Classic Mode

Presto

Issue: 1922 1899

December 16, 1922.
PRESTO
Christman
HEAVY BIG HOLIDAY
PIANO PUBLICITY
Many Enterprising Manufacturers and Re-
tailers Are Employing Large Metropolitan
Newspaper Space by Which to Stimulate
Sales This Christmas Season.
"The
First
Touch
Tells"
(Reg. U. S. Pat. Off.)
That the Christman
Reproducing Grand
is a perfect instrument in
tone as well as in appear-
ance and performance.
It responds to the highest
demands of the most critical
musician.
There is no Challenge of the
Preeminence of
The Famous
Studio Grand
Only 5 feet Long
Wins Critical Appreciation at once.
"The
First
Touch
Tells"
(Reg. U.S. Pat. Off.)
And Now is the Best Time to
Begin to win trade which will
insure Better Business next
year.
Write to-day for
particulars.
Christman Piano Co.
597 E. 137th Street
New York
It sometimes happens that the best kind of trade
reading may be .found in the advertising columns.
This is so when the advertising has been prepared
by experts who understand just what the retail piano
dealers want to say to their public. It is so when the
"copy" comes from experienced hands and tells suc-
cinctly the stories the piano prospects must have in
order to stimulate in them the desire to own musi-
cal instruments.
Last Sunday's Chicago Tribune had a full-page ad-
vertisement of the great house of Lyon & Healy.
The page presented every angle of the piano business
and, to all other retailers in smaller communities the
presentation of the several styles of pianos must
have peculiar interest. The divisions of the "full
page" were grouped under the general heading of
"the Four Great Classes of Modern Pianos, Shown
Side by Side." And, stretched across the newspaper
page, were the following brief chapters under the
sub-heads here given:
Upright Pianos.
To the thoughtful person who is considering the
purchase of an upright piano, the questions of where
to go and just what it is necessary to pay for a really
good piano are of considerable importance. The in-
vestment represents so much one must be certain.
We are always glad to assist such buyers. Our wide
range of styles, fourteen in all, affords ample oppor-
tunity to examine and to hear critically the products
of notable makers. In this group will be found the
celebrated Steinway at $875. Then the Weber, the
Washburn and the Lyon & Healy Upright are shown
in a number of charming models. The tonal beauty
of these instruments proclaims at once the high de-
gree of painstaking craftsmanship which has built
them.
Grand Pianos.
In this group are shown a delightful number of
models and makes. The magnificent Steinway, the
instrument of the immortals, will be found in several
styles, ranging from the miniature Grand to the
unique Concert Grand. The dainty Lyon & Healy
Apartment Grand is also exhibited. Its lovely tone
and beauty of line will captivate you. It is ideal for
the small apartment. The price makes it most attrac-
tive to prospective buyers. We also display the
Brambach Piano, a really good piano of moderate
price. Your inspection of these instruments is cor-
dially invited. The knowledge you will gain of qual-
ity, style and value by making comparisons will en-
able you to invest wisely. You are sure to find here
complete satisfaction in your selection of a piano.
tures of great artists at the Steinway making most
effective displays.
In Chicago, last Sunday's Tribune carried large
displays of the Steger & Sons Piano Co., Lyon &
Healy (two pages), Story & Clark Piano Co., P. A.
Stark Piano Co., Moist Piano Co., The Cable Com-
pany, Wade-Twichell Co., Adam Schaaf, Inc., and
Julius Bauer & Co.
First in Twenty Years.
Julius Bauer & Co. advertised its "First Special
Sale in Twenty Years," and the advertisement oc-
cupied a full page, and including the following is one
of its "wings":
You are having the opportunity of selecting your
piano from such a galaxy of famous makers at the
price usually asked for a piano of plebian make!
Consider what this offering means to you. You have
the opportunity, perhaps long-looked for, to select
your piano from these nationally known makers—
the Mehlin, a piano characteristic of discriminating
musicians and homes where only the best that money
can buy is enjoyed. The Lester, endorsed by a mul-
titude of the world's greatest artists. The Christman,
an old and tried make, an exceptionally big tone of
rare beauty. The Schiller, with a tone of rare beauty,
rightfully known as the idealistic piano. The Schu-
mann, tone is distinctively individual. In its beauty
and richness it reflects the skill of the artisan.
