PRESTO
December 16, 1922.
CHEERFUL TEXAS NEWS
IN W. L. BUSH LETTER
Facts About the Bush & Gerts Piano Co. of
Texas Include Big List of Prominent
Piano Customers.
The Bush & Gerts Piano Co., Dallas, Tex., will
hereafter be known as "Bush Temple, the House of
Steinway." The house is now provided with a large
stock of Steinway pianos in grand and upright forms
and, as the firm expresses it, "We expect to present
the Steinway piano upon the highest possible plane
of artistic representation."
The Houston branch of the Bush & Gerts Piano
Co., of Texas, is "taking on new life," according to
the report of W. L. Bush in a letter received this
week:
"We are remodeling and beautifying our Houston
store, preparatory to a special reception upon the
occasion of the opening of the new $1,500,000.00 Ma-
jestic Theatre, directly across Rush Avenue from
our corner location, which has materially increased
the value of our term lease—just as we are fortunate
in having a lease here in Dallas today is worth as
much as the building itself," writes Mr. Bush, who
adds: "Our manager, H. W. Horton, who was
for so many years associated with us has gone into
business for himself, and C. McLallan, an old friend
of the writer's, who is full of 'pep' and energy is
already breaking sales records for the year."
In his letter Mr. Bush frankly cites the irrefutable
facts of good sales by the Dallas branch, as follows:
"Among our recent piano sales, after the usual
strenuous competition, we are thankful that we can
include the sale of $12,000.00 worth of Hardmans,
Bush & Gerts Grands and uprights, also the last
Mason & Hamlin we disposed of, to the St. Mary's
College here, where the Steinway is already repre-
sented; Hardman Grand to the St. Paul's Nurses'
home; Bush & Gerts Grand to the Methodist Church
at Sugarland; a 'Midgette' Grand, our most recent
achievement, a Bush & Gerts Parlor Grand Welte to
Sam Kaufman, prominent insurance man; Bush &
Gerts Welte Upright to Edward Keist, publisher
Times Herald; Bush & Gerts Welte Upright to Jess
L. Illingsworth, capitalist; Hardman Welte-Mignon to
Archie Rodgers, leading furniture manufacturer and
dealer of Texas, for his magnificent home in the
Munger addition of Dallas;-an Estey Welte-Mignon
Grand to Jake Womack, banker of Mexia; Milton
Welte Upright, Park Inn Ft. Worth Pike; Steinway,
Hardman, and Bush & Gerts Grands to new million-
dollar Majestic Theatre, Houston, Texas; Steinway
Grand to T. E. Swann, president Texas Talking Ma-
chine Company; Steinway Grand to Mrs. M. J. Mc-
Laughlin, Dallas, Texas; Schubert Grand, Ruth Big-
gerstaff, Dallas; Jesse French Grand to H. R. Wat-
son, one of the leading educators of Texas, at Breck-
enridge, Texas.
"In addition to this our monthly sales have been
running well over 100 Grands, uprights and
players per month, which for retail business in Texas
presents special reasons for a glorious and unpre-
cedented Thanksgiving.
"Mr. W. S. Miller, our vice-president and general
manager, favored me with a visit last week and after
33 years of association, it is a matter of record that
never a ripple has occured to disturb the close, lov-
ing relationship that has existed between us ever
since he was a boy in Aurora, 111., and used to go
out on the piano wagon with me when I was running
a little store for the Kimball company in that over-
grown suburb of Chicago.
"I also had the pleasure of a visit from my brother-
in-law and wife's sister, who is chairman of the
Transcontinental Passenger Association, and all dur-
ing the war was the right-hand man of Wm. Mc-
Adoo. He is interested in some kaolin deposits
down near San Antonio that are very valuable arid
producing the finest grade of china clay to be found
anywhere in the world, and this proposition is now
taking on a definite form of development that means
much to the state of Texas, as their deposits already
uncovered represent millions of dollars of value.
WAREROOM WARBLES
(A New One Every Week.)
