December 23, 1921
PRESTO
ADVERTISING CLUB
HEARS "CANNED" MUSIC
And Between Renditions on Sohmer Welte-
Mignon, Ubert Urquhart Tells About
Its History and Influence.
What the Daily Telegram, Worcester, Mass., was
pleased to designate as a "remarkable exhibition of
the Sohmer Welte-Mignon (Licensee) Reproducing
Piano and a lecture on 'Canned Goods,' by Ubert
Urquhart, of the Auto Pneumatic Action Co.," were
the outstanding features of the first evening meeting
of the Advertising Club held in the form of a musi-
cale for the members and their friends on Wednesday,
December 6 at the Winter Garden of the Warren
Hotel, in Worcester. The evening's entertainment,
preceded by a supper for the members of the Adver-
tising Club, opened by Mr. Urquhart, who compared
the development of "canned goods"' and "canned
good music."
Among other things Mr. Urquhart said: "I re-
cently heard Mary Garden address the National As-
sociation of Music Merchants, telling her impressions
of the advance of musical knowledge. She said that
in 1910, during a tour of the country, it was next to
impossible to get together a large audience to hear
good music and artists. Only the most generally
known selections were understood and applauded,
she said. Last year, following her grand opera
season, she again made the tour, and was astonished
to find even the smallest cities were responsive. The
advance in musical appreciation was directly due to
the influence of the phonograph and the playerpiano
—canned music going into homes where the best
music had never been before. You see here tonight
one of the finest nieces of 'canned goods' in the
world. A world-famed pianist and statesman has
recorded on a player roll his interpretation of the
work of another very great musician. Paderewski
playing Liszt.
"This instrument gives an exact reproduction of the
original pianist's own skill. Every characteristic and
touch is copied exactly without assistance from any-
one. It differs from the reproduction by phonograph
record—which might be compared to a photographic
print, giving tone only and limited in scope. The
reproduction you shall hear is rather like a wonder-
ful oil painting, portraying the finest moods of nature,
capturing every slightest tone and color of the art-
ist's touch. You have but to turn your back and
imagine the very artist here playing for you."
When Mr. Urquhart had finished his address he
made a simple gesture in the direction of the Sohmer
Grand Reproducing Piano standing nearby and im-
mediately it seemed as though he had introduced
Paderewski to the audience, for that wonderful mas-
ter of the piano filled the Winter Garden with his
interpretation of Liszt's composition, the Tenth
Hungarian Rhapsody, to the amazement of all the
listeners. Miss Phyllis H. Lations was seated at the
piano during the rendering of "Liebestraume," and
at intervals where the roll ceased playing she played,
demonstrating that the electrically driven piano actu-
ally reproduced the playing of a human touch.
C. Arthur Hanson, violinist, playing Raff's "Cava-
tina," was accompanied by the Sohmer Welte grand,
giving a most artistic representation. The musical
program for the evening was closed with, a medley of
popular airs on the reproducing piano, showing the
versatility of this remarkable recording piano, the
instrument of the immortals,- the first reproducing
piano ever invented, remaining unchallenged, the
Welte-Mignon—the world's greatest instrument of
reproduction.
The entertainment was arranged by the C. F. Han-
son Co., of Worcester, and the members of the Ad-
vertising Club did not hesitate to make known their
appreciation of the novel entertainment arranged for
their enjoyment.
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
Frederick Gallant has opened a music store in
North Attelboro, Mass.
The Lyon & Healy line is carried by the Benner
Piano House, 33 East San Antonio street, San Jose,
Cal. Cal S. Benner is proprietor.
The Gotham Shops, Inc., New York City, dealers
in musical instruments, has leased the store and sec-
ond floor for a term of years at 50 Broadway.
D. D. Rupert, Mahaffey, Pa., is erecting a build-
ing in which, when completed, he will house his
music business.
R. I. Cooley has been appointed manager of the
music department of the Fred R. Howe department
store, Santa Cruz, Calif.
The Goosman Piano Co., Toledo, O., has a very
busy branch store in Bryan, O.
J. H. Wilson will open a music store in Mayfield,
Ky., this week.
