PRESTO
October 28, 1922.
Christman
"The
First
Touch
Tells''
(Reg. U. S. Pal. Off.)
Why Christman Pianos Excel
Others in Selling Power and
Win Trade that others can
not have. Proof may be had
by an examination of the
wonderful
Studio Grand
Only 5 feet Long
Different in Tone, in Touch,
in Appearance, and in all that
makes a piano beautiful.
And the Christman
REPRODUCING GRAND
stands alone in its class,
which is the highest.
QULBRANSEN FACTORY
DOUBLES ITS OUTPUT
Recent Additions and Equipment Required
by Increasing Demand, Which Is Larger
Than Ever Before in Company's History.
By November 1st, the output of the Gulbransen-
Dickinson Company's factory, Chicago, will be
increased to exactly double the capacity of one year
ago, it is announced.
Recent improvements in the dry kilns, plating de-
partment, and machine shops, which have been
referred to in Presto, are responsible for this increase
in producing capacity. The capacity now, double
that of last year's, corresponds to five times the out-
put in 1916, figures of the factory show.
The new improved machine shop, which is equipped
with modern automatic machinery, is connected with
the main part of the factory by a track across Sawyer
avenue, facilitating the work to a large degree. The
dry kilns have only recently been completed, the first
lumber now being stored in them.
The improvements in the plating department will be
completed within a few days, at any rate before No-
vember 1st, the date set by the factory for the
doubling of its output. Minor improvements have
been going on in other parts of the factory, to install
more equipment or to replace old fixtures.
Shipments have been far behind the orders, so
that in spite of the increased producing capacity, the
factory is being run overtime to catch up with the
demand. All the new men that can be secured are
being put to work in the factory, in the effort to
utilize every possibility for faster production.
TALKING FILMS WILL
BE HEARD AND SEEN
Stages Are Padded with Felt and Leather-Lunged
Directors Use Only Signs.
Members of the retail trade and their customers
will be interested to know that inventors, scientists
and motion picture directors are engaged in a race
to be first before the public with a technically per-
fect talking film. Three, and possibly four, types of
speaking movies will be tried out on the New York
public in the next few months.
The most, serious competition will be probably
between the General Electric Company, which is re-
ported to be perfecting its talking film in a studio
on Long Island, and Dr. Lee de Forest, who is
working with motion picture actors and directors at
a studio near this city.
The General Electric talking film and the Lee de
Forest invention both consist of films in which the
voice and other sounds are photographed at the edge
of the motion picture film itself. The photographed
sound wav.es are reproduced in each case with the
aid of the photographic cell. Those who have heard
the Lee de Forest phono film and the General Elec-
tric talking film say they have both reached a high
degree of perfection and reproduce the human voice,
music and all kinds of sounds with great fidelity.
and qn the longest terms. It will pay every manu-
facturer, merchant and salesman to study piano ad-
vertising during this contest. It will enable them
to reach conclusions which will be very enlightening
and serve to place the entire industry eventually on
a higher plane, from the standpoint of advertising
and selling."
STARR FEATURED IN
MICHIGAN BRANCH STORE
Success with the Instrument Cited by Elbel Bros.
Open'ng New Store.
Elbel Bros., South Bend, Ind., have opened a
branch store in Niles, Mich. The new store is at
108 North Front street, in the most desirable part
of the 'lively Michigan city. That the store is per-
manent is told in a statement in the local newspapers:
"This store is a direct branch of the well-known
Elbel Bros, of South Bend—the largest and most
reliable piano house in this section."
In referring to the store, Mr. Elbel said: "We
come into Niles, not as strangers, but with the con-
fidence of your people. We have sold hundreds of
Starr piancs in Niles homes during our 36 years of
business."
NOVEMBER OFFERINGS IN
NEW AMPICO RECORDINGS
Classical Numbers, Songs With Words and Popu-
lar Music, Well Represented.
Eight splendid selections of classical music are
given first place in the advance list of Ampico Record-
ings for November. They are as follows, name of re-
cording artist printed last: Arabesque No. 1 E Major
(Debussy) Ornstein; Capriccio Op. 76, No. 1, F
Sharp Minor (Brahms) van den Berg; Gavotte and
Air (van Katwyk), van Katwyk; A Japanese Sun-
set (Deppen) Delcamp; Les Preludes part 2 (Liszt),
Pelletier and Loesser, conducted by Artur Bodan-
zky; Dream of Youth (Reve de Jeunesse) (Winter-
r.itz), Kreisler; Scherzino Op. 18, No. 2 (Moszkow-
ski), Braun; Serenata Op. 6 (Baumann), MacNabb.