Surely there is going to be a good deal of Christ-
man piano delivery this year if advertising will do it
—and it will.
ANOTHER AUTOPIANO FOR
THE UNITED STATES NAVY
The J. E. Lothrop Piano Co., Dover, N. H., Installs
Famous Player on U. S. S. "Beaver."
The world famous Autopiano continues to be the
supreme favorite in the United States Navy. Still
another one of Uncle Sam's battleships has chosen
the staunch and durable player. The latest acquisi-
tion to the ranks of the Autopiano users in the navy
is the U. S. S. "Beaver," a submarine escort ship.
The J. E. Lothrop Piano Co., of Dover, N. H., is
the progressive piano house which delivered an Auto-
piano on board in the Kittery Navy Yard, where it
recently arrived after a voyage from Manila, Philip-
pine Islands, from which point it escorted a con\oy
of submarines to these shores.
The "Beaver" is
scheduled to sail shortly to its base on the Pacific
Coast.
With this latest addition to enhance the.Autopiano's
supremacy and help it to continue to hold sway on
the vasty deep, this instrument now enjoys the unique
distinction of being in use on every type of ship in
the service of the United States Navy. There is per-
haps no more severe test of durability in the Auto-
piano than in its use aboard a United States warship,
where the instrument is exposed to every conceivable
climatic condition, from the excessive humidity and
heat of the tropics through drastic changes of climate
to the stinging cold of the Arctic regions. In addi-
tion there is the hard usage to which the instrument
is subjected at the hands of hundreds of sailors, and
the tremendous buffeting of the ship by wind and
waves.
That the officers of the navy continue to impress
the Autopiano into their service is, .the best possible
recommendation the manufacturers can ask.
Playerpianos.
Included in this group are players of the most im-
proved mechanical action. Seven styles are shown,
all of known standard makes and fully guaranteed.
Such an instrument brings within reach music of all
kinds and makes it really yours. And you may enjoy
it while paying. Our liberal arrangement permits
you 30 months in which to make payment. The
prices are very moderate and begin as low as $395.
Among the better makes shown are the popular
Washburn and the Pianola. Special rooms are de-
voted to their display and you may unhurriedly and
without distraction view the pianos of your choice,
before finally deciding upon the one which you really
want.
Reproducing Pianos.
How often have you heard Paderewski and other
great pianists? Would you not like to hear them
whenever you wish, even if daily? You can. The
Duo-Art Reproducing Piano brings to you a life-
like reproduction of their actual keyboard perform-
ances. All the fire and expression of their playing
are yours to delight in. Come in to see this versatile
achievement in piano building. Obtainable in the
famous Weber, the Steck, Stroud, Aeolian, and Stein-
way pianos.
The new Lyon & Healy Reproducing Grand is rap-
idly winning popular favor. It is presented in the
dainty Apartment Grand. Prices are very moderate.
They begin at $1,950. The Lyon & Healy Reproduc-
ing L T pright is offered in two styles at only $990
and up.
Fine Holiday Advertising.
The advice of the Atwood Loader Co., as it ap-
pears in the advertisement of that industry, is good.
No piano dealer, or salesman, can afford to do busi-
ness in the antiquated way. The old four-wheeled
wagon has passed; the new Loader, attached to the
swift Ford, is here. Dealers who are still doing their
delivering the old way should read the Atwood
Loader Co.'s advertisement and profit by it.
This year the holiday advertising of the piano man-
ufacturers and dealers is more voluminous and liberal
than before in a long time. The local newspapers of
all the great cities last Sunday carried many "full
pages." In New York the fine displays of Christman
& Sons, Sohmer & Co., The Aeolian Company, Stein-
way & Sons, and others filled large space. The
"Piano of the Immortals" has been occupying full
pages in the sepia section of the New York Times,
in which the arts are splendidly associated, the pic-
Two Steinway Grand pianos were furnished by
Sherman, Clay & Co., for the Apollo club concert in
Portland, Ore., December 1, at which Charles Hack-
ett, exclusive artist for the Columbia company, was
the guest artist. Mr. Hackett was enthusiastically
received by the large audience, but he created a storm
of applause when he sang "Duna," which he male
famous by his Columbia recording.
THE CLUB DINNER DATE.
