Presto

Issue: 1922 1900

PRESTO
December 23, 1922.
not so numerous that any retailer need feel that his business is con-
tributing too largely to the income tax of the source of his supplies.
* * *
Another lovely feature of the prevailing system of settling bank-
rupt piano estates is seen in the arbitrary finding of a commissioner
in the case of the defunct F. G. Smith, Inc., that a perfectly just claim
has been declared void, for some reason not given. Will the better
way proposed at the New York Convention ever succeed the present
one of reckless waste and litigation?
•r
n*
-r
The number of pianos produced this year will make a better
showing than was made by 1921. But that will be because the last
four months have been good ones. And the dealers have very few in-
struments on their floors, which means that there will be no over-pro-
duction during next year. Happy New Year!
• t
* * *
If a committee of five advertising men were to pass upon the best
of this year's piano publicity, it would be something of a worry to de-
cide between the displays of the American Piano Co., The Cable Com-
pany, the Aeolian Co., the Kohler Industries and Steinway & Sons.
And there have been some other mighty good ones.
* * *
Another patent right stirs the placid waters of the playerpiano. A
new demand for royalties comes to the manufacturers based upon a
claim to a small but important action improvement. It all costs
money and affects prices some.
* * *
One more week and then—what will your book balance tell you?
If you are a retailer, and you have kept the faith with your manu-
facturers, count yourself well off. You w r ill make some money next
year. Happy New Year !
* * *
It won't hurt the piano dealers if the manufacturers do put prices
up enough to cover increased cost of production. It's easier for the
retailer to go up $50 in his prices than for the manufacturer to step
up $10.
* * *
It has taken the old receivership way of settling bankruptcy af-
fairs more than three years to discover that the lawyers need all the
REPORTED DISAPPEARANCE
OF HARASSED HY EILERS
Following Recent Bankruptcy, Stock in Portland
Store Announced to Be Sold.
Another chapter has been added to the Eilers case.
Oregon Eilers Music House went in the hands of a
receiver recently and the case was to come up in the
near future. It is rumored in music trade circles
that Hy J. Eilers cannot now be located and his
whereabouts are unknown.
The Referee in bankruptcy in the case of the Ore-
gon Eilers Music House has instructed S. J. Bishoff,
at Portland, receiver, to commence sale at once of
the entire stock of pianos, phonographs, records, band
instruments and music. It was announced that the
sale would commence this week, Thursday, Decem-
ber 21.
FAMOUS WESTERN PAINTER
KIN OF WILLIAM TONK
Artist Whose Picture Hangs in Lobby of Club,
Wenatchee, Wash., Piano Man's Nephew.
One of the most notable features of the new home
of the Wenatchee Lodge No. 1186 Benevolent and
Protective Order of Elks, Wenatchee, Wash., re-
cently opened and dedicated, is the picture in the
lobby painted by Ernest A. Tonk of Cashmere,
Wash. This famous artist is a nephew of William
Tonk, president of William Tonk & Bro., New York.
Indeed it is a fact known to a few outside the Tonk
family, that the artist has been named for the well
known piano man whose full name is William Ernest
Albert Tonk.
Entering the new Elks' building from the Chelan
avenue side through the loggia, the visitor finds
himself in the lobby, which is furnished after the
general Italian Renaissance style. At the further
side of the room is the staircase and at the first
landing is hung the magnificent oil painting by Ernest
A. Tonk. This is the most notable feature of the
entire lobby and it forms a most appropriate back-
money left by the International Piano Co., of Fall River, Mass. The
news has just been reported to the patiently waiting creditors.
* * *
Just a week more in which to collect the delinquent installments
of this year. Make it a serious part of your business to get in collec-
tions. It's one way to begin the new year right. Happy New Year!
* * *
The old year brought plenty of trouble, many gaps in the ranks
and quite a troop of failures. But a sounder industry or trade doesn't
exist. Only a step ahead is the new prosperity. Happy New Year!
* * *
The experts in every line of business agree that trade is rapidly
improving and that the betterment is permanent. The music trade
shares in it and there seems to be a good time ahead.
*
*
*
Several very live new piano industries will make shining marks
in the musical world next year. And several of the older ones will put
on steam and bound ahead. Merry Xmas!
