into the discard as never before.
The houses that once indulged in the coupon and near-check methods
Perhaps the biggest holiday business in history. That is the esti-
mate of the newspapers everywhere when the buying o f gifts for the
gala season has been discussed. Nor is that all.
Better still, is the statement, equally general, that the demand
was for finer goods, for articles of much better quality than has been
customary in earlier years. The things of tinsel and show, the
cheap things, that tickle the eyes but have no lasting value, were not
sold in such quantities as heretofore. The fact testifies to the growing
intelligence of the buying public and the advanced ideas in the matter
of the appreciation of quality.
It has always been true that in the Christmas giving, where cost
was not carefully considered, the little things of value have had prece-
dence—the things of personal adornment, and the treasures that can
not be divided but belong to the individual. The larger things, in
which the whole family may share, and the articles of community in-
terest, have usually been left for other times and less distinctive cele-
brations. Nevertheless, this dying year has shown that the piano has
at last come into its own as the ideal Christmas gift. And the won-
der would be that it has not always been so, except that the purchase
of so large and important an addition to the home is a matter of fam-
ily investment, in which there could be little of the seriousness with
which even the mature mind likes to surround the doings of Kris
Kringle.
Perhaps it's the traditional thought of the bag swung over the
shoulders of the gray-bearded Santa, into which no pianos could go,
that has kept the piano away from the homes at the time when the
universal joy of Christmas keeps the little ones awake. More likely it
is because buying a piano is something in which all members of the
family are interested and wish to take some part. But this year the
delivery of pianos for Christmas gifts was larger than ever before.
That is the statement of many dealers who have spoken to Presto rep-
resentatives on the subject. And, even better, it is everywhere agreed
that the instruments sold for Christmas delivery were of the higher
quality.
The demand was for fine pianos and fine playerpianos. The sale
of reproducing grands was remarkably good. It is probable that the
piano stores throughout the country are depleted of stock to a greater
degree than ever before at the dawn of a new year. That means that
the demand upon the factories will be heavy when once the affairs of
the old year are closed and the activities of 1923 begin.
It is easy to see why the demand upon the manufacturers has
been steadily growing. The higher grade industries have never
counted largely upon the car-load-lot system of selling. The average
dealer has been in the habit of buying sparingly of the instruments
that cost much money and found buyers principally among the
musically educated and wealthy. The average "prospects"—the ones
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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