Favorite songs with words in the November list
are as follows: Carissima G (Penn), Kmita; I'll
Forget You Ab (Ball), Fairchild.
New popular music with words in Ampico rolls
for November are: Chicago (That Toddling Town)
Fox Trot F (Fisher), The Original Piano Trio; Hot
Lips, Fox Trot Ab (Busse, Lange and DavisJ, Clair
assisted by Fairchild; Tomorrow (I'll Be in My Dixie
Home Again), Fox Trot Db (Turk and Robinson),
Fairchild; I'll Build a Stairway to Paradise, "George
White's Scandals" Fox Trot Db (Gershwin), Original
Piano Trio; Ji-Ji-Boo, Fox Trot Ab (White and
Meyer), Original Piano Trio; Blue, Fox Trot Bb
(Handman), Fairchild and Dilworth; While the Years
Roll By, Waltz G (Austin), Dilworth and Clair;
You Remind Me of My Mother, "Little Nellie Kelly,"
Fox Trot, Db (Cohan), Lane; Away Down South,
Fox Trot Ab (Akst), Clair; When the Leaves Come
Tumbling Down, Fox Trot Eb (Howard), Clair.
FINE DE LUXE ROLLS.
Don't neglect to investi-
gate what the Christman
can do for you.
"The
First
Touch
Tells"
(Reg. U.S. Pat. Off.)
Why the live Dealer takes
the Christman Line.
Write to-day for
particulars.
Christman Piano Co.
597 E. 137th Street
New York
RETAIL ADVERTISING
CONTEST DRAWS ATTENTION
Charles E. Byrne, One of the Judges, Analyzes the
Possibilities of Event.
The attention attracted by the Retail Advertising
Contest for members of the National Association of
Music Merchants recently announced by the Music
Industries Chamber of Commerce, is not confined
to the music trade or the professional advertising
field. A news story in the Dallas (Tex.) Journal of
October 13, nearly a column in length, gives full de-
tails of the contest. Charles E. Byrne, secretary-
treasurer of the Steger & Sons Piano Mfg. Co.,
Chicago, member of the Association of National Ad-
vertisers, who has accepted a position as judge of the
contest, analyzes the possibilities of the advertising
contest in a communication on the subject.
"Many members of the trade have not considered
the great significance of this competition. It will point
the way to better advertising and is certain to prove
that constructive publicity methods are the best;
from a money-making standpoint. Such i_ contest
is needed at present. The trade is flooded with de-
structive advertisements, which are responsible for
the lack of confidence in the integrity of the piano-
business on the part of the public," said Mr. Byrne.
"Some manufacturers have allowed their adver-
tising to deteriorate until it has become so extrava-
gantly cheap, in representing that new pianos and
playerpianos are practically given, away, it is no
wonder the sales produced are at the lowest prices
Mrs. Albert Smith, of Dallas, Tex., a soprano of
more than local fame and a teacher of high standing,
has recorded her interpretation of three delightful
song accompaniment rolls for the De Luxe Roll Cor-
poration, New York. In recording these three rolls,
Mrs. Smith was accompanied by Miss Olive Robert-
son, who has rendered an authoritative and sym-
' pathetic interpretation of the songs. Other admirable
recordings for the De Luxe Roll Corporation were by
Mrs. Robert H. Morton, Dallas, Tex., a lyric
soprano, who recorded three songs with Miss Olive
Robertson at the piano.
COMPARISON TEST IN PITTSBURGH;
The annual autumn musical given yearly by Boggs
& Buhl, of Pittsburgh, Pa., this year eclipsed all pre-
vious events of the same character. This progressive
department store of Pittsburgh, Pa., has for years
past conducted this autumn recital, and it has^ gradu-
ally become an event that many of the patrons of the
store look forward to with intense pleasure and an-
ticipation. In addition to an excellent array of both
vocal and instrumental artists'this year, the Welte-
Mignon (Licensee) Reproducing piano was presented
in an excellent comparison test.
CALLED AT GULBRANSEN'S.
R. A. McKee, of the McKee Music Company,
Charleston, W. Va., was one of the noteworthy call-
ers at the Gulbransen-Dickinson Co. factory last
week. Fred B. Watson, who operates a music store
under his own name at Mt. Vernon, 111., was another
of the dealers in the city for a few days.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/