January 6 is the date on which the beeksteak din-
ner and entertainment of the Piano Club of New
York will be held. The event was scheduled for
last week, but was postponed because of the death
of George Holz, vice-president of the club. The din-
ner will be served in the club quarters at 137th street
and Third avenue and an enjoyable program is
promised by the committee of arrangements com-
posed of Albert Behning, chairman; George Cit-
tins, Homer Roemcr, William F. Keogh and Otto
M. Heinzman.
BEGIN NEW YEAR RIGHT.
STEINWAY IN CONCERT.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
STATES CASE F*OR
Q R S MUSIC ROLLS
Frank Letter to the Q R S Music Co. from
Energetic California Dealer Expresses
Widely Shared Opinion.
The following letter from a California dealer epito-
mizes the advantages of handling a good line of
player music rolls. An incident recited in the letter
also points to the foolishness of selling the poor roll
because it is a little cheaper. The ease of selling the
Q R S music rolls has been proved by the West
Music Co., Santa Paula, Calif., whose president has
views which he is free to express:
WEST MUSIC COMPANY
Merchandise at Los Angeles Prices.
117 West Main St.,
SANTA PAULA, CALIF.
November 11, 1922.
We believe that your merchandise is worth the
money and any one can sell it that has any selling
ability at all. Your rolls are worth the difference
you ask for these reasons, FIRST and GREATEST,
the advertising, SECOND and nearly as great, the
Exchange privilege which eliminates dead stock,
THIRD, they are made of good paper that does not
shrink. We came near losing a good sale recentlv
due to the fact that they got hold of a "dollar Roll"
and the paper had shrunk so it did not track. The
customer blamed the player until we showed them
it was a physical impossibility to have any player
track with that roll. Our profit on this one deal
would pay for the difference on a lot of rolls.
Keep your prices where they are and keep up the
ADVERTISING and SERVICE.
We would be very glad to see our competitor dis-
continue your line and handle the "$1.00" rolls ex-
clusively.
When we don't get ours, it is our poor salesman-
ship and no one else's fault.
Yours truly,
WEST MUSIC COMPANY.
C. A. West.
The opinion of Mr. West about the product of the
Q R S Music Roll Company is shared by a great
number of dealers in and out of California. The en-
thusiastic Q R S dealers are unanimous in another
opinion or rather suggestion. Mr. West is only one
of a great number of Q R S dealers who advise the
manufacturers of the meritorious rolls to "keep up
your prices and keep up the advertising and serv-
ice."
The fortunate dealers who handle Q R S Hue of
music rolls are generally frank enough to realize the
other advantages of a connection with the Q R S
Music Roll Co., besides the assurance that the rolls
are the best in recording qualities as well as in the
strength and durability of the paper employed. The
California correspondent of the Q R S Music Co.
sees a weakened competitor in one who sells a roll
made with poor paper and with naive humor wishes
he would stick to the "dollar" rolls exclusively.
NEW BOOKLET FOR VOSE
REPRODUCING PIANOS
TO MOVE IN SAN JOSE.
MANY CHRISTMAS ORDERS.
Sherman, Clay & Co., San Francisco, has leased
new quarters for its branch store in San Jose, Calif.
George S. Hardley the active manager of the branch
in the prosperous Santa Clara Valley City, is pleased
at the advantages of the new location on South First
street, which will be occupied when the necessary re-
modeling plans are completed.
The H. C. Bay Company, of the Republic building,
Chicago, is keeping its factories at Bluffton, Ind.,
running at full speed to catch up on the orders placed
for holiday pianos. There is little time left for the
filling of orders in time for the Christmas purchasing,
so this company, as well as practically all others, is
doing the best possible to fill the dealers' needs.
Player-Pianos and Pianos
BSINKEBHOf F PIANO CO. * " £ „ • » < ? * CHICAGO
STULTZ & BAUER
Grand—Upright—Player Pianos
A WORLD'S CHOICE PIANO
-
Estate of Late Piano Manufacturer, Who Was
Not Connected With Chickering & Sons,
Made Defendants on Sisters' Claim.