Mrs. C. H. Hines has opened a music store in
Ilardwick, Vt.
NEW INCORPORATIONS
IN MUSIC QOODS TRADE
New and Cld Concerns Secure Charters in Various
Places.
Barnes & Jacobs, New York City, to deal in mu-
sical instruments; $15,000; H. Barnes, M. P. Hart-
nian and R. C. Ribman.
The Frank Caulfield Co., Baltimore, Md., to deal
in musical instruments,' phonographs, etc., $50,000;
Frank X. Caulfield, Richard Beanck and Chas. H.
Rohr.
The Irvine Music Co., San Francisco; to deal in
pianos and other musical instruments. G. L. Ringol-
sky, J. Keane, and H. A. I. Wolch.
The Miniature Music Stores, New T York City;
$5,000; R. and W. Netter, and M. Greenstone.
SWAN PIANOS
SWAN ORGANS
are of the highest grade
t h a t c a n be obtained
through over .50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a-
logues of various styles
will be furnished piano
merchants on application
The tremendous superi-
ority of the *WAM Reed
Organs over all others lie?
in the absolute mechanism
and scientific perfection in
the bellows action and stoo
action, making it the best
value in modem orgaw
building.
1 N . SWAN & SONS, M « . FREEPORT, ILL
PLANS TO ESTABLISH
GRADES AND QUALITIES
Department of Foreign and Domestic Com-
merce Discusses Proposition to Fix a
Standard for Manufactured Articles.
There has been so much published about "stand-
ardization" of pianos that the action of the U. S.
Division of Commerce must be interesting, even
though, as yet, no special movement along the line
has been made by the piano industries or trade.
Agitation has been current for many years for the
extension of the Federal laws to the establishment of
grades and qualities of different commodities. It is
claimed that the lack of such established grades and
standards of quality adds very largely to the cost of
distribution because of the necessity of buying and
selling upon sample or otherwise, and because of the
risk of fraud and misrepresentation, and conse-
quently the larger margins in trading.
It was considered by the Department of Commerce,
however, that it would be infinitely better if such
grades and qualities could be established voluntarily
in the trades themselves instead of by legislation, and
policed by trade associations as is the case in several
old established trades. To this end a number of con-
ferences have been held in different branches of the
lumber, textile, paper and other trades.
The service of the department has been to bring
the different branches of the trade, the manufacturers,
wholesalers, retailers, and representativs of larger
consumers' associations together, and to develop com-
mittees of different branches of trades. The plan has
been, it is said, generally welcomed, and applications
have been received from many trades for such assist-
ance. The expert services of the Bureau of Stand-
ards, Bureau of Foreign and Domestic Commerce,
and the other bureaus of the U. S. Commerce De-
partment have been brought into service for technical
advice in these matters, and results of importance
bearing upon the improvement of business ethics and
cheapening of distribution have been attained.
Presto has published a good many articles from
members of the piano trade and industry, bearing
upon methods of "standardization." To this time
no concerted movement has developed, and the sub-
ject is one which might demand special application
to musical instruments. But many believe that it
will eventually come in the piano trade, as well as
elsewhere.
OPENS IN CLAREMONT, N. H.
J. A. Morse, has opened a music store in Clare-
mont, N. H., where the Hardman, James & Holm
strom and Shoninger pianos will be handled. Mr.
Morse, who formerly was manager of the Shoninger
Piano Co., in that place, is a widely known and suc-
cessful salesman.
Frank B. McCord has been appointed salesmanager
of the Reed, French Piano Company, of Portland,
Oregon.
The Greatness of a Piano should be Measured
by its Scale, not by the name on the Fallboard.
The scales from which we build
are designed and originated by C. C. Chickering wh°
commands a fund of piano tradition and experience reach-
ing back into the very beginnings of the piano industry.
CHICKERING BROTHERS
Office and Factory:
South Park Avenue and 23rd Street
Chicago
WESER BROS., Inc.
WRITE FOR CATALOGUE AND DETAILS
OF TERRITORY AVAILABLE
520 to 528 W. 43rd St., New York
Manufacturers Pianos—Player-Pianos
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