By The Presto Poick.
THE
SANTA CLAUS IN WINDOW.
The P. A. Starck Piano Co., Chicago, is attracting
great numbers of people by the unique display in the
windows of the retail department at 210 South Wa-
bash avenue. The northern half of the window dis-
plays a Starck piano, at the bench of which a Santa
Claus sits and holds signs for the passers-by to read.
The piano and bench are mounted on a revolving
circular table, which enables the observer to see all
the parts of the piano. The southern half of the
window is a display of phonographs and other goods
sold by the P. A. Starck Piano Co.
IMPROVEMENT IN IOWA.
Although Iowa has been rather slow in the amount
of business done during the past few months, the
situation is steadily growing better, is the word
brought by H. D. Bradley, manager of the Chicago
office of the Chase-Hackley Piano Co., Muskegon,
Mich. Mr. Bradley returned this week from a short
trip to Iowa, where he called on a number of promi-
nent music dealers.
MOVING EMERSON PLANT.
This week the Emerson Piano Co. began moving
to the old Everett Piano Co.'s factory building at
Albany and Warsham streets, Boston. According to
J. H. Williams, president of the United Piano Corp.,
a good lease has been acquired on the plant, in which
excellent facilities are assured for the production of
Emerson pianos. The process of moving will not
take long as the two plants are not far apart.
WEE WANT ADS.
When the thing you want to find,
Of more special sort or kind,
Just escapes your eagle eye—
Dodging near but slipping by—
As your nimble brain expands
Like a string of rubber bands—•
Where's the answer to be had?
Easy! Try a wee WANT AD.
Say, for instance, it's a man,
Filled with want-to and who can,
Or a job that's worth the while—
Something filled with Work and Smile;
What's the way to get a look
Straight into the get-there book?
How to find it and be glad—
Easy! See the wee WANT AD!
There's no end of finding out
Things that seem chuck full of doubt!
Half the worry's in the mind
Filled with trouble of some kind;
What we want may be so near
That if farther 'twould be clear—
What to do? Well, that's too bad!—
Get it with a wee WANT AD.
DE KALB PIANO CO.
Announcement of the incorporation of the Dekalb
Piano Co., Dekalb, 111., was made this week, with
capital at $1,000, to deal in musical instruments. In-
corporators, Robert J. Devine, Paul G. Lunok, Ernst
A. Hartman. Correspondent, Apollo Piano Com-
pany, Dekalb.
1 9 2 3 - B E G I N THE NEW YEAR R I G H T ! - 1 9 2 3
ATWOOD
LOADERS
$65.OO
F. O. B. FACTORY
INSTRUMENT PARTLY LOADED
Cedar Rapids,
Iowa
One Atwood Loader
One Ford Car and
One Man
will sell more pianos than any six
of the best piano salesmen that
ever walked in shoe leather.
Needn't take our word. Ask
dealers using them.
Designed to permit use on any make of car.
SALESMAN DEMONSTRATING INSTRUMENT IN FARM YARD
ATWOOD PIANO LOADER CO.
INSTRUMENT LOADED
With the Atwood Loader one man can load or
unload a piano in fifteen seconds. Can be at-
tached to any make of car; to Ford roadster in
thirty minutes—taken off in less time and car
used as pleasure vehicle. Simple and durable In
construction and will last a lifetime. Weight of
piano well to forward on car, hence a well bal-
anced and easy pulling load.
With the Atwood Loader the grief of loading
and unloading pianos is a thing of the past.
Any morning the salesman can load his piano,
single handed, in less time than it takes to tell
it, and be on his way and stop to demonstrate
his instrument at every farm house, if he BO
desires, with no more trouble or effort than to
fill the radiator of hia car.
Order one today. It will pay for Itself the first
day in use.
Terms—$15.00 cash, balance till against B/L.
Catalogue on request.
At $65.00 completely equipped and ready to
mount on your car.
Buyers not rated should mail draft to insure
prompt shipment.
CEDAR RAPIDS, IOWA
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