A lawsuit over a will, in Boston, will create in-
terest and, no doubt, misapprehension, among piano
men. Many will read accounts of it with thq
impression that the Chickering family concerned i$
that of one of the members of the famous house of
Chickering & Sons. But that is not so. The suit is
that of Miss Annie L. Greene of Cambridge and her
sister, Miss G. Evelyn Greene, who filed a suit for
sums aggregating $300,000 in the Superior Court at
Boston against the executors of the $600,000 estate
of Samuel G. Chickering, piano manufacturer.
The sisters aver that for nineteen years they served
as housekeepers for Chickering and that he promised
to leave all his money to them. His will bequeathed
to them only $700 in household effects and annuities
aggregating $900.
Samuel G. Chickering established his piano indusr
try in the eighties and made money rapidly. No
doubt much of his success was due to his name, and
piano dealers throughout the country bought his in-
struments with which to overcome, in a way, compe-
tition with the older instrument. In the middle,
and end of the eighties, the late George Illidge,
widely known piano salesman of that time, repre-
sented the S. A. Chickering pianos, on the road, and
sold a great many of them. It was customary for
dealers to sell the instruments with the understand-
ing that while they were not the Chickering & Sons
PIANO CLUB MEETS.
the famous name itself had a large value.
Harold L. Ickes addressing the Piano Club of
S. G. Chickering piano was a good commer-
Chicago on Monday of this week, spoke against adop- cial The
instrument. It wholesaled for less than half the
tion of the new Illinois constitution. Mr. Ickes is price
of the Chickering & Sons. At one time, the
president of the People's Protective League, which Chickering
& Sons management threatened to en-
has lead the fight against the adoption of the pro- join their namesake
using the famous name*
posed state constitution, and recognized as an author- but for some reason from
suit was not brought, and
ity on that side of the question. Mr. Dawes had the S. G. Chickering the
for a long time, was a
spoken in favor of the constitution at the meeting source of profit to the piano,
trade
in
many places.
the previous week.
The Line That Sell* Easily and Satisfies Always
-
SUIT OVER THE WILL
OF S. G. CHICKERING
Trade Served With Handsome Example of Printing
Telling About the Desirable Instruments.
The merits and distinctive features of the repro-
ducing pianos of the Vose & Sons Piano Co., Bos-
ton, are convincingly set forth in a new catalog now
being issued by the company. When it is said that
the reproducing pianos from the big factory at Mas-
sachusetts avenue and Magazine street, sustain the
Vose character for reliability in every particular,
everything seemingly is said. But the newest Vose
catalog about the latest in the Vose products adds
many convincing particulars for the dealer and the
dealer's customer.
As the Vose pianos, Grands and uprights and the
Vose uprights have always been of a kind to attract
the attention of people of musical refinement and
good taste generally, so the Vose Reproducing Piano
is made to appeal to the artistic and cultured buyer.
The most urgent orders for Christmas pianos and
players from the Vose dealers have been handled
and no dealer who has been sensibly forehanded in
placing his orders will be left without the goods for
the rush days of the holiday season, according to
D. D. Luxton, sales manager, who spent most of his
time at the factory last week.
BRINKERHOFF
338-340 East 31st S reet
December 16, 1922.
NEW YORK
When In Doubt See Presto Buyers 9 Guide
Quick Sales and
Satisfied Customers
That's what you want and that's what you get when you sell Straubc-
made players and pianos.
The constant and growing demand for Straube-made instruments is
due to their high quality which is indicated by the kind of people
who buy them. You can see that they are being selected by those
who choose most carefully.
As a dealer you know the advantage of selling a line of instruments
with a standing of this sort. Let us tell you about our interesting
dealer proposition.
STRAUBE PIANO CO., Hammond, Ind.
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
Established 1870
Factories, 816 DIX ST., Chicago, II
E. Leins Piano Company
Makers of Pianos That Are Leaders
in Any Reliable Store
NEW FACTORY. 304 W. 42nd St.. NEW YORK
BAUER PIANOS
JULIUS BAUER <& COMPANY
Office nnd Warerooma
Old Number, 244 Wabash Am
New Number. 305 S. Wabash At
Factory
•353 Altateld Street. CHICAGO
KROEGER
(Established I5J2)
.
>
The name alone 5s enough to suggest to dealers the Best
Artistic and Commercial Values.
The New Styl* Players Are Fnest Yet. If you can
get the Agency you ought to 1 j.ve it.
KROEGER PIANO CO.
NEW YORK. N. Y.
and
STAMFORD, CONK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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