*
*
*
No need of being over-sanguine; still less to lack courage in the
light of better times here and ahead. Without recklessness, push for-
ward and try to forget the past two years.
* * *
Only the sluggard will have complaints to make when the next
twelve months shall have rolled around. And there are no sluggards
in the piano trade. Happy New Year!
*
*
*
Retail selling prices are too low—as a rule. Terms considered,
there's nothing so easy to buy as a piano. We'd like to see more rich
piano merchants.
* * *
Piano men will drive into little young '23 with vigor and great
expectations. It promises to be a good year. Merry Xmas!
*
*
*
The year that began so badly is ending with a rush of prosperity
for the piano trade. Merry Xmas !
ground for the entire scene. The painting is 10
feet long and five feet high and is entitled "The
Golden Ribbon." It shows a typical Chelan county
mountain valley with a stream winding down like a
ribbon.
Mr. Tonk has also painted two other landscapes
which will be used to enhance the beauty of the
building's interior. Both are scenic pictures showing
the natural beauty of this part of the state.
A HANDSOME GREETING.
It would be impossible to produce a better speci-
men of holiday advertising than appears on the sec-
ond cover page—first inside page—of this issue of
Presto. If we could "crib" that page and apply it to
Presto itself, nothing would seem more appropriate
than the "Greeting" so gracefully extended by the
great industry of the Steger & Sons Piano Mfg. Co.
The beauty of design is perfectly matched by the
appropriate message to the trade, and especially to
the piano merchants who have contributed to the
continued growth of the big industry of Chicago and
Steger, 111.
RECITALS WILL ADVERTISE.
Mrs. J. J. Dorgan, Davenport, la., third vice-presi-
dent of the National Federation of Music Clubs,
and also well known throughout that section of
Iowa for her activity in enterprises of a musical
nature, has been added to the staff of the A. P.
Griggs Piano Co., of that place. Mrs. Dorgan, who
is an accomplished pianist, will specialize in ex-
ploitation of the Duo-Art piano. Mrs. Dorgan has
formulated plans to demonstrate the Duo-Art at spe-
cially announced recitals.
HARRY FREUND'S WIFE DIES.
Mrs. Florence Freund, wife of the one-time music
trade paper editor, died at Hollywood, Cal., last
Sunday. Mrs. Freund was a brilliant woman, known
in literary and dramatic circles by her writings and
scenario compositions. She is survived by her hus-
band, Harry Edward Freund, national organizer for
the National Jewelers' Publicity association. She
was 49 years of ago, had traveled extensively in the
United States and Europe and wrote in English,
Italian and French.
STORY & CLARK DISPLAY
OF "MINIATURE" PLAYERPIANO
Advertisement of the Winning Instrument in Satur-
day Evening Post Latest of Effective Series.
The association of the Story & Clark "Miniature"
playerpiano with the future of children was pre-
sented in the characteristic way in a telling adver-
tisement in the Saturday Evening Post of December
16. The national magazine publicity of the Story &
Clark Piano Co., Chicago, shows the ease in playing
the Story & Clark playerpiano and the simplicity and
durability of the instrument in a charming way which
artistically impresses prospective buyers.
"Give your children the Miniature for Christmas
and they will become endeared to the best in music
which they will play for themselves—and you, play-
ing the music of olden days, will find your Story &
Clark a treasure with which you would never part,"
is the suggestive thought conveyed in the opening
words of the display.
The kiddies of the Story & Clark advertising, now
so familiar to a host of readers, are staging a Christ-
mas dance for which the music is being provided by
the Story & Clark Miniature playerpiano operated by
one of the tots. But the wide range of usefulness of
the instrument is explained in the test:
"Whether it is Chopin's 'Fantasie,' a beautiful
Beethoven sonata, a Grieg Norwegian dance, or im-
mortal 'Home, Sweet Home,' it can easily be played
on the Story & Clark playerpiano with exquisite
expression because of this fine instrument's exclusive
features of construction."
The ad gives the size of the "Miniature" as only
four feet two inches high, full 88-note keyboard, and
of finest quality, is the ideal instrument for the small
room, and adds this bit of description:
"Every Story & Clark playerpiano contains the
Story & Clark Imperial Player Action (with its
Automatic Tracking and Transposing Device) so
simple to learn to operate and so easy to play that it
makes the Story & Clark the instrument of unques-
tioned superiority."
