13
PRESTO
December 23, 1922.
mer de Pachtnan, Wilhelm Bachaus, Alfredo Casella,
Frank la Forge, Heinrich Gebhard, Alfredo Oswald,
Maria Curreras, Cecil de Horvath, Dwight Anderson,
Feodor Chaliapan, Marcella Sembrich, Lucien Mura-
tore, Lucrezia Bori, Edward Johnson, Renati Tanelli,
Josef Rosenblatt, Cecil Fanning, Eriki Morini, Fritz
And Harry Ciholki Evidently Has Advertising Genius
Remer, Bainbridge Crist, Corneille Overstreet, and
That Builds Big Business.
others.
The Baldwin is the official piano of the Chicago
"Q R S Music Roll Co.'s Own Newsboy" was the
Civic Opera Company.
head to a story which extended across the page of
the Chicago American one day recently. It was a
writeup of Harry Cihocki and with his picture was
printed:
"Harry Cihocki, 3010 W. 47th St., is the newsboy
at Q R S Music Roll Company. He lives at home
with his parents. He is 13 years old and goes to
the Archer Ave. School, where he is in Sixth Grade." With Pocket Receiving Outfit the Busy Roadmen
The story went on to relate that "Harry has
Will Always Be in Touch with Headquarters.
been selling Evening Americans for the past three
years at Q R S Music Roll Co.'s plant, 48th and
Conscientious men with responsibilities in piano
Kedzie Ave. Many people pass him from work every
factory or office often fume through many a nervous
afternoon. They don't all buy an Evening American moment when traveling. The ever-busy minds are
from him.
subconsciously reminded of something that should be
"Many a worker passes him and buys a paper some
done at a particular hour, but there is no chance for
other place. He wonders why not from him. That's action between stations. When there is an oppor-
why he asked the Evening American to help him tunity to telegraph instructions home, the vital mo-
with some sample copies for a night or two to in- ment has past.
terest some of those who pass him by. This copy
But now comes promise of uninterrupted connec-
of the Evening American is given to you with his tion with headquarters. Radio broadcasting on mov-
compliments."
ing trains will soon be general and the availability of
the independent receiver will be put in use by the
busy piano traveler.
What a boon the ability to receive and send will
be to men of frequent trips like D. D. Luxton, sales
manager of the Vose & Sons Piano Co., Boston. The
success of recent tests of radio broadcasting on trains
Valuable Information for Dealers and Salesmen in will not only give him an opportunity for frequent
talks with folks at the factory, but with the customers
Presenting Pianos of Company.
whose interests he so closely watches also.
The Baldwin Piano Co., Cincinnati, has issued a
This is the newspaper fact that should bring the
new booklet on the lives of famous artists, who use smile of anticipatory pleasure to the faces of the
the Baldwin piano exclusively. This week the com- piano travelers: A transcontinental test of radio re-
pany has sent a letter to dealers with this booklet, ceiving on moving trains with inside aerial began its
together with a folder showing illustrations of elec- final stage on Monday of this week when Wabash
trotypes furnished to dealers without charge, in
Train No. 6 left Chicago for the East.
order that they may advertise in their local papers.
The tests started on a train leaving the eastern
The contents of the booklet give a brief but com-
seaboard several days previously and were carried on
prehensive survey of the life and accomplishments of
en route to Chicago, thence to St. Louis and return
those artists of international or national importance to Chicago.
who use and endorse the Baldwin piano. "Naturally
On the trip to St. Louis, Atlanta, Chicago, Detroit
in the preparation of this booklet we have had to and Kansas City were picked up, and on the return
confine our attention only to those Baldwin artists trip St. Louis, Fort Worth, Atlanta and Davenport
who are engaged in nation-wide activity, and there- were received.
fore it does not, could not, contain accounts of many
The tests were conducted by D. W. Richardson of
artists and many musicians whose work is of equal
Princeton University, and are being witnessed by
artistic importance but who make no effort to capital- President J. E. Taussig, Passenger Traffic Manager
ize their talents beyond the boundaries of their own
H. E. Watts and other officials of the road. Arriv-
cities or states," says the letter.
ing in Chicago last evening, the party listened to the
"The information will enable you to build Baldwin grand opera broadcasted through KYW.
business. Your ability to talk fluently of these
artists, to present to local artists and prospective
CHICKERING IN TENNESSEE.
buyers the importance of the endorsement of such
national figures, should, more than any other infor- . The Claude P. Street Piano Co., 168-170 Eighth
mation you may possess, enable you to convince pur- avenue, N. Nashville, Tenn., is an enthusiastic Chick-
chasers of the Baldwin's tonal qualities.
ering representative, and in a striking display in the
"The purchase of high-grade pianos resolves itself
newspapers recently calls it "the favorite piano for
into consideration of tone, action, and durability. The the concert stage and the home wherever music is
endorsement of such artists as are listed in this book- heard."
let is proof conclusive that the Baldwin possesses
just these qualities to a supreme degree."
