23
PRESTO
December 9, 1922.
SHEET MUSIC TRADE
TO PUBLISHERS
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THE COMBINED CIRCULATION
OF PRESTO (EST. 1884), AND MUS-
ICAL TIMES (EST. 1881), IS BY FAR
THE LARGEST IN THE FIELD OF
THE MUSIC TRADE. COMBINA-
TION RATES OF SPECIAL AT-
TRACTIVENESS FOR ADVERTIS-
ING SPACE IN BOTH PAPERS
WILL BE MADE TO MUSIC PUB-
LISHERS.
This department is designed to advance the sales
of sheet music, and give any current information in
the Sheet Music Trade.
This publication believes that Sheet Music will
pay the dealer, just as any other commodity pays
those who merchandise it properly.
The conductor of this department will review
any numbers that are sent in for the purpose. It is
not the intent to criticise, but to review these offer-
ings, giving particular information of the theme and
a description of the musical setting of the number
discussed.
Address all communications to Conductor Sheet
Music Dept, Presto, 407 S. Dearborn, Chicago, 111.
SHEET MUSIC OUTLOOK
The look ahead seems to promise better
things for the sheet music business, from pub-
lisher *to "consumer." There is talk of some
sort of censorship designed to "purify" the
popular song game. Censorship is fast be-
coming a word about as cheerful as a rattle-
snake to the botanist. The music business
doesn't need any of it.
The song "game" will purify itself, because
the homes of the people are guarded, and
music doesn't lend itself easily to degrading
influences. If, now and then, a smut song
appears, it doesn't get very far. The words,
if vulgar, can not be sung anywhere but from
the lower class of vodville stage, and there
the effort has been to curb the ebullience of
yawpers and "team-workers."
As a business, music publishing at one time
threatened to drop into the discard. It was
not remunerative, except to the few who made
their own "offerings" and put them forth by
their own abilities as singers. The outlook is
that the independent song-writers will have
an inning from this time forward.
The notion that there must be a fortune
in a song has passed. The hard facts, which
have been told in Presto by T. Rogers Lyons,
have had their wholesome effects. The small
music publishers have learned that there is
no Alladin's lamp in every offering they may
put forth. They are ready and willing to take
chances to the extent of the initial investment,
and the necessity of letting the trade know
what they have by means of advertising.
The fraudulent work of the Song Wanted
adventurers has been curbed during this year.
Here, also, Presto and Mr. Lyons have had
BAYNEB, DALHEM&Ca
Some of the Late "Hits" in Which There Is
Merit and the Desired Selling Qualities.
their share of the credit for making the busi-
ness cleaner. The sap has been squeezed out
of the schemes designed to get money from
ambitious peotasters, and many adventurers
in the "song game" have discovered that the
legitimate publishing house is the only reli-
able outlet for the offsprings of their genius,
unless they are in position to be their own
publishers and managers.
Better than all, the number of music coun-
ters throughout the country has increased and
will continue to increase. The piano mer-
chants have found that it is profitable to keep
clerks in the stores all of the business day.
They have, especially in the smaller cities,
missed piano sales by the lack of attendants
during certain hours when outside calls have
demanded attention. Man) r of them have put
in stocks of sheet music, music rolls and small
instruments, with which to fill in, and add to
local popularity of their stores.
The new year will certainly be better for
the sheet music business than any that has
gone before in a long period. And, as the class
of music improves and gets back to the time
in which the business meant something to ev-
ery community, the material results to the
dealers will multiply.
There is still a great deal of life in sheet
music. As with everything else, the trade is
subject to its tips and downs. A fine illustra-
tion of the up-grade is, we believe, just ahead.
See that you get your share of it as the new
year begins and grows bigger and better.
"Indiany Mammy Blues," by Edward McCormick,
Mack's Song Shop, Palestine, 111., publisher. Also
ready for orchestra.
Here we have a good case of the "Blues." It's a
happy one at that. The words arc unobjectionable
and show lyric skill. The melody is not too original,
nor is it taken from any other "blues." The accom-
paniment carries the melody and, as a "piece" to play
it goes almost equally well. Several stage singers
are using this one with good success. If you like
the popular "blues" you will want this one.
"You'll Be Sorry, (Bye and Bye)." Lyric and
music by Edward C. McCormick; same publisher, at
Palestine, 111. Fox trot ballad.
A singable melody, with agreeable change in the
chorus movement. A song in which there is a good
combination of simplicity of theme and well worked-
out accompaniment. Within easy vocal range and
quickly committed to memory. Should be a "good
seller."
"Mother Dear, I'm Sad and Lonely." Words, May
Bell Andrews; music, A. Leopold Richard. May
Bell Andrews, publisher, Eldrcd, Pa. A waltz ballad.
First, the words are not well suited to song pur-
poses. The melody, while good, is not well adjusted
to the lyric. The proof has not been carefully read,
leaving errors for which the composer is not respon-
sible. A limited number of singers may meet the ap-
peal of such a subject as the story of a mother's
death, but it could not hope for popularity.
"In Sunny Spain," a fox trot serenade, by Alice
Nadine Morrison. Morrison Music Co., San Francis-
co. Illuminated title.
This song shows skill in arrangement and is much
better than the general run. When sung with anima-
tion, will win favor. Plenty of variety, and has the
germ of popularity in it.
"That Is Why," by Gratta Guerin. Morrison Music
Co., San Francisco. Illuminated title.
Plenty of swing, and a good melody, to which is
NEW RICHMOND-ROBBINS SONG.
Ross Gorman, Victor recording artist, and well-
known saxophone player, is the writer of "Some
Lonesome Night," a new fox trot, published by Rich-
mond-Rabbins, Inc., New York. The co-writerd of
the song are Jules Buffano, famous pianist with Paul
Biese's Orchestra, and Walter Hirsch, the writer of
"Baby Blue Eyes." With a combination of this cali-
bre, it is no surprise that Jack Robbins is looking
forward to some unusual sales. The number is to
be released in January.
Four Foremost Sellers
FORE!
MAKE WAY
FOR THE
"LOVE OF THE AGES"
Endorsed and Sung by Cyrena Van Gordon
"DREAMING OF LOVE'S OLD DREAM"
The Song You Have Been Waiting For—
"You're the One Little Girl for Me"
A Ballad You Will Never Forget
"When I Dream that Auld Erin is Free"
TANA
Oriental Fox-trot Ballad,
A Tribute to Ireland's Independence
as Catchy as the Flu.
HERBERT J. GOTT
Send for professional copy:
Orchestration, 25c.
Stewart & Aarrestad Pub. Co.
Brinsmade, N. D.
JUST OUT!
"Mother, Dear, I'm Sad and Lonely,"
A New Waltz Song; add this to your Xmas
list. Composed and published by
MAY BELL ANDREWS
ELDRED
(McKean Co.)
PENNA.
- 9est
Music Printers
ANY PUBLISHER
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?054-2060 W.Lake St., Chicago, 111.
Successors to
GOTT © HENDERSON
166 W. JACKSON BLVD.
CHICAGO
REMICK SONG HITS
Nobody Lied
Sweet Indiana Home
My Buddy
California
Tomorrow Will Be Brighter
Than Today
Carolina in the Morning
Silver Swanee
Childhood Days
When Shall We Meet Again
Lovable Eyes
Out of the Shadows
Your Eyes Have Told Me So
Dixie Highway
Just a Little Blue
Polly
J. H. REMICK & CO.
New York
Chicago
Detroit
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