The J. W. Green Co., Toledo, O., has leased the
third floor of Pythian Castle.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 23, 1921
PRESTO
ADVERTISING CLUB
HEARS "CANNED" MUSIC
And Between Renditions on Sohmer Welte-
Mignon, Ubert Urquhart Tells About
Its History and Influence.
What the Daily Telegram, Worcester, Mass., was
pleased to designate as a "remarkable exhibition of
the Sohmer Welte-Mignon (Licensee) Reproducing
Piano and a lecture on 'Canned Goods,' by Ubert
Urquhart, of the Auto Pneumatic Action Co.," were
the outstanding features of the first evening meeting
of the Advertising Club held in the form of a musi-
cale for the members and their friends on Wednesday,
December 6 at the Winter Garden of the Warren
Hotel, in Worcester. The evening's entertainment,
preceded by a supper for the members of the Adver-
tising Club, opened by Mr. Urquhart, who compared
the development of "canned goods"' and "canned
good music."
Among other things Mr. Urquhart said: "I re-
cently heard Mary Garden address the National As-
sociation of Music Merchants, telling her impressions
of the advance of musical knowledge. She said that
in 1910, during a tour of the country, it was next to
impossible to get together a large audience to hear
good music and artists. Only the most generally
known selections were understood and applauded,
she said. Last year, following her grand opera
season, she again made the tour, and was astonished
to find even the smallest cities were responsive. The
advance in musical appreciation was directly due to
the influence of the phonograph and the playerpiano
—canned music going into homes where the best
music had never been before. You see here tonight
one of the finest nieces of 'canned goods' in the
world. A world-famed pianist and statesman has
recorded on a player roll his interpretation of the
work of another very great musician. Paderewski
playing Liszt.
"This instrument gives an exact reproduction of the
original pianist's own skill. Every characteristic and
touch is copied exactly without assistance from any-
one. It differs from the reproduction by phonograph
record—which might be compared to a photographic
print, giving tone only and limited in scope. The
reproduction you shall hear is rather like a wonder-
ful oil painting, portraying the finest moods of nature,
capturing every slightest tone and color of the art-
ist's touch. You have but to turn your back and
imagine the very artist here playing for you."
When Mr. Urquhart had finished his address he
made a simple gesture in the direction of the Sohmer
Grand Reproducing Piano standing nearby and im-
mediately it seemed as though he had introduced
Paderewski to the audience, for that wonderful mas-
ter of the piano filled the Winter Garden with his
interpretation of Liszt's composition, the Tenth
Hungarian Rhapsody, to the amazement of all the
listeners. Miss Phyllis H. Lations was seated at the
piano during the rendering of "Liebestraume," and
at intervals where the roll ceased playing she played,
demonstrating that the electrically driven piano actu-
ally reproduced the playing of a human touch.
C. Arthur Hanson, violinist, playing Raff's "Cava-
tina," was accompanied by the Sohmer Welte grand,
giving a most artistic representation. The musical
program for the evening was closed with, a medley of
popular airs on the reproducing piano, showing the
versatility of this remarkable recording piano, the
instrument of the immortals,- the first reproducing
piano ever invented, remaining unchallenged, the
Welte-Mignon—the world's greatest instrument of
reproduction.
The entertainment was arranged by the C. F. Han-
son Co., of Worcester, and the members of the Ad-
vertising Club did not hesitate to make known their
appreciation of the novel entertainment arranged for
their enjoyment.
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
Frederick Gallant has opened a music store in
North Attelboro, Mass.
The Lyon & Healy line is carried by the Benner
Piano House, 33 East San Antonio street, San Jose,
Cal. Cal S. Benner is proprietor.
The Gotham Shops, Inc., New York City, dealers
in musical instruments, has leased the store and sec-
ond floor for a term of years at 50 Broadway.
D. D. Rupert, Mahaffey, Pa., is erecting a build-
ing in which, when completed, he will house his
music business.
R. I. Cooley has been appointed manager of the
music department of the Fred R. Howe department
store, Santa Cruz, Calif.