THE KNABE IN KANSAS.
The company will be glad to furnish dealers with
this booklet in limited quantities to circularize best
The Chappell Music Co., of Salina, Kans., has been
prospects and for distribution among musically in- awarded the agency for the Knabe piano. This con-
terested friends'.
cern will have the Knabe as their leader and carry in
In the list of artists using the Baldwin piano and
stock both grands and uprights and the Knabe with
mentioned and pictured in the booklet are: Vladi- the Ampico.
THE Q R S MUSIC CO.
HAS ITS SPECIAL NEWSBOY
BROADCASTING FROM TRAIN
BOON TO PIANO TRAVELER
FAMOUS ARTISTS IN NEW
BOOKLET OF BALDWIN PIANO CO.
FIRST TO COME OF THE
SEASON'S GREETINGS
Beginning of the Annual Shower of Good Wishes
and Signs of Friendship.
The custom of mailing bright messages of good
will for the New Year is making glad the hearts of
members of the music trade everywhere. There will
be a fuller shower of the cheery words this season
than usual, and there are many reasons for being
thankful. The very first message to reach Presto
this year came from E. H. Uhl, from far off China.
The first mailed in this country came from Arthur
L. Wessell, of Wessell, Nickel & Gross, New York:
"A good old fashioned greeting
These few friendly words today,
Just to wish you Merry Christmas
In a good, old fashioned way;
That same old-time remembrance
That's been wished to you before,
With a happier happy New Year
Than you've ever had before."
Then followed a number of the warm expressions
from others, such as we all treasure, with which to
start the shower which will accumulate till the year's
best day passes and the New Year begins. And
among them:
"Kindest thoughts and best wishes for Christmas
and the New Year."—Charles E. Byrne.
"With sincere greetings for Christmas and best
wishes for the New Year."—James C. Henderson,
Orange, N. J.
"With cordial Christmas Greetings, and may the
New Year hold for you a full measure of Health
and Happiness."—Mr. and Mrs. Geo. P. Bent, Los
Angeles, Cal.
"We extend to you the Season's Greetings, and
take this opportunity of expressing the hope that
the pleasant associations and friendly co-operation
that have made our business relations a personal
pleasure, and have materially aided us in our efforts
to please our customers, may long continue.—Brin*-
kerhoff Piano Company."
One of the most beautiful cards to come is from
the Steger & Sons Piano Co. It is unique and of
great beauty of^design and engraving. The Viking
ship in background of gold is fine, and the message is
equally so:
"Like the treasure ship of old, full fraught with
precious things—so may Christmas and the New Year
come to you, laden with all that will make for your
happiness and prosperity.
Steger & Sons Piano Mfg. Co."
From the wholesale manager of Lauter Co., New-
ark, N. J., comes a hearty greeting:
:
"A Merry Christmas and a Happy New Yea*,
This together with health and prosperity is my per-
sonal wish to you for the ensuing year.
A. E. Schmalzigan."
A real work of art is the special "Greeting" from
The Cable Company, Chicago—perhaps the most
elaborately elegant card that the trade has employed,
with which to hail fellow workers and contemporaries.
It carries the fireside scene followed by:—"At this
Christmastime let us draw up our chairs before the
Fireside of Friendship with those whose happiness is
our happiness. Let us in memory of old days and
old times talk over the friendships that have made
the past so worth while, and that give such courage
and promise to the incoming year.
The Cable Company, Chicago."
DOUBLE
YOUR SALES
If the man who makes two blades'of grass grow where only one grew'before has done so much for his Country, we think
the man who sells two pianos this year for every one he sold last has done equally as much for the piano trade.
The BOWEN LOADER will help you do this.
Shipped on approval to responsible dealers.
Price $110.00 for the Loader complete, including springs and cover.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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