The Goosman Piano Co., Toledo, O., has a very
busy branch store in Bryan, O.
J. H. Wilson will open a music store in Mayfield,
Ky., this week.
Mrs. C. H. Hines has opened a music store in
Ilardwick, Vt.
NEW INCORPORATIONS
IN MUSIC QOODS TRADE
New and Cld Concerns Secure Charters in Various
Places.
Barnes & Jacobs, New York City, to deal in mu-
sical instruments; $15,000; H. Barnes, M. P. Hart-
nian and R. C. Ribman.
The Frank Caulfield Co., Baltimore, Md., to deal
in musical instruments,' phonographs, etc., $50,000;
Frank X. Caulfield, Richard Beanck and Chas. H.
Rohr.
The Irvine Music Co., San Francisco; to deal in
pianos and other musical instruments. G. L. Ringol-
sky, J. Keane, and H. A. I. Wolch.
The Miniature Music Stores, New T York City;
$5,000; R. and W. Netter, and M. Greenstone.
SWAN PIANOS
SWAN ORGANS
are of the highest grade
t h a t c a n be obtained
through over .50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a-
logues of various styles
will be furnished piano
merchants on application
The tremendous superi-
ority of the *WAM Reed
Organs over all others lie?
in the absolute mechanism
and scientific perfection in
the bellows action and stoo
action, making it the best
value in modem orgaw
building.
1 N . SWAN & SONS, M « . FREEPORT, ILL
PLANS TO ESTABLISH
GRADES AND QUALITIES
Department of Foreign and Domestic Com-
merce Discusses Proposition to Fix a
Standard for Manufactured Articles.
There has been so much published about "stand-
ardization" of pianos that the action of the U. S.
Division of Commerce must be interesting, even
though, as yet, no special movement along the line
has been made by the piano industries or trade.
Agitation has been current for many years for the
extension of the Federal laws to the establishment of
grades and qualities of different commodities. It is
claimed that the lack of such established grades and
standards of quality adds very largely to the cost of
distribution because of the necessity of buying and
selling upon sample or otherwise, and because of the
risk of fraud and misrepresentation, and conse-
quently the larger margins in trading.
It was considered by the Department of Commerce,
however, that it would be infinitely better if such
grades and qualities could be established voluntarily
in the trades themselves instead of by legislation, and
policed by trade associations as is the case in several
old established trades. To this end a number of con-
ferences have been held in different branches of the
lumber, textile, paper and other trades.
The service of the department has been to bring
the different branches of the trade, the manufacturers,
wholesalers, retailers, and representativs of larger
consumers' associations together, and to develop com-
mittees of different branches of trades. The plan has
been, it is said, generally welcomed, and applications
have been received from many trades for such assist-
ance. The expert services of the Bureau of Stand-
ards, Bureau of Foreign and Domestic Commerce,
and the other bureaus of the U. S. Commerce De-
partment have been brought into service for technical
advice in these matters, and results of importance
bearing upon the improvement of business ethics and
cheapening of distribution have been attained.
Presto has published a good many articles from
members of the piano trade and industry, bearing
upon methods of "standardization." To this time
no concerted movement has developed, and the sub-
ject is one which might demand special application
to musical instruments. But many believe that it
will eventually come in the piano trade, as well as
elsewhere.
OPENS IN CLAREMONT, N. H.
J. A. Morse, has opened a music store in Clare-
mont, N. H., where the Hardman, James & Holm
strom and Shoninger pianos will be handled. Mr.
Morse, who formerly was manager of the Shoninger
Piano Co., in that place, is a widely known and suc-
cessful salesman.
Frank B. McCord has been appointed salesmanager
of the Reed, French Piano Company, of Portland,
Oregon.
The Greatness of a Piano should be Measured
by its Scale, not by the name on the Fallboard.
The scales from which we build
are designed and originated by C. C. Chickering wh°
commands a fund of piano tradition and experience reach-
ing back into the very beginnings of the piano industry.
CHICKERING BROTHERS
Office and Factory:
South Park Avenue and 23rd Street
Chicago
WESER BROS., Inc.
WRITE FOR CATALOGUE AND DETAILS
OF TERRITORY AVAILABLE
520 to 528 W. 43rd St., New York
Manufacturers Pianos